TikTok has rolled out an update to enhance the app experience for viewers on larger devices including tablets and foldables.

According to the social media giant, the app is now better optimised for larger screens, allowing users a clear video feed, streamlined navigation bars and orientation support.

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With the new update, TikTok claims users can see a “more refined video feed that showcases content with enhanced clarity.” Users will also now see navigation bars at the top and bottom of the screen for easy access.

The app will also work in landscape or portrait orientation, TikTok revealed.

In a statement, the social media giant said: “While most people already know and love TikTok on their mobile devices, we know many also like to access it on larger screens and foldable devices.

“Whether they’re watching the latest cooking trends or searching for the latest soccer highlights, we’re excited to share that TikTok is now better optimised for tablets and foldable gadgets. This new update offers a complete upgrade, ensuring a seamless and visually appealing TikTok experience for users worldwide, regardless of the device they choose.”

The news comes as TikTok recently launched a new campaign which spotlights the journeys of discovery starting on the platform.

The ‘It Starts on TikTok’ campaign is the social media giant’s first campaign with Lucky Generals and features the diverse range of places a simple browse on TikTok can lead to.

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LinkedIn advert prices are set to increase as advertisers opt to spend less on X due to owner Elon Musk’s recent controversy, new data has revealed.

Speaking to The Financial Times, Outcast Vice President Leesha Anderson dubbed the current climate as “LinkedIn Season”.

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She said: “Most have switched over to LinkedIn over the past year…A few weeks ago most of our clients were off X. Now they are all off X.”

The price increase comes as Musk, who rebranded the social media platform from Twitter, expressed agreement with a tweet containing a negative remark about Jewish communities, raising concerns of antisemitism.

However, when advertisers including Coca-Cola, IBM and Walt Disney decided to pull out from the social media platform, Musk told them to “go fuck themselves”.

This comes as X experienced a decline in ad revenue following platform changes impacting advertiser confidence, in response Musk drafted in Linda Yaccarino as CEO of the social media platform.

In December 2023, X added over 10 million users, Yaccarino revealed.

In a post on X she made the announcement, however, she did not elaborate on how many users were paying customers.

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Branded video content on Instagram Reels has outperformed TikTok and Facebook in generating massive results for advertisers, a new report has revealed.

According to customer engagement platform, Emplifi, Instagram Reels (over 90 seconds) generated more than double the number of median video views compared to TikTok videos.

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Reels also became the top-performing content type on the Meta-owned social media platform, delivering six times the reach of Instagram Stories, the research revealed.

However, brands continue to consistently post more Stories than Reels, this comes as between May and October 2023, the number of Instagram Stories posted by global brands was five times higher compared to the number of Reels.

Emplifi CMO Zarnaz Arlia said: “One of the most interesting findings from our research is the shift we’ve witnessed in Instagram Reels video lengths, with longer run-times winning more engagement for brands compared to short-form video.

“This represents a change in user behaviour, with more time being spent on videos that run longer than the average 15-second or 30-second video ad format.

“This insight offers an exciting opportunity for brands to reconsider their creative strategy on Instagram. The data shows that audiences are responding positively to longer videos — the key is producing entertaining and valuable content that keeps them watching.”

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UK regulator, The Advertising Standards Authority (ASA), has partnered with Instagram to launch a series of videos aimed at encouraging good practice.

Each video shares aspects of rules advertisers must follow, which include clearly disclosing ads, tackling misleading messaging or being upfront about the price of goods and services.

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The videos also feature content creators including @YourBoyMoyo, @FatsTimbo, @simplysayo, @ThatsWatson and @Shesnotfunny.

The partnership is part of the advertising regulator’s new five-year strategy, AI-assisted, Collective Ad Regulation, which aims to ensure social media influencers are being “honest and truthful”, and help inform people who follow content creators of the ad rules that are in place and the expectations they should have around being treated fairly and not being misled.

ASA Director of Communications and Marketing Donna Castle said: “These videos will help raise awareness of the ASA system and the rules that all UK ads must follow.

“We’re grateful to Meta and all the content creators for their help in bringing this initiative to life in such a creative and engaging way. It’s crucial that all advertisers, including those online, follow the rules that keep people safe and prevent them from being misled.”

Meta Director of Business Partners Nick Baughan added: “Meta is committed to ensuring the people advertising on our platforms do so responsibly. We have a long-standing partnership with the ASA and this new campaign will help not only the creators and advertisers on our platforms but will benefit the communities using them.’’

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Samsung has unveiled its Gaming Hub Challenge, the first-ever live-streamed gaming event on London’s 3D Piccadilly Circus screen.

At 4pm today [15 December 2023], Samsung, in partnership with creative agency Cheil, will launch a 30-minute 3D broadcast, including live gameplay from Samsung’s King’s Cross store, and ad breaks featuring game-related Samsung products.

According to the mobile phone giant, it is aiming to connect with gamers and non-gamers via the live stream, which will see influencers ApparentlyJxck and Vatira5 battling it out to win the title of Samsung Gaming Hub Champion.

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The live event is also being amplified with activity across Facebook, Instagram, Twitch, YouTube and S.com, supported by PR.

Samsung Europe Gaming Service Product Manager, Anita Luo said: “This amazing world-first event with 3D and live streaming in Piccadilly Circus showcases the innovative new ways Samsung is bringing gaming to our customers’ screens. We want gaming to be exciting and accessible to everyone.

“The Samsung Gaming Hub is a new way to play games on your TV. With over 3,000 games and no console required, gaming has never been so easy.”

Cheil Head of Business Donna Buckingham added: “We’re incredibly proud to be partnering with Samsung to launch the first-ever live-streamed gaming event on the iconic 3D Piccadilly Circus screen.

“Whether watching online or visiting the Piccadilly screen, fans can enjoy cheering on their gaming hero, experiencing a first-of-its-kind event that positions the Samsung Gaming Hub as the heart of gaming.”

The news follows Samsung recently opening a two-week pop-up skatepark in London in celebration of its Galaxy Z Flip5 foldable device.

The “Drop in with Samsung Flip Park”, which runs from 30 November to 16 December, has been developed in partnership with global creative network Iris, to create an event which gets as many people as possible “hands-on” with the new Galaxy Z Flip5 in the run-up to Christmas.

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Reddit’s Head of Mid Market UK, Hannah Walker, has predicted the era of categorising consumers solely by age may be drawing to an end next year.

According to Walker, who has been with the social media giant since October this year, consumers, regardless of their age, are increasingly breaking away from societal norms.

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She claimed the stereotypical distinctions between generations are becoming less relevant, leading advertisers to reconsider their strategies in targeting audiences.

Walker said: “Advertisers must recognise these nuances as they think about who they are targeting and how to do it and let’s face it: really whether you’re 25 or 35, you’re still likely to want to eat chocolate or go on holiday.

“In response to this, interest-based targeting is likely to continue to increase in prevalence, which allows engagement based on factors that have nothing to do with a consumer’s age.”

As a result, she emphasises that consumer expectations regarding brand interactions are on the rise, urging advertisers to delve into the intricacies of each consumer’s daily life.

“It’s important advertisers are realising the complexities of any given consumer’s everyday life and targeting based on actual activity and engagement, rather than demographic, which should lead to more personalised and effective interactions,” she said.

Read Mobile Marketing Magazine’s recent interview with Reddit’s VP of International Growth on becoming more ‘accessible and culturally relevant’

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X, formerly Twitter, added over 10 million users in December, the social media giant’s Chief Executive Officer, Linda Yaccarino has revealed.

In a post on X, Yaccarino, who succeeded billionaire owner Elon Musk as CEO in June, made the announcement late last week, however, she did not elaborate on how many users were paying customers.

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She also did not mention how the number compared to an average month.

More than 10 million people have signed up for X so far this December! pic.twitter.com/sW8cN2xM0Y

— Linda Yaccarino (@lindayaX) December 8, 2023

This comes as Musk faced criticism last month after endorsing a post accusing Jewish people of pushing hatred against whites and supporting immigration.

The tweet read: “Jewish communities have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them.”

In response, Musk said: “You have said the actual truth.”

As a result of the backlash, major brands including Apple and Disney left the social media platform following claims X and owner Musk have encouraged anti-Semitism.

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The winners in all 13 categories of the 14th Effective Digital Marketing Awards were revealed at an Online Awards Ceremony this afternoon. Brands and organisations honoured for their work included Unilever, B&Q, Vodafone Turkey, Fitness AI, Spur and PlugSports. Agencies and tech firms collecting awards for their work included Replug, Yodel Mobile, Moloco, Adjust, Zappar and Moburst.

The Grand Prix Award went to Deutsche Telekom and Mindshare, for their #WhatWeValue: Embracing Volunteerism with Gen Z campaign. This campaign also took the individual category award for the Most Effective International Campaign.

Netherland agency Fingerspitz picked up two awards for its work with eCommerce beauty retailer JohnBeerens.com, and another for its work with technical service company, Hoppenbrouwers Techniek. Yodel Mobile also picked up two awards for its work with DIY and household retailer, B&Q, for the Most Effective Mobile Campaign and the Most Innovative Campaign.

The two Digital Expert of the Year Awards went to #paid for North America, and to QueryClick for the UK, EMEA & APAC

Congratulations to all our winners. The full list is below:

Most Effective Content Marketing Campaign
JohnBeerens.com and Fingerspitz – Profitable Price Perception Experiments

Most Effective Digital Advertising Campaign
New South Wales Government and New South Wales Environment Protection Authority – Don’t Be a Tosser!

Most Innovative Campaign
B&Q and Yodel Mobile – B&Q Innovates with Unconventional Strategy to Drive App Revenue Growth

Most Effective Integrated Campaign
NSW Government and M&C Saatchi Australia – NSW Government Cost of Living

Most Effective International Campaign
Deutsche Telekom and Mindshare – #WhatWeValue: Embracing Volunteerism with Gen Z

Most Effective Launch Campaign
Milpark Education incorporating CA Connect and Social Path – Not just another BCom Degree

Most Effective Mobile Campaign
B&Q and Yodel Mobile – Transforming B&Q into a Mobile-first Business, One Mobile Campaign at a Time.

Most Effective Performance Marketing Campaign
JohnBeerens.com and Fingerspitz – Profitable Price Perception Experiments

Most Effective Search Campaign
Avanti Travel Insurance and Climbing Trees – Flying Onto Page 1 Rankings Organically

Most Effective Social Campaign
Hoppenbrouwers Techniek and Fingerspitz – Conquering a Tight Labor Market with Dynamic Feeds and Personalization

Most Effective Tech Platform
Ogury – Ogury, the Future-proof Cookieless Advertising Technology

Digital Expert of the Year – North America
#paid

Digital Expert of the Year – UK, EMEA & APAC
QueryClick

Grand Prix
Deutsche Telekom and Mindshare – #WhatWeValue: Embracing Volunteerism with Gen Z

Congratulations to all our winners

The post 2023 Effective Digital Marketing Awards winners announced appeared first on Mobile Marketing Magazine.

The winners in all 11 categories of the 14th Effective Mobile Marketing Awards were revealed at an Online Awards Ceremony this afternoon. Brands and organisations honoured for their work included Unilever, B&Q, Vodafone Turkey, Fitness AI, Spur and PlugSports. Agencies and tech firms collecting awards for their work included Replug, Yodel Mobile, Moloco, Adjust, Zappar and Moburst.

The Grand Prix Award went to Fitness AI and Replug for an innovative and all-embracing user acquisition campaign. This campaign also took the individual category award for the Most Effective App Install Campaign.

Yodel Mobile picked up two awards for its work with DIY and household retailer, B&Q, for the Most Effective App Store Optimisation Campaign and the Most Effective Use of Data.

For more on the winning entries, head to the Awards Site. Congratulations to all our winners. The full list is below:

Grand Prix
Fitness AI and Replug – Scaling User Acquisition with a Holistic Approach

Most Effective App Advertising Platform
Moloco – Moloco Cloud DSP

Most Effective App Analytics Platform
Adjust – Adjust Suite

Most Effective App Install Campaign
Fitness AI and Replug – Scaling User Acquisition with a Holistic Approach

Most Effective Augmented Reality/Virtual Reality Campaign
Countdown and Zappar – Countdown Bricks Farm

Most Effective App Store Optimisation Campaign
B&Q and Yodel Mobile – Leveraging Unconventional ASO Techniques to Drive B&Q Business Success

Most Effective Location Campaign
Vodafone Turkey and Carat – Geotargeting Tailored for Sales Channel Convenience

Most Effective Small Budget Campaign
Hailr – Spur Spiderman: Across The Spiderverse Campaign

Most Effective Use of Data
B&Q and Yodel Mobile – A Data-driven Approach to Driving B&Q Incremental Revenue

Most Effective User Acquisition Platform
Redbox Mobile – Astra by Redbox Mobile: A Revolution in Apple Search Ads UA

Most Effective Influencer Marketing Campaign
PlugSports and Moburst – An Influencer Marketing Slam Dunk!

Most Effective Mobile Advertising Campaign
Unilever, InMobi and PhD – Closeup Voice

The post 2023 Effective Mobile Marketing Awards winners revealed appeared first on Mobile Marketing Magazine.

Ticketmaster and TikTok have expanded their partnership which allows artists to sell tickets to fans directly via the social media app across over 20 countries.

As a result of the extended partnership, any Certified Artist on TikTok in the participating countries can use the Ticketmaster ticketing feature to promote their live dates and connect with fans around the world.

These countries include the UK, Ireland, Australia, Germany, France, Canada, Mexico, Austria, Belgium, Czech Republic, Denmark, Finland, Italy, Netherlands, New Zealand, Norway, Poland, Switzerland, Spain, Sweden and the US.

The move follows the successful beta launch of the partnership, which was announced in the US last year and saw successful ticketing campaigns for both established and emerging artists, comedians and sports teams, including Niall Horan, The Kooks, Burna Boy and Shania Twain.

“Today’s music lives on a global stage and the demand for ‘live’ has never been greater,” Ticketmaster VP Global Business Development & Strategic Partnerships Michael Chua said.

“Through our partnership, TikTok and Ticketmaster are empowering artists to easily connect their content to event discovery and ticket purchase in-app making it easier than ever for fans around the world to experience their favourite artists live.”

TikTok Global Music Partnership Development Lead Michael Kümmerle added: “This is an exciting moment for the millions of passionate music fans in the TikTok community. By enabling fans to buy tickets directly through TikTok, we’re giving artists the opportunity to reach ticket buyers in a whole new way and change the game for live events around the world.

“As we bring fans closer to the artists and events they love, we hope to deliver further value to all artists throughout all stages of their careers and provide more opportunities for a growing fanbase. We are very excited to see how our partnership with Ticketmaster will develop over time.”

The news follows the social media platform launching its ‘Pulse Premiere’ advertising solution in the UK, securing Sky Sports as its first approved British publisher.

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