Nokia has revealed it is no longer expecting to hit its outlook for its 2023 financial full year due to renewal discussions continuing to drag on well into 2024.

The telecoms giant which is due to report its fourth quarter and full-year financials on 25 January, has said due to outstanding licence renewals in Nokia Technologies, which is expected to conclude last year, its net sales, comparable operating margin and free cash flow targets for the year won’t be met.

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In a statement, the mobile giant said: “While there have been intense negotiations between the relevant parties and courts around the world have found in Nokia’s favour, the company will prioritise protecting the value of its patent portfolio versus achieving certain timelines for resolution.”

Regarding its Q4 performance net sales “are expected to demonstrate a significant improvement sequentially.”

The company added: “The quarter has proved somewhat more challenging than expected given ongoing customer spending constraints and the recently communicated customer purchasing decision.

“Profitability in Nokia’s networks businesses is however expected to remain solidly within the comparable operating margin assumptions the company had previously communicated.”

The news comes as Nokia recently revealed it has lowered its comparable operating margin target to at least 13% by 2026 compared to a previous figure of 14%.

The post Nokia to miss 2023 financial targets amid dragging licensing renewal discussions appeared first on Mobile Marketing Magazine.

Nokia has announced it is selling its device management and service management business to Lumine Group for £160 million.

The acquisition includes a payment of up to £30 million based on the business’s performance in the first year after the sale.

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The two platforms are primarily the result of previous acquisitions by mobile giant, namely Motive and mFormation.

Following the acquisition, the group will restore the Motive brand as the new corporate entity for the Device Management and Service Management Platform solutions as a stand-alone business unit within Lumine Group.

As a result, around 500 employees from Nokia’s Device Management and Service Management Platform will transfer to Lumine Group.

This transaction is expected to close in Q1 2024 and is subject to customary closing conditions.

Lumine Group Group President David Sharpley said: “We are absolutely thrilled to welcome Device Management and Service Management Platform customers and employees to Lumine.

“As experienced corporate carve-out acquirers, our priority is to partner with Nokia to ensure a seamless transition and operational continuity for all customers.”

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Britain’s biggest mobile phone network providers are facing a class action claim that their loyalty customers are being overcharged.

According to consumer rights champion and former Citizen’s Advice executive, Justin Gutmann, Vodafone, EE, O2 and Three are “abusing their dominant positions” in the UK mobile industry by charging a ‘loyalty penalty,’ in which long-standing customers were overcharged for handsets beyond the end of their contractual term.

Gutmann alleged the mobile operators have overcharged on up to 28.2 million contracts and, as a result, is seeking damages of at least £3.285 billion.

If successful, someone who held a contract with just one of the mobile operators could receive as much as £1,823.

Gutmann said: “I’m launching this class action because I believe these four mobile phone companies have systematically exploited millions of loyal customers across the UK through loyalty penalties – taking over £3 billion out of the pockets of hard-working people and their families.

“These companies kept taking advantage of customers despite the financial crisis of 2008, Covid and now the cost of living crisis. It’s time they were held to account.”

He added: “If our claim is successful, it will finally stop these firms from taking advantage of their loyal customers and stop the immoral practice of loyalty penalties.”

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The winners in all 11 categories of the 14th Effective Mobile Marketing Awards were revealed at an Online Awards Ceremony this afternoon. Brands and organisations honoured for their work included Unilever, B&Q, Vodafone Turkey, Fitness AI, Spur and PlugSports. Agencies and tech firms collecting awards for their work included Replug, Yodel Mobile, Moloco, Adjust, Zappar and Moburst.

The Grand Prix Award went to Fitness AI and Replug for an innovative and all-embracing user acquisition campaign. This campaign also took the individual category award for the Most Effective App Install Campaign.

Yodel Mobile picked up two awards for its work with DIY and household retailer, B&Q, for the Most Effective App Store Optimisation Campaign and the Most Effective Use of Data.

For more on the winning entries, head to the Awards Site. Congratulations to all our winners. The full list is below:

Grand Prix
Fitness AI and Replug – Scaling User Acquisition with a Holistic Approach

Most Effective App Advertising Platform
Moloco – Moloco Cloud DSP

Most Effective App Analytics Platform
Adjust – Adjust Suite

Most Effective App Install Campaign
Fitness AI and Replug – Scaling User Acquisition with a Holistic Approach

Most Effective Augmented Reality/Virtual Reality Campaign
Countdown and Zappar – Countdown Bricks Farm

Most Effective App Store Optimisation Campaign
B&Q and Yodel Mobile – Leveraging Unconventional ASO Techniques to Drive B&Q Business Success

Most Effective Location Campaign
Vodafone Turkey and Carat – Geotargeting Tailored for Sales Channel Convenience

Most Effective Small Budget Campaign
Hailr – Spur Spiderman: Across The Spiderverse Campaign

Most Effective Use of Data
B&Q and Yodel Mobile – A Data-driven Approach to Driving B&Q Incremental Revenue

Most Effective User Acquisition Platform
Redbox Mobile – Astra by Redbox Mobile: A Revolution in Apple Search Ads UA

Most Effective Influencer Marketing Campaign
PlugSports and Moburst – An Influencer Marketing Slam Dunk!

Most Effective Mobile Advertising Campaign
Unilever, InMobi and PhD – Closeup Voice

The post 2023 Effective Mobile Marketing Awards winners revealed appeared first on Mobile Marketing Magazine.

It includes nine Mobile & App Masterclasses, starting in Barcelona on 27 Feb, with other events taking place in London, New York, Amsterdam and Berlin. Each event runs for half a day and gives mobile & app marketers the opportunity to discuss the market and their current challenges with their peers and expert agencies and tech companies.

New for 2024 are Mobile & App Leaders’ Dinners, with the first one taking place in London on 30 Jan.

Recent attendees at Future of Mobile Festival events include Asos, Depop, Monzo, Just Eat, Vodafone, Gymshark, Sainsbury’s, Ralph Lauren, Vinted, Zalando, Babbel, Delivery Hero, HSBC, John Lewis, Travelopia, Expedia, Skyscanner, BT Group, Pepsi Co, Microsoft, Uber, American Express and more!

There’s more information here.

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Giffgaff is providing the Big Issue with 250 refurbished phones, which the organisation’s frontline teams are distributing to new vendors, enabling them to increase their cashless sales.

This will be the Big Issue’s first phone partnership with a mobile network, and the first time that vendors will have access to phones equipped with Near Field Communication (NFC) technology, enabling them to take cashless payments directly using a smartphone, without the need for an additional card reader.

The partnership with Giffgaff builds on the Big Issue’s existing work to support vendors with cashless transactions. During the COVID-19 pandemic, the organisation’s frontline teams started supplying vendors with card readers, allowing them to continue selling the magazine in line with health guidelines.

It also helped them get up to speed with an increasingly cashless society, which saw 17 billion contactless payments made in the UK last year and 87% of people using contactless technology at least once a month (source: UKfinance.org). Vendors quickly saw results when they started offering customers this fuss-free payment option. In an average week, they sold five more magazines, adding up to £520 per year in additional earnings.

“We’ve all been in situations where people have been trying to sell us the Big Issue and there’s an awkward moment when you realise you haven’t got any cash, because a lot of us don’t carry it anymore,” said Giffgaff CEO, Ash Schofield. “So, by providing phones through this partnership, we help to remove that barrier. The partnership is steeped in shared values around connection, accessibility and sustainability. We’re trying to make connectivity through mobile as accessible as possible, because fundamentally it’s the right thing to do.”

A Big Issue vendor who is now able to take contactless payments is Marsilia Cimpeanu, who sells the magazine outside Waitrose in Winchmore Hill, North London. “I’ve seen a big difference in my sales, because a lot of people don’t have cash on them as much as they used to,” she said of her experience taking contactless payments. “It’s more convenient and secure. I can ask customers if they want a receipt via email, and when you tell them that, you give them a sense of security. I think it’s very useful for vendors and for customers.

“Once they see that they have that security and trust, they can come back to buy the Big Issue with you if they don’t have any cash, or if they want to continue using contactless because they prefer it. It saves time.”

The post Giffgaff kits out Big Issue sellers with NFC-equipped phones for easier mobile payments appeared first on Mobile Marketing Magazine.

The service enables passengers to buy tickets online and link their bank card to their passenger account. This gives passengers the flexibility to pay for their trip using contactless when boarding the bus or via the app before they travel, while having complete visibility over their travel history and quick access to support their journeys.

After identifying the need for a solution that gives riders a clear view of their travel history and contactless benefits, Urban Things and Littlepay have collaborated to develop this functionality. The partnership has already seen the two companies working together to enable users to view their contactless payment history and capping in the app.

“It’s been a delight to work with UrbanThings on the launch of these initial projects,” said Sarah McLaughlin, Business Development Manager at Littlepay. “Our partnership is bringing the latest ridership innovation to contactless EMV fare collection, enabling operators and agencies to unlock true passenger value. It’s been a pleasure to work with a like-minded team who shares the same desire to exceed expectations. We are looking forward to expanding this development to multiple other cities around the UK.”

The post UrbanThings and Littlepay roll out mobile payments on Newport Bus and Ipswich Buses apps appeared first on Mobile Marketing Magazine.

The deployment has been achieved in collaboration with Masabi, Commonwealth Bank, Mastercard Gateway and Fujitsu. SkyBus is a part of the Kinetic family which also includes Go Ahead a significant Littlepay customer in the UK.

Littlepay’s cloud-based, PCI-compliant platform accepts incoming card taps, integrates with payments schemes, and provides a full-service open payments solution for transit. Littlepay’s modular platform integrates seamlessly with third party transit back office solutions such as Masabi’s Justride, allowing operators to quickly and easily switch on cEMV acceptance.

While Littlepay has been introducing contactless open loop payments around the world, with live deployments in the UK, Europe, North America and Latin America, this is only its second deployment in Australia.

“This deployment demonstrates that collaborative partnerships can deliver greater innovation and superior customer outcomes for public transport,” said Littlepay CEO, Amin Shayan. “We’ve collaborated with Masabi on a number of exciting projects and we are proud to see this relationship hit another milestone with Skybus.”

The post Skybus rolls out contactless payments appeared first on Mobile Marketing Magazine.

Most Effective App Advertising Platform
Applovin – AppLovins CTV for AppDiscovery
Bidease: Transparent Mobile DSAP – Using Predictive Algorithms and ML to Grow Daily Installs X10: Bidease DSP & Messenger Home/Email Home
Gamelight – Leveraging Data to Fuel AI Algorithms
Mistplay – Mistplay Enhances its Loyalty Platform to Drive +23% Install Volume, +37% D7 Retention, and +31% D7 ROAS for Mobile Gaming Advertisers
Moloco – Moloco Cloud DSP

Most Effective App Analytics Platform
Adjust – Adjust Suite
Swaarm – Explorer

Most Effective App Install Campaign
B&Q and Yodel Mobile – Driving App Store Visibility and Incremental Revenue for B&Q with Agile App Install Campaign
Driving Test Success and ConsultMyApp – Maximizing Budget Potential for Driving Test Success
Fitness AI and Replug – Scaling User Acquisition with a Holistic Approach
Home Fitness for Weight Loss and AdQuantum – x40 subscriptions in 6 months with SKAN and web-to-app campaigns
Marvel and Petrol Advertising – Marvel SNAP Launch
Vodafone Turkey and VMLY&R – Her ?ey Yan?mda Drop The Link!

Most Effective Augmented Reality/Virtual Reality Campaign
Countdown and Zappar – Countdown Bricks Farm
Unilever Lynx/Axe A.I. and Zappar – Lynx/Axe A.I. Launch Campaign
Vodafone Turkey and VMLY&R – Metaverse Shop
Vodafone Turkey and VMLY&R – Childrens Day with 5G

Most Effective App Store Optimisation Campaign
Angkas and M&C Saatchi Performance – Improving Google Play Store ranking for Angkas
B&Q and Yodel Mobile – Leveraging Unconventional ASO Techniques to Drive B&Q Business Success
Busuu and ConsultMyApp – App Visibility Unleashed: A Novel ASO Campaign for Busuu
Co-op and Apadmi – Driving Member Acquisition Through ASO
Product Madness and The71 – Optimising ASO at Product Madness
Upside and Moburst – The Cash-back Chronicles!

Most Effective Influencer Marketing Campaign
PlugSports and Moburst – An Influencer Marketing Slam Dunk!
Vodafone Turkey and VMLY&R – #RidiculouslyGreat Gaming w/ Enis Kirazoglu
Vodafone Turkey and VMLY&R – Your Money is Valuable at Vodafone

Most Effective Location Campaign
Jet2, Mobsta and Wavemaker Manchester – Jet2 Airport Proximity
Simpli.fi – HVAC Distributor Reaches Niche Audience With Location-based Targeting From Simpli.fi
Vodafone Turkey and Carat – Geotargeting Tailored for Sales Channel Convenience

Most Effective Mobile Advertising Campaign
EE, Essence & Picnic – EE Full Fibre Broadband
Kumu and AVOW – First UA Campaign Activation on Mobile OEMs and Alternative App Stores in the Philippines for Kumu
Marvel and Petrol Advertising – Marvel SNAP Launch
Unilever, InMobi and PhD – Closeup Voice Activated Campaign
Visa, Ogury and Starcom – How Ogury’s Cookieless Technology Helped VISA Engage Users During the 2022 FIFA World Cup
Vodafone Turkey and Carat – ASMR Unboxing

Most Effective Small Budget Campaign
Driving Test Success and ConsultMyApp – Maximizing Budget Potential for Driving Test Success
Good Earth Tea Co., Mobsta and Mediacom North – Good Earth, Good Energy
Hailr – Spur Spiderman: Across The Spiderverse Campaign
JoyGlitch and AppAgent – Tripling Monthly Installs for Wordling with User Acquisition and ASO
Vodafone Turkey – 25th November, I Exist
Vodafone Turkey and Carat – ASMR Unboxing

Most Effective Use of Data
B&Q and Yodel Mobile – A Data-driven Approach to Driving B&Q Incremental Revenue
Gamelight – Leveraging Data to Fuel AI Algorithms
Good Earth Tea Co., Mobsta and Mediacom North – Good Earth, Good Energy
Samsung and Vodafone Turkey – Vodafone & Samsung Data Usage in Programmatic Out of Home
Simpli.fi – Saint Lucia Tourism Authority Increases Web Traffic With Mediagistic and Simpli.fi
Vodafone Turkey and VMLY&R – November 25 – Every 11 Minutes

Most Effective User Acquisition Platform
Bidease: Transparent Mobile DSAP – Using Predictive Algorithms and ML to Grow Daily Installs X10: Bidease DSP & Messenger Home/Email Home
Gamelight – Leveraging Data to Fuel AI Algorithms
Mistplay – Mistplay Enhances its Loyalty Platform to Drive +23% Install Volume, +37% D7 Retention, and +31% D7 ROAS for Mobile Gaming Advertisers
Redbox Mobile – Astra by Redbox Mobile: A Revolution in Apple Search Ads UA
Upstream – Grow 

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