Competing on Amazon’s shopping app requires an in-depth understanding of your customers and what makes them tick. You want to ensure your listings pull up for the right people at the right time. While you have to stick to some basic Amazon standards, there are a few things you can do to grab attention.

Advertising is big business over at Amazon. The companys year-over-year ad sales grew 49 per cent in the third quarter, reaching $8.09bn. However, businesses can throw a lot of money at Amazon Marketplace advertising and not get the return they’d like.

Your first goal should be to increase brand awareness. You want consumers who love your products and return to your Amazon store to buy them repeatedly. You also have to get in front of your target audience in the first place.

Since many people use their smartphones to access the internet, you’ll find at least half of your customers visit via the Amazon app. Follow these tips to increase brand visibility for your mobile users.

1. Create posts
Amazon has been gearing its shopping site to allow online retailers a chance to show off their brand personality. Amazon has a few features to help you increase brand engagement, and “Amazon Posts” is one of them. Youll have to follow a few rules, though. You have to be based in the United States, registered with Amazons Brand Registry, and have an Amazon storefront. You also cant promote products such as adult items, tobacco, and combat weapons.

2. Choose gorgeous images
Amazon is still very much a visual medium. While people might dig deeper into your description and reviews, the first thing they look at is a long list of product images. Your photographs are the most important part of your product listing. The image should be crisp and clear. Make sure nothing distracts from the product. Watch out for harsh shadows or poor lighting. Invest in a photographer or the right equipment to take professional-quality pictures.

3. Register your brand
To become part of Amazon’s Brand Registry program, you must trademark your company name and go through a registration process. You’ll gain some perks by registering your brand with Amazon that help increase visibility, such as being able to post articles.

You can also customize your storefront, giving your brand image an additional boost. Another key advantage is better customization of your product descriptions. Most importantly, youll be able to create sponsored brand ads, which allows you to run video ads or a logo and slogan.

4. Embrace Prime Day
Amazon Prime Day is one of the most frequented online shopping days of the year and brings in new customers from all over the world. People look for unbeatable deals they can’t get any other time of the year. You can be part of this day by slashing prices. It’s a great opportunity to move stale inventory or introduce new customers to your store by making just enough to cover your costs. You can still make your sales profitable on Prime Day, but scale back your normal expectations and shoot for volume in sales.

It’s a good idea to study what other brands offer during Prime Day and how much of a discount users expect. Don’t be afraid to offer something outside the norm. You never know what people might buy on Prime Day. The key is offering a good enough deal that they can’t pass it up.

5. Improve customer experience
Strive to improve the customer experience so your customers sing your praises. Amazon mobile users see a product listing and the average star rating out of five. If you want to get them to click on your thumbnail and pull up the full product page, you must have an excellent rating and as many reviews as possible.

Offer great customer service and then email your buyers and ask if they’d like to leave a review. Be careful here. Amazon’s terms of service state you can’t specify whether the review is good or bad or buy reviews. However, it’s perfectly fine to reach out and ask the user to leave an honest review.

If you’re doing your job well, the review will be a positive one and may help increase brand visibility. Many users filter their searches by customer reviews to see which products are rated highest. Make sure yours is one of the top-rated options.

Prime your way to success
When people select Prime delivery, you don’t want your products excluded. Make sure you take advantage of delivery by Amazon to give you an edge on the time it takes to deliver to the customer and to appear on Prime-specific searches.

Using the tips above, you can easily increase the visibility of your brand on the Amazon app. Play around with different ads, place your logo so it shows up on the photo of the product, and look for ways to get your brand name out there consistently.

The post 2022 brand visibility tips for Amazon appeared first on Mobile Marketing Magazine.

It’s challenging to find positives that came out of the COVID-19 pandemic. 2020 was a tumultuous year for everyone, especially the health care community. Medical frontline workers stepped up to the plate to fight the spread of the virus and provide treatment to patients.

But perhaps one positive thing to come out of the pandemic is the widespread use of telehealth apps and websites to meet virtually with their doctors. In addition, the emergence of telemedicine has offered patients alternatives to visiting a health care facility to receive proper care.

With the spreading capability of COVID-19, it’s no surprise that telemedicine became more prevalent. When doctors’ offices closed, doctors and their practices needed to find alternative care options. As a result, many offices had to receive their telehealth accreditation to offer appointments to their patients.

The CDC reports that there was a sharp increase in telehealth encounters in March 2020. So, as COVID-19 changed many aspects of our lives, telemedicine as a practice will likely be here for the long run.

Here are six telehealth apps that patients can benefit from as they manage their health moving forward.

1. MDLive
The MDLive platform builds on the company’s existing behavioral health, urgent care and dermatology services the company is already known for. The company served more than 36 million active members as of January 2020. Its primary goal is to help existing platforms and unburden existing health care infrastructure by offering a predictive and proactive approach to care rather than a reactive one.

Signing up for MDLive services takes only 15 minutes. From there, patients can search through a network of board-certified doctors to choose the proper care for their health needs. During a visit, doctors can provide diagnoses and prescribe medication to retrieve from your local pharmacy. Access via mobile app is also available for MDLive patients.

2. Amwell
Amwell offers 24/7 doctor visits, and all of them can be done from virtually anywhere on a phone, laptop, or tablet. Prescriptions can be sent electronically to a patient’s pharmacy of choice, and there’s no need to wait for an appointment. Aside from physical health problems, it’s also possible to visit licensed therapists and psychiatrists.

One of the biggest challenges in health care is the influx of patients to emergency rooms and practices who don’t need to be there. Resolving minor conditions that are nonlife-threatening, nonurgent or easy to treat at home, without driving to a doctor’s office, is one of the key applications of telehealth Amwell hopes to capitalize on.

3. Teladoc
The multinational Teladoc Health uses telemedicine, data analytics and artificial intelligence to connect patients with physicians and render expert medical opinions. To meet the growing demand for its services, Teladoc acquired several companies between 2002 and 2018, including BetterHelp and Advance Medical.

Medical experts are only a few taps away from patients seeking medical care. It’s simple to sign up for a Teladoc account — it only takes a few minutes to chat with a virtual assistant beforehand. During signup, it’s also possible for patients to enter their medical history to give doctors further insight into their current conditions. This allows for safer care as we emerge from the pandemic.

4. Doctor on Demand
Doctor on Demand provides anywhere, anytime connectivity with the medical community through mobile and desktop computers. It’s also a covered benefit for 98 million Americans. With urgent and chronic care available, as well as behavioral and preventive health assistance, it’s a fully realized telehealth platform.

As the name suggest, it’s easy to find a doctor to consult with over your medical needs. Doctor on Demand has a mission of achieving its trademarked Total Virtual Care, where patients can access doctors in a pinch. Doctors on Demand have licensed medical professionals that have an average of over 15 years of experience.

5. BetterHelp
The massive changes people faced during the pandemic caused some people to seek therapy and alternative mental health treatments. As a result, therapists transitioned from the office to online video conferencing. BetterHelp offers mental health treatment services for individuals, couples, and teens. They enlist licensed counselors for their operation and match their patients accordingly. It’s 100 per cent online, and memberships range from £40 to £70 per week, billed 4-weekly.

BetterHelp has a lot to offer. With tens of thousands of vetted counselors available to talk and more than 150m messages sent through its platform since launch, it’s a mature offering that’s already helped thousands of people achieve their best lives and work through whatever’s holding them back.

6. Talkspace
Another telehealth app that centralizes around mental health counseling is Talkspace, with over 1m users worldwide. They accept most major insurance and offer services for many age groups. Talkspace also offers a mental health checkup for patients curious about their state of mind and whether therapy is a suitable option for them.

Onboarding at Talkspace is a welcoming and accessible experience. A brief assessment offers a chance for patients to give insight into their preferences and frame of mind, and the resulting list of recommended therapists provides both choice and privacy.

Regardless of the reason for a doctor’s visit, patients must have access to proper medical care. But, as the pandemic shifted many priorities in health care, it also shone a light on the communities that struggled to find affordable, expert-level doctor appointments.

The future of telehealth 
Telehealthcare options will likely be here to stay in the upcoming years. The benefits certainly outweigh the drawbacks – more access to medical professionals, convenient scheduling capabilities, and prescriptions are only some of the positives. As more patients rely on digital services to receive medical care, doctors need to digitize their practice and transition to offering online appointments.

The post Telemedicine comes of age during the pandemic appeared first on Mobile Marketing Magazine.