Thats what well be exploring at our Brand Summit next week at The Royal Society of Chemistry in Piccadilly, London. The event brings together brand speakers, ad tech experts and marketers to foster creative and solution-focused conversations about the wide variety of ways that mobile can shape marketing.

With such a variety of platforms and opportunities available, its easy to get overwhelmed. Thankfully, our speakers are there to offer advice and real-world examples on everything from app store optimisation to virtual reality, with round table workshops and panel sessions giving you a chance to ask the questions most important to you.

Among our speakers for the day are Milton Elias, head of mobile & video at News UK, Breffni Horgan, head of product & design at Hostelworld Group and Ben Phillips, global head of mobile at Mediacom. We also have experts from Tribe Group, Weve, CodeComputerLovers, Infobip and Tune on hand to help guide your strategy and provide you with expert knowledge.

With just a week to go until the Summit, theres only a few seats left at our roundtables, so sign up now to join fellow delegates from sectors as diverse as retail, travel, luxury, FMCG and finance. Youre sure to come away with valuable lessons and experience that will help steer your mobile marketing strategy towards success.

Join us at the 2017 Effective Mobile Marketing Awards Ceremony, taking place in London on Thursday 16 November, to mix with the industrys best and brightest, and raise a glass to the years best campaigns and solutions. To find out more, and to book your place, click here.

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With mobile the dominant screen for most consumers, its more important than ever that brands know how best to reach, connect with and engage their audience using smartphones, tablets and new technologies like the Internet of Things. Our Summit gave brands an opportunity to connect with ad tech providers, industry experts and their peers to ask questions, challenge assumptions and hear about some of the latest developments and cutting-edge insights.

If you werent able to make it to the Summit, you missed out on some fantastic guidance from leading industry figures, but you can still access some of the gems of wisdom here, with our top 10 quotes from the day.

“Todays luxury is tomorrows normality. If we study luxury, well be able to find the trends that will become common for middle-income users in 10 years time.”
Siddhartha Butalia, director of marketing, Taj Hotels Resorts and Palaces

Our day was kicked off by Siddhartha Butalia from Taj Hotels, Resorts and Palaces, who walked us through how mobile was fundamentally changing the travel and luxury industries, and how brands had to adapt to keep on top of these trends.

“Creativity is an innate human skill, its something wee all have, but theres something about our usual processes in this industry that tamps that down.”
Tom Bradley, design director, Code Computerlove

Tom Bradley guided us through a new way to approach mobile design, and argued that in a world where technology moves so quickly, we have to adapt our processes to keep up with it, rather than perfecting projects that will quickly be out-of-date.

“Customer decisioning is the future, and a number of banks and telcos are already implementing it. Using data we gather on customer decisions and values to put what matters most to that audience in front of them, straight away.”
Jeremy Ellis, marketing director, TUI UK & Ireland

In our panel debate, Jeremy Ellis of TUI discussed how the level of granular data that mobile is enabling brands to gather will transform how we communicate and market to consumers, and how customers are already demanding much more personalised content from the moment they arrive on a site.

“A lot of brands werent secure in this mobile revolution that weve stumbled into, and the trust still isnt there for many of them.”
Katy Halewood, head of Maxus for Business, Maxus

Katy joined Shanil Chande, senior agency sales manager at Tabmo, for a fireside chat on how B2B brands are navigating the new mobile age that enables them to connect on a much more personal level with business decision makers, and what these brands can do to improve their overall technology understanding.

“The future of payments is making it seamless. Its voice, its biometric, its removing even the card from the equation. Making a person tokenisable, rather than a card. Removing all the barriers.”
David Barclay, vice president of mobile market development, Barclays

In our Ask Me Anything session, David Barclay was asked where the digital payments revolution would take us, and predicted a future where payments are no longer connected back to a card, but instead users themselves are all thats needed to identify and approve payments.

“These are experiences that improve the user experience, and can drive people towards a certain end. Its about making your traditional elements relevant in the digital world.”
Chris Burgess, head of professional services, Aurasma

Chris Burgess from Aurasma detailed how augmented reality can be used to bridge the worlds of digital advertising and traditional channels like print and direct mail, creating a more measurable, seamless path to purchase that complements both elements and functions as an essential part of an omnichannel approach to marketing.

“The smartphone has been a game changer in the daily lives of mums, and has had more influence than anyone could have predicted.”
Rimi Atwal, managing director, Netmums

Our two speakers from Netmums gave us an overview on how the site had evolved alongside the mobile revolution, and how smartphones were the perfect channel for reaching their busy, time-conscious audience with regular, high quality content across a variety of platforms.

“Internal applications are the biggest opportunity in mobile that has yet to be really opened up. In five years, youll join a company and the boss will say Head to our app store and download this game, download this program.”
Mike Hawkyard, director, Amuzo

During our Ask Me Anything session, Mike Hawkyard of Amuzo pointed to the enterprise market as one of the largest opportunities for growth, as large companies embraced working on mobile, and established their own dedicated app stores for internal software, training and more.

“You need to take advantage of the strengths mobile offers. If youre just using Passbook to put a digital version of your paper boarding pass on someones smartphone, youre not doing it right.”
Ilicco Elia, head of mobile, DigitasLBi

Also during our Ask Me Anything segment, Ilicco Elia suggested that brands need to look beyond simple porting desktop experiences onto mobile and truly embrace the native features that smartphones offer, like touch-based interactions and geolocation, if they want their apps, mobile websites and ads to truly capture the public imagination.

“The start point is always to try and understand people. Not just looking at data, but understanding the rational and emotional reasons that people act the way they do.”
Hattie Whiting, managing director, Kitcatt Nohr

Hattie Whiting from Kittcat Nohr joined Ilicco Elia to discuss how mobile can affect the relationship between a brand and consumers, creating a more personal and intimate bond that strengthened emotional loyalty, as long as brands were willing to respond to what consumers were telling them.

If youre interested in hearing these sorts of insights into a variety of verticals and technology areas, our 2017 Summits site is live, with events covering Retail, Finance, Programmatic and more. Click here to find out more.

The post The 10 Best Quotes from our Mobile Marketing Brand Summit appeared first on Mobile Marketing Magazine.

Our events give marketers a chance to connect with experts in mobile, and discuss the issues that matter most to them. Our interactive roundtable sessions encourage our delegates to share their knowledge and challenge conventional wisdom, as well as providing an opportunity to see how their peers are approaching similar issues.

At the Mobile Marketing Brand Summit, our keynote speakers from TUI, Netmums and Taj Hotels will all share how theyve tackled transitioning to the mobile-first world, and what theyve learned along the way.

Beyond the conference programme, which also includes Barclays, Aurasma, DigitasLBi and Amuzo, well have an Ask Me Anything panel, where delegates can put any questions they have to our assembled experts.

The event runs from 9am – 4pm on 20 October, at the St. James Court Hotel, SW1E. Its free to attend for brand representatives from all sectors including finance, FMCG, retail, travel and luxury.

Brands including Coca-Cola, HSBC, De Beers, Unibet and The Economist are already signed up, but theres still time to book your place for what promises to be a cant-miss event for all marketers.

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UK managing director Rimi Atwal will be presenting Netmums mobile story to date, something that has culminated in three quarters of its audience coming from mobile devices. Atwal will be focusing in particular on the sites recent mobile-first redesign, and the survey of 5,000 mothers that led it there.

Netmums joins travel & tourism brand TUI and Taj Hotels in the events keynote line-up. Beyond the conference programme – which also includes Barclays, Aurasma and DigitasLBi – the Brand Summit features an AMA panel, giving delegates a chance to put any questions they might have to our assembled experts, and round table sessions enabling them to have more intimate and in-depth conversations.

The event runs from 9am-4pm on 20 October at the St. James Court Hotel, SW1E. Its free to attend for brand representatives from all sectors, including finance, FMCG, retail, travel and luxury. Already signed up to attend are Coca-Cola, HSBC, De Beers, The Economist, Unibet and more.

If youd like to join them, head over to the Summits site.

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