The Analytics by Deezer app features two tabs – one labelled ‘Analytics’, the other as ‘Audience’. The Analytics tab provides information including the number of streams, unique listeners, fans and shares of a podcast, as well as total and peak listening time. The Audience section displays the age and gender of fans, and the devices they’re listening on.

“As the world’s love of podcasts continues to grow, we want to share insightful data to help creators and producers gain vital knowledge of their shows,” said Frédéric Antelme, Head of Content at Deezer. “Podcasters can better get to know their audience and refine their advertising plans. We’re excited to launch ‘Analytics by Deezer’ and be the only streaming service to offer podcast insights on a mobile app.”

Analytics by Deezer is available to download globally on both Android and iOS now. Currently, the app is only available in English.

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The Partnership for Responsible Addressable Media, led by the Association of National Advertisers’ (ANA) Bill Tucker as Executive Director, will convene four working groups of industry stakeholders focusing on business practices; technical standards; privacy, policy, and legal considerations; and communications & education.

“In the ancient story of the Tower of Babel, the city collapsed because its inhabitants lost the ability to speak a common language,” said Tucker. “The digital advertising industry faces a comparable challenge around addressability today, as recent changes announced by operating systems, browsers, and other technologies, if implemented, will significantly impact the traditional marketplace language of cookies and mobile IDs. The Partnership was created to serve as a collaborative forum for our industry to ensure addressability standards that preserve privacy, provide a consistent and effective framework for advertisers, and enrich the consumer experience.”

The Partnership will boast trade association members including the ANA, American Association of Advertising Agencies (4A’s), Interactive Advertising Bureau (IAB), IAB Tech Lab, Network Advertising Initiative (NAI), and World Federation of Advertisers (WFA).

Brands represented include Ford, General Motors, IBM, Procter & Gamble, Unilever, and NBC Universal, while agencies come in the form of Publicis Media and IPG Mediabrands’ UM. Representing the ad tech and martech spaces are Adobe, MediaMath, and The Trade Desk.

The Partnership’s initial principles

1. Consumer privacy should remain a foundational pillar of the solution by providing consumers with meaningful transparency and controls, giving the marketplace the tools to understand consumer preferences and the ability to abide by those preferences.
2. Consumers should have access to diverse and competitive content offerings, supported by their choices to engage with digital advertising in exchange for content and services.
3. Business operations, including ad targeting, ad delivery, frequency capping, campaign management, analytics, cross-channel deployment, optimisation, and attribution should be sufficiently supported and improved upon through better technological and policy standards for all critical use cases.
4. Solutions should be standardised and interoperable for consumers and businesses across browsers, devices, and platforms, subject to applicable privacy laws and guidelines and to the extent it is reasonably technically feasible, efficient, effective, and improved over existing technology.
5. All browsers, devices, and platforms should allow equal access, free from unreasonable interference, to the new solutions.
6. Companies that utilise the resulting solutions should follow industry and legal privacy standards, with strong accountability and enforcement for those that violate the standards.

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Sky Analytics is an online portal which Sky identifies as being the first phase of its journey to simplify execution and management of cross-platform TV advertising. The tool is compatible across AdSmart and Sky’s on demand platforms and is supported by third-party verified Moat video score data, enabling Sky’s clients to assess the quality of the impressions they are buying. Sky also promises cross-platform reporting through CFlight and transactional capability.

Through AdSmart, advertisers and agencies will be able to build and size audience using the platform’s 14000 attributes, while setting specific campaign goals and metrics. For on demand, Analytics will provide campaign and delivery reports and analysis, including impression heatmaps and content.  

“Sky Analytics is a significant step in giving agencies and clients more control of their TV campaigns,” said Jamie West, Sky’s group director of advanced advertising. “The ability to plan campaigns using the wealth of targeting attributes or combining with their own data is hugely compelling. We are on a journey to deliver a single powerful platform with the flexibility marketers have come to expect from digital, but for the brand safe premium video experience of TV.”

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Following the close of the acquisition, which is expected to be later this year, Looker will join Google Cloud, marking the first acquisition the division has made since former Oracle executive Thomas Kurian joined it as CEO in November.

“The combination of Google Cloud and Looker will enable customers to harness data in new ways to drive their digital transformation,” said Kurian. “We remain committed to our multi-cloud strategy and will retain and expand Looker’s capabilities to analyse data across Clouds.”

Google will use the purchase – Alphabet’s biggest since it bought Nest for $3.2bn in 2014 – to provide customers with ‘more comprehensive’ data analytics using technologies such as machine learning and AI.

The pair already have a partnership in place which sees them share more than 350 customers, including the likes of BuzzFeed, Hearst, King, Sunrun, WPP Essence, and Yahoo.

“Now, we’ll have greater reach, more resources, and the brightest minds in both Analytics and Cloud Infrastructure working together to build an exciting path forward for our customers and partners,” said Frank Bien, Looker CEO. “Together, we are reinventing what it means to solve business problems with data at an entirely different scale and value point.”

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Adways will use the partnership to provide analytics tools and services, including Adjust’s measurement and fraud prevention solutions, to its clients. Having debuted in the Japanese market in 2014, Adjust hopes to strengthen its position in the nation with his latest deal.

“Adways and Adjust share a common vision: to unify advertisers’ marketing activities and offer best-in-class solutions to our global client bases,” said Naoki Sassa, country manager Japan at Adjust. “I’m delighted to start working together with Adways and look forward to growing our long-term partnership.”

Adjust’s partnership with Adways – and acquisition of PartyTrack – is part of its ongoing mission to build globally. It comes not long after Adjust acquired cybersecurity and artificial intelligence startup Unbotify in January, and just two months after it purchased multi-campaign management SaaS provider Acquired.io.

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The funding was led by Partech, with other investors including Nicolas Pinto, founder of Apple-acquired company Perceptio, and Sophia Bendz, who previously led marketing at Spotify. It brings Aiden.ais total funding to $2.35m, following a pre-seed round back in March.

The companys analytics product is designed with mobile app marketers in mind, and uses machine learning to analyse huge sets of data and tweak marketing campaigns to improve ROI. The simplified experience aims to help users manage complex multichannel campaigns, acting as an extra person in the room rather than presenting marketers with in-depth dashboards and tables.

“Todays performance marketers are bogged down with data coming from multiple sources,” said Marie Outtier, CEO of Aiden.ai, who called the product “a new generation of software, one that lisens, learns and acts.”

Outtier has an extensive background in mobile marketing and technology, and co-founded the firm with PJ Camillieri, the companys chief technical analyst, who previously worked on natural language processing and virtual assistants at Apple.

“We believe Aiden.ai is building an innovative solution for marketers at precisely the time it is needed most,” said Reza Malekzadeh, partner at Partech. “Maris and PJs vision for the future of data and analytics harnesses the recent advances in the fields of machine learning and natural language processing to create a tool that is set to change the way marketers do their job.”

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The partnership with LiveRamp will see the firm behind Snapchat introduce a new measurement solution called Offline Sales Impact (OSI), aimed at enabling brands to measure the impact of the campaigns on offline sales. The solution will match Snapchat users with one of the UKs largest supermarket loyalty schemes, enabling marketers to measure sales uplift and providing key insights into campaign ROI.

“Adding the Offline Sales Impact solution adds another dimension to the way we can help brands evaluate their impact on Snapchat,” said Andy Pang, international head of measurement at Snapchat. “Weve always known Snapchat has a differentiated audience, and with OSI we can clearly demonstrate how Snapchat introduces new customers and value to a brand.”

The partnership follows a successful beta trial where the new OSI solution was used on a number of test campaigns for brands including Oreo & Cadbury Countlines, and saw Snapchat resulting in an average sales uplift of four per cent.

“We are delighted to be partnering with Snap on this innovative measurement solution,” said Richard Foster, UK managing director at LiveRamp. “LiveRamp empowers brands to run people-based marketing campaigns at scale, and this solution gives them the granular detail they need to measure the true effectiveness of Snap as an integral platform in their marketing stack.”

Alongside the OSI solution, brands in Europe will now be able to measure the impact of their Snapchat campaigns alongside other marketing channels including TV, radio, print and digital thanks to the introduction of the firms Marketing Mix Modelling (MMM) partner program to the continent.

First introduced in the US in July 2017, the MMM program is a result of partnerships with measurement firms including Kantar, Nielsen, Analytic Partners, Neustar and Marketing Management Analytics. The expansion to Europe also adds Ebiquity, Ekimetrics, Nepa, Dentsu Aegis D2D and Publicis Ninah to the list of partners.

“Snapchat ad products are not only unique, but they are driven by the same innovation that drives our consumer products which is great for clients and advertising partners,” said Pang. “Understanding their impact on product sales therefore requires a deeper understanding of our advertising solutions, the campaign delivery information we provide and how to work with us to generate deeper learnings. The MMM partner program that we are launching internationally allows this to happen for more clients and partners across the EMEA region.”

In the US, the MMM program has helped demonstrate Snapchat acts as great complement to broader media campaigns for brands, with evidence showing that Snapchat can add a further eight per cent incremental reach beyond that of TV, with just 1/25th of the spending.

“We are thrilled to be partnering with one of the most innovative and evolving social platforms,” said Richard Woodward, international effectiveness business director at Ebiquity. “Our clients are constantly trying to find new ways to encourage customers and potential customers to engage with their brands. This relationship provides our Snapchat advertising clients with the confidence that the best data is combined with in-depth knowledge of the platform to measure those impacts on their business.”

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The data was obtained in early 2014 by Cambridge Analytica – a company headed by one of Donald Trump’s former advisers, Steve Bannon, and invested in by billionaire Republican donor, Robert Mercer. This information was then used to create a system that profiled 50m US voters and targeted them with personalised political ads, as reported by both The New York Times and the Guardian.

“We exploited Facebook to harvest millions of people’s profiles,” Christopher Wylie, who helped to found the analytics company, told the Observer. “And built models to exploit what we knew about them and target their inner demons. That was the basis the entire company was built on.”

The data used by Cambridge was collected through an app called thisisyourdigitallife, which was built by Cambridge University academic, Aleksandr Kogan, through his Global Science Research (GSR) company. Through the app, and in collaboration with Cambridge, hundreds of thousands of users were paid to take a personality test and all agreed to have their data collected for academic use. The data collected included

All the data obtained by the Kogan – who has links to a Russian university, as well as the Russian government – and his app was done so legitimately with the required consent and had not been acquired via a data breach.

Despite this, Kogan lied to both Facebook and the people that used the app about how the data would be used. This forced Facebook to remove the app for violation of its platform policies back in 2015 – though it did not warn its users about what had happened – and ask that Cambridge, Kogan, and Wylie all destroy any data they had obtained – which they agreed to do. However, it was recently brought to Facebook’s attention that not all the data had actually been deleted and the social network has suspended all the parties involved, ‘pending further information’.

“This was a scam — and a fraud,” Paul Grewal, a vice president and deputy general counsel at Facebook, told The New York Times. “We will take whatever steps are required to see that the data in question is deleted once and for all — and take action against all offending parties.”

Grewal added in a blog post: “On an ongoing basis, we also do a variety of manual and automated checks to ensure compliance with our policies and a positive experience for users. These include steps such as random audits of existing apps along with the regular and proactive monitoring of the fastest growing apps.”

Both Cambridge and Facebook have faced questions from parliament in the past over the use of people’s data. Cambridge’s CEO, Alexander Nix, saying that does not have any Facebook data, while Facebook claiming that any data the company has was obtained by itself and not via its social network.

On the back of the controversy, Cambridge is now being investigated by both the Electoral Commission and the Information Commissioner’s Office in the UK, and as part of special counsel Robert Mueller’s probe into alleged Russian influence in Trump’s presidential campaign. Meanwhile, both the senator of Minnesota, Amy Klobuchar, and Conservative MP Damian Collins would like to call on Facebook CEO Mark Zuckerberg or another Facebook executive to testify on both sides of the Atlantic.

The news of Cambridge’s dishonesty and illegal activities puts Facebook deeper into question over its role in the US presidential election – and other major votes such as the Brexit referendum in the UK – and also heaps more pressure on the Trump administration as they continue to be adamant that they never colluded with Russia during the presidential campaign period.

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The service, which expands on Nielsens current measurement coverage of YouTube ads on desktop and mobile web browsers, will now provide marketers with independent and comprehensive cross-device measurement of advertising audiences for YouTube, across desktop and mobile and via every channel.

With this launch, Nielsen Digital Ad Ratings clients will also gain access to age and gender demographics for consumers viewing ads on YouTubes mobile app, as wells as reach, frequency and gross rating points.

Nielsens measurement of YouTube ads uses a consistent methodology with all other mobile publishers in Digital Ad Ratings, enabling both media buyers and sellers to harness comparable and de-duplicated person-based measurement across publishers in their media planning and execution.

“As more people watch video across digital platforms and devices, Nielsens comprehensive measurement of YouTube through Digital Ad Ratings is crucial to provide a complete picture of media consumption, especially since YouTube accounts for a large share of mobile video advertising in the UK,” said Barney Farmer, UK commercial director at Nielsen. “We are proud to be able ot provide the market with an independent view of the audience for advertising on YouTube in context of the wider viewing landscape.”

Measurement of Digital Ad Ratings for YouTubes mobile app was already made available in the US in June 2017, and in Canada and Japan in October last year. Further expansion into international markets is planned for later in 2018.

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The first of these products is Google Attribution, which enables marketers to measure the impact of their marketing across devices and channels, all in one location.

Google Attribution integrates with AdWords, Google Analytics and DoubleClick Search to bring data from all marketing channels together – providing marketers with a complete view of performance. Furthermore, it enables the marketer to switch to data-driven attribution – which uses machine learning to determine how much credit to assign to each step of the consumer journey.

The product is currently available in beta and will roll out to more advertisers in the ‘coming months’.

“With today’s complex customer journey, your business might have a dozen interactions with a single person – across display, video, search, social, and on your site or app. And all these moments take place on multiple devices, making them even harder to measure,” said Sridhar Ramaswamy, SVP of ads & commerce at Google, in a blog post.

“As a result, many marketers are stuck using last-click attribution, which misses the impact of most marketing touchpoints. With Google Attribution, we’ll help you understand how all of your marketing efforts work together and deliver the insights you need to make them work better.”

In addition to the attribution product, Google has also introduced ‘location extensions’ – so consumers can find stores from YouTube video ads – and ‘store sales measurement’ to enable businesses to measure in-store revenue in addition to store visits delivered by ads.

Finally, Google has introduced ‘in-market audiences’ to Search. This uses machine learning to better understand purchase intent, enabling businesses to reach users who are ready to purchase products and services that they offer.

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