With more than half of retail traffic now taking place on mobile and opportunities constantly evolving, the importance of having an effective mobile strategy in place and maintaining it cannot be overlooked. Our summit gives brands the opportunity to the pick the brains of their peers and a range of technology experts, while looking the latest trends, ideas, and practical examples in the space.

If you weren’t able to attend the conference, here is a selection of the best gems of wisdom shared during the event.

“We take the idea that ‘your employees are people’, and I know that sounds really crass to say. But they are not resources, they are not a robot that comes in and presses buttons on a till. They are people who care about selling the goods that you want them to sell and they care about the service they give their customers.”

“It’s to work the way that we live. It’s time to use that fantastic mobile technology to deliver an experience at work using mobile technology to actually deliver experiences for employees, not just for consumers, that really make them enjoy their work.”

The day kicked off with Ilicco Elia, head of mobile at Deloitte  speaking about how mobile technology can be used to create apps that help employees to do their jobs more easily and efficiently.

“Mobile should be your friend, and I feel like we’re getting to a point where it could well be, especially as you release a branded retail app.”

“Branded retail apps are potentially a massive untapped goldmine. If not anything, it’s because you’re reaching consumers who may well have demonstrated brand affinity by organically installing your app. They may well have installed your app at the point of purchase, demonstrating that they’ve actually bought your product before.”

William Melzler, VP of business development at YouAppi discussed the how retailers can develop brand affinity and loyalty via branded retail apps.

“Do you know where your data comes from? When you’re planning campaigns, and you’re executing and measuring those campaigns, do you truly know where you’re getting that data from? When you’re working with partners are they being really clear and transparent with you?”

Valid questions that retailers need to be asking themselves with GDPR on the horizon from Warren Mills, client partner at Weve.

“A lot of people talk about location being a core signal, and it is, but we believe when it’s combined with other signals as well – things like bank-verified data – that’s where the power really comes with the data. Building that holistic audience together is really important”

Mills continued by looking at how location data can be used in combination with other forms of mobile data in the planning process for retail campaigns.

“Session times are coming down because we’re becoming better at mobile. It’s starting to become part of recognising what apps are about and it should be more frequent, lower timed session. There’s a really important point about KPIs with this and tracking the right things. It’s much better and more successful to have a higher frequency of lower timed sessions in retail than it is to have less frequent, longer sessions.”

“Apps aren’t just another digital channel, they’re the glue that brings together digital and store.”

Paul Barnes, Northern Europe territory director at App Annie looked at the power of the app market and challenges facing retailers within the space.

“Why are we still thinking that consumers move according to the media we buy? You can’t afford to be top-down planning anymore because that power has shifted. It has to be from the ground up, it has to be consumer-led.”

Retailers have to shift the way they look at consumer behaviours in order to target people, according to Alex Wright, head of insight at Blis.

“We’re launching a fitness boutique, and we’re calling it Sw3at. If you’re in Malaysia, Mumbai, North London, or Manchester, you can come and watch the close live or delayed. And we’ve developed a bit of kit where we can then track your fitness, so we can send you push notifications… It’s beginning to understand how we can use these modern developments to support our core product.”

As part of his presentation, Daniel Herman, CEO of Bio-Synergy, gave the audience an insight into how his sports nutrition brand is targeting audiences and keeping them motivated to exercise through mobile and social.

The post The 10 best quotes from our Mobile Retail Summit appeared first on Mobile Marketing Magazine.

In order to ensure that every part of the programmatic ecosystem is represented and gets a chance to talk to each other, we’ll be limiting each table to one representative from each discipline. SSP and DSP seats are already sold out, and other sectors, from ad networks to publishers and creative agencies are all going fast.

Having their say on the day are representatives from The Economist, The Times, Pangea Alliance, Global, Thomson Reuters, Unilad, Clear Channel, GiveMeSport and GSK, with more to be announced. They’ll be tackling some of the hottest topics currently facing the programmatic world, including ad fraud, brand safety and transparency.

They will be debating these and many other issues alongside experts from Adobe, Sizmek, Tapjoy, Iotec, GroundTruth, Teads, The Media Trust, Sublime Skinz, Voluum, Havas, Triplelift, Teavaro, AdColony, 51Degrees, YOC, Impact Radius, Sharethrough, AdYouLike, AddAppTr, Iponweb, Matomy, Amobee, Screen6, Flipboard and Bidswitch.

Seats at this ticketed event are extremely limited and going fast, so register today and join us at The May Fair Hotel in London on 24 November.

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Mobile is the ultimate personal device for speaking to consumers, but between the complexities of app marketing, the ever-changing world of programmatic and the multiplying selection of messaging platforms, it’s easy to get overwhelmed, and that’s before we bring in innovations like AR, VR, the Internet of Things and smart cities. Our Brand Summit aims to be a knowledge hub for brand marketers looking to get the most from mobile, letting them discuss the challenges that they face with a wide range of experts and peers.

If you weren’t able to make it to the Summit, you missed out on some fantastic guidance from leading industry figures, but you can still access some of the gems of wisdom here, with our top 10 quotes from the day.

“When Theresa May announced the election, I had a personal mission. I knew our readers were young and engaged. They want to be entertained and informed.”
Sophie Tighe, Snapchat editor, The Sun

Sophie Tighe from News UK started the day off by exploring how The Sun reaches a new audience on Snapchat, often one that has never picked up the newspaper or even visited its website. She shared how the publisher adapts content for its Discover channel, ranging from celebrity gossip to political coverage, and how it has built up a relationship with the young consumers that make up Snapchat’s audience.

“During the process of building it, they found they were playing the game more than they were programming it, which meant they knew they were on to something.”
Tony Foggett, CEO, Code Computer Love

During his talk, Tony Foggett from Code Computer Love described how a side project at the digital agency designed to showcase its search data capabilities turned into a number one app with 6m downloads and 500m plays. He walked us through the making of The Higher Lower Game, how the firm used agile development and iteration to perfect it, and some of the mistakes the team learned from along the way.

“Who better to create content for your campaigns than customers themselves, who love your products and your brand. The influencer-created content is just getting so powerful, so beautiful, because the creative tools that you have on your smartphone are getting more powerful every year. You’ve seen the Shot on iPhone billboards – that campaign’s a testament to how great those cameras are.”
Jules Lund, founder, Tribe Group

Jules Lund from Tribe Group sang the praises of micro-influencers, those with between 3,000 and 100,000 followers on social media platforms like Pinterest and Instagram, and how they can take mass marketing messages and turn them into personal content that reaches huge numbers of consumers. He also explained how the market is evolving from just influencers as a channel to influencer generated content, which can provide brands with a powerful resource for marketing their products.

“90 per cent of our customers are under 35, and because of their demographics and their profile, we know they’re global, they’re very active on social media, but most importantly, mobile is the one thing that’s really important to them. They’ve grown up with mobile devices, and it’s natural to them to transact on a mobile device.”
Breffni Horgan, head of product & design, Hostelworld

Breffni Horgan from Hostelworld spoke about the importance of mobile to travel brands, where the personal nature of the device offers an opportunity to provide users with real utility and value while giving brands a direct line to consumers. She provided us with an overview of how Hostelworld is continually evolving the products and services it offers through its app, and how that’s driving both reach and engagement.

“If you have, for example, a website, a CRM, even a physical location, and you’re not using that to drive the data that you’re using on your mobile experience, you’re missing out.”
Simon Baptist, director of business development, EMEA, Tune

Tune specialises in helping brands optimise their app marketing, and Simon Baptist offered insights into how it’s not good enough to simply be mobile-first anymore, you have to be mobile-best. While billions is set to be spent on driving app installs next year, Simon argued that brands need to focus on engagement and retainment if they truly want to connect with customers.

“As we approach GDPR, people like telcos that have that first party relationship with a customer will be the lead that other people have to follow. There’s a value exchange in process and a trust already established.”
Martin Weller, managing director, Weve

Martin Weller from Weve addressed one of the topics that everyone in the room had questions on: the looming spectre of GDPR, and how it will affect the digital marketing ecosystem. Martin suggested that while ad tech firms may struggle, companies that have access to first-party data will be able to leverage their relationship with customers and maintain their ability to use data to target advertising.

“Clients don’t always have the opportunity to have completely bespoke video content, or a dedicated creative agency working for them, but working with the editorial and design team, we can take assets created for print or online, whether it’s a video ad, or just still images or text – and make them more dynamic, adapting it to the platform.”
Milton Elias, head of mobile & video, News UK

Speaking alongside Sophie Tighe, News UK’s head of mobile & video Milton Elias explained how the publisher partners with brands on Snapchat, and how News UK works with clients to create content that suits both the mobile format and today’s fast-paced millennial consumers.

“The right communication channel is the one your customer wants, not the one that want to give them.”
Kevin Britt, country manager, UK and Ireland, Infobip

Messaging platforms offer brands a hugely valuable channel to reach consumers on a one-to-one basis, as Infobip’s Kevin Britt detailed in his talk. SMS and over-the-top messaging platforms like Facebook Messenger, WhatsApp and Line are increasingly preferred over email, and offer brands unique features that they can use to offer consumers a richer experience, from in-app payments to chatbots.

“We did a great job up to the booking, but once the customer got to the destination, we didn’t really communicate with them. We tried to understand what kind of data we had to help augment their travelling experience, and we asked customers what we could give them that would make their travelling experience better. The top answers were weather, recommendations for things to do, and places to eat.”
Breffni Horgan, head of product & design, Hostelworld

As part of her presentation, Breffni Horgan from Hostelworld explored how the brand’s app gave them an opportunity to extend their contact with customers beyond the traditional transaction, and how customer feedback and data drove their ventures into new functionality, from the MyTrips information portal to the ‘Speak The World’ translation feature.

“It’s not out of the realm of possibility for a brand to be able to tell when you’re on that final five, 10 per cent of battery, send you a push notification inviting you in and letting you charge your phone wirelessly while you get a discounted coffee.”
Ben Phillips, global head of mobile, Mediacom

Ben Phillips from Mediacom closed out the days presentations by asking the question of if mobile had reached its perfect peak with the release of the iPhone X, which seems to bring together several of the most cutting-edge innovations and offer marketers rich new opportunities for personalised interactions with consumers in the always-online world.

The post The 10 Best Quotes from our Brand Summit appeared first on Mobile Marketing Magazine.

As well as some great food, the lunch will offer you an opportunity to join some of the UK’s top programmatic minds from across the whole value chain. Brands, publishers, DSPs, SSPs, ad networks, media agencies, data & measurement specialists, exchanges and creative agencies will all mingle and discuss the issues that matter most to them.

With the event just over six weeks away, we reached out to some of the attendees who’ve already signed up to ask what they considered the biggest challenge facing the industry right now. As you might expect, the answers covered a wide range of topics, from the growth of programmatic guaranteed to Russia’s influence on the US election, but already some key themes started to emerge.

One key concern was trust and transparency in the industry, and whether everyone involved was doing their best to make sure they could be held accountable for their role in the system. One attendee suggested that, in order to participate in such a powerful digital ecosystem, firms should be licensed by an independent global trade body, while others suggested that we’ll see a growth in ‘ethical advertising’.

 “The biggest challenge for the industry to overcome from our perspective is most definitely transparency,” said Emily Hanson, vice president of marketing for Iotec, one of the event’s sponsors. “Marketers are demanding it and a lot of players in the ad tech ecosystem are not set up to provide it. No doubt we’ll see more lawsuits come to the fore on this, especially with relation to mobile programmatic.”

The other major theme in responses was the changing nature of the industry itself, as programmatic continues to evolve and find new iterations. New developments in location targeting, machine learning and omnichannel campaigns mean that messaging can be more unified than ever before, but at the same time, once reliable features of the digital advertising landscape are being eroded by the shift to mobile and the collapse of traditional channels.

“I feel like the biggest challenge facing the industry right now is how we operate in a post-cookie world,” said Ally Stuart, managing director for EMEA at Sharethrough. “People are spending an increasing amount of time on mobile which, combined with the introduction of stricter data laws, means that we are going to have to have a radical rethink of most targeting, attribution and measurement strategies.”

“I think the industry faces a challenge of keeping up to date with consumers’ behaviour in order to be able to reach people in the places and in the ways that will prove the most effective for brands,” said Andy Chandler, vice president for EMEA at event sponsor Tapjoy. “A large part of this year the industry has been inward facing, dealing with issues from within, many of which were certainly vital to address, but it has meant that the continuing shift of people’s attention away from traditional media models still isn’t being addressed.”

Not everyone sees the glass half-empty when it comes to the future though. Cadi Jones, commercial innovation director at ClearChannel, spoke about how new technologies were enabling a more complete and comprehensive approach to marketing than ever before.

“For me, the biggest change on the horizon is sort of a two-parter,” said Jones. “Firstly, the increase in people-based marketing, and with that an increased focus on location-based data as an indicator of who that user is, what makes them tick. Hand-in-hand with this is the idea of omnichannel marketing – getting a much better grip on who you are reaching across your entire media plan, and thinking about the different touch points you have with a single user.”

These responses represent just a small selection of the topics that will be discussed at our Programmatic Lunch. Tickets are extremely limited, with places restricted to only 10 tickets per type of company to ensure that the entire programmatic ecosystem is equally represented. Tickets include a three-course lunch and there’ll be ample time for networking with both old friends and new ones.

The event takes place on 24 November at The May Fair Hotel, London, starting with welcome drinks at 12.30. Click here to register your place, and we look forward to seeing you on the day.

The post Untangle the chain at our Programmatic Lunch appeared first on Mobile Marketing Magazine.

Thats what well be exploring at our Brand Summit next week at The Royal Society of Chemistry in Piccadilly, London. The event brings together brand speakers, ad tech experts and marketers to foster creative and solution-focused conversations about the wide variety of ways that mobile can shape marketing.

With such a variety of platforms and opportunities available, its easy to get overwhelmed. Thankfully, our speakers are there to offer advice and real-world examples on everything from app store optimisation to virtual reality, with round table workshops and panel sessions giving you a chance to ask the questions most important to you.

Among our speakers for the day are Milton Elias, head of mobile & video at News UK, Breffni Horgan, head of product & design at Hostelworld Group and Ben Phillips, global head of mobile at Mediacom. We also have experts from Tribe Group, Weve, CodeComputerLovers, Infobip and Tune on hand to help guide your strategy and provide you with expert knowledge.

With just a week to go until the Summit, theres only a few seats left at our roundtables, so sign up now to join fellow delegates from sectors as diverse as retail, travel, luxury, FMCG and finance. Youre sure to come away with valuable lessons and experience that will help steer your mobile marketing strategy towards success.

Join us at the 2017 Effective Mobile Marketing Awards Ceremony, taking place in London on Thursday 16 November, to mix with the industrys best and brightest, and raise a glass to the years best campaigns and solutions. To find out more, and to book your place, click here.

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The programmatic ecosystem now dominates mobile marketing, but with ever-changing systems and terminology, many publishers are still struggling to make the technology work the best for them and their audience. Topics like header bidding and mobile monetisation are on everyone’s lips, but there’s confusion over what really works, and concerns over brand safety.

It’s with this in mind that Mobile Marketing Magazine are launching our first Programmatic for Publishers Summit, an event that will act as a forum to enable mobile publishers to bring their questions and concerns to the firms behind the platforms and channels they use.

Building off the success of last year’s Mobile Programmatic Summit, this event will be tailored to the needs of publishers, providing straight answers from experience voices within the industry, as well as practical advice from publishers who have found success in driving ad revenues up by embracing programmatic.

The event will be co-chaired by our editor David Murphy and programmatic specialist (and Mobile Marketing Magazine columnist) Paul Gubbins, with speakers including experts from SpotX and AddApptr.

“Having worked for a number of sell-side technologies, I’ve seen first-hand the opportunities and threats premium publishers are facing today,” said Paul Gubbins. “That said, I believe they are currently in the strongest position they have been in for some time due to chief marketing officers now asking their programmatic buying partners to value context as well as audience.”

Our summits are about creating a dialogue between our speakers, panellists and delegates that will help all attendees understand this key marketing technology. Between our expert speakers, our roundtable sessions and our panel debates, you are guaranteed to leave the event more confident and prepared for the future of mobile marketing.

If you’re interested in finding out more about our Programmatic for Publishers Summit, please email [email protected] for more details, and to discuss how the event can best serve your needs.

The post Introducing our Programmatic for Publishers Summit appeared first on Mobile Marketing Magazine.

Today there are multiple ways for brands to engage and connect with consumers across a range of platforms and devices, and this trend will only grow as more people adopt these new technologies.

Our Connected Consumer Summit is all about exploring these challenges and opportunities, looking at the potential for reaching the always-on consumer, as well as the barriers that need to be overcome to ensure that every touchpoint and interaction is timely, relevant and context-appropriate.

The help explore these topics, well be joined by a range of experts in the area including Tony Maile, European retail leader for IBM and Archana Vidyasekar, global research manager from market research firm Frost & Sullivan.

Katherine Walker, head of UK marketing for Hive will explore how British Gas smart home solution has improved customer relations, while Ilicco Elia and Kenny Davies from DigitasLBi will offer guidance on how the new wave of home IoT can provide brands with vital individual-level data.

Our Summits are an opportunity for brand marketers and tech industry experts to connect and converse, with our roundtable sessions and panel discussions offering attendees a chance to address their concerns when it comes to approaching this exciting new area. Confirmed brand attendees so far include Tesco, Disney, BT, Cancer Research UK, Sky, Sainsburys, Marks & Spencer, Odeon, Eurostar, Thomas Cook and Ralph Lauren, and the day will provide all delegates with a great chance to network and share their experiences with their peers.

The Connected Consumer Summit takes place on Thursday 16 February at the St. James Court Hotel in Westminster. Senior brand marketers can register to attend for free here. If youre interested in sponsoring the Connected Consumer Summit or any of our events, email james.mcgowan@mobilemarketingmagazine.com

The post IBM, Hive and More to Speak at our Connected Consumer Summit appeared first on Mobile Marketing Magazine.

Were less than a month away from Mobile World Congress, when the best and brightest of the tech and marketing industries assemble in Barcelona to show off their latest innovations and discuss the issues that are impacting the mobile marketing world.

To celebrate this years Mobile World Congress and bring together some of the industrys high-fliers, well be hosting our Mobile Marketing Mixer on Tuesday 28 February at the historic Cerveceria Moritz. Now in its sixth year, the Mixer has established itself as the place to be to mingle with the hottest talent in mobile marketing, and unwind after a hard day on the show floor.

Co-hosted with our sister company Masterclassing, the event is set in the unique surroundings of the spectacular Cerveceria Moritz, formerly a working brewery and now one of Barcelonas coolest venues. There will be free food and drink, a huge crowd of attendees and great music if you fancy joining us in blowing off some steam on the dance floor. Plus, the event is a great chance to network, so dont forget to bring your business cards.

The Mobile Marketing Magazine team will be out in full force at MWC, covering the latest news and developments at the conference, speaking to some of the biggest figures in the industry and bringing the show floor to you if youre not in attendance. The Mixer brings us all together for the night, so we hope to see you there for dancing, revelry and more.

Free tickets to the Mobile Marketing Mixer are now sold out, but you can click here to secure your pass. Hopefully, well see you soon in Barcelona!

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With more than half of all online retail revenues coming from mobile devices, its never been more important to ensure the mobile is well integrated into your marketing strategy. Marketers can no longer rely on an app or a mobile website; todays consumers are demanding a seamless omnichannel experience that treats them as individuals. Our Summit gave brands an opportunity to connect with ad tech providers, industry experts and their peers to ask questions, challenge assumptions and hear about some of the latest developments and cutting-edge insights.

If you werent able to make it to the Summit, you missed out on some fantastic guidance from leading industry figures, but you can still access some of the gems of wisdom here, with our top 10 quotes from the day.

“The battlefield is going to be in how we treat our customers. Theres going to be technology, and theres going to be service, but therell always be customers.”
Jat Sahi, digital lead, retail and hospitality for EMEA, Fujitsu

Our day was kicked off by Jat Sahi of Fujitsu, who explored how mobile and digital was disrupting not just traditional working practices, but entire sectors and business models, and what retailers can do to keep pace with the speed of change.

“Were competing with online, and customers dont differentiate between that. Its a seamless journey to purchase for them, but for us, its more important theyre making that purchase in a physical place.”
Deborah Owen-Ellis Clark, head of retail marketing, British Land

In her presentation, Deborah Owen-Ellis Clark of property firm British Land presented a pilot scheme the company carried out using AR to drive footfall and improve customer engagement at their retail locations, and how the portfolio-wide scheme went from conception to execution in just eight weeks.

“Games found business models that werent there before – in-app advertising, in-app purchases. They pioneered the way mobile could generate revenues.”
Ilja Goossens, sales director for EMEA, Tune

Ilja Goossens from Tune gave us a brief history of the mobile age, walking attendees through how our interactions with smartphones have changed, and how the evolving market has affected to battle to acquire high quality users that will return to spend, again and again.

“If youve done your homework, and you have the right reasons why the company should go in a direction, and you have the technology, Ive never heard anyone say No to an idea just because mobile is involved. There are still siloes, but I think weve got better at breaking them down. If you look at the things were using mobile for now, weve already com a long way, but consumer expectations keep rising.”
Jen Brown, director of marketing for EMEA, Tealium

During our closing panel debate, Jen Brown of Tealium tackled the question of how mobile marketers can sell the idea of the omnichannel customer experience to stakeholders who may be stuck in siloed ways of thinking, and highlighted the importance of data in proving the strength of mobile.

“One of the biggest issues for customers doing an online grocery shop for the first time is speed, and thats a major pain point for us and them. Without any existing customer data to work from, the process can take a lot longer, and some customers can be put off by that, so making that journey smoother and faster is a priority for us.”
Alastair Preacher, customer director for new venture and head of digital customer, Tesco

During our roundtable sessions, Alastair Preacher, one of the delegates from Tesco, rose the issue of onboarding customers into apps, and how important it is to provide a seamless customer experience from the word Go when it comes to ensuring long-term retention.

“The web provides us with loads of publicly available data that can inform marketing decisions. We went out and sourced information from 8m posts from BabyCentre to find out what mums are thinking about at every different step of their pregnancy and beyond.”
Ashley Kenerson, head of data analysis, strategy and insight, DigitasLBi

Ashley Kenerson from DigitasLBi spoke about the power of individual-level omnichannel data, and how it can shift our targeting from channel-based to person-based, identifying the previously invisible signals of human behaviour and making them actionable.

“We talk about mobile as the key to retail but its not just about the device. The real truth is that whatever youre using, whether its your desktop or actually walking into a store, mobile is what is stitching it all together.”
Iain Murphy, director of operations & customer success, Tealium

During his presentation, Iain Murphy from Tealium described how mobile has transformed in the past few years from simply smartphones to encompass a whole range of technologies, from tablets and the connected car, to beacons and the smart home, and how all these data points can help create a single customer view across online and in-store.

“Big companies dont tend to build the expertise in-house. You need experts in-house who understand mobile strategy before you reach out to external companies. In the land of the blind, the one-eyed man is king, so if someones telling you something is a good idea, you need to know whether or not theyre accurate.”
Ilja Goossens, sales director for EMEA, Tune

During our panel debate, Ilja Goossens from Tune spoke about the importance of brands developing their own mobile expertise, rather than relying on contractors and third parties to steer them towards a mobile-first attitude.

“People often wont download an app to make their first purchase, and that becomes an extra friction point for getting people to try the service, so we ensure our mobile web site is capable of delivering the experience they want. Then we can use the mobile site and our CRM database to get people to transition to the app at a later date.”
Aron Gelbard, co-founder and CEO, Bloom & Wild

Our editor David Murphy hosted a fireside chat with Aron Gelbard, CEO of Bloom & Wild, who spoke about the way the company has tailored every aspect of its customer experience to the mobile-first age of retail, and how that strategy has led to both innovation and great success.

“If youve got a two star rating for your app in the app store, 15 per cent of people who visit that page will end up downloading it. Increase that to a five star rating, and that figure becomes 95 per cent.
Mick Rigby, CEO, Yodel Mobile

For his presentation, Mick Rigby, CEO of Yodel Mobile, broke down some of the preconceptions that exist in app marketing, and how firms can reap the rewards of taking a few simple steps to ensure theyre getting the basics right.

If youre interested in hearing these sorts of insights into a variety of verticals and technology areas, check out our 2017 Summits site, with events covering Finance, Programmatic, the Connected Consumer and more. Click here to find out more.

The post The 10 Best Quotes from our Mobile Retail Summit appeared first on Mobile Marketing Magazine.

The party kicks off at 8pm on Tuesday 28 February and runs until late, set in the unique surroundings of the spectacular Cerveceria Moritz, which has been transformed from an old Moritz brewery into one of Barcelonas coolest venues.

Now in our sixth year of hosting, the Mixer has firmly established itself as the place to be for the hottest talent in mobile marketing, and a place to unwind after a hard day on the show floor.

Theres free food and drink, a terrific crowd of attendees and great music if you fancy blowing off some steam on the dance floor. Plus, the event is a great chance to network, so dont forget to bring your business cards.

Free tickets are only available until the end of January, so dont delay and click here to get your tickets. Hopefully, well see you soon in Barcelona!

The post Book Your Free Place Now for the Mobile Marketing Mixer appeared first on Mobile Marketing Magazine.