Samsung will unveil its newest Galaxy phones later this month, offering an “all-new mobile experience powered by AI”.

In a news conference in San Jose, California on 17 January 2024, the telecoms giant is set to launch the latest Galaxy innovations, designed to “transform how you live, connect and create.”

While it is unclear what AI advancements are being introduced, the mobile phone giant revealed The new Galaxy S series will set a “higher standard for the most intelligent mobile experience yet.”

The news comes as Samsung predicted 2024 will be “the year of AI”, claiming that the programme offers “endless possibilities”.

Speaking to Mobile Marketing Magazine, Samsung Marketing and Omnichannel Director, Annika Bizon said: “Whilst it’s [AI] already started to take flight and become a conversation starter, as a marketer myself I’m fascinated by the endless possibilities.”

“We [Samsung] are also entering an era where artificial intelligence can help adapt these assets based on what the live performance data is telling us.”

She added: “If brands can harness this technology in the right way, we can revolutionise the way we are communicating to customers within our marketing.”

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Samsung has predicted 2024 will be “the year of AI”, claiming that the programme offers “endless possibilities”.

Speaking to Mobile Marketing Magazine, Samsung Marketing and Omnichannel Director, Annika Bizon said: “Whilst it’s [AI] already started to take flight and become a conversation starter, as a marketer myself I’m fascinated by the endless possibilities.”

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According to Bizon, who has been with the mobile giant since June 2021, not only does AI assist in asset creation, “but we are also entering an era where artificial intelligence can help adapt these assets based on what the live performance data is telling us.”

She added: “If brands can harness this technology in the right way, we can revolutionise the way we are communicating to customers within our marketing.”

The news comes as Kantar revealed AI “will find a way” next year, as 67% of marketers said they feel positive about the possibilities of Gen AI.

“A culture of continuous learning and data-driven decision-making is essential for marketers to navigate the technical and cultural shift we are living,” Kantar Global Thought Leader for Media, Gonca Bubani, said.

“But technology without human ingenuity is inconsequential, and that’s the nuance that comes from the intersection of meaningful data and expertise. Marketing Trends 2024 distils in a practical guide the necessary tools and knowledge marketers need to stay on the front foot.”

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EE and BT Group have praised advancements in AI to help combat SMS scam attempts in time for Super Saturday [23 December], the busiest day for scams.

According to the mobile phone service provider, it has already blocked 45 million scam texts this year and predicts an extra 5 million in December.

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Commenting on the figures EE Director Regulatory Affairs for the Consumer division at BT Group, Jonny Bunt said, despite new security technology updates installed this year, “the battle is never won, and some will always make it through.”

Some of these new updates included International SMS blocking, blocking of trusted routes, and Enhanced Call Protection, alongside, AI reinforcement.

Instead, he said: “Our investments in AI are helping hugely, but we would be nothing without the vigilance of our customers.”

“With deliveries piling up on the doorstep, scammers will be looking for ways to take advantage of the festive frenzy,” he added.

“As one of the UK’s first lines of defence against SMS scam texts, we have a clear sight of the threat level here at BT and EE and are already seeing a concerning spike in delivery scams in particular.”

Instead, he encouraged everyone to “take a couple of minutes to remind themselves of the signs, and to report suspicious texts for free to 7726.”

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Trivago has debuted a first-of-its-kind AI-driven television advertising campaign featuring its new logo and visual identity.

The new advert features a new “Trivago guy” who will be featured in the company’s advertising campaigns, however, its pioneering use of AI technology has allowed the company to produce localised TV ads in over 10 different languages, all featuring the same actor, but with uniquely tailored, culturally relevant voiceovers for each market.

As a result, the company stated the move has “significantly reduced production time and costs”, allowing for a more customised and responsive marketing strategy.

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Other key elements of Trivago’s rebrand include a new logo with a “more vibrant and inviting look”.

According to the leading global hotel search, the new symbol doubles as a checkmark, representing how easy it is to find a hotel that suits users’ needs on the app and website.

Trivago CMO Jasmine Ezz said: “The refresh is in line with our goal to strengthen the Trivago brand. By combining our strong existing brand cues with a set of new, highly distinct and memorable elements, we aim to cut through the noise and stand out in the competitive travel market.

“This evolution is about building on our solid foundation, reinforcing our identity, and making it more resonant and engaging.”

The campaign will roll out gradually across markets, starting in Denmark and Canada in mid-December, with plans to expand in the US around Christmas time.

CEO Johannes Thomas added: “Incorporating AI is a leap into a new era of innovation at Trivago. AI enables us to produce and trial a variety of advertising strategies, allowing us to experiment more extensively than ever before. This aligns with our company’s
principle of rapid testing and learning, which is ingrained in our DNA.

“This evolution is about building on our solid foundation, reinforcing our identity, and making it more resonant and engaging.”

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Around 62% of marketers have said generative AI will augment human creativity, enhancing unique human qualities such as intuition, emotion, and context understanding, according to new research.

According to Capgemini Research Institute’s latest report ‘GenAI and the evolving role of marketing: A CMO’s Playbook’, organisations are already investing in the tool, with 62% of their total marketing technology budget being spent towards it.

The research also claimed that 47% of those surveyed have allocated teams for the implementation of generative AI in marketing.

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As a result, 57% of marketers expect generative AI to act as a catalyst for unlocking new creative possibilities, particularly when collaborating between human and AI-driven innovation. 

In the next two to three years, marketers already using generative AI expect it will be applied across data analysis (90%), search engine optimisation (89%), customer services (89%), content creation (88%) and image and video generation (86%). 

Gagandeep Gadri, Managing Director of Frog, part of Capgemini Invent, said: “The future of marketing will undeniably be influenced by the widespread adoption of generative AI to deliver personalised content and communication; its value realisation will need a fusion of strategic choices, human-centred creativity and a good understanding of the art of the possible in a very fast-moving space.

“In many ways, this feels like the Digital boom from 20 years ago, where the brands that succeeded were those that stayed true to their values but were brave and bold on how digital could deliver growth for their business. The same will apply to generative AI.”

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Yahoo Advertising has launched a central AI suite that boosts performance-based solutions within the Yahoo DSP.

Yahoo Blueprint has been launched to enhance decision-making, making AI more accessible, and serving as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers.

According to the IT company, the new suite, which is powered by a global pool of more than 335 million plugged-in Yahoo users, offers clients “stronger results”, “confidence” and “simplicity and efficiency”.

“What sets our AI suite apart is the vast scale of proprietary data we tap into before considering third-party or customer first-party data,” Yahoo Chief Revenue Officer Elizabeth Herbst-Brady said.

“In introducing Yahoo Blueprint, we are now allowing advertisers to capitalise on Yahoo’s extensive history of machine learning and data-driven decision-making in a new and accessible way.”

Some of the features within the first phase of Yahoo Blueprint include new data visualisations, that centralise AI-driven insights and recommendations in one easy-to-access hub, enabling advertisers to extract insights and act quickly.

Bidding and forecasting precision, thanks to ‘Omniscope’, an algorithmic forecasting tool, has also been introduced, alongside, audience insights, a highly intuitive, AI-powered insights tool.

Other capabilities include predictive audiences, leverage over one million dimensions like interests and demographics, alongside customer value optimisation, which finds new customers who possess the same predicted value as the advertiser’s highest regarded customers.

Herbst-Brady added: “With Yahoo Blueprint, advertisers always hold the reins. Yahoo Blueprint not only prioritises performance enhancement but also minimises friction and upholds transparency, guaranteeing both ease of use and advertiser control.”

The platform has already been adopted by Fortune 500 brand partners and agencies.

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Global technology company Meta has appointed Dentsu as the first global agency network solution provider for WhatsApp Business.

The partnership which is initially launching in the UK aims to respond to the evolving ways in which consumers interact with brands, enabling businesses to offer more personalised services.

As part of the agency’s partnership with Whatsapp, it has built a proprietary web platform for customers to manage all access with their account, providing an end-to-end managed service from creation to analysis and optimisation.

Dentsu UK and Ireland CEO, Angela Tangas said: “Customer-brand communications are in the moment and increasingly conversational. It needs to be easy and brands that embrace conversational experiences will be well-positioned to thrive.

“Our relationship with Meta is focused on helping brands achieve deeper engagement and value with their current and prospective customers, a critical enabler for growth.”

She added: “Launching a WhatsApp conversational solution, builds on our commitment to creating seamless E2E experiences. This enables brands to establish stronger, more relevant, one-on-one connections with customers, fostering trust and enhancing service experiences in the process.”

The tech giant also revealed that the partnership harnesses new advancements in AI and experience to co-develop first-to-market products and solutions in media and brand activation via Meta’s portfolio of apps.

Meta VP of Northern Europe, Middle East and Africa, Derya Matras continued: “For people and businesses across the world, WhatsApp is a great place to get business done.

“We’re looking forward to seeing how Dentsu brings the power of messaging to its customers around the world so they can accomplish more right within a chat.”

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Snapchat and e.l.f Cosmetics has launched the first-ever Bitmoji Beauty Drop to showcase the beauty brand products for a limited time.

Bitmoji Drops are exclusive digital fashion or beauty items that users of the social media app can access for their Bitmoji.

As a result, Snapchatters can try on 11 shades of O FACE Satin Lipstick alongside their Bitmoji look-alikes with the help of a Bitmoji Lens, which also leads them directly to the Drop with one single tap.

e.l.f Cosmetics’ O FACE Satin Lipstick Bitmoji adverts will appear in between Bitmoji Stories, which has 60 million subscribers.

Additionally, e.l.f. Cosmetics will be prominently featured on Snapchat through First Lens and First Story.

“Beauty is an expression of individuality, and we’ve loved partnering with e.l.f. Cosmetics to bring this exclusive Beauty Drop for Snapchatters to personalise their Bitmoji to reflect their unique style,” Snapchat Global Head of Fashion and Beauty Rajni Jacques said.

“We know that 74% of Snapchatters style their Bitmoji in the same brands they wear in real life, and we’re excited to continue creating new ways for our community to express themselves through Bitmoji with the brands and products they love.”

e.l.f Beauty VP of Integrated Marketing Communications Patrick O’Keefe added: “We love force multiplying with Snap and together we have achieved many ‘eyes.lips.firsts.’ This Bitmoji drop is another first, and we know the Snap community is going to love expressing their (s)e.l.f. – which is at the core of who we are.

“As a brand that values self-expression, we recognise Bitmojis as a personal extension of style and personalities, and we’re thrilled to be the inaugural beauty brand offering one of our coveted holy grails in their virtual closet.”

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Apple has released a new advert to promote its new software update, showcasing voice-preservation technology which allows users to recreate their own voice to ensure that it’s”never lost”.

Directed by Oscar-winning director Taika Waititi, the phone giant’s new campaign features a young girl helping a giant mystical creature to find its ‘lost voice’ in the wilderness.

After searching throughout the forest and seas, it is revealed the narrator is in fact voiced by the girl’s father, who appears to have lost his voice due to an illness, however, through Apple’s technology he has managed to preserve it.

The whole advert is entirely narrated by AI-generated speech.

Starring disability advocate and physician Tristram Ingham, the ad was released in support of the International Day of Persons with Disabilities.

Ingham said: “Disability communities are very mindful of proxy voices speaking on our behalf. Historically, providers have spoken for disabled people, family have spoken for disabled people.”

“If technology can allow a voice to be preserved and maintained, that’s autonomy, that’s self-determination. When you have something that is so precious – a taonga, a treasure – I think we should do anything we can to make sure we keep hold of that.”

“At Apple, we design for everyone, and that includes individuals with disabilities,” Apple Senior Director of Global Accessibility Policy and Initiatives Sarah Herrlinger added.

“Communication is a crucial part of what makes us human, and we’re committed to supporting nonspeaking users as well as those who may be at risk of speech loss.”

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Ofcom has revealed that 58% of internet users are concerned about the future of Generative AI in society.

According to Ofcom’s 2023 Online Nation report, internet users are “conscious” of the potential risks of generative AI, as it was revealed that 79% of teenagers online aged between 13 and 17 are now using generative AI tools and services.

According to the report, UK Teenagers and children are far “more likely” to adopt generative artificial intelligence (AI) compared to adults.

The report also revealed that 40% of younger children aged 7-12 are also adopting the technology, with Snapchat My AI, which became freely available to all Snap users in April this year, being named the most popular generative AI tool among children and teens.

According to the research, Snapchat My AI is used by over 51% of online 7–17-year-olds.

ChatGPT is the most widely used generative AI service among internet users aged 16 and above (23%), it added.

“Getting rapidly up to speed with new technology comes as second nature to Gen Z, and generative AI is no exception,” Ofcom Group Director of Strategy and Research, Yih-Choung Teh said.

“While children and teens are driving its early adoption, we’re also seeing older internet users exploring its capabilities, both for work and for leisure.”

However, Teh added that the trade body also recognises that some people are concerned about what AI means for the future.

He said: “As online safety regulator, we’re already working to build an in-depth understanding of the opportunities and risks of new and emerging technologies so that innovation can thrive, while the safety of users is protected.”

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