MWC 2017 Archives - Mobile Marketing Magazine https://mobilemarketingmagazine.com/tag/mwc-2017/ Mobile Marketing Magazine Mon, 30 Nov -001 00:00:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://mobilemarketingmagazine.com/wp-content/uploads/2023/10/blog_img6.png MWC 2017 Archives - Mobile Marketing Magazine https://mobilemarketingmagazine.com/tag/mwc-2017/ 32 32 MWC: Cheetah Mobile – Opening Up https://mobilemarketingmagazine.com/mwc-cheetah-mobile-–-opening-up/ Wed, 15 Mar 2017 19:46:15 +0000 Johnny Li, VP international business development at Cheetah Mobile, tells us about the launch of Cheetahs Open Feed platform, how it was received at the show, and where the companys acquisition of

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]]> Johnny Li, VP international business development at Cheetah Mobile, tells us about the launch of Cheetahs Open Feed platform, how it was received at the show, and where the companys acquisition of News Republic fits in.

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]]> MWC: TabMo – Bridging the Gap Between Programmatic and Creative https://mobilemarketingmagazine.com/mwc-tabmo-–-bridging-the-gap-between-programmatic-and-creative/ Tue, 14 Mar 2017 02:34:40 +0000 We meet with TabMo managing director Chris Childs to discuss the shifting focus towards creativity on mobile, and how its platform  can be used to optimise creative for devices and the audience.

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]]> We meet with TabMo managing director Chris Childs to discuss the shifting focus towards creativity on mobile, and how its platform  can be used to optimise creative for devices and the audience.

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]]> MWC: SpotX – The Changing Face of Mobile Video https://mobilemarketingmagazine.com/mwc-spotx-–-the-changing-face-of-mobile-video/ Tue, 14 Mar 2017 01:48:22 +0000 Allen Klosowski, VP mobile & connected television at SpotX, discusses the evolution of mobile viewing habits from short-form content to full-length, and what that means for media owners and advertisers alike.

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]]> Allen Klosowski, VP mobile & connected television at SpotX, discusses the evolution of mobile viewing habits from short-form content to full-length, and what that means for media owners and advertisers alike.

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]]> MWC: Digital Element – Location, Location, Location https://mobilemarketingmagazine.com/mwc-digital-element-–-location-location-location1/ Tue, 14 Mar 2017 00:59:37 +0000 Charlie Johnson, UK & Ireland VP at Digital Element, talks about how marketers can make the best use of location in order to enrich their understand of consumer behaviours.

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]]> Charlie Johnson, UK & Ireland VP at Digital Element, talks about how marketers can make the best use of location in order to enrich their understand of consumer behaviours.

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]]> MWC: YouAppi – Finding High-quality App Users https://mobilemarketingmagazine.com/mwc-youappi-–-finding-high-quality-app-users/ Thu, 09 Mar 2017 23:23:36 +0000 Moshe Vaknin, founder & CEO of YouAppi, talks us through how the company is helping advertisers find high-quality users in-app, and its re-engagement and video offerings, both launched at this years

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]]> Moshe Vaknin, founder & CEO of YouAppi, talks us through how the company is helping advertisers find high-quality users in-app, and its re-engagement and video offerings, both launched at this years MWC.

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]]> MWC: Spyke Media – The Year Ahead https://mobilemarketingmagazine.com/mwc-spyke-media-–-the-year-ahead/ Thu, 09 Mar 2017 23:50:13 +0000 We meet with mobile marketing consultant Keren Engoltz to find out more about Spyke Medias app business, and what she sees ahead for the company – and the industry as

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]]> We meet with mobile marketing consultant Keren Engoltz to find out more about Spyke Medias app business, and what she sees ahead for the company – and the industry as a whole – in 2017.

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]]> MWC: Tune – Making the Move to Mobile Best https://mobilemarketingmagazine.com/mwc-tune-–-making-the-move-to-mobile-best/ Thu, 09 Mar 2017 23:59:51 +0000 Director of business development Simon Baptist explains why he thinks MWC 2017 lacked the big product launches of previous years, and how Tune is pushing the move to mobile best. For

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]]> Director of business development Simon Baptist explains why he thinks MWC 2017 lacked the big product launches of previous years, and how Tune is pushing the move to mobile best.

For more on mobile best, you can read Tunes whitepaper on the topic here.

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]]> MWC: Seats Connected Experience simulator https://mobilemarketingmagazine.com/mwc-seats-connected-experience-simulator/ Fri, 10 Mar 2017 18:05:25 +0000 Head of customer journey David Gendry takes us for a ride in Seats driving simulator, to show us the carmakers vision for the future.

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]]> Head of customer journey David Gendry takes us for a ride in Seats driving simulator, to show us the carmakers vision for the future.

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]]> MWC: OpenX – The Evolution of Mobile Advertising https://mobilemarketingmagazine.com/mwc-openx-–-the-evolution-of-mobile-advertising/ Thu, 09 Mar 2017 23:46:23 +0000 We discuss the past, present and future of the mobile ad industry with OpenX VP Maggie Mesa.

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]]> We discuss the past, present and future of the mobile ad industry with OpenX VP Maggie Mesa.

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]]> MWC: Voluum – The Transparency Problem https://mobilemarketingmagazine.com/mwc-voluum-–-the-transparency-problem/ Thu, 09 Mar 2017 21:00:00 +0000 We sit down on the Voluum stand with MD Gavin Stirrat to discuss the companys launch of cross-device and native functionality, the current issues around transparency, and what he made

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]]> We sit down on the Voluum stand with MD Gavin Stirrat to discuss the companys launch of cross-device and native functionality, the current issues around transparency, and what he made of this years MWC.

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