In this report, you’ll find:

• The global growth of Finance apps to chart the future
• Exclusive retention data for banking and payment apps
• Regional spotlights on APAC’s finance habits

The report also touches on the needs of users, from security concerns to the increased need for personalization, and benchmarks current post-install performance to give marketers an idea of current in-app behavioural trends. Which are the best retaining sub-verticals? Find out via the link below.

For all the findings and key takeaways, as well as an exclusive regional spotlight on payment apps, download the full report here. 

The post The Mobile Finance Report 2019 appeared first on Mobile Marketing Magazine.

In 2016, a group of scientists, doctors, and healthcare experts globally launched Ada, an app that allows users to track their health and find medical help. Ada helps users by combining artificial intelligence with the global medical knowledge input by these experts. Since launch, the app has been #1 for medical app downloads in more than 140 countries and has conducted over 15m health assessments.

More recently, Ada has launched in the Portuguese language, so the app’s leadership wanted to find a way to expand its user base in relevant countries, especially Brazil. Ada’s marketing team knew they would need to understand the mobile medical and healthcare market, analyze the competition, and obtain global market research pertaining to growth opportunities.

Marvin Rottenberg, vice president of marketing at Ada, said, “Half the world’s population already lacks access to essential healthcare services, and there’s a projected shortage of 18m healthcare workers by 2030. For many people, Ada may be the only accessible credible source of health information.”

Ultimately, Ada’s marketing department turned to App Annie, which specializes in tracking app analytics and app market data. Within the span of two months (July 1 to August 31, 2019), Ada gained more than 500,000 users in Brazil. Ada is also the fastest-growing medical app in Brazil on Google Play. Ada’s share of downloads among medical apps in Brazil also jumped from .1 per cent to almost 13 per cent from May 27 to August 25.

“As the ‘traditional’ healthcare sector continues to evolve, it is vital that we are able to remain on top of trends within the digital healthcare sector (in particular medical and health apps) to see where we can add new value,” said Rottenberg.

Rottenberg continued, “The App Annie platform allows us to analyse other companies and the overall market in which we operate. This empowers us, and our stakeholders, to make informed decisions and validate market assumptions, ensuring we are always on top of market trends.”

By partnering with App Annie, Ada’s marketing team was able to gain crucial insights into market trends and new market launches, as well as better understand its user base. Additionally, Ada reached an average 4.8-star rating within its first 2 months in Brazil.

“As marketers at Ada, we’re dedicated to helping Ada reach as many people as possible. It’s incredibly gratifying to see the positive impact that Ada can give users and their loved ones – whether that’s by identifying possible conditions or simply by giving people peace of mind. App Annie is an important tool as it allows us to view, evaluate, and make changes quickly to meet our users’ needs,” said Rottenberg.

The post Case study: App Annie helps global health app Ada expand into Brazil appeared first on Mobile Marketing Magazine.

App Annie will use the acquisition to bring together market data and advertising analytics with the aim of making it easer for mobile publishers and brands to create mobile experiences. The company is looking to go beyond information about downloads, revenue, retention, and usage and now provide ‘revolutionary insights’ against ‘critical metrics’ such as customer acquisition cost, lifetime value, and return on ad spend.

“The most successful companies find a way to capitalise on mobile, yet they have been struggling to maximise its value to their business,” said Ted Krantz, CEO of App Annie. “Today, this requires custom work to stitch together multiple point solutions, spreadsheets, business intelligence teams, agencies and consultants. We are committed to solve this by applying data science and machine learning to automate these composite metrics for brands and publishers.”

Aaron Mahimainathan, chief product officer at App Annie, added: “We estimate spend on mobile advertising to be three times greater than consumer spend on mobile through the app stores. Assessing your own mobile marketing performance data alongside our market data will provide a powerful view for our customers to act on to maximise their success.” 

On the rebranding front, App Annie has a new gem logomark, which it says is a tribute to gaming and “reflects the value that companies gain using accurate and actionable data”.

The post App Annie rebrands and acquires mobile analytics firm Libring appeared first on Mobile Marketing Magazine.

With more than half of retail traffic now taking place on mobile and opportunities constantly evolving, the importance of having an effective mobile strategy in place and maintaining it cannot be overlooked. Our summit gives brands the opportunity to the pick the brains of their peers and a range of technology experts, while looking the latest trends, ideas, and practical examples in the space.

If you weren’t able to attend the conference, here is a selection of the best gems of wisdom shared during the event.

“We take the idea that ‘your employees are people’, and I know that sounds really crass to say. But they are not resources, they are not a robot that comes in and presses buttons on a till. They are people who care about selling the goods that you want them to sell and they care about the service they give their customers.”

“It’s to work the way that we live. It’s time to use that fantastic mobile technology to deliver an experience at work using mobile technology to actually deliver experiences for employees, not just for consumers, that really make them enjoy their work.”

The day kicked off with Ilicco Elia, head of mobile at Deloitte  speaking about how mobile technology can be used to create apps that help employees to do their jobs more easily and efficiently.

“Mobile should be your friend, and I feel like we’re getting to a point where it could well be, especially as you release a branded retail app.”

“Branded retail apps are potentially a massive untapped goldmine. If not anything, it’s because you’re reaching consumers who may well have demonstrated brand affinity by organically installing your app. They may well have installed your app at the point of purchase, demonstrating that they’ve actually bought your product before.”

William Melzler, VP of business development at YouAppi discussed the how retailers can develop brand affinity and loyalty via branded retail apps.

“Do you know where your data comes from? When you’re planning campaigns, and you’re executing and measuring those campaigns, do you truly know where you’re getting that data from? When you’re working with partners are they being really clear and transparent with you?”

Valid questions that retailers need to be asking themselves with GDPR on the horizon from Warren Mills, client partner at Weve.

“A lot of people talk about location being a core signal, and it is, but we believe when it’s combined with other signals as well – things like bank-verified data – that’s where the power really comes with the data. Building that holistic audience together is really important”

Mills continued by looking at how location data can be used in combination with other forms of mobile data in the planning process for retail campaigns.

“Session times are coming down because we’re becoming better at mobile. It’s starting to become part of recognising what apps are about and it should be more frequent, lower timed session. There’s a really important point about KPIs with this and tracking the right things. It’s much better and more successful to have a higher frequency of lower timed sessions in retail than it is to have less frequent, longer sessions.”

“Apps aren’t just another digital channel, they’re the glue that brings together digital and store.”

Paul Barnes, Northern Europe territory director at App Annie looked at the power of the app market and challenges facing retailers within the space.

“Why are we still thinking that consumers move according to the media we buy? You can’t afford to be top-down planning anymore because that power has shifted. It has to be from the ground up, it has to be consumer-led.”

Retailers have to shift the way they look at consumer behaviours in order to target people, according to Alex Wright, head of insight at Blis.

“We’re launching a fitness boutique, and we’re calling it Sw3at. If you’re in Malaysia, Mumbai, North London, or Manchester, you can come and watch the close live or delayed. And we’ve developed a bit of kit where we can then track your fitness, so we can send you push notifications… It’s beginning to understand how we can use these modern developments to support our core product.”

As part of his presentation, Daniel Herman, CEO of Bio-Synergy, gave the audience an insight into how his sports nutrition brand is targeting audiences and keeping them motivated to exercise through mobile and social.

The post The 10 best quotes from our Mobile Retail Summit appeared first on Mobile Marketing Magazine.

According to App Annie, this seven per cent year-on-year (YoY) growth in downloads drove consumer spend to exceed $17bn worldwide in the quarter, representing a YoY increase of 20 per cent over the same period in 2016.

The quarter saw Google Play widen its lead over the App Store to 145 per cent in achieving its highest quarter ever to surpass 19bn new downloads internationally. This 10 per cent growth was predominantly driven by emerging markets, with India, Indonesia, and Brazil topping the YoY market share growth standings.

Games, finance, and personalisation apps led on category share growth on Google Play. Meanwhile, finance also found itself lying in second place in the iOS rankings for the quarter, edged out by the shopping sector in terms of category share growth.

Both Google Play and the App Store enjoyed a 20 per cent YoY growth in consumer spend during the last quarter of the year, but the App Store maintained its almost two-fold lead over Google Play in terms of amount spent, as $11.5bn passed through the store.

Between 2015 and 2017, worldwide spend on entertainment apps across both stores grew over four times, while in-app subscriptions on Google Play fuelled consumer spend – particularly on productivity apps.

The US was found to have had the strongest YoY growth in spend on both the App Store and Google Play in Q4 2017, while Germany came in third place in both rankings also. The US and Germany were kept apart by Taiwan on the App Store and South Korea on Google Play.

The post Consumers downloaded the most apps ever during Q4 appeared first on Mobile Marketing Magazine.

According to a report from App Annie, consumer spending has increased 105 per cent from 2015, while each user spent around 43 days in-app last year – up 30 per cent from 2015. This breaks down into almost 3 hours each day spent in-app on average across the globe. The time in-app is spent in around 40 apps used by smartphone users every month out of the 80 owned on average.

The Chinese app market came out on top of most measures in a big way in 2017, as you’d expect.

In Q4 2017, Chinese app users spent over 200bn hours in app across iOS, Google Play, and third-party Android. India came in second, but a long way off at nearly 50bn hours in apps during the same quarter. Furthermore, $1 out of every $4 generated from app stores, in-app ads, and mobile commerce was generated in the Chinese market.

A recent App Annie forecast predicted that mobile app store spending will continue to be driven by China on iOS this year, as global spend exceeds $110bn, while India and Brazil drive Android spend.

The post Global consumer app spend exceeded $86bn in 2017, as over 175bn downloads were made appeared first on Mobile Marketing Magazine.

According to App Annie’s latest app ecosystem forecasts, global app store spend will grow around 30 per cent year-on-year (YoY) in 2018. During the year, China’s growth is expected to significantly outpace the rest of the world, and continue to sit at the top of the chart for App Store spend.

Meanwhile, time spent on Android phones will be led by India and Brazil. Year to date through to 31 October, time spent grew by almost 50 per cent in India and by nearly 30 per cent in Brazil compared to the same period in 2016. This increase in time spent is expected to continue with the continued increase in smartphone penetration, which will in turn lead to higher app spend.

On top of the drive from China, India, and Brazil, the increasing maturity of the app economy is also leading to more spend. By the end of October, the App Store was home to over 2m apps, while the Play Store housed 3.5m. In October alone, close to 50,000 apps launched on iOS and in excess of 150,000 on Android.

In mature markets, time spent in-app averages two hours a day per person – which is equivalent to an entire month out of every year. More than 40 countries are expected to generate more than $100m in consumer spend across both Android and iOS.

App Annie expects much of the global spend will be driven by AR, video streaming, retail, banking, payments, food delivery, and voice assistants.

The post Worldwide spending on app stores will exceed $110bn in 2018 appeared first on Mobile Marketing Magazine.

The figure comes from Adjust’s new whitepaper, The Complete Guide to Mobile App Marketing: App Store Optimisation, which was co-written with App Annie. The whitepaper is a deep dive into app store optimisation (ASO) strategy, covering how marketers can improve both discoverability and conversion using all the tools available to them.

With 2m apps available in the iOS App Store and 2.5m in the Google Play Store, it’s more important than ever for marketers to ensure that their apps are designed to be easily found and distinctive among the crowd. Adjust’s whitepaper details what to look for in an ASO vendor, how to fine tune your app store entry for maximum impact, and how marketers can encourage user feedback, all with real world examples from big name apps that Adjust and App Annie have worked with.

You can download The Complete Guide to Mobile App Marketing: App Store Optimisation for free today by clicking on the link above. The whitepaper is just the first part of Adjust’s planned series, which when brought together will form a comprehensive guidebook for mobile marketers.

The post 65 per cent of app downloads come from organic searches appeared first on Mobile Marketing Magazine.

Adjust teamed with App Annie to author the guides first chapter: App Store Optimisation. With more than 65 per cent of app downloads coming from organic searches in an app store, ASO is the foundation every marketer needs in order to acquire valuable new users.

In this brief guide, youll learn the key tips to master the three pillars of ASO: discovery, downloads, and ranking.

Click here to access The Complete Guide to Mobile App Marketing: App Store Optimisation for free today

The post The Complete Guide to Mobile App Marketing: App Store Optimisation appeared first on Mobile Marketing Magazine.

Total time spent on shopping apps on Android devices is set to grow by over 45 per cent in the US from the two years prior, according to app market data and insights company App Annie, with over 6m hours spent in the top five digital-first apps alone. These digital-first apps are expected to account for 15 per cent total time spent in shopping apps during the full Black Friday week.

Meanwhile, the top five bricks-and-clicks apps on Android – despite not seeing the same levels of success as digital-first apps – are expected to see 30 per cent year-over-year growth in time spent.

“In order to be competitive with sophisticated digital-first players, traditional retailers need to prioritise mobile during this shopping period,” said Lexi Sydow, market insights manager at App Annie. “It is imperative to leverage their physical locations as unique assets to complement user’s in-app experiences. Partnered with app-exclusive deals, this could drive app engagement, in-store foot traffic and ultimately leave the consumer with a better brand experience.

“Across the board, we expect retailers to double-down on mobile this year, leveraging app-exclusive deals, prioritising longer lead time for advertising and encouraging app use in-stores to complement traditional brick-and-mortar shopping. It will be interesting to see how retailers push app innovation even further this holiday season.”

Black Friday is also set to be a good day for mobile outside of the US. In Japan, App Annie predicts total time in shopping apps on Android to grow 65 per cent from the two years prior to over 15m hours, while the UK will reach over 6m hours of time spent for a growth of 45 per cent.

Following on the back of it’s extremely successful Singles’ Day, Alibaba is expected to continue to make a significant impact on the international mCommerce front. The company’s AliExpress sat at number one for shopping apps by daily iOS and Google Play downloads combined in the UK, France, and Germany on 11 November.

The post Black Friday 2017 set to be biggest mobile shopping day ever appeared first on Mobile Marketing Magazine.