Twitch brings in Patel to direct on sales
Krishan Patel has joined Amazon-owned livestreaming service Twitch as EMEA Director of Sales. He will be responsible for the strategic direction of Twitchs commercial advertising team and lead the company’s rapidly growing advertising business, customer engagement and brand partnerships in the region.

With 18 years of global marketing, technology and business development experience in roles across the agency, publisher, telecommunications and ad tech space, Patel joins Twitch from Amazon where, as Director of Business Development for Asia Pacific, he led the company’s consumer business development and worldwide original equipment manufacturer partnership team.

“Twitch is more than a live streaming service – it is a genuine community and a dynamic place where creators can share the things they love with a community of millions,” commented Patel. “We have an incredible suite of solutions available to allow businesses to meaningfully interact with our unique and highly engaged audience in a creative and meaningful way. As we continue to grow across EMEA, I am looking forward to helping brands understand the art of the possible on Twitch and how we can help them deliver successful campaigns at scale.”

Solomon named CMO at Overstock
Overstock.com, an eCommerce home furnishings retailer, has welcomed Elizabeth Solomon as Chief Marketing Officer. She will oversee Overstock’s marketing efforts, including customer acquisition and retention, marketing communications, and marketing technologies.

Solomon most recently served as Head of Marketing for Amazon’s global private brands portfolio. Prior to Amazon, she held senior marketing leadership positions with consumer Fortune 100 companies, including Samsung Electronics, Walmart, and Nestlé.

“I am thrilled to join such an innovative and passionate executive team that has led the company through an amazing year of growth,” said Solomon. “I’m excited about the opportunities ahead and helping further amplify Overstock’s reputation as the premier online shopping destination for home furnishings.”

M&C Saatchi makes management changes
Tim Duffy has been promoted to the newly created role of Group Strategy Director, Worldwide, with Richard Thompson succeeding him as UK Group Chairman, at comms agency M&C Saatchi.

Duffy has been with M&C Saatchi since the beginning of the agency in 1995 and has worked with many clients in the UK and internationally.

Thompson joined the M&C Saatchi in 2013 when the agency acquired Merlin. He will continue to be Chairman of M&C Saatchi Talent, where he successfully acquired Red Hare & Grey Whippet to broaden the offering into the influencer space. Thompson is also Chairman of Surrey County Cricket Club (The Oval) and chairs Sport United Against Dementia.

“Tim is a brilliant thinker. Richard Thompson is a brilliant leader. We continue on our mission to deliver Meaningful Change for clients, our people, and the world,” commented Moray MacLennan, M&C Saatchi CEO.

Capano and Jogia promoted at Rakuten
Rakuten Advertising, Rakuten’s affiliate marketing service, has appointed Anthony Capano as North America Managing Director and Rakhee Jogia as International Managing Director. They will focus on growing the business through unparalleled client strategy and service, technology innovation, inventory expansion, and strengthening partnerships with brands and publishers around the world.

Capano served as Managing Director of Rakuten Advertising for almost a decade, beginning in Australia before relocating to London as International Managing Director. In his new position, Capano will create new opportunities for brands arising from deeper integration of Rakuten Americas properties, expanding the companys publisher network and identifying new areas for innovation.

“We have always believed that effective advertising requires more than technology. True success is found by layering technology with the partnerships, service, scale, insights and global reach of a world-class advertising ecosystem,” said Capano. “We are heavily invested in advancing technology and moving the advertising industry forward. I am honored to be part of a great leadership team and dedicated to advancing the revenue-generating value of performance marketing and the strategic influence of media.”

Jogia, who takes up Capano’s former role, will oversee the EMEA, LATAM and APAC markets for Rakuten Advertising, drawing from a decade of programmatic and affiliate experience with the business. Over the past three years, she focused on international partnerships, most recently as Vice President of Publisher Partnerships, International.

“Im excited for the opportunity to drive our clients business objectives and growth plans, especially as we continue to help them navigate a quickly evolving marketplace,” said Jogia. “We pride ourselves on delivering excellence around the globe, and will be looking inwards to strengthen and develop our people so they can excel in their roles and guide our brands and publishers through the coming period of economic recovery. To that end, we plan to introduce new initiatives that will help businesses at every step in their growth journeys take fuller advantage of the combined power of brand and performance marketing.”

DoubleVerify makes pair of EMEA senior hires
Nick Reid and Michael Fuhrmann have joined DoubleVerify (DV), a digital media measurement firm, as Regional Vice President for Northern Europe and Regional Vice President for DACH and Central Eastern Europe, respectively.

Reid will lead the executive of DV’s growth strategy in the UK, Benelux, Nordics, and MENA. He arrives from his role as Global Head of Agency Partnerships for Adobe Advertising Cloud.

“With digital content consumption on the rise and the importance of protecting and optimising ad investments in focus, DV’s role as a trusted provider of quality and performance data is key. I’m looking forward to cultivating relationships across the ecosystem as I head up DV’s team in Northern Europe at what is a pivotal moment for the industry,” commented Reid.

Fuhrmann joins DV in a newly evolved role as a result of the EMEA team growing. He was previously Head of Networks & Emerging, Global Partnerships DACH at Google.

“2020 has shown that it is more important than ever to invest in the right solutions to achieve a secure, high-quality and reliable advertising environment – given fraudsters are becoming bolder, regulations are becoming stricter and consumer privacy is paramount,” said Fuhrmann. “Ad tech is an important piece of the puzzle and I am looking forward to shaping the discourse on brand safety, ad fraud, cookieless targeting and further topics across all channels and environments in DACH and Central Eastern Europe.”

Executive duo appointed at Inmarsat
Mobile satellite telecoms company Inmarsat has hired Barry French as Chief Marketing & Communications Officer, while elevating Jat Brainch to Chief Commercial & Product Officer.

French – formerly CMO at Nokia – will sharpen customer focus, drive customer engagement and revenue generation to the next level, ensure Inmarsat is an effective and engaged participant in key policy discussions, and further enhance employee engagement. He joined Nokia in 2006 as Head of Communications, prior to which he was Vice President of Corporate Communications at United Airlines and Director of Corporate Communications at Dell.

Brainch – previously Inmarsat’s Senior Vice President of Group Commercial Management – will be responsible for Inmarsat’s evolving commercial and product strategy and roadmap and to ensuring that the company continues to lead the industry in advanced, customer-centric products and services that are designed specifically for mobility and Government users. Prior to joining Inmarsat in 2019, she held senior roles in telecoms and technology brands including Logica Group (now part of CGI), Telefonica Europe, and T-Mobile (UK).

“To make Inmarsat a truly customer-centric organisation, a key driver is to have the company’s marketing expertise combined under one individual at the executive level.  I am therefore delighted that Barry French, a world-class marketing and communications professional, is able to join us in what promises to be an exciting and transformational journey,” said Inmarsat CEO Rajeev Suri.

“I am also delighted that Jat Brainch will be taking up the vital executive-level CCPO role, which is central to our ability to successfully place the customer at the heart of everything we do.   Since joining Inmarsat, Jat has made an invaluable contribution to the transformation of the business and brings with her a wealth of experience in delivering a customer-centric approach to commercial and product management.”  

GroupM elevates Ruegger to president
Andrew Ruegger has been promoted to Global President of GroupM Commerce. He will scale commerce-focused products and services for clients to realise the data driven opportunities in expanding retail marketplaces and direct-to-consumer efforts. Ruegger also leads the group’s collaboration in WPP workstreams across commerce.

Ruegger is a GroupM veteran of over six years – the last two leading the group’s US commerce offering – with experience across data science, product, technology, strategy, innovation, eCommerce, SEO, and paid search.

“Over the last year, brands and platforms have re-evaluated every aspect of the retail ecosystem, from brand awareness drivers to a seamless transaction experience, to ‘last mile’ distribution channels,” said Ruegger. “Our GroupM network of more than 1,400 experts have market-leading knowledge in all commerce platforms, partners, and media investment options, giving them a specific understanding of how to drive sales for clients. GroupM commands unmatched commerce expertise around the world, designing and managing thousands of interactions and transactions daily, and I’m excited to be a part of it in this new capacity.” 

Brightley joins Langland to direct on creative
Publicis Langland has welcomed Mike Brightley as its Creative Director.

Brightley boasts over 14 years of healthcare advertising experience, working at Ogilvy Healthworld, PAN and, most recently, as Associate Creative Director at TBWA\WorldHealth.

“It’s an exciting time to be joining Langland. I have been working towards this next step in my career for a while and was attracted by the agency’s ambitious vision, deep-rooted commitment to creative excellence and unique approach to healthcare communications,” said Brightley. “Their Think Further ethos encourages curiosity and inspires proactivity: vital traits for a thriving agency culture. I can’t wait to share ideas and experiences with the team, continue to push creative boundaries and deliver the best work of my career.”

OneFootball appoints OTT VP
Nikolaus von Doetinchem has been hired as Vice President of OTT Streaming & Media Rights at football media platform OneFootball. He will oversee the platforms live-streaming and on-demand content offering.

Von Doetinchem joins OneFootball on the back of more than 20 years working within the sports media rights industry and is currently serving as President of Media at SportFive, ahead of his arrival at OneFootball on 19 April.

“The football media landscape continues to rapidly evolve and OneFootball is perfectly positioned to work with rights owners, platforms and broadcasters to provide fans around the world with an unrivalled OTT streaming offering. I look forward to working alongside Lucas and the OneFootball team in the years ahead,” said Von Doetinchem.

Kinsella takes seat on Fenestra board
Programmatic platform Fenestra has added Colin Kinsella to its Board of Directors.

Kinsella led Havas in North America for the last more than four years. Prior to Havas, Colin he served as CEO of Mindshare North America. During his tenure, he managed client relationships across a diverse portfolio, including Volvo, American Express, Unilever, and Nordstrom, and orchestrated the global launch of The Loop.

“The global regulatory environment for digital advertising is changing rapidly, programmatic continues to grow exponentially and advertisers with their agencies are increasingly focused on understanding where their money is going, how it is getting there and how to maximise their business outcomes,” Kinsella said. “Ive spent my career dedicated to that endeavour. As an investor, Ive been blown away by what Fenestra has achieved so far and am excited to help them more actively step-up to the next level.”

Tinuiti adds trio to board
Kevin Mayer, Anneka Gupta, and George Gallate have all taken board spots at performance marketing firm Tinuiti.

Mayer —who over a 23-year career at Disney steered the launch of Disney Plus and led deals such as Pixar, Marvel Entertainment, Lucas Film and 21st Century Fox in addition to serving as CEO of TikTok —will support Tinuiti’s growth plan from acquisitions to global expansion and deepening expertise in emerging social, streaming, and OTT/CTV.

Gupta, President and Head of Products and Platforms at LiveRamp, will apply her cross-divisional product development and data transformation experience to support the evolution of Mobius, Tinuiti’s proprietary suite of AI-powered marketing intelligence and media activation technology.

Gallate, a previous board member and investor in Tinuiti, will help guide the company’s international expansion as well as their continued leadership across Amazon and the broader retail media landscape. He spent 27 years at Havas, serving as Global Chairman and CEO of Havas Digital, and is currently Principal of MKTG2.U.

Pike reeled in by Covatic
Covatic, an in-app experience platform, has hired Daniel Pike as Chief Product Officer. He will be focused on refining the product and delivering value to clients whilst expanding Covatic’s offering as it moves into new markets.

As Head of Strategy at the BBC, Pike led the strategic case for a transformational shift in the BBC’s £1.4bn commercial activities, including the launch of subscription video on demand (SVOD) offers in the UK and USA, the closure of BBC Store, and the acquisition of UKTV.

“What really marks Covatic out – and what really attracted me to them – is that they reject the idea that fantastic in-app experiences can only be achieved via compromises to privacy,” commented Pike. “My focus, as ever, will be on customer and end user requirements – generating insights; creating definable, measurable and targetable user groups; driving retention and growing engagement. Covatic’s offering is unique in the market. I’m looking forward to working closely with clients to drive growth by creating engaging experiences for consumers.”

Jaywing adds pair to senior leadership
Kay Henderson and Chris Langan have joined integrated agency Jaywing as Operations Manager and Organic Media Director, respectively.

Henderson has experience with startups, web-builds, and mobile marketing and was most recently Operations Manager at Fonemedia, where she oversaw a bespoke customisation of the agency’s CRM system.

“I’m really excited to get stuck into this role in Jaywing’s Performance and Media Science team,” said Henderson. “What drew me to Jaywing is the agency’s ethos of collaboration and creativity, which really aligns with me personally. I’m looking forward to the opportunity of making a positive impact on people’s working environment, whilst also helping the business to run more smoothly and efficiently.”

Langan was Search Director at McCann Connected, where he spent four years growing the agency’s organic media offering. He will look to use his expertise to improve integration at Jaywing and drive growth across search strategies.

“Joining Jaywing felt like an easy decision. The talent and skill of the agency is extraordinary, and there’s a real passion to grow and continually meet the challenges our clients face in this unpredictable world,” said Langan.

“The agency has a product that truly differentiates itself from the marketplace and driving Organic Media as a part of the agency vision will be a great experience for me and the team.”

Paley takes up CGO role at Aisle Rocket
Marketing agency Aisle Rocket has hired Mike Paley as its Chief Growth Officer. He will drive business development for Aisle Rocket as the agency positions for robust growth in 2021.

Prior to joining Aisle Rocket, Paley served as Senior Vice President, General Manager at Vestcom. Previously, he held agency leadership roles as Senior Vice President, Shopper Marketing & Experiential at The Marketing Arm/Omnicom and Chief Marketing Officer at Square One.

“I was drawn to Aisle Rocket because it’s uniquely rooted in technology and data that informs dynamic creative, UX and performance media,” Paley said. “The future belongs to agencies that understand how to apply data across all disciplines. Data is no longer limited to just targeting and analytics. Creative and UX is now impacted greatly by data as well. Blending data across disciplines while relying on technology, programmatic buying, and AI is an exciting place to be. I welcome the opportunity to leverage my experience while working with great people to drive quantifiable business results for our clients.”

MediaCom promotes Lim to CPO
Jason Lim has been elevated to the newly created role of Chief Planning Officer at MediaCom US. He will oversee the full audience planning product at MediaCom, directing exceptional strategies into exceptional media plans and measurable growth for clients.

In his 10 years so far at MediaCom, Lim has overseen the performance-based practice and was charged with accelerating and optimising the impact of marketing programs.

“I am thrilled to be leading the charge at MediaCom in ensuring excellence in our media planning, media delivery, and media performance across all brands. Ensuring we continue to drive growth efficiently and effectively in new and dynamic ways,” Lim said.

Crawford added to ChannelAdvisor board
ChannelAdvisor, a cloud-based eCommerce solutions provider, has appointed Linda Crawford to its Board of Directors.

A former Executive Vice President and CEO of Sales Cloud Products at Salesforce, former CEO of Helpshift, and former Chief Revenue Officer and Customer Officer of Optimizely, Crawford brings over two decades leadership experience to ChannelAdvisor.

“As a recognized and respected business leader in the software industry, Linda will provide valuable strategic insight to our Board,” said Timothy Buckley, Chairman of ChannelAdvisor. “Lindas guidance will be instrumental as we continue our work to scale our global leadership position in e-commerce. We are so pleased Linda has joined our Board of Directors, and believe she will be a tremendous asset to ChannelAdvisor.”

Contend names president after gaining independence
David Blaser has been appointed President at creative studio Contend following its ‘amicable split’ with Mosaic.

With more than 20 years of experience in the marketing world, with a client-side  leadership role at Activision Publishing and in senior roles at leading ad agencies, including TBWA\Chiat\Day, AKQA, and 180 LA and Amsterdam, Blaser has a track record for delivering culturally impactful campaigns for brands including Nike, Playstation, Call of Duty, and Adidas.

“Having worked on both the agency and client sides of the business, Contend was an opportunity to do something different. Both Steven and I think this is the agency model of the future, with modular services that can break apart to fit a client’s needs, the creative freedom to stretch the boundaries and the flexibility to create custom solutions. We’re excited to see where it goes,” said Blaser.

Trio join Stationhead board
Stationhead, a social audio platform, has appointed Andrew McInnes, Bill Wesemann, and Avi Ellman to its Board of Directors.

McInees, Co-founder and CEO of TMWRK Management, will will bolster Stationhead’s ability to bring top talent to the platform, which has already hosted the likes of Trey Songz and Polo G.

Wesemann has experience serving in chief executive, sales leadership, and advisory roles at successful technology companies, including as an executive for Steve Jobs at NeXT computers. He is an early investor/advisor to Sonos, and a member of the board for LivePerson and Mylio.

Ellman, a Managing Partner at Delta Global, will bring his experience in live events to the board, having built and sold the largest liv event merchandiser in Latin America.

“Having Andrew McInnes, Bill Wesemann and Avi Ellman join our board adds another layer of invaluable expertise to the Stationhead team,” said Ryan Star, CEO of Stationhead. “As we move into the next phase of growth, these leaders will support Stationhead’s ambitious strategic plan to redefine radio and the future of social audio.”

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Headspace names Zapata as CMO
Val Kaplan Zapata will join mindfulness and meditation-focused app Headspace as Chief Marketing Officer next month. She will join the senior leadership team and lead a cross-functional marketing team with shared responsibility for acquisition, conversion, and retention.

Zapata most recently held the role of Vice President of Growth Marketing for Hulu, where she led growth marketing efforts across the full subscriber lifecycle, including media, acquisition, lifecycle and analytics. Prior to Hulu, she led growth efforts for both direct-to-consumer and media businesses. Zapata built the business development function at Helix Sleep and worked on market operations and monetisation at Instagram.

“I am thrilled and privileged to be joining the talented team at Headspace,” said Zapata. “At this moment in time, I can’t think of a more powerful mission than spreading health and happiness to all. I look forward to helping a growing member base create healthy wellness routines that last a lifetime.”

Madan joins Birdeye as CIO
Birdeye, an experience marketing platform, has hired Sunil Madan as its Chief Information Officer. He will head up revenue operations, internal technology, and help build processes and infrastructure for scale.

Madan arrives at Birdeye from Zoom, where he served as corporate CIO. At Zoom, he was responsible for defining business transformation and executing operations strategy during a period of exceptional growth for the cloud-based video communications platform. He was also previously responsible for strategically designing and executing RingCentrals business systems architecture.

“Customer experience is so close to my heart, and I just love companies that continue to raise the bar in providing delightful experiences, while having a laser focus on categorical transformations. I’m very excited to bring my playbook to Birdeye to help the company’s founders rapidly scale a successful platform and a vision that matches exactly what multi-location businesses need to thrive,” said Madan.

Criteo brings in Scheel on DEI
Rachel Scheel has become the first Senior Vice President of Global Diversity, Equity and Inclusion at ad tech company Criteo. She will be responsible for designing and driving Criteos Global Diversity, Equity and Inclusion programme, collaborating across the organisation to launch strategic initiatives that foster a more diverse and inclusive culture.

Scheel joins Criteo with over 20 years of experience in HR leadership roles. Prior to joining Criteo, she was the Global Executive for Culture, Inclusion, Diversity and Engagement at GE Healthcare. In this role, she was responsible for driving employee engagement for the business along with the diversity and inclusion strategy, and aligning with learning and development, talent, reward, and employee life-cycle mechanisms to do so.

“In my career, I have been a passionate advocate for diversity and making a real difference both inside and outside of an organization,” said Scheel. “I am eager to drive Criteo forward in becoming equitable throughout every level of the company, driving engagement from leadership to management and employees to deliver an inclusive culture.”

Hesse takes seat at head of Akamai board
Content distribution network Akamai Technologies has appointed its current Director and Chair of the Environmental, Social, and Governance committee, Daniel R. Hesse, to Chairman of its Board of Directors. Hesse will succeed Frederic V. Salerno upon his retirement in June.

Hesse has been an Akamai board member since August 2016. He is the former CEO of Sprint and currently serves as a member of the boards at Just Capital and the Boys and Girls Clubs of America.

“It has been a pleasure to work alongside Fred. He has been a great partner in and out of the boardroom and I thank him for his leadership,” said Hesse. “I am honoured to succeed him as Akamais chairman and look forward to helping the management team increase Akamais role in enabling a connected world of unimagined potential.”

Dreams promotes Hegenbartova to CCO
Lucia Hegenbartova has been announced as Chief Commercial Officer at Swedish financial wellbeing platform Dreams. She will be responsible for building Dreams’ new B2B business unit dedicated to the acquisition and development of B2B partnerships, overseeing all revenue-generating functions across the sales, marketing and customer success departments, and carrying out Dreams’ international expansion strategy.

Hegenbartova joined Dreams in April 2020, serving as Country Manager for Germany and then Head of Customer Success B2B. Prior to Dreams, she was instrumental in the market launch of three other tech startups in a number of senior roles including Chief Operating Officer at Contiamo, VP of Marketing at CrossEngage, and VP of Marketing at Commercetools.

“From day one I’ve been fully on board with the company’s vision of empowering people to feel better about their money, and I’ve been really impressed with how Dreams has already flawlessly delivered on this mission by significantly, and measurably, improving the financial wellbeing of thousands of customers,” commented Hegenbartova.

“These are now really exciting times for Dreams, as the company looks to consolidate its international expansion and growth strategy, and further transform the entire industry. I’m thrilled to be able to bring this bold vision to life, and I look forward to working with some of the world’s most visionary banking partners and help them prevail at the forefront of the emerging financial wellbeing movement.”

BianRosa to take up CPO gig at N26
Mobile banking platform N26 has named Gilles BianRosa as its Chief Product Officer. Taking up the role ‘in the coming months’, he will lead all product teams based across the companys main offices and technology hubs in Berlin, Barcelona, Vienna and New York and be responsible for defining, steering, and implementing N26’s global product strategy.

BianRosa was most recently CPO at SoundClound and, before that, CPO at Samsung Electronics, where he oversaw content and services for Samsung Smart TVs globally. He was also the Co-founder and CEO of FanTV and Vuze.

“After almost two decades in Silicon Valley, Im very pleased to be joining one of the most dynamic product teams in FinTech globally,” said BianRosa. “I look forward to applying my experience from the world of online consumer services to help N26 continue to connect authentically with its customers. Having already begun to redefine banking for customers, I believe that N26 has a unique opportunity to touch more aspects of daily life with their simple, trusted, and delightful experience.”

Freshworks recruits SaaS veteran Epstein as CMO
Stacey Epstein has been brought in as Chief Marketing Officer at Freshworks, a customer engagement software company. She will play a pivotal role in Freshworks’ next phase of growth, leading global marketing strategy for the company.

Epstein was ranked as one of the ‘Top 50 women leaders in SaaS of 2020’ by The Software Report and hailed as the ‘Global CMO of the Year’ by Enterprise IT World. She took SuccessFactors from $10m in ARR through six years of triple-digit revenue growth, an IPO, and subsequent acquisition by SAP for $3.4bn. She went on to join the ServiceMax founding team then went on to serve as CEO of Zinc, which was acquired by ServiceMax in 2019. Epstein stayed on at ServiceMax as Chief Marketing and Customer Experience Officer until her move to Freshworks.

“With more than 50,000 customers leveraging our modern and highly intuitive solutions, Freshworks has been quietly disrupting several enterprise SaaS categories,” said Epstein. “With a visionary founding CEO in Girish Mathrubootham, who is obsessed with building software that delights both customers and employees—along with a leadership team full of experienced veterans from Atlassian, Oracle, Veeva, and Zuora— the massive opportunity to help transform entire industries is ours to lose. I can’t wait to tell our story.”

Meier arrives to lead digital marketing at Organic
Digital agency Organic has hired Gillian Meier as its Head of Digital Marketing, a new role for the agency. She will be responsible for the creation and delivery of digital marketing strategies across all accounts and disciplines, particular focusing on improving the data and analytics performance, while working closely with Organic’s Creative, UX, and SEO leads to deliver best in class results for clients.

Meier arrives at Organic with 24 years of experience in the digital sphere. She was most recently CEO & Global Head Global Head of BlueMagnet, a business that she founded.

“I have always stood for digital excellence, white-hat, ethics and best practice. Using digital to impact the masses in a positive and meaningful way is not only a skill, but also a weapon with which we can change the world, and it is our duty as digital marketers to use this power responsibly,” said Meier. “These are the ‘Digital For Good’ values that Organic stands for, and these resonate with me to my core. I want to be part of a collective of industry leaders that are committed to driving this message forward.”

Brand Advance turns to Lawson-Wall to direct on people
Melanie Lawson-Wall has been appointed as Director of People and Wellbeing at global diversity media network Brand Advance. She will be responsible for devising and deploying a new HR and wellbeing framework for the business.

Lawson-Wall started her career as a performance coach in the education space and has provided leadership advice to businesses including Deltatre. She is the Founder of Assist Coaching and Text Coaches. Lawson-Wall is also part of the CIPD Steering Group.

“I’m excited to be joining the Brand Advance team, having closely followed the company since its inception and witnessed it go from strength to strength,” said Lawson-Wall. “I’m here to champion the employees that have been critical to Brand Advance’s success so far, and ensure that they can operate in an environment which encourages them to bring their best selves to the workplace and continues to bring their individuality to the fore.”

Bezi? added to board at Infobip
Infobip, a cloud communications company, has welcomed its new Vice President of Planning and Strategy Implementation, Marin Bezi?, to its Board of Directors. He will be responsible for optimising business management including enhancing the go-to-market framework and overseeing revenue operations.

Previously at Microsoft, Bezi? was central to product development and the force behind Microsofts first business intelligence application. After spending eight years at Microsoft’s global HQ in Washington state, he moved to Microsoft’s EMEA HQ in London, where he led the application platform business in over 100 countries. In 2009, he returned to his native Croatia to run his own consultancy firm.

“Im excited to be a part of Infobips story. The feeling is very similar to the beginning of my career when I came to Microsoft. Infobip is a globally recognizable, fast-growing company full of fantastic people. Its great to be part of a company that allows people worldwide to improve the way they live and work, all with the help of technology. I am looking forward to being able to use my knowledge and experience to help Infobip realize its vision,” Bezi? said.

Flashtalking selects Tuminello as strategy VP
Michael Tuminello has been hired as Vice President of Strategy at Flashtalking, an ad management platform. He will be instrumental in bringing Flashtalking’s offerings to market globally across Europe, the US, and APAC and refining them to keep pace with a rapidly changing market.

Tuminello brings varied and deep industry experience to the new role at Flashtalking, with over 15 years in leadership at companies including Integral Ad Science, Innovid, and Sizmek.

“Having watched Flashtalking evolve and lead in the industry, I’ve always been really impressed with the breadth and depth of the offering,” said Tuminello. “I’m excited to guide our ongoing advance into the verification space, particularly as the industry seeks to establish a foundation of trust in the high-value OTT and CTV channels.”

Clarizio takes spot on board at Simpli.fi
Programmatic ad company Simpli.fi has added Lynda Clarizio to its Board of Directors.

Clarizio has previously held the positions of President of US Media at Nielsen, Executive Vice President at AppNexsus, CEO at Invision, President of Advertising.com, and Board Member at IAB, among others.

“True to its name, Simpli.fi has simplified programmatic buying and cross-channel workflow for thousands of independent agencies, enabling them to better serve brands in media planning and buying,” said Clarizio. “I am pleased to join Simpli.fi’s board and look forward to working with Frost Prioleau and Paul Harrison as Simpli.fi continues to grow and expand.”

Brand Metrics expands London team
Dhruv Roy and Sumran Kaul have joined measurement company Brand Metrics as Integrations Manager and Client Lead respectively.

Roy is an accomplished digital advertising specialist, and has held roles in a range of businesses including Microsoft, Apple, DAZN, the BBC, Zee5 and SoundCloud.

Kaul was most recently Senior Manager of Insights at News UK, where he used research and insight to advise clients when planning and executing their marketing strategy and objectives. He has also held insights leadership roles at Ofcom and ITV. 

“Dhruv and Sumran boast impressive technical knowledge and broad experience, but they are also strategic thinkers and passionate team players,” says Anders Lithner, CEO of Brand Metrics. “The response we’ve had from the UK media market has been overwhelming. Providing better insights and audience understanding and consistent, comparable brand lift measurement is resulting in larger campaign investments, winning more campaign pitches, and lower overall measurement costs.”

Kelleher added to mParticle board
mParticle, a customer data platform, has announced the arrival of Eric Kelleher to its Board of Directors.

Kelleher is currently Chief Customer Officer at Okta, where he oversees all of Okta’s customer relationships and is responsible for building its global teams and businesses for professional services, education services, success management, customer support, and subscription renewals. Prior to Okta, he spent 11 years in customer leadership roles at Salesforce. Kelleher was also the first Global Head of Customer Success at LinkedIn Talent Solutions.

“The market for data infrastructure to help teams leverage their customer data to drive personalized customer experiences is exploding,” said Kelleher. “The opportunity is enormous and theyve built a great company with incredible momentum. I look forward to working with the team to help them continue to scale.”

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Comcast brings in Midha as CGO of ad division
Pooja Midha has taken up the role of Chief Growth Officer at Comcast Advertising, the division of Comcast which houses Effectv and FreeWheel.

She will oversee global marketing across Comcast Advertising, Effectv and FreeWheel, as well as Effectv’s newly launched sales development function. Midha and her team will build awareness for each company’s differentiated value and accelerate growth for local, regional, and national market opportunities. In addition, she will oversee and expand Comcast Advertising’s brand offerings, with the goal of enhancing products and solutions for the rapidly changing video marketplace.

Midha has over 20 years of experience in the media and advertising sector, most recently serving as President of True[X]. Here, she led the long-term corporate strategy for the company, daily operations, P&L management, and product vision. Prior to True[X], Midha was Senior Vice President of Digital Ad Sales and Operations at ABC Television Network and, before that, held a variety of senior sales and marketing roles at Viacom.

“I’m thrilled to join the Comcast family at such an exciting time for the company and the industry. The work that Comcast Advertising is doing across Effectv and FreeWheel to more effectively connect brands with their audiences and drive measurable results is industry-leading and inspiring,” said Midha. “I look forward to helping to propel this work and the company to the next level.”

Slootman takes seat on board at Instacart
Online grocery platform Instacart has welcomed Frank Slootman, Chairman and Chief Executive Officer of Snowflake, to its Board of Directors.

Slootman, who boasts more than 25 years’ experience as an entrepreneur and executive in the enterprise software industry, joined Snowflake in May 2019. Prior to that, he was President and CEO of ServiceNow, where he helped grow the organisation from around $100m in revenue through an IPO, increasing its annual revenue to $1.4bn. Earlier, he was President of the Backup Recovery Systems Division at EMC and CEO and President at Data Domain.

“Over the past year, Instacart has changed the way our world thinks about ordering groceries. Today, it is a brand with a massive opportunity to build the future of online grocery for millions of consumers,” said Slootman. “I look forward to joining the Board and supporting the Instacart team as they enter the next chapter of growth.”

Deloitte hires Sims as digital CCO
Leslie Sims has joined Deloitte Digital, Deloitte’s creative digital consultancy, as its US Chief Creative Officer. She will also serve as Managing Director of Deloitte Consulting. Sims will work across the entire business to integrate creative capabilities, teaming with Deloitte Digital’s business strategy, design, technology, and data talent to help clients across industries explore the breadth of possibilities and value creative can engender.

Sims started her career as a Copywriter before working her way up to be CCO, first for Y&R, and then for Ogilvy, where she led the national creative vision for both agencies. In these roles, she created award-winning, transformative client work and was also named ‘Advertising Working Mother of the Year’ by She Runs It.

“Im a long-time admirer of Deloitte Digital and feel fortunate to be joining such a purpose-driven, strategic and immensely talented group. The flexibility and richness of Deloitte Digitals business opens the aperture for creativity to have an impact across every aspect of our clients businesses, from supply chain integrity to digital data management to a reimagined consumer experience,” said Sims. “Creatives are always the most excited when working on something thats never been done before — and if theres any place with the capabilities and relationships to do that, its Deloitte Digital.”

Topakas and O’Flanagan join Sitecore leadership team
Sitecore, a digital experience platform, has brought in Nasos Topakas as Chief Engineering Officer and Dave O’Flanagan as Chief Product Officer.

Topakas will oversee all engineering aspects of the company’s current and future products, including development, architecture, quality assurance, cloud engineering and shared services. Prior to Sitecore, he was the CTO at Prosper Marketplace. He also previously served as CTO for Art.com and StubHub and held positions with Kodak and Charles Schwab.

O’Flanagan will transition from his role as CEO of Boxever, following the close of Sitecore’s acquisition of the company. He will be responsible for defining and delivering Sitecore’s product roadmap and optimising user experience.

“Sitecore’s award winning platform along with our definitive agreements to acquire Boxever Ltd. and Four51 announced earlier this month, puts us in a position of great strength to accelerate our growth in the market,” said Steve Tzikakis, Sitecore CEO. “Nasos’ engineering background will position us well to deliver on our ambitious product development goals quickly. This, combined with Dave’s experience in data and personalization, will be essential as we look to accelerate our product roadmap and consolidate recent acquisitions to further enhance our market leading DXP and provide seamless solutions for our customers.”

Ozone hires Cranston to lead client services
Emma Cranston has been appointed Head of Client Services at digital advertising platform The Ozone Project. Effective 23 March, she will take responsibility for Ozone’s client services approach and lead the team who manage ongoing relationships and live campaigns with both media agency and advertiser customers.

Prior to this appointment, Cranston was Head of Display Activation at Manning Gottlieb OMD, one of many senior roles she held – including Head of Publishing and Investment Director – in a near 15-year career at the agency. Before Manning Gottlieb OMD, she worked for Carat.

“Having watched the evolution of Ozone from an agency perspective, I am incredibly excited to be joining a business that offers a really distinct, fully-scaled platform alternative for its customers,” said Cranston. “Ozone has been rightly applauded by the industry for challenging the status quo and I look forward to being part of the team that is creating new and better ways to approach digital advertising.”

Robinson and Chamberlain promoted at Momentum
Momentum Worldwide, part of the Interpublic Group of Companies, has elevated James Robinson to the position of Chief Creative officer and David Chamberlain to Chief Experience Design Officer of its North American organisations.

Robinson will establish a single point of leadership for all North American creative team, with a shared focus and vision to deliver cutting-edge creative and best-in-class work. He joined Momentum New York in 2018 as Executive Creative Director and, since then, has led on creative work for clients including American Express, General Motors, Verizon, and Walmart.

Chamberlain will be responsible for shaping a new era of engagement for consumers and brands through ground-breaking digital experiences. Over the past five years, he has successfully built and elevated the agencys Experience Design (XD) practice. Hes also played an integral role in the creative leadership of the agency, as well as building out Momentums Digital Experience Design practice (DXD).

“James and David bring such a refreshing approach to creative vision, leadership and excellence,” commented Donnalyn Smith, President for North America at Momentum Worldwide. “They continuously create outstanding and award-winning work for our clients, and there is no doubt they will make their mark on the creative teams across North America.”

Opera recruits Hu as fintech EVP
Allen Hu has been named as Executive Vice President of Opera’s fintech arm, Dify. He will lead the Dify business following its recent launch in Europe.

Hu spent nearly 10 years at PayPal, where he was Regional Head of Global Core Payments. He gained expertise in fintech as a Venture Partner in Sequoia Capital China. Prior to that, he was the General Manager of Baidu Pay, the COO of Ping An FinTech, and Deputy General Manager of TenPay, where he launched WeChat Pay.

“I am delighted to join Opera and truly excited about the opportunity Dify has to become a leader in fintech,” said Hu. “Opera’s approach to initially offer its 50m monthly active users in Europe an online in-browser cashback service as well as the Dify wallet app marks the start of many innovative financial services Dify will offer. Just as PayPal captured the fintech world initially with its online payment solutions, I see huge potential for Opera to similarly disrupt financial services and become a key fintech player through Dify.”

Langford to direct strategy at Jaywing
Integrated agency Jaywing has appointed Adrian Langford as Director of Strategy and Planning for its retail offering. He will utilise his experience to head up strategy and planning for the agency’s retail clients such as Asda, Castrol, and Studio.

Langford was formerly Associate Strategy Director at McCann Central, where he successfully led pitches for HSBC Retail and Comic Relief. Alongside leading planning for clients such SC Johnson at Ogilvy & Mather, he has held Director roles at Boase Massimi Pollitt and J. Walter Thompson.

“I’m delighted to be joining such a well-established agency, especially at such an interesting time,” said Langford. “What drew me to Jaywing was the palpable ambition and enthusiasm of everybody I’ve spoken to and I’m looking forward to be able to join the team and help make those ambitions a reality.”

GainShare appoints Kelley as CX SVP
Matt Kelley has been hired as Senior Vice President of Customer Experience at performance marketing agency GainShare. He will lead consumer integration efforts across various digital channels and UX working to optimise client marketing programmes.

Kelley previously held SVP of consumer experience positions at Dentsu’s iProspect and Leapfrog Online.

“GainShare’s legacy in DRTV and video, combined with digital performance marketing underscores GainShare’s holistic understanding of the consumer to provide a truly connected customer journey – which is something many agencies struggle to activate across traditional and digital marketing efforts,” said Kelley. “I’m excited to enhance the work GainShare is already doing and to continue to deliver the integrated results GainShare is known for.”

Bousquet-Chavanne takes to the ESW Americas helm
eShopWorld, a cross-border eCommerce company, has appointed Patrick Bousquet-Chavanne as President and Chief Executive Officer, Americas. He will have overall responsibility for ESW’s Americas business and growth strategy as well as worldwide marketing. In addition, he will lead ESW’s new consulting division, The Reach Advisory.

Prior to joining ESW, Bousquet-Chavanne was CEO of Emaar Malls, owner of The Dubai Mall. He previously served as Executive Director, Customer, Marketing and M&S.com, for Marks & Spencer, helping drive the company’s digital acceleration. Prior to that, Bousquet-Chavanne was Group President at The Estée Lauder Companies, where he oversaw some of the company’s largest brands, including Estée Lauder and MAC, as well as the Designer Fragrances division. Bousquet-Chavanne presently serves as an Independent Director of Brown-Forman Corporation and was previously a member of ESW’s Retail Advisory Council.

“Brands today have unprecedented access to growth outside their home markets, but many don’t have the digital capabilities and local expertise they need to fully leverage international opportunities,” said Bousquet-Chavanne. “As a member of the ESW Advisory Board, I had the opportunity to get to know this skilled leadership team and help enable brands to quickly and cost-effectively scale their businesses. So, I’m very pleased to join ESW at this moment, when we see such substantial opportunity for further growth in the Americas and other regions, particularly in the fashion, luxury and beauty segments.”

Merkle selects Mayor as Salesforce lead
Michel Mayor has been chosen as Salesforce Practice Lead for Merkle EMEA and Dentsu’s CXM service line. He will lead and evolve Merkle’s Salesforce practice to help clients achieve the maximum value from their investment, across implementation, integration with their existing tech stack, and ongoing management to deliver and accelerate their customer experience transformation programmes.

Mayor moves to Merkle from his role as Chief Marketing Technology Officer for Dentsu across EMEA. In this role, he was responsible for advising clients on deriving value from martech business practices and technical solutions, and for accelerating Dentsu’s martech and CRM readiness across the region. Prior to this, he built digital transformation and CRM practices at Dentsu agencies Blue Infinity and Isobar Switzerland. He previously spent eight years at DuPont in CRM and Salesforce Practice Lead roles.

“It is an incredibly exciting time to be leading Merkle’s Salesforce practice in EMEA, which now has 500 consultants in one regional team,” Mayor commented. “We’re uniquely positioned to help clients get the most value from Salesforce’s cloud capabilities, across Marketing, Commerce, and Core Cloud for both well-known B2C brands and B2B leaders.”

Bowman to head up TV at Altair
Altair Media, a digitally-led media agency, has hired Phil Bowman as AV Director to head up its new TV department, which is aimed at brands which are new to TV or feel poorly served by what’s currently available to them.

Bowman joins Altair from Publicis-owned Spark Foundry, where he was Senior Group Trading Director.

“There has never been a more exciting time to launch a TV/AV offer to the market. Disruption and upheaval such as we have seen over the last 12 months, always bring major opportunity and that’s why we believe there is scope to redefine how TV media planning and buying is done,” said Bowman.

“Many brands are including TV in their ad plans for the first time. That includes a wide range of B2B brands who have seized the opportunity to target business customers working from home. And in our newly health-obsessed society, healthcare brands are increasingly eyeing up TV. These new entrants to the market require a different kind of offer. The trading approach that’s typical of many of the incumbents is unlikely to suit these first-time advertisers.”

Rokt adds Yaw as CPO
Hunter Yaw has been brought in as Chief Product Officer at eCommerce technology firm Rokt. He will lead Rokt’s product development and play a central role in Rokt’s product strategy and roadmap evolution.

Prior to Rokt, Yaw built and led the product and partnerships teams at Loadsmart and held several positions in the product team at Shapeways. He entered the tech space at a travel startup in Moscow where he ran their partnership with Airbnb, and subsequently built and sold his own startup providing data for restuarants.

“I am thrilled to be at Rokt and to be driving a cutting-edge, disruptive e-commerce product,” said Yaw. “The culture at Rokt is clearly focused on solving clients problems with versatile technology solutions. My passion for, and deep experience in, product development will allow me to enhance Rokts already strong product portfolio. I am looking forward to working with the team to help drive the company to the next stage of growth.”

Greenberg takes charge of sales at Audioburst
Audioburst, an audio search and delivery platform, has announced Andrew Greenberg as its Head of Publisher Sales. He will enable publishers to tap into talk-audio content.

Greenberg joins the company with 15 years of experience in digital advertising and publisher sales. He previously served as the Director of Publisher Development at Ogury and held prior leadership positions at companies like Content.ad and InterClick, which was later acquired by Yahoo! For $270m.

Audience Town turns to Green on sales
Andrew Green has been appointed Vice President of Sales at Audience Town, an advertising platform for real estate, moving, and home. He will spearhead Audience Town’s business development as the company prepares for a busy real estate season and broad economic recovery in the wake of the COVID-19 pandemic.

Green joins Audience Town after serving in business development leadership roles at both PubMatic and Rubicon Project, where he worked with Fortune 500 advertising brands and major agencies on digital marketing strategies.

“There’s no place I’d rather be than Audience Town as the advertising and real estate markets continue to rebound from the disruption of 2020,” Green said. “The real estate industry has never fully embraced what’s possible with digital advertising, and Audience Town is poised to capitalize on an exciting market at a very exciting time.”

Sale joins P&P client services team
Page & Page and Partners, a communications agency specialising in health, wellness, and lifestyle, has hired Charlotte Sale as Senior Account Director. She will join a growing client services team to lead and manage continued delivery across both new and existing clients including Align Technology, Novartis, L&R, and Boston Scientific.

Sale has worked for both major pharmaceutical and dental manufacturers for over 14 years, including launching two world-leading products to the UK and Ireland. Her experience also includes Clinical Affairs, a role in which she deepened her knowledge of clinical research and created content for educational programmes.

“We are thrilled to welcome Charlotte to the Page & Page team,” said Lisa Lishman, Partner and Commercial Director at Page & Page and Partners. “With her enthusiasm and experience, we are sure she will be a real asset to the team. We know Charlotte is excited to help us further support healthcare professionals and patients through Page & Page’s work with our clients. Page & Page has had a successful six months in terms of growth and we’re pleased to be continuing this momentum with Charlotte’s appointment.”  

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DAZN names Mayer chair of board
Kevin Mayer has been appointed as Chairman of the Board of Directors at sports streaming platform DAZN Group. He will provide strategic direction to DAZN’s leadership team as the company continues along its aggressive growth trajectory. Previous Chairman, John Skipper, will remain on the Board and serve as a Strategic Adviser.

Mayer was previously Chairman of Direct-to-Consumer and International at The Walt Disney Company. There, he launched and ran the company’s streaming businesses including Disney+, Hulu, ESPN+, and Hotstar, as well as overseeing Disney’s global advertising sales, content sales, channels sales, and international operations. Prior to that role, Mayer served as Disney’s Chief Strategy Officer, leading the acquisitions of Pixar, Marvel, Lucasfilm, 21^st Century Fox, and BamTech.

“As Chairman, I’m looking forward to partnering with the management team and my fellow directors to help DAZN build on its impressive track record of success in developing a truly global sports platform,” said Mayer. “Since I began working with Access Industries last year, I’ve been impressed with DAZN’s ambitions and ability to quickly grow from a new entrant to an important player in key markets throughout the world. I look forward to guiding DAZN’s strategic development into its next chapter.”

Business Director duo join DDB
DDB Worldwide, an Omnicom-owned advertising network, has hired Varsha Kaura as Global Business Director for DDB North America and Vanessa Reyes as Group Business Director for DDB New York.

Kaura will have overall responsibility of leading the cross-market teams servicing Mars Incorporated. Operating within DDB Chicago and reporting to Justin Thomas-Copeland, CEO of DDB North America, she will be responsible for strengthening Mars Incorporated global relationships across multiple geographies and individual agency offices, including adam&eveDDB, DDB Chicago, DDB Guangzhou, DDB Mudra, DDB Mexico, and DDB New York.

Kaura was previously a member of the core leadership at Motista, where she led strategy and client relations across a variety of industries.

“Varsha brings a unique mix of extensive creative agency experience combined with C-Suite management consultancy leadership in data and analytics driven strategy. We are excited for the new value creation we will bring to Mars Incorporated through data-driven creativity to further catapult their brand,” said Thomas-Copeland. “Varsha will bring her unique set of skills adding a new dimension of creative problem-solving to our clients, using data and insight to fuel our creativity for Mars Incorporated.”

Reyes will lead a broad group of client businesses, bringing a new perspective to strengthen the agency’s client relationships. She has over 15 years of experience in integrated marketing and has partnered with brands such as MetLife, Instagram, Lego, ESPN, and Verizon. Previous to this role, Reyes held the position of Group Managing Director at R/GA.

“The addition of the Vanessa to the DDB New York leadership team is the perfect manifestation of creativity and connection – both needed to drive business growth today,” said Thomas-Copeland. “Vanessa is a truly integrated thinker and business leader. She brings progressive digital-first experience, and we will marry this to the progressive business questions and expectations our clients are engaging us in. Vanessa represents the new direction and skill base of DDB NAM.”

News UK hires Cosa as Data GM
Pedro Cosa has been named as Data General Manager at News UK, the publisher behind The Sun and The Times. Reporting to Chief Operating Officer David Dinsmore, he will be responsible for driving a joined-up data vision and strategy across the whole business. He will lead the company’s Data Hub, optimising the value of data and insight, and working with senior leaders from all divisions and brands to ensure that strategic decision-making is fuelled by data.

Most recently, at Warner Media, Cosa led the transformation of a cross-platform data and intelligence function to support the company’s expansion across its portfolio of network and streaming brands in EMEA including Cartoon Network, Boomerang, Adult Swim, Boing, Cartoonito, HBO, and TCM.

“I’m hugely excited to be joining such a talented team at News,” said Cosa. “They have a roster of brands which sit at the heart of the national conversation, engaging millions every day. Gaining an ever-better understanding of who those millions are, how they connect with the brands and how they connect with the world will open up more opportunities for News UK, and for its commercial partners.”

Pair of senior execs join MediaCom’s US team
WPP media agency network MediaCom has recruited Liza Davidian as Executive Vice President of Investment & Activation and Yorlene Goff as Executive Director of People. Both will join the executive committee and report to Sasha Savic, US CEO of MediaCom.

Davidian will lead the agencys future-forward investment vision, including client investment strategies that are holistic in approach and united end-end with planning and analytics and adaptable to the evolving consumer landscape. Across her over 20 years in the media industry, she has worked with clients including General Mills, Clorox, SCJ, CBS, CW, Showtime, Wells Fargo, Experian, Levi Strauss & Co., Ancestry.com, and McDonalds.

Goff will lead the agency’s ‘people first’ culture, nurturing a workforce and environment where everyone feels empowered to fulfill their potential and making continued progress in creating a diverse, equitable, and inclusive workplace. She joins MediaCom from Publicis Spine, where she served as Chief Talent Officer responsible for driving strategic global talent structure optimisation within the platform, technology, and data & analytics teams across brand agencies and local markets.

“Transformation and the opportunities for growth never stop – for our clients and ourselves,” said Savic. “Liza and Yorlene bring with them excellence in their craft and are both critical in our mission of working with the most ambitious clients, having the most advanced products, and cultivating the most talented workforce. Their respective contributions are vital in our Seeing the Bigger Picture vision and for MediaCom to have continued successes and growth in 2021 and beyond.”

VidMob turns to De Castro on growth
Matty de Castro has joined VidMob, a creative analytics platform, as Vice President of Growth and Operations. He will expand VidMob’s business intelligence practice and build a global sales organisation to support small and medium-sized businesses.

Prior to VidMob, De Castro spent 12 years at Facebook, most recently as Head of North American Scaled Accounts. During his tenure, he led their earliest and current monetisation programs, laying the groundwork for business growth, and helping to evolve Facebook into a dominant marketing services platform. Earlier in his career, De Castro held leadership positions at Arkadium, Pulse 360, Ticketmaster, and Citysearch, working with clients including Walmart, General Mills, Nestle, Leo Burnett, Sony, National Geographic, and 20^th Century Fox.

“For years, I’ve watched firsthand as marketers of all sizes have struggled to evolve their creative operations to keep pace with the needs of today’s opportunities,” said De Castro. “I’ve also witnessed just how impactful VidMob’s platform can be in improving advertiser efficiency and results. As creative intelligence gives rise to a new category of first-party data, VidMob’s ability to bring data and creativity together in one place is one of the most exciting developments I’ve seen in a long time, and I’m so excited to join the team and get to work.”

Garrubbo elevated to chair of board at IAB
The Interactive Advertising Bureau (IAB) has elected Gina Garrubbo as Chair of its Board of Directors.

Garrubbo, President and Chief Executive Officer of National Public Media, has served as the IAB Board’s Vice Chair since August 2020 and Co-Chair of the IAB Audio Committee since 2017. Krishan Bhatia, President & Chief Business Officer of Global Advertising Partnerships at NBCUniversal, has been elected to serve as Vice Chair.

“Having worked across different disciplines within media and marketing, I have been able to experience first-hand the vital role that IAB plays in driving the industry forward,” said Garrubbo. “There has never been a more important time to be part of IAB as the industry is going through a tremendous reset and reinvention. I look forward to working alongside IAB CEO David Cohen, the Board of Directors, and IAB members to help guide this industry forward and to continue to ensure that we create vibrant marketplaces that foster innovation and collaboration.”

LiveXLive recruits Vick to lead programming
Andy Vick has been named Head of Programming at livestream and on-demand audio platform LiveXLive, as well as Executive Vice President of the company’s newly formed content division, StudioOne. He will create and expand digitally native content to drive subscribers, sponsors, and new revenue streams across the LiveXLive flywheel.

Vick was most recently President of Virtual Reality and Immersive Entertainment at STX Entertainment. In 2015, he co-founded and was Chief Content Officer for Surreal, where over 100 VR experiences were produced under his leadership. Surreal was acquired by STX in 2016.

“LiveXLive has purposely engineered themselves for a future where talent and partners can walk right through the front door and plug directly into their comprehensive and fully integrated flywheel. From interactive live streaming to on-demand video, podcasts, digital radio, OTT apps, in-person events, and custom physical goods…they are a one-stop-shop,” Vick commented. “Everyone knows this is where the music and entertainment business is headed, and lucky for me, LiveXLive is already there.  Im humbled at the opportunity and looking forward to working with the LiveXLive team to keep pushing boundaries.”

Gorman takes seat on Samba board
Samba TV, a television data and omniscreen measurement platform, has added Jeremi Gorman to its Board of Directors.

Gorman has served as Chief Business Officer at Snap Inc. since 2018, where she is responsible for revenue and customer operations across the company. Before joining Snap, she spent several years at Amazon, most recently as Global Head of Field Sales for Amazon Advertising. Gorman also held senior advertising and sales positions at Yahoo! And Variety Magazine.

“Ever since discovering Samba TV during my time at Amazon, I have been impressed by the critical role the company plays in reinventing the television model for today’s viewer that consumes video across all screens,” said Gorman. “I am eager to work with the team and contribute my perspective to further advance its market position.”

TabMo welcomes Phillips as Non-exec Director
Ben Phillips has been appointed as mobile advertising firm TabMo’s first Non-executive Director.

Phillips has spent 17 years working in the mobile advertising space. His career-path includes five years at MediaCom as Global Head of Mobile. This was followed by the role of Vice President of Strategic Accounts at Blis, where he worked with agencies and brands direct to overcome challenges and drive return on their advertising investment. 

“With direct experience of using TabMo’s platform while at MediaCom, I have seen first-hand the reliability of its platform and the results it delivers; this is combined with a culture that actively encourages inspiration and innovation,” said Phillips. “I jumped at the opportunity to work with such a robust business during its dramatic growth and development.”

Brown takes up advisory role at TVSquared
TVSquared, a cross-platform TV ad measurement company, has announced Andy Brown as Executive Adviser. He will provide strategic counsel to TVSquared’s Board and executive team.

Brown was most recently Global Chief Executive Officer for Kantar Media. Between 2013 and 2020, he helped Kantar significantly develop its media business and played a key role in the acquisition of TNS PLC and, subsequently, the sale of its majority stake to Bain Capital. He also led the expansion of services into more than 50 markets worldwide.

“As TV viewership continues to fragment, it has never been more critical for advertisers to measure the impact of TV and reach the right audiences at scale,” said Brown. “TVSquared is the real deal – its proven, always-on platform is used by thousands of buy- and sell-side clients to measure TV how people consume it, across platforms and screens. To be armed with precise insights into optimal reach and frequency, the publishers and inventory driving performance and the audiences watching and engaging with ads is game changing for any brand.”

Malwarebytes announces Strassman as CPO
Mark Strassman has been appointed Chief Product Officer at cybersecurity platform Malwarebytes. He will lead the product teams to put a renewed emphasis on the customer, evaluate new market opportunities, and deliver solutions to unmet and unarticulated needs. His focus will centre on creating superior customer experiences across both the consumer and corporate product lines to continue to accelerate customer acquisition and retention growth.

Strassman joins Malwarebytes from LogMeIn, where he was General Manger of their Unified Communication and Collaboration product portfolio. While there, he drove growth in the core UCC business, moving from dozens of products to a single, integrated UCC platform, driving up usage, customer satisfaction, and retention rates. He also led product, design, and integrated portfolio strategy at BlueJeans, and has held leadership roles at Blackboard, Autodesk, Adobe Systems, and Macromedia.

“Malwarebytes presents a unique opportunity to help align the needs of multiple customers and be a contributor to an incredible stage of the companys growth,” said Strassman. “Im excited to join such a seasoned and accomplished executive team and help deliver a differentiated value proposition which puts our customers at the center of everything we do.”

Three elevated at MiQ
MiQ, a programmatic media partner, has announced three promotions across its senior executive management team to bolster its European expansion. Giles Ivey has been promoted to EMEA CEO, Van Sideras has been named EMEA COO, and Freddie Turner moves to the role of UK MD.

Ivey, who was previously UK CEO, joined MiQ almost three years ago having previously been a Non-executive Board Member and then Global CRO at Avid Media. Prior to this, he was UK Managing Director at Collective.

“Weve globalised in all the English-as-a-first language markets, and over the last 15 months weve entered into China and India – the second biggest and one of the fastest-growing markets in the world, respectively,” said Ivey. “Our expansion into EMEA represents the next piece in MiQ’s global story. We’ve already got a business unit in Germany and now we want to turbocharge this growth, bringing our clients and agency partners with us on this journey to new markets.”

Over the last nine years, Sideras has risen through the ranks of the trading team to be MD of the UK business. His new challenge as EMEA COO will be to bring the UK and DE teams closer together, as well as serviing and growing the EMEA business effectively from new markets over the coming years.

“With the need to reach audiences online, lockdown has accelerated the pace of programmatic adoption,” said Sideras. “In a world of uncertainty, brands and agencies are even more conscious of investments, and what they want right now is clearly measurable and trackable ROI. By harnessing data in programmatic advertising, marketers can not only optimise campaigns to deliver the best results, but use this insight to tackle wider business challenges.”

Turner will lead MiQ’s UK business into a period of continued growth and opportunity. She joined MiQ from Agenda 21 over two years ago and has been pivotal in the evolution of MiQ’s product story, worked closely as a lead with MiQ’s data scientists, engineers, and analysits in Bengalura, and advanced its omnichannel and cookieless offering. With her move to UK MD, Turner will also take a leading role in MiQ’s commitment to diversity and inclusion and corporate social responsibility in the UK.

“As we all move towards a post-cookie world, advertisers need to look at new ways to plan and deliver campaigns without relying on cookie-level data,” commented Turner. “In my new role, I’m excited to spearhead this major shift, defining and launching a full suite of omnichannel programmatic and futureproofed solutions to deliver tangible results for key holding companies, independent agencies and brands alike. MiQ’s expertise is using data to drive insight and as we expand into new markets, our clients will gain access to even more insight that can drive more measurable business outcomes for their whole corporation – it’s an extremely interesting time for the industry.”

Impact makes host of hires and promotions
Partnership automation company Impact has made a number of new hires amid the continued expansion of its EMEA team.

Alex Springer has been promoted to Regional VP, EMEA Sales & Solutions Architects; James Bennie to Senior Director, Customer Success; Sam Crocker to Director, Mid-Market & SMB Sales; and Matthew Sheppard and Smita Pillai to Customer Success Director roles; while Bharat Siyani has been promoted to Director, Global HR; Alex Gordon to Associate, Channel Partnerships Development; and Ana Santos, Associate, Solutions Architect.

Clara Mantegazza and Dayo Ojo are hired in Business Development roles, whilst Patrick Chancelier joins as Account Executive, Strategic Enterprise.

“Our diverse and world-class team will be working with customers and partners across a range of markets at a time when brands are beginning to grasp the power of partnerships,” said Florian Gramshammer, MD EMEA at Impact. “By scaling and growing our team in this way we can better meet market demand for our Partnership Cloud technology and continue to innovate and optimise our offering.”

Nixon and Levy join Adnami
Ad platform Adnami has hired Kathryn Nixon as Publisher Partnerships Manager and Sam Levy as Commercial Activation Manager.

Nixon is tasked with looking after publisher relationships in the UK, growing the business by dipping into her extensive network. She will lead service activation, delivery and training with top tier publishers in the UK. Her most recent role was at PapayaMobile, where she worked across a number of projects including the launch of a new eCommerce platform as Business Consultant. Prior to this, Nixon held the position of Head of B2B at Encore Digital Media and managed multi-million-pound accounts at Reach PLC, having started her career in Account Management at City AM.

“I can’t wait to support publishers, agencies and brands in creating and delivering a better, more efficient advertising ecosystem,” said Nixon.

Levy will work with Adnami’s partners during the onboarding process; ensure campaigns exceed expectations; and focus on nurturing new accounts and growing existing relationships. She was most recently at Flashtalking, and has worked with a range of clients including P&G, Paddy Power, Visa, and Kia.

“Adnami is pioneering uniquely high impact campaigns, and I can’t wait to help more clients enjoy astonishing ad experiences and accelerated return on investment,” commented Levy.

Kyra looks to head up US sales
Kelsey Arnold has been appointed Head of US Sales at Gen Z-focused media company Kyra Media. She is responsible for creating activations, campaigns and initiatives for brands looking for creative ways to engage with Gen Z.

Most recently, Arnold served as director of brand partnerships at Apartment Therapy Media, working with leading food brands, CPG products, and major national retailers across platforms, including the Kitchn. Arnold previously led brand partnerships for various emerging players in the media landscape in both the B2B and B2C space, including Social Media Today. Her early career began at IBM on the sales and marketing team, supporting client relationship initiatives like the Women in Leadership program and CIO summits.

Four join Dept
Dept, a digital agency, has welcomed four female digital experts across marketing, project management, design, and user experience.

Lavinia Alexoiu has been named as a Senior UX Designer, joining after three years at Mancester’s Accenture Interactive, where she worked as Senior Product Designer and a UX Designer.

Ali Marler arrives as a Designer, arriving from The Drawing Room in Manchester with four years of experience working in creative agencies.

Senior Marketing Manager Alexandra Moorhouse worked for Manchester Central, I-COM and, most recently, MIDAS (Manchester’s Inward Investment Agency). She has eight years of experience in marketing and communications and will be responsible for delivering Dept’s sector-focused strategies and campaigns with core competencies in content creation and event management.

Dept has also welcomed Jo Warrilow into the role of Service Delivery Executive within its DOS (Digital Operations Services) team where she coordinates projects, manages resources and ensures the smooth running of day-to-day operations. Warrilows seven-year professional track record involves business support and project coordination for Mercer, WYG Group, and Breast Cancer Care.

“We’re delighted to welcome this talented group of women to Dept, especially on International Women’s Day. Women are having a massive, positive impact on the future of our industry and we’re seeing that right now, here at Dept,” said Melissa Hermitt, Operations Director at Dept UK.

Lycamobile names Turner as EVP
Phil Turner has joined mobile virtual network operator Lycamobile as Executive Vice President of Professional Channel Sales. He will play a crucial role in supporting Lycamobile’s expansion plans, taking on responsibility for the overall productivity and effectiveness of Lycamobile’s channel sales. He will work closely with key internal and external stakeholders to enhance existing revenue streams and develop new ones in national markets.

Turner joins Lycamobile with over 30 years’ experience and has implemented vital strategies at companies including Payzone, the Post Office, and Travelex. As Head of Retail Proposition at Payzone (part of Post Office), he was responsible for the delivery of a new commission and pricing structure, delivery of a business banking partnership with Cashplus, setting up a Retailer Forum, as well as introducing a new customer experience process to more than 12,500 retail locations and reducing transaction times by 30 per cent.

“We’re pleased to announce Phil’s appointment as our Executive Vice President of Professional Channel Sales,” said Navanit Narayan, Lycamobile’s Group Chief Operating Officer. “He brings with him not only experience, but an unparalleled knowledge, flair, and expertise for supporting and handling stakeholder relations.”

Humphries-French takes charge of marketing at Never.no
Never.no, an audience engagement platform, has named Alex Humphries-French as its Head of Marketing & Communications. He will support Never.no’s strategy in growing brand reach and strengthen industry partnerships with collaborative events throughout the year.

Humphries-French joins from Red Lorry Yellow Lorry, where he was a Senior Account Manager. He has previously worked for Rotolight as their PR & Marketing Lead, managed campaigns for Avid, and built personal brand for actors in film & TV.

“I’m excited to join Never.no during a time of innovation across the industry. We’re seeing huge changes in the way the audience is consuming content, as broadcast, digital, social and brand content providers look to create new ways to connect with a growing audience,” said Humphries-French. “I’m delighted to be leading the marketing and comms for a company that has a huge opportunity for growth, particularly with our audience engagement platform, Bee-On and the team’s first-rate industry expertise – I can’t wait to get stuck in and collaborate with established partners and clients, such as Vizrt, ITV, and Sky.”

Heap makes executive reshuffle
Effective 2 April, Ken Fine assumes the position of Chief Executive Officer at digital product analytics company Heap, as CEO and Co-founder Matin Movassate transitions into a full-time role as Chairman of the Board. Heap has expanded its product and engineering leadership bench as well, adding Rachel Obstler as VP of Product and David Fullerton as VP of Engineering.

“Heap is coming off a record year of growth executing against its product vision and has never been in a better position to accelerate into our next stage. A recognized leader who’s made a career out of driving company growth and pushing the envelope toward what’s next, Ken is the ideal person to take this company forward into its next decade. I couldn’t have found a more trusted advisor to lead Heap,” said Movassate.

“In a world where digital experiences are your product, digital product analytics are a critical tool for gathering data, surfacing powerful insights, and taking meaningful action on them,” added Fine. “I’m thrilled to continue to build on the amazing work Matin has already put in to advance this mission of putting product data in the hands of teams everywhere, and am elated that we’ll have Rachel and David helping grow our game-changing product.”

The post Movers and Shakers: DAZN, DDB, News UK, MediaCom, VidMob, and more appeared first on Mobile Marketing Magazine.

Bauer Media hands Brookes CRO gig
Charlie Brookes has been appointed as Chief Revenue Officer of Digital Audio UK at Bauer Media Audio. He will deliver Bauer Media’s digital audio commercial growth strategy and report into Abby Carvosso, who was recently appointed Director of Commercial Transformation.

The appointment of Brookes follows the launch of Bauer Media Audio’s joint venture with News UK, Octave. The venture, led by Brookes, provides brands with the opportunity to target audio audiences powered by first-party data, in a brand safe environment. Brookes will continue to lead Octave alongside his new role.

“With advertisers becoming more sophisticated and data-led and our IP audiences growing rapidly, this is such an exciting time to explore digital audio advertising,” said Brookes. “Unlocking our strategy will be key to the future success of our business, so I’m delighted to take on this new challenge and role.”

Simo and McCarthy join Instacart board
Online grocery platform Instacart has added Fidji Simo and Barry McCarthy to its Board of Directors.

Simo is currently the Head of Facebook App, where she leads the development and strategy for the Facebook App, including news feed, stories, groups, video, marketplace, gaming, news, fating, ads, and more. Before Facebook, where she has been since 2011, Simo worked as part of the strategy team at eBay. She also co-founded Women in Product, a non-profit to help women reach leadership positions in product management.

“I am proud to be joining Apoorva [Mehta] and the rest of Instacarts Board of Directors. The COVID-19 pandemic has created a new normal for all of us, and it has put a spotlight on the role that services like Instacart can play in making peoples lives easier, and creating economic opportunity for many,” said Simo. “Instacarts services have been a lifeline for my family and many others during the pandemic, and I see it as an essential service going forward. I look forward to joining the Board and helping guide the talented Instacart team as they continue to scale and create more products and services that people love.”

McCarthy was previously Chief Financial Officer at Spotify from 2015 to January 2020 and Global Head of its advertising businesses from September 2016 to January 2020. Prior to Spotify, he was a prior investor and member of the Board of Directors of several private companies. From 1999 to 2010, he was Chief Financial Officer and Principal Accounting Officer at Netflix.

“Im excited to be joining Instacarts Board of Directors. Ive gotten to know Apoorva and the management team over the last year, and have been impressed by how theyve successfully navigated the company through a time of unprecedented growth, while also meeting the needs of their customers, shoppers, and retail partners,” said McCarthy. “Grocery ecommerce in North America is at a tipping point, and I believe Instacart is well positioned to continue to lead in the space as consumer adoption increases over the coming years.”

Microsoft selects Yang as China boss
HOU Yang has been named as Chairman & Chief Executive Officer for the Greater China Region (GCR) at Microsoft. He will succeed Alain Crozier and lead the company’s Global Sales, Marketing and Operations organisation in the GCR.

Yang joins Microsoft from Qualcomm, where he served eight years in both the US and China, most recently as Senior Vice President of the Semiconductor business. He led a team which collaborated with telecom and mobile internet partners to migrate wireless technologies, deepened partnerships with Chinese corporations across industries, and drove technology innovation together with an array of ecosystem partners in China.

“HOU Yang is a proven transformational leader, bringing strong technology industry ecosystem partner development capabilities as well as local insight to enable customers,” said Ahmed Mazhari, President of Microsoft Asia. “He is an experienced business leader across operations, product optimization and sales with a track record in partner and customer engagement. He brings a balanced combination of strategic thinking and execution discipline, that delivered outsized growth. We are incredibly fortunate to have a strong leader, like him, at the helm in Greater China to navigate our future and unlock the growth opportunities available to us.”

Meshkinyar appointed as product VP at Uberall
Uberall, a location marketing solution, has hired Kimia Meshkinyar as its Vice President of Global Product & Revenue Marketing. She will ensure that Uberall’s solutions consistently deliver value to its customers and help the company to serve its customers when and where they need it.

Meshkinyar brings over thirteen years of international marketing experience in product marketing, market analysis, segmentation, and developing go-to-market strategies for technology solutions and services to the role. Prior to joining Uberall, she most recently served as VP of Global Product Marketing at Acrolinx. She has also worked for Evalueserve and Elsevier.

“I am delighted to be joining the Uberall team and look forward to helping brands and businesses realise the benefits of providing an outstanding ‘Near Me’ Brand Experience in new and innovative ways,” said Meshkinyar. “Uberall’s truly ‘service-oriented approach’ not only creates value for their customers, it adds to its wonderful culture and makes it even more motivating to join the team.”

Bango hires Garner as CFO
Matthew Garner has become Chief Financial Officer and joined the Board of Directors at mobile commerce company Bango. He replaces Carolyn Rand, who will remain at Bango as a Consultant.

Garner, who is an Associate of the Chartered Institute of Management Accountants, joins Bango from Global Invacom, where he held the role of CFO for seven years. During his time at Global Invacom, Garner oversaw the successful IPO of the business on AIM and the continuing listing on the mainboard in Singapore. He also drove the acquisition and integration of five companies.

“I am thrilled to join the talented team at Bango, at a time when so many growth opportunities lie ahead,” Garner Commented. “The Bango virtuous circle strategy, where payment volumes drive payment insights – and vice versa – is compelling and the Bango vision of becoming the technology behind every payment choice is irresistible.”

Rush and Best signed by Teads
Media platform Teads has recruited Clare Rush as Vice President of Agency Development and Dan Best as Industry Director FMCG in the UK.

Rush will be tasked with driving business growth and new revenue development for Teads. She joins after serving as a Consultant for the company for two years. She started her career at IPC magazines and worked for Gruner & Jahr and Nat magazines before moving to MEC (now Wavemaker). Prior to her Consultant work with Teads, Rush worked at DMGT as Chief Revenue Officer at the MailOnline.

“I’m excited to join a company which is growing and providing such outstanding service to its clients,” said Rush. “With my experience of working as Chief Revenue Officer at one of the biggest online publishers, I’m looking forward to building on the incredible success at Teads and being part of its future growth.”

Best will be responsible for expanding Teads’ relationships with FMCG clients in the UK. Before joining Teads, he was part of the Unruly executive team responsible for the most successful exit of a UK ad tech business to date for $176m to News Corp. Most recently, he was Head of Advertising EMEA for WildBrain Spark, the largest independent global kids and family media company.

“I’m thrilled to be joining Teads and have the opportunity to apply my expertise to boost its FMCG offering,” commented Best. “The company has been agile over the last twelve months and as a result grown its products and services. I’m looking forward to working with the entire team and being part of an organisation which is thriving.”

Teads has also made a number of promotions including Ryan Cook to Deputy Managing Director, with Melisa Jones taking over as Head of Marketing for the UK and Netherlands as Graham Alexander moves to Global Director of Communications and PR.

AdRoll announces Saxena as President
Roli Saxena has been named as President of martech company NextRoll’s AdRoll division. She will be focused on leveraging the company’s roots in data and machine learning to drive adoption of the AdRoll Ecommerce Marketing Platform by direct-to-consumer marketers.

Saxena was most recently Chief Customer Officer at Brex, where she was responsible for customer revenue and launching Brex banking products. Prior to that, she held a variety of leadership roles at LinkedIn and was also Co-Founder of LinkedIn Women’s Network program.

“Outside of the market opportunity, what really swayed my decision to join was the people I met during the interview process and the overall culture of inclusion across the entire NextRoll organization,” said Saxena. “As an introvert and woman of color, I have experienced environments where I did not fit in or felt I didn’t belong, so it was refreshing to see the focus of NextRoll on culture and inclusion. There are many companies who talk about D&I and I was impressed to see that NextRoll did more than talk about it but operationalized D&I in the fabric of the culture.”

Wedgbury takes up digital lead gig at H&S
Marketing agency Hearts & Science (H&S) UK has appointed Louis Wedgbury to the newly created role of Head of Digital. Reporting directly to MD Garrett O’Reilly, his remit includes driving the agency’s digital offering, working closely with H&S Chief Data Officer James Londal to spearhead new product developments as well as rolling out digital innovation solutions for existing clients.

Wedgbury joins from Forward PMX, where he led all strategic thinking and co-developed the consultancy offering as Head of Strategy. He has held senior positions at media and digital performance agencies, working across a client base that includes Nike, Chanel, Light Box, Ralph Lauren, HSBC, Virgin Holidays, and PVH.

“It’s a pivotal time in the evolution of the agency/client relationship and Hearts & Science offers a rare opportunity in the market for clients to realise their data and tech ambitions – a mission I’m completely aligned with,” said Wedgbury. “I’m looking forward to accelerating the agency’s digital offer, embedding best practice at every stage of the digital workflow and expanding the agency offering to provide a best in class digital department that exceeds client needs. The significant added bonus is being part of a future-facing team who appreciates not only the value of progressive working practices, but also the importance of a diverse and sustainable working culture.”

Stationhead recruits Armenia to direct on partnerships
Joe Armenia is joining social audio platform Stationhead as Director of Creator Partnerships. Reporting to COO Murray Levison, he will be responsible for recruiting some of today’s best creators and influencers to develop shows for the platform and create unique live experiences.

Armenia previously served as Director of Artist and Creator Relations at SoundCloud, where he developed SoundCloud’s first global team tasked with representing, supporting, and educating creator communities about content and marketing opportunities to connect with fans, monetise their work, and grow their audiences. Prior to that, he was Global Head of Content Partnerships and Editorial at Rdio (acquired by Pandora) and Vice President of Music Marketing at MTV.

“I have always had a passion for finding innovative ways for creators to connect with fans, and Stationhead uniquely offers that,” said Afmenia. “Stationhead has first to market advantage and has built the patented technology to revolutionize the traditional radio model into a truly social audio experience. I am excited to work with top creators as they connect with fans around the world on Stationhead.”

Astrowsky joins Consumer Acquisition as GM
Consumer Acquisition (CA), a social ad agency, has hired Evan Astrowsky as the General Manager of its Creative Studio division. He will leverage his more than 15 years of expertise in advertising and commercial production to drive CA’s Creative Studio.

Astrowsky has produced feature films, like Cabin Fever and Fanboys, and has overseen commercial and content production for brands at agencies including Ayzenberg, Petrol, and Contend. At Ayzenberg, he led the production team delivering thousands of pieces of content annually, including everything from multi-million-dollar budget broadcast spots to daily social media videos for brands, including Microsoft, Xbox, and Oculus.

“I am excited to bring my years of hands-on production experience to the Creative Studio. Expanding our global capabilities, helping to improve upon creative execution and ultimately delivering the best quality work for brands is something I look forward to leading,” said Astrowsky.

Organic promotes Scoggins to CEO
Ben Scoggins has been elevated to Chief Executive Officer at digital agency Organic. He will focus on the day-to-day running of Organic and overseeing a strategy to ensure the continued success of the agency.

Scoggins was originally hired as Commercial Director in spring 2018 and was promoted to Managing Director in autumn 2019.

“We have a fantastic team, some wonderful client partners and a raft of big and bold ideas for the future,” said Scoggins. “I’m thrilled to be leading the agency at a time where we’re driving growth and genuine innovation as a broader business.”

The post Movers and Shakers: Bauer Media, Instacart, Microsoft, Uberall, and more appeared first on Mobile Marketing Magazine.

FreeWheel selects Ma as CTO
Yuling Ma has been promoted to Chief Technology Officer at Comcast’s ad company FreeWheel. She will lead the development and operation of FreeWheel’s technology platform and network operations and the company’s global engineering team spanning the US, Europe, and China.

Ma previously served as Senior Vice President of Engineering and General Manager overseeing FreeWheel’s Beijing office. In this role, she oversaw an engineering team that achieved significant product development and innovation milestones, including the creation of a new marketplace technology and programmatic trading capabilities. Ma joined FreeWheel from JD.com, where she served as division head overseeing data products, platforms, and business development. She has also previously worked at a Chinese startup that provided big data solution to the government, Pegasus, MicroStrategy, and Verizon.

“I’m honoured to be part of the FreeWheel family and excited for what lies ahead,” Ma said. “Moving forward, I’ll be partnering with our teams globally to fuel the expansion of our technology solutions across the ecosystem so that FreeWheel can be the connective tissue between buyers and sellers, transforming how the industry works and where it’s headed.”

Spruyt takes charge of AI at Reprise
Reprise, IPG’s performance marketing agency, has announced the appointment of Vincent Spruyt as its Global Chief AI Officer. Reporting to Global CEO Dimitri Maex, he will lead the newly formed artificial intelligence (AI) group as well as the agency’s established team of analytics experts.

Spruyt, a previous recipient of the MIT Technology Review ‘35 Innovators Under 35’ award, served as Chief Innovation Officer at Sentiance prior to joining Reprise. He is also frequently a guest professor at the IDLab AI research centre, which was co-founded by international research and development organisation, IMEC, and the University of Antwerp, Belgium.

“What attracted me to Reprise is its genuine focus on making a positive impact, which is evidenced by the groundbreaking Media Responsibility Index work it leads for Mediabrands,” Spruyt commented. “I am passionate about human-centric AI, which is underpinned by the same ideology – build intelligent systems that continuously learn from human input and guard fundamental rights like equality, fairness and privacy. In my new role I am excited for the opportunity to drive innovation and differentiation, as well as optimize, automate and improve existing processes on a global scale.”

IPG Mediabrands makes pair of global appointments
Rahel Rasu and Fiona Johnston have been named as Global Chief Communications Officer and Global Chief Growth Officer at IPG Mediabrands respectively.

Rasu, reporting directly to Global CEO Daryl Lee, will drive internal and external communications strategy for the global media agency network, with responsibility over corporate brand and reputation management, thought leadership, media relations, social media, analyst and influencer relations, employee communications, and corporate social responsibility.

She returns to IPG after a stint as Head of Global Communications at DDB Worldwide. Prior to that, she was as SVP of Global Communications at IPG’s McCann Worldgroup and, earlier, worked in research at Ad Age’s DataCenter.

“It is exciting to have Rahel onboard to help us raise our voice as a global media network with a strong perspective on the world. Rahel understands the power of culture and believes in communications that support our people, our clients, our brands and our values,” said Lee. “Her partnership across the organization will be invaluable as we continue to share our vision for a tech-supported but humanity-centered media future.”

Johnston’s promotion to Global CGO will see her support growth in both Global and EMEA markets, with an eye on delivering market advantage to clients, while also leading on group coordination between Mediabrands and its parent, IPG.

Johnston was previously CEO of Mediabrands subsidiary UM Australia, a role she held from October 2017. During her time at UM Australia, she led the agency to account wins including the Australian Government, David Jones, Menulog, Mattel, and Nestle.

“I am sad to be leaving Coady [Mark Coad] and the team at such an exciting time for UM in Australia. It really is the best bunch of strong, amazing humans and I’m so proud to have been a part of our shared success,” said Johnston.

“Equally the opportunity to craft more of this globally is a great honour indeed. I am excited to work with the global and Europe team to help bring it to life, as I know only we can.”

Ferru gets SVP gig at Here
Location data platform Here Technologies has hired Gino Ferru as Senior Vice President and EMEAR General Manager. He will be responsible for identifying opportunities for customers, partners and developers, across industries, and will leverage the power of location intelligence to solve business problems. He replaces Fred Hessabi, who has been promoted to Chief Customer Officer.

Ferru joins Here from The Netherlands’ Salesforce team, where he was Area Vice President since 2019. In that role, he was focused on strategic accounts and solution integrator partners for the CRM platform giant in many industries including transportation & logistics and technology. Before Salesforce, Ferru worked at C3.ai and SAP.

“I am very pleased to welcome Gino to our team leading the EMEAR region. Gino brings with him a wealth of Software- and Platform-as-a-Service sales expertise that he will use to enable customers to access advanced digital mapping technology and create innovative, location-driven applications,” said Hessabi.

Zefr hands board seat to Argyilan
Kristi Argyilan has been appointed to the Board of Directors at video advertising platform Zefr.

Argyilan most recently joined Bed Bath & Beyond as SVP of Brand Innovation to lead the innovation arm of the BBBY brand team advancing key capabilities, developing new programmes and services to build customer loyalty, and creating new ways to leverage our brand marketing channels. Prior to BBBY, she spent time at Target, originally joining as SVP of Media and eventually being elevated to President of Roundel (previously Target Media Network).

“I’m thrilled to be joining Zefr’s board of directors,” said Argyilan. “For brand marketers, aligning with brand safe and brand suitable content has never been more important, or more challenging. Zefr’s contextual data solutions play a crucial role in solving these important issues, and I’m excited to support the company’s growth.”

Delaney takes up position at helm of Synthesio
Synthesio, an Ipsos social intelligence solution, has chosen Jim Delaney as its Chief Executive Officer. He will be the driving force behind Synthesios strategic focus on consumer insights and its mission to become the most trusted provider in the digital consumer intelligence market.

Delaney has held a number of leadership positions including Divisional President at Dun & Bradstreet, CEO of Sysomos, and CEO of Marketwired.

“Its a great privilege to join the Ipsos team and Synthesio family and I am excited to create value with this talented group of people,” Delaney said. “Synthesio is building the world’s leading consumer intelligence platform, reinforced by Ipsos research credentials, non-social media data, and AI-powered advanced analytics to help its clients truly understand society, markets, and people.”

Babylon makes trio of C-suite hires
Paul-Henri Ferrand, Stacy Saal, and Steve Davis have filled the positions of Chief Business Officer, Chief Operating Officer, and Chief Technology Officer, respectively, at digital healthcare service provider Babylon Health.

Ferrand will oversee Babylon’s business development, sales, marketing, and customer success efforts. He is former President of Google Cloud, preceded by his time as Vice President of Google’s US Sales and Operations function. Before Google, he spent 10 years at Dell, as well as holding roles at Nokia and AT&T.

Saal will run Babylon’s operational initiatives. She joins from Amazon, where she led a number of complex and strategically important programmes resulting in the successful launch and expansion of Prime Now and Amazon Fresh, with her recent focus on Prime Air. Prior to Amazon, she served as VP of Operations at the Global Wine Company, CEO of Tom’s Cookies, and Director of Demand Planning at Levi Strauss.

Davis, who will lead Babylon’s AI technology and team of data scientists and engineers, joins from the Expedia Group, where he was Senior VP of AI and Data. Prior to the Expedia Group, Steve held a number of entrepreneurial roles including CIO, CDO and CTO in enterprise SaaS software and marketplaces. He also acted as one of the original executive team members that built HomeAway/VRBO.

“We are thrilled to welcome three new powerhouses to the Babylon leadership team, each bringing their own unique background and wide range of expertise to the table,” said Ali Parsa, Founder of Babylon. “In the midst of an ongoing global pandemic, there has never been a greater need to democratize healthcare and strategically appoint the right leaders to drive the charge. We were highly selective and patient in our search to find the perfect person for each of the three roles we’ve filled, and have no doubt that the resulting team will be well worth the wait.”

Lee named first Wyze CFO
Wyze Labs, a startup producing smart home products, has recruited Francis Lee as its first-ever Chief Financial Officer. He will play an instrumental role in advancing Wyze as an emerging leader building and bringing smart living platform experiences to the masses.

Lee was an Executive at Nike, where he served in the corporate and operating unit financial assignments including Chief Financial Officer of Nike Japan and several VP roles leading global finance & strategy functions. Most recently, he was VP of Global Marketing Finance.

“I am excited to join Wyze and bring a more innovative home experience to people around the world,” Lee said. “We have a unique opportunity to serve our passionate community globally through a platform of products and services that improves users lives. I look forward to working with Yun and the team at Wyze to make high quality, smart technology accessible to everyone, and to create exceptional value for Wyze consumers, partners, and shareholders.”

Audiencerate gets new boss
Filippo Gramigna has been appointed Chief Executive Officer at Audiencerate, a data-driven ad platform. Previously a Strategic Advisor for Audiencerate, he will leverage his understanding of the business and over 20 years of leadership experience to fuel Audiencerate’s global market growth.

Gramigna was most recently Media Strategy and Activations Director, EMEA at Lenovo, where he oversaw the in-housing process of its media capabilities. He has also been VP of Global Sales at Widespace and VP of Global Commercial Partnerships at Adform.

“I am very happy and honoured to join such a fantastic team. We have a very ambitious plan with many new product developments on the horizon, which will help to continue to support companies across the globe to enable the best data-driven advertising,” Gramigna commented. “As the industry evolves in the privacy-first era, we remain fully dedicated to keeping trust and compliance at the heart of our business, while optimising proprietary technology to bridge the gap between data providers, agencies and brands.”

Duo join IAB team
The Interactive Advertising Bureau (IAB) has announced that Carryl Pierre-Drews has been named Senior Vice President of Marketing and Communications and Jeff Murray as Vice President for Public Policy. Pierre-Drews will report directly to CEO David Cohen and Murray will report to Dave Grimaldi, Executive Vice President of Public Policy.

Pierre-Drews will be responsible for overseeing IAB’s marketing and communications organisation to ensure that IAB member companies understand the value of the organisation as a digital, marketing, and media industry thought leader and agenda-setter. Before IAB, Pierre-Drews was VP of Marketing at AT&T WarnerMedia’s Fullscreen, where she built and led the agency’s brand marketing, PR, digital/social channels, influencer engagement, and global industry activations. She has also been SVP of Strategic Marketing at USA Network.

“At IAB, Carryl will bring her passion for data-driven storytelling that connects brands with audiences,” said Cohen. “She has a track record of infusing innovation into the marketing function and building and managing exceptional teams, and I look forward to working with her as we bring new products, data, and thought leadership to our membership and the industry writ large.”

Murray will be responsible for advocating on behalf of IAB member companies before Congress and federal agencies, as well as for developing related policy, messaging, and strategy. Most recently, Murray was Senior Manager of Government Relations at Accenture, where he led Republican outreach to Congress and the Administration, counselling executives on anticipating and navigating political developments, crafting substance and strategy for healthcare and financial services technology initiatives, and aiding the company’s public sector team with business development. Before that, he served as a Counsel to the Georgia State Senate and as an Atalanta Attorney with BakerHostetler.

“IAB is an advocate for its members and promotes the benefits and value of the ad-supported internet,” said Grimaldi. “One of our top priorities is to help advance advocacy efforts to establish national privacy standards that empower both consumers and the businesses that serve them. We are confident Jeff will help create these opportunities for IAB, its member companies, and work with Congress to support a healthy digital advertising ecosystem.”

Given adds Roope to board
Nicolas Roope has joined the Board at creative brand agency Given as an Advisor and Non-exec Creative Leader. He has been hired to help foster the agency’s creative talent, ensure its creative offer is a driver for continued growth, and build its international reputation amongst marketing leaders.

Roope’s Board position will start on the 1 March under Non-executive Chair Jan Gooding, joining Co-founders, executive team members, and Non-exec Advisor Nigel Salter.

“Given pioneered brand purpose, long before it became an industry trend. It means, as well as having a ferocious commitment to driving positive change in organisations, they already have a long legacy of meaningful success stories under their belts,” said Roope. “They’re a highly effective team, but when I was asked by the board to further augment their impressive strategic and consulting capability, by enhancing their creative philosophy and approach, I jumped at the chance. So here I am.”

Senior management reshuffle at Code
Digital product studio Code Computerlove has announced Rob Jones as joint Managing Director, alongside other senior level promotions, as Louis Georgiou takes a more active role at parent company MediaCom North and focuses on Code’s new consultancy services.

Jones, who has been with the agency for more than 13 years, was previously Client Services Director. He will now oversee the delivery of Code’s core products and services, while Georgiou focuses on the agency’s burgeoning agile coaching and organisational design and transformation division.

“To have the opportunity to work alongside Louis to lead Code into its next phase of growth is incredibly exciting and I look forward to delivering a refreshed focus on the development and delivery of digital products supported by such an exceptional team,” said Jones.

“We have the capability and vision to make real our ambition to be the partner of choice for digital products and services businesses, that will enhance our reputation as one of the best, and most fun, digital product studios to work with in the UK.”

In the restructure, Gemma Handley has also been promoted to Commercial Director, while Claire Kerley has moved up to Delivery Director.

Velocix names Berkeley CEO
Anthony Berkeley has been promoted to Chief Executive Officer at video streaming company Velocix.

Berkeley was most recently Chief Operating Officer at Velocix, and he has previously held senior leadership roles in sales, product, and professional services during his 11-year tenure with the company. Prior to Velocix, he held senior positions at Alcatel-Lucent and Nokia.

“I’m excited to lead the next phase of Velocix’s growth, which will be fuelled by our investment in new video streaming and advertising technologies that maximise performance and deliver the lowest cost of ownership to customers,” said Berkeley. “Using our latest hybrid-cloud software, Velocix can deploy on-net, in the cloud, or both, opening new business opportunities for us, and giving our customers the power and flexibility to scale out their platforms more efficiently than ever before.”

Larder to direct on client services at Avantgarde
Avantgarde London, a brand experience agency, has hired Victoria Larder as Client Services Director. She will be leading the client services team, managing relationships across all Avantgarde’s accounts, including Honda, Credit Suisse, and Bridgestone.

Larder arrives at Avantgarde from Pave London, where she was Managing Director, a role she held since 2014. She also previously worked for the likes of Brandfluent and Emap. Earlier in her career she spent time as a radio presenter on commercial radio stations across the UK.

“I really like that Avantgarde is an international agency at the forefront of innovation, creating compelling experiences for brands,” said Larder. “I’m excited to get involved in ‘story doing’ as we create hybrid experiences for clients. Avantgarde are true innovators and are an incredibly nice team to be working with.”

Blue Sky brings in Sally as EVP
Annette Sally has been named Executive Vice President at independent agency Blue Sky. She will be responsible for overseeing the agency’s client relations and new business development.

Sally joins Blue Sky from 22squared, where she was Executive Director of Client Services. In that role, she oversaw clients including The Home Depot, Publix, SunTrust, Baskin Robbins, and Southeast Toyota. She was previously EVP at Leo Burnett Worldwide, Arnold NYC, and Grey Group.

“I’m very excited to be joining an independent agency that consistently elevates client partners to new heights,” said Sally. “I’m especially thrilled to be working alongside Mariana Costa to grow client business to its greatest potential. The culture and energy at Blue Sky is refreshing, and it’s invigorating to partner with such a talented leadership team.”

Turner hired by Covatic
In-app experience company Covatic has turned to Accelerated Mission’s Paul Turner to help it further its go-to-market strategy. Turner’s consulting company, Accelerated Mission, will advise the startup as it creates the necessary foundations to scale rapidly.

Turner has previously been Head of International at Invite Media (acquired by Google), VP of Sales at Adaptly (acquired by Accenture), CCO at Adbrain (acquired by The Trade Desk), and CCO at Arbor (acquired by LiveRamp).

“Covatic’s proposition is truly exciting: It is generating an understanding of physical context in order to create engaging and effortless experiences for consumers in the digital world. I can’t wait to work with the team to help take its proposition to the next level,” said Turner.

MediaVision welcomes new specialists
Holly Anderson and Zee Kazmi have joined MediaVision, a digital marketing agency, as Strategic Client Lead and SEO Executive respectively.

Anderson, who has been working for in-house eCommerce and marketing teams within fashion, beauty, and tech for over six years, will bring a strong knowledge across all platforms and an in-depth understanding of the creative side of retail, from introducing new marketing channels to producing digital marketing strategies.

“I aim to bring invaluable brand knowledge into the team which will help us to support each client’s individual needs through a multi-faceted approach,” said Anderson.

Kazmi, a Google Certified SEO, has been successfully driving SEO campaigns for popular Italian fashion and beauty retail outlets.

“I’m excited to be working with the MediaVision team on various clients, using my experience in SEO and knowledge of Digital Marketing, I aim to achieve some great results for the company,” added Kazmi.

Hires and promotions at Fingerpaint
Health and wellness marketing agency Fingerpaint has hired Laura Yoars to lead account service in the company’s Cedar Knolls, New Jersey office, while Beth Beck has been promoted to lead its Saratoga Springs, New York office and Bill McEllen elevated to lead all of Fingerpaint’s advertising offices.

Yoars will lead and manage the account service team in first-in-class service to the agency’s clients. She joins from Manifest, where she was SVP of Client Services.

Beck, who becomes a member of the Fingerpaint Operating Board, has been with the agency for over a year, having previously held the role that Yoars now has.

McEllen will lead Fingerpaint’s offices in Saratoga Springs, New York; Conshohocken, Pennsylvania; Cedar Knolls, New Jersey; and Phoenix, Arizona. He joined Finger paint in 2016 as head of the Saratoga Springs office.

The post Movers and Shakers: FreeWheel, Reprise, IPG Mediabrands, Here, and more appeared first on Mobile Marketing Magazine.

Leo Burnett names Doskow CMO
Emily Doskow has been announced as Chief Marketing Officer at Publicis Groupe’s Leo Burnett. Reporting to North America CEO Andrew Swinand, she will drive Leo Burnetts business growth by drawing on the agencys creative firepower, now backed by Epsilons data assets, and allowing the agency to understand people at the individual level.

Doskow rejoins Leo Burnett, where she won Ad Age’s 2011 ‘Marketer of the Year’ and spent several years leading the Coca-Cola account team. Between her stints at Leo Burnett, Doskow spent three years at the helm of business development, architecting the teams and processes that led to significant global-scale wins, and helping build and market new capabilities to drive organic growth for Energy BBDO and helped build the business development practice for VSA Partners.

“Im incredibly proud to return to Leo Burnett, where my passion for driving agency growth really began,” said Doskow. “More than anyone, Burnetters know what it takes to be both timely and timeless—helping brands move at the speed of culture while also ensuring they stand the test of time. I couldnt be more excited about what this means for the future of our work with client partners.”

Pair of key hires made at R/GA
R/GA, IPG’s innovation consultancy, has brought in Ashish Prashar as Global Chief Marketing Officer and Rowena Vithlani as Executive Client Services Director at R/GA London.

Prashar, who begins the role on 2 March, will oversee the global marketing function for R/GA with responsibility for market strategy, brand, and corporate communications. He joins from Publicis Sapient with over 15 years of experience.

Prashar is also known for justice reform activism, having created programmes for incarcerated peoples following his own incarceration and campaigned for bail reform, the ending of solitary confinement, and the restoration of voting rights. He recently worked with the Vice-Chair of the Democratic National Committee for Joe Biden’s 2020 Presidential Election and previously served as a campaign Press Secretary for Boris Johnson in his Mayor of London days.

“I feel honoured to contribute my experience to an already dynamic legacy and I have a special place in my heart for those who use their creativity, technology, and their platform to drive social change,” said Prashar. “R/GA is that kind of modern company. Im looking forward to helping Sean and R/GA grow, build and execute the next generation of digital businesses using mission-driven innovation and technology to design better experiences for the human future while helping brands become better citizens of the world.”

Vithlani will be responsible for the leadership of R/GA Londons senior client relationships, growing the agency’s client services team and leading strategic partnerships to help clients navigate industry disruption.

Vithlani joins R/GA from AnalogFolk, where she held the role of Managing Partner. Here, she led the implementation of AnalogFolk’s marketing innovation capability and output, building and leading multi-disciplinary teams to create and deliver work for clients including The Coca-Cola Company, BT Group, and Unilever. Before that, she held roles at Sapient Razorfish, AKQA, and BBH London.

“After meeting Becs [Rebecca Bezzina], and the new leadership team she’s building, I was inspired by the direction the agency is moving. To be part of the journey of shaping the next chapter of success here is something that excites me.” said Vithlani. “Ive always been an advocate of delivering best in class service, not servility, and my vision for this role is to foster an innovative mindset and culture where the output is that the work can be the best it can be – with a sharp focus on relationships, commerciality and creative affinity.”

Havas appoints Bland to newly created role
Paul Bland has been hired by Havas Media Group as Head of Biddable Media. He will lead the 100-plus digital specialists in Havas Media Group’s UK and international teams, who will now come together under a new biddable team structure. He will set the strategic vision for all biddable channels, and work to deliver greater cross-channel agility to further drive client business performance, all fuelled by data and insights.

Bland joins from iProspect, where he spent nearly six years and was most recently Head of Performance Strategy within the agency’s leadership team, responsible for driving growth and innovation across digital and performance products and solutions, contributing to winning new business, and developing new partnerships with brands. He previously held positions at MediaCom and Equimedia.

“I’m absolutely thrilled to be leading Havas Media Group’s biddable operation and can’t wait to get started on a mission to make digital and biddable the most meaningful media for brands,” said Bland. “This move comes at a genuine pivot point for media, with shifting consumer behaviours and expectations driven by tectonic change, leading to far more direct connection between people and brands.

“It’s an incredibly exciting time to be leading the new biddable team, as we partner closely with clients, innovating to drive tangible business results.”

Laycock elevated to CEO at Incubeta
Incubeta, an independent digital marketing services group, has promoted Sally Laycock to UK Chief Executive Officer. She will be tasked with continuing to drive Incubeta’s growth trajectory through the innovation of services and products and will also join the global Incubeta steering committee.

Laycock joined Incubeta in 2008 as Financial Controller and became Chief Financial Officer UK and US in 2017 overseeing all financial and business operations.

“Luke [Judge] has been instrumental to the success of Incubeta in the UK and the US. Not only has he been an outstanding leader and CEO, he is also an incredible colleague, friend and a truly amazing and humble person. Having worked side by side with Luke for many years, I have certainly learnt from the best and I am honoured the baton has been passed on to me,” commented Laycock.

“I want to ensure we carry forward the legacy of a strong people culture which has been built up over the years with a particular focus on creating an environment where people feel comfortable to be themselves at work. This is something I am absolutely passionate about. Over the past 13 years I have watched employees at Incubeta thrive and progress. I’m so proud of what we have all achieved together and I am excited to be at the helm to ensure this continues.”

Vodafone adds Swantee to board
Olaf Swantee will be appointed as a Non-executive Director following Vodafone Group’s annual general meeting on 27 July 2021, subject to shareholder approval. He will also become a member of Vodafone’s Audit & Risk Committee.

Swantee was CEO of Sunrise Communications between 2016 and 2020, transforming the company’s brand, network, and services to establish it as true challenger to Swisscom. Prior to that, he was CEO of EE, where he successfully merged Orange UK and T-Mobile under BT Group. He has also held senior positions at France Telecom (now Orange Group), Hewlett-Packard, Compaq Computer, and Digital Equipment.

“It is an honour to be invited to the Board of Vodafone, Europe and Africa’s leading telecommunications company,” Swantee commented. “I am greatly looking forward to working with Jean-Francois [van Boxmeer] and the board to support Nick [Read] and the executive team successfully drive forward the strategy.”

Rizwani hired to direct strategy at Tribal Health
Tribal Health, a division of DDB Worldwide’s Tribal Worldwide, has recruited Niaz Rizwani as its new Strategy Director. He will support Tribal Health’s clients across multiple activities notably – connecting a client’s commercial goals with interactive customer experiences, shaping data strategies and omnichannel planning, knowledge sharing, and delivering innovative approaches.

Rizwani joins from Publicis Health, where he was a Senior Strategist. Before that, he worked in strategy and innovation projects at DigitasLBi and Blue Latitude.

“This is a fascinating time to be involved in healthcare and I’m delighted to join Tribal Health as Strategy Director,” said Rizwani. “There is so much change in the world, and the way healthcare companies are digitally interacting with their customers is fundamentally and rapidly evolving. I’m looking forward to working with our clients to help them deliver meaningful change to their customers and business.”

4A’s welcomes new board members
Vita M. Harris, Kate MacNevin, and Megan Pagliuca have taken seats on the Board of Directors as Directors at Large at the American Association of Advertising Agencies (4A’s).

Harris, Chief Strategy Officer at FCB Global, is dedicated to helping drive agency and client success, as well as cultivating new business opportunities.

MacNevin leads MRM as Global Chairwoman & CEO, where she has sought to reinvent how agencies serve their clients, employees, and communities.

Pagliuca, Chief Activation Officer for Omnicom Media Group North America, leverages the Omnicom network’s vast data resources to advance more customer-centric and data-driven investment strategies.

“The challenges of the last year have reaffirmed the pivotal role the 4As plays in guiding our member agencies and helping them thrive during these uncertain times,” said Marla Kaplowitz, President & CEO of the 4A’s. “As we continue to support the needs and ambitions of our members in 2021, I am thrilled to welcome such a wonderful group of leaders to our Board of Directors who will partner alongside our leadership team to further identify opportunities to support members and advance the industry.”

Senior ad industry players signed by Admix
In-game ad company Admix has appointed Nigel Morris to its Board and enlisted Rob Norman as a Senior Advisor.

Morris, who is already an Admix advisor and investor, will work closely with the leadership team. He was a central figure at Dentsu Aegis Network for over 25 years, founding Isobar and transforming the US Group. He is currently Chair of The Upside, on the Board at Gyana, and a Non-executive Director at Guardian Media Group.

“The video gaming domain will be the next big media channel following social media’s emergence some 15 years ago. In-Play is intrinsically engaging to audiences and brand safe for marketers at scale, and will become a key driver of sustainable growth strategies for brands,” said Morris. “The Admix team is very conscious of the whole ecosystem for consumers, brands and publishers, and we have developed a pioneering and agile platform that provides a great experience and performance for all.”

Norman will focus on the Americas, acting as an advisor to Admix’s US team. He was a long time CDO of WPP’s GroupM and additionally served as its North American CEO. He is also a Director at Simpli.fi, Director at Piano, and Non-executive Director at BBC Global News.

“I am delighted to join Admix as an advisor. Gaming on personal devices has become a huge part of media consumption,” Norman commented. “In-Play advertising creates revenue for publishers and reach and engagement for advertisers. Admix unlocks the economic opportunity with programmatic speed and precision, and does so without compromising user experience.”

Remerge selects Eichmann as GM
Patrick Eichmann has been appointed General Manager of the Americas at mobile app retargeting company Remerge. Focusing on the US, Canada, and South America, he will head up strategy in region to build upon and drive the company’s growth in those markets.

Eichmann has been promoted from Vice President of Sales. Before Remerge, he was Director of Sales and New Business at Liftoff.

“App marketing is at a critical crossroads. At a time when Apple is ushering in changes to IDFA to empower user privacy, we are also seeing a surge in consumer demand for mobile gaming, shopping, food delivery and more. Remerge has been at the forefront of respecting privacy changes and building new products to allow apps to thrive in this new environment. I’m proud to be helping build Remerge into the leading mobile DSP in the Americas,” said Eichmann.

Gore promoted to CDO at Zeta
Zeta Global, a marketing tech company, has elevated Neej Gore to the position of Chief Data Officer. He will lead the Companys global data and analytics strategy, creating growth for brands by transforming data into actionable business insights, and continue the development of Zetas large identity graph, while driving further innovation within Zetas Opportunity Explorer.

Gore was previously Chief Business Officer at Boomtrain, which was acquired by Zeta four years ago. More recently, he was President of the Data Cloud division at Zeta.

“I am thrilled to continue advancing Zetas Data Cloud, which we have proudly grown to be one of the largest proprietary consumer data assets in the world,” said Gore. “Data literacy and insights have become essential for every enterprise business to connect with consumers at an individual level, and to do that successfully, they must have strong identity and intent based data solutions. I look forward to furthering our mission at Zeta to help marketers acquire, grow and retain customers and combat their toughest challenges.”

Sightly turns to Papp as CTO
Stefan Papp has been hired by Sightly, a media services and tech company, as its Chief Technology Officer. He will growth of the company’s technology and its Brand Mentality solution.

Papp joins Sightly after serving as the Senior Vice president for Deloitte Digital. Previously, he was the CTO at Blab. He also held leadership positions at technology companies including AdReady, Intelligent Effects, and Solutions IQ.

“In todays turbulent world where information and events happen at an unprecedented pace, Sightlys technology is fundamentally transforming the way that marketers react and plan,” said Papp. “Our Brand Mentality methodology taps into the fire-hose of public discourse, leveraging advanced technologies, to provide brands with the unique and extremely necessary capability to act on real-time insights at speed, while trends still resonate.”

Four countries get new leadership at Lycamobile
Mobile virtual network operator Lycamobile has appointed new country managers in Australia, France, Russia, and Romania.

Brendan Feeney takes up leadership in Australia. Boasting over 20 years’ experience in the telecom sector, he previously created brand awareness and converted momentum into customer growth at Optus.

Mikis de Bonneval takes up the France gig. In his more recent position at Lebara France, he oversaw a significant organisational reshuffle leading the firm back into profitability.

Mikhail Alilekov is now Russia Country Manager at Lycamobile after over 15 years working for telecoms firm including VimpelCom and MTT.

Finally, Mihai Nica will lead the Romania business. Over the past 10 years, he has worked at telecom companies including Vodafone and Telekom Romania.

“We’re very pleased to welcome such an experienced group of country managers to the Lycamobile family,” said Navanit Narayan, Group Chief Operating Officer at Lycamobile. “Each of them brings the depth of experience needed to boost our growth at a national level. I look forward to the exceptional work these four will bring to their new roles and look forward to realising our shared priorities.”

Bounteous hires Wang to lead strategy
Oscar Wang has joined digital experience consultancy Bounteous as Senior Vice President of Strategy & Insights. She will lead a multi-faceted team to create insights-centric strategies that drive transformative digital experiences.

Wang joins Bounteous with 15 years of experience at Prophet. She was a founding member and a key driving force of Prophet’s global strategic consumer insight & analytics practice, leading client engagements, hiring and developing talent, cultivating culture, and creating and evolving intellectual property critical to Prophets overall human insights-driven integrated branding, marketing, and innovation offerings.

“We live in a time where the old business books are being re-written in front of our eyes. Companies big and small are moving with a heightened sense of urgency to adapt,” said Wang. “In this context, I believe there is no disruptive growth without disruptive insights. It will be a true honour and great responsibility to lead and serve Bounteous’ clients in this transitioning world.

“It requires a fundamentally collaborative mindset, an agile but disciplined approach, and a pragmatic, strategic, and human leadership style. Within the Bounteous leadership team, I have found a group of comrades working toward this cause. I am proud to join a like-minded organization with a tremendous foundation. The co-innovation opportunity is, in a word, bounteous.”

Bell and Nicholls join Momentum exec team
Growth consultancy Momentum has appointed Robert Bell as Group Chief Financial Officer and Will Nicholls as UK Managing Director.

Bell, whose appointment follows his sale of private equity-backed company Cawood Scientific, has a track record of leading organisations through periods of high growth and international expansion and will guide the group’s M&A strategy – with a particular focus on North America.

“I am excited to be joining the team at Momentum during such a significant time in the company’s development and growth and look forward to leveraging my experience as we drive the business forward,” said Bell.

Nicholls becomes MD after a year with the company – having previously held positions as MD at Alpha Century and Managing Partner at both BBH and Saatchi & Saatchi – and will drive business strategy and operations, with a focus on developing Momentum’s consulting capabilities and client base in EMEA.

“It’s an honour to take on the role of MD and I’m excited to lead the continued success of the business here in the European market,” said Nicholls. “During my time in the business I’ve seen huge demand from clients to solve their biggest challenge – how to bring teams together to drive growth.

“Our clients are looking for partners with real depth of expertise to drive business outcomes and flawless delivery. We have phenomenal track record in delivering both and enter 2021 in a strong position.”

Momentum has also bolstered its regional management teams with the appointments of James Mollard as Business Development Director and Jacqueline Gummer as Consulting Director.

Alight hires Carreau to head up direct sales
Jacqui Carreau has been appointed Head of Direct Sales at out-of-home media owner Alight Media. Reporting to Chief Revenue Officer Ged Glover, she will lead Alight’s growing direct sales team positioned across the UK.

Carreau previously spent nearly eight years at Clear Channel, holding roles such as Head of South and Area Sales Manager for the South West. Prior to that, she spent almost 12 years at Newsquest, focused on Somerset and Devon.

“Alight Media has really impressed me, both in terms of growth and ambition, but also in the way the team runs the business,” said Carreau. “I’m over the moon to join a company with a clear mission to make out-of-home work harder for advertisers of all shapes and sizes, with a real focus on supporting SMEs build back better. I can’t wait to get stuck in.”

The post Movers and Shakers: Leo Burnett, R/GA, Havas, Incubeta, Vodafone, and more appeared first on Mobile Marketing Magazine.

Docomo brings in Snoek as CPO
John Snoek has been hired as Chief Product Officer at Docomo Digital, NTT Docomo’s mobile commerce business. He will join the senior leadership team and be responsible for the entire product portfolio and development of new payment products and commercial launches.

Snoek has over 25 years of experience in digital product businesses. He joins from Payvision where, as CPO, he was responsible for product, operations, and data science, as well Acapture, which was recently acquired by ING Bank. Before that, he led global marketing and product at GlobalCollect, now part of Worldline. Snoek has also been a consultant to the Dutch government on eCommerce strategy.

“It is very exciting to join the Docomo Digital team at this point in their long history in payments,” said Snoek. “I especially look forward expanding our global payments platform with payment products, value-added services, and data driven solutions and of course to build out DOCOMO Digital’s leading direct carrier-billing proposition. At the heart of everything we do and create is an unbeatable customer experience.”

Michail-Clendinnen takes up CSO gig at Ozone
The Ozone Project, a digital advertising platform formed by some of the UK’s leading publishers, has appointed Dora Michail-Clendinnen to the newly-formed role of Chief Strategy Officer. Reporting to CEO Damon Reeve, she will also fulfil the position of Company Secretary, while being responsible for developing Ozone’s strategic priorities, deepening Ozone’s relationships with key stakeholders, and raising standards of governance as the business continues to grow.

Prior to this appointment, Michail-Clendinnen was advising Ozone on its strategic direction, drawing on her experience from her time as Managing Director of Digital at The Telegraph, one of Ozone’s founder publishers. Prior to joining The Telegraph, she held senior roles at Yahoo, most recently as Senior Director for Audience & Programmatic Solutions across EMEA.

“Having played a part in the creation and early development of Ozone whilst at The Telegraph, I am very excited to be joining a business that is so clearly focused on creating a fairer and more effective digital ecosystem,” said Michail-Clendinnen. “Ozone has a clear roadmap for future growth, one that truly benefits both advertisers and publishers, and I can’t wait to join the brilliant team on this incredible journey.”

Yext elevates Rudnitsky to president
David Rudnitsky has been promoted to President and Chief Revenue Officer at search listing company Yext. He was previously responsible for Yexts enterprise sales organisation for North America.

Rudnitsky has over 35 years of technology and cloud sales experience, having successfully led enterprise sales for a number of leading disruptive tech companies. Prior to Yext, he spent 12 years at Salesforce, scaling the enterprise sales team and helping to lead the company from $51m in revenue at IPO to nearly $6bn. Prior to Salesforce, he led enterprise sales teams at Ariba, Netscape, and Oracle.

“Yext is disrupting the search category and Dave has, quite literally, written the book on technology sales disruption,” said Howard Lerman, Founder and CEO of Yext. “Im thrilled to unify our global sales organization under his incredible leadership. His background and proven track record of success make him uniquely qualified to lead us into the next phase of growth and category disruption.”

Van Santen named CCO at Uberall
Uberall, a location marketing solution, has chosen Tijs van Santen as its new Chief Customer Officer. He will help further drive Uberalls company growth through an increased focus on creating more value for its customers, from small business owners to multinational corporations.

Van Santen joins Uberall after many years building and leading go-to-market teams for technology businesses, including HP, Forrester Research, Impact and Button. At Forrester, in his role as VP of Global Sales, he led a newly created global sales operation across the US, Europe and Asia for Forresters largest and most strategic enterprise accounts. At Impact, Van Santen oversaw the transition to a pure SaaS go-to-market strategy in his capacity as CRO.

“I am thrilled to be joining Uberall at such an exciting stage of their journey,” said Van Santen. “Customer value is Uberall’s North Star, and I am committed to building a unique, seamless and complete end-to-end journey for all our customers and enable them to create the best possible ‘Near Me’ Brand Experience for their business. Uberall has an incredibly well-established core, and I look forward to building on this to drive exciting change and help the company evolve and grow, all the while making a difference for our customers, partners, employees and shareholders.”

ClickThrough welcomes Gatenby and Macintyre
Nikki Gatenby has been appointed to the Board of Director at growth marketing agency ClickThrough Marketing, while Lindsay Macintyre has been assigned the role of Head of New Business.

Gatenby will be overseeing and advising on all areas of business development, particularly in line with developing ClickThrough’s cultural strategy to enhance the service the agency provides to clients.

“The level of innovation in the business is inspiring and I believe we can accelerate ClickThrough’s growth trajectory by investing in the team and making ClickThrough an exciting place to work,” said Gatenby. “The future thinking within the business presents significant advantage and with Ecommerce booming, I want to ensure clients benefit from the impressive expertise of ClickThrough’s people to go further, faster, in achieving their ambitions.”

Macintyre was appointed after a thorough process to identify a Head of New Business with the capability to transform ClickThrough’s approach to new business and identifying compatible brands specifically looking to grow through marketing.

“I am excited to be joining a strong, established business looking to take the steps to grow in the next digital age,” said Macintyre. “With the domination of networks and platforms, I think there’s a real market for an independent agency than can genuinely help clients. I’m looking forward to expanding ClickThrough’s reach and developing partnerships that showcase their core ability.”

Kulkarni to become CFO at Tech Mahindra
Digital transformation company Tech Mahindra has chosen Milind Kulkarni as its Chief Financial Officer, effective 2 April 2021. He will take over from current CFO Manoj Bhat, who will be moving to become Group CFO for M&MGroup.

Kulkarni has been associated with Tech Mahindra since 2002, holding key leadership positions, including being CFO until May 2018 and in his current role as a Senior Advisor for the company. 

“It’s been a pleasure working with Manoj over the years, and I wish him all the best in his new role as the M&M Group’s Chief Financial Officer,” said CP Gurnani, MD & CEO of Tech Mahindra. “He has been instrumental in spearheading the growth of the organization and I would like to thank him for his immense contributions to the finance function. I welcome Milind Kulkarni, who has worked with the company for over 19 years in multiple leadership roles including as CFO till May 2018, in his new role.”

Huel adds social expert Bartlett to board
Steven Bartlett, ex-CEO of Social Chain, has taken a seat on the Board of Directors at meal replacement brand Huel. He has thrown his weight behind the brand with a financial investment and will provide it with his social media expertise.

The position on Huel’s Board is Bartlett’s first external appointment since stepping down as CEO of Social Chain in 2020. Bartlett launched Social Chain back in 2014 after dropping out of university and built the company toward a market valuation above €200m when it was taken public in 2019.

“I’ve been a Huel customer for the last 4 years and I fell in love with the brand, it’s mission and Julian’s vision soon after. Huel isn’t just a category leading company, it’s a rare, great British success story – one with mindboggling potential,” Bartlett commented. “I’m bringing almost 10 years of experience in leading one of the world’s most advanced social media companies and working with many of the world’s biggest consumer brands to the board. My objective is to make Huel one of the world’s most innovative, creative and culturally significant consumer brands.”

Three senior appointments made at Lycamobile
Lycamobile, a mobile virtual network operator, has recruited Brigadier Anil Tandan as Chief Technology Officer, Mikah Martin-Cruz as Group Chief Marketing and Digital Officer, and Karl Booth as Chief Commercial Officer.

Tandan will be responsible for the Lycamobile’s network infrastructure and will support the wider technology arms of the business. He brings with him 50 years of telecoms and IT expertise from a career in the army and the private sector. He spent 30 years in the Indian Army’s Corps of Signals before retiring as a Brigadier to join India’s nascent mobile industry in 1998. In 2003, Tandan was appointed CTO at Idea Cellular, where he was responsible for growing the business from a regional 2G operator to a pan-Indian 4G operators until it joined Vodafone India to form Vodafone Idea.

Martin-Cruz has more than 25 years’ experience in consumer technology, commercial marketing and digital ecommerce. He has held senior positions at several telco and technology groups including BT, where he was part of the team responsible for rolling out high speed broadband in the UK. He went on to become Sony Consumer Electronics’ MD, CMO at Samsung, and subsequently CMO for Western Europe at Microsoft. Prior to joining Lycamobile, he was Executive Director, EMEA and APAC at Logitech.

Booth joins Lycamobile with over 20 years’ telecoms experience, having worked across the B2B and B2C sectors launching new products and implementing strategies to monetise them. In his most recent position, he served as Commercial Director of Conecto. He also spent 10 years at Vodafone, where he was Head of Business Development, responsible for building its market leading wholesale business.

“I’m delighted to welcome Anil, Mikah and Karl to the Lyca family, broadening our expertise within the business at this important time in our global development,” said Navanit Narayan, Group COO of Lycamobile. “Against the backdrop of the Covid-19 pandemic, it is critical that we continue to develop new products and services that meet the ever-changing needs of our valued customers. I look forward to working closely with all three of them to build upon our successes to date.”

Adverty makes changes to leadership
Tobias Knutsson has been promoted to Chief Executive Officer at in-game advertising platform Adverty, while Thorbjörn Warin has been appointed Chief Supply Officer, allowing Founder Niklas Bakos to focus on product strategy and development.

Knutsson is currently Chief Commercial Officer at Adverty, having previously been CCO at DadAds and CEO at Strossle. As a result of his promotion, Bakos will now be able to focus on key areas within product strategy and development, as the company readies itself for further acceleration and expansion globally.

“Adverty is taking the next step in its journey towards unlocking previously unreachable audiences and comprehensive monetization streams,” Knutsson commented. “I am beyond excited and can’t wait for this next stage on our journey and taking the reins as CEO.”

Warin was previously VP of Publishing EMEA at AdColony, where he worked closely with game publishers in the region. He has also served as CMO at Grand Cru and Head of Marketing at Wooga. He will also benefit from the addition of Olga Kazanski to his team as Director of Business Development.

“I am excited to bring Adverty’s unique, seamless and unobtrusive ad offering to more game developers across the globe and help both smaller and larger publishers maximize their ad monetisation,” said Warin. “Gaming is slowly becoming the next big thing for brands – Verizon is set to create a virtual Super Bowl stadium in Fortnite this year – and game developers have used traditional ad solutions for years already. Now we just need to connect the dots and introduce them to the new way of monetizing through brand advertising.”

Phipps takes editing lead at Waste
Independent creative agency Waste has recruited Brett Phipps as its Senior Editor. He will build a newsroom function in order to help clients better understand and react to conversations about their brands online, with an initial focus on the Supercell account. The new function will enable brands to spot and act on real-time opportunities to join the conversations that matter to their target audiences.

Phipps joins from We Are Social, where he spent nearly three years as Senior Editor, leading the social media editorial vision for two of Activision’s biggest gaming franchises, Call of Duty and Destiny, across 12 international markets. He was previously the Games and SEO Editor at Trusted Reviews and has also held positions at The Independent and Pro-G Media.

“I’m incredibly excited to be joining Waste, a company with a fantastic client list with a huge passion for gaming. The work the team has delivered over the past year has been nothing short of inspiring, and something I knew I had to be involved with,” said Phipps.

“I hope that my experience within the games industry, coupled with my passion for community building and social listening, will be an asset to the team. I cannot wait to get started.”

TMWI selects Morgan as MD
Matt Morgan has joined marketing agency TMWI as Managing Director. He will lead client services and planning and strategy whilst growing the agency’s team and client base and focusing on product and capabilities development.

Morgan has over 20 years’ experience in media, across agencies, broadcast and ad technology. Previously Managing Partner, Head of Product, at Dentsu Aegis Network, he was also Managing Partner, Digital at IPG and worked at Blis. He has worked across global brand accounts including Amex, Apple, Sony, Johnson & Johnson, The Economist, and Spotify.

“I am excited to see what TMWI’s agile team can deliver,” commented Morgan. “Its track record of delivering impactful results in a fast-moving landscape, and across sectors, is incredibly inspiring. With this team, so passionate about media, working alongside me, I know we will achieve great things and exceed our targets.”

In addition to Morgan’s appointment, Jordan Muckley has joined TMWI as Social Media Lead, Nazanin Faghihi takes on the role of Senior Paid Media Executive, Cherish Goodwin arrives as Content Lead, and Josh Burlison has been named Paid Search Executive.

Ernst named CEO of Tubular
Tubular Labs, a social video analytics provider, has chosen Scott Ernst as its new Chief Executive Officer, effective 16 February 2021.

Ernst has a proven track record of scaling marketing insights businesses globally. He most recently served as CEO of Macromill, for which he was recruited by Bain Capital to focus the business around global and digital solutions. He was also a founding management team member at Compete, where he drove the go-to-market strategy resulting in the acquisition by WPP’s Kantar. He would then, in turn, help transform compete into what is now Millward Brown Digital.

“I’m impressed by Tubular’s ascent since its founding in 2012, and I believe the company has all the elements required to be a global measurement authority,” said Ernst. “Tubular provides the only enterprise SaaS platform of addressing the pain points of media companies and advertisers who seek to confidently transact in the digital video marketplace,” added Ernst. “Brands in particular need to understand the reach and audience quality of what they’re buying. I believe Tubular’s audience ratings product is the catalyst for brands to increase digital video investments.”

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Bezos steps down as Amazon CEO, replaced by Jassy
Amazon has announced that its Founder and Chief Executive Officer, Jeff Bezos, will step down after 27 years. He will become Executive Chairman and be replaced as CEO by Andy Jassy in the third quarter of this year.

“Being the CEO of Amazon is a deep responsibility, and it’s consuming. When you have a responsibility like that, it’s hard to put attention on anything else,” said Bezos in a letter to Amazon employees. “As Exec Chair I will stay engaged in important Amazon initiatives but also have the time and energy I need to focus on the Day 1 Fund, the Bezos Earth Fund, Blue Origin, The Washington Post, and my other passions. I’ve never had more energy, and this isn’t about retiring. I’m super passionate about the impact I think these organizations can have.”

Jassy has been at Amazon since 1997 and founded Amazon Web Services (AWS), with a team of 57 people, in 2003. In 2016, he was promoted from Senior Vice President to CEO of AWS.

Reprise appoints Hawking as UK CEO
Chloe Hawking has been hired as UK & Ireland Chief Executive Officer for IPG Mediabrands’ performance media marketing agency, Reprise. She will join the agency in the coming months and report to Mediabrands UK & Ireland CEO Richard Morris, while also joining Reprise’s EMEA leadership team under EMEA President Jimmy Schougaard.

Hawking will arrive from PHD Global, where she held the role of Chief Digital Officer. In the past three years, she has been pivotal to PHD’s digital acceleration, working with clients including Volkswagen, Audi, HSBC, Bayer, Diageo, Porsche, and Hewlett Packard. Before PHD, she held a number of digital leadership roles across a number of media and digital agencies in the UK and Australia.

“I am thrilled to be joining Reprise and the wider Mediabrands group at such an exciting time. Reprise is perfectly positioned to help their clients grow through this era of digital disruption and eCommerce acceleration,” said Hawking. “Their breadth of capabilities across performance content, media and experience management are the keystone of a new age performance agency and one of the many reasons I am excited to join. I am looking forward to applying my experience in building innovative digital services, unified teams and growth solutions for clients in this new role. I can’t wait to work with the talented team across the UK and their impressive clients.”

Boone takes charge of HR at eBay
eBay has recruited Cornelius Boone as its Senior Vice President, Chief People Officer. He will be responsible for all aspects of human resources across the eCommerce company, driving business performance, talent development and acquisition, learning and development, compensation, benefits, HR shared services, and people tools and technologies.

Boone most recently oversaw the people functions for American Airlines Group, where he was responsible for expanding and improving the diversity, equity, and inclusion programs. Before American Airlines, he was Vice President of Field Hourly Talent Management at Walmart.

“I am thrilled to join the eBay team,” said Boone. “eBay has one of the strongest, purpose-driven, cultures I’ve encountered and their desire and drive to create economic opportunity for all is truly an inspiration.”

Incubeta hires two to boost ad tech
Zoe Hall and Lauren Stearley have joined Incubeta, a digital marketing services group, as Managing Director of Adtech Solutions and Director of Programmatic respectively. Hall will drive technological innovation and advancement across the agency’s ad tech services, while Stearley will lead the expansion of Incubeta’s programmatic media offering including display, video, and connected TV.

Before joining Incubeta, Hall was instrumental in launching early-stage investment platform Antler, where she worked as Director of Marketing. Prior to this, she was Senior Expertise & Innovation Manager at Fifty-Five, where she expanded and led the analytics departments.

“I’m thrilled to be joining Incubeta and to have the opportunity to apply my expertise to boost the product development at Incubeta,” commented Hall. “The company has continued to grow and innovate during one of the most challenging times for businesses across the globe. I look forward to working with the entire team and being a part of an organization which is a pioneer in the integrated marketing space.”

Stearley arrives at Incubeta from Starcom, where she was Acquisition Marketing Lead. Here, she led on acquisition, while being responsible for developing and implementing strategy across search, social, and programmatic. Before Starcom, she held roles at MediaMath and Index Exchange.

“I’m excited to join a company which is growing so rapidly and providing such outstanding service to its clients,” Stearley added. “With my holistic understanding of the sell-side and buy-side, coupled with my knowledge of acquisition marketing, I’m looking forward to helping Incubeta take its programmatic offering to the next level.”

Sturgeon takes lead on brand and marketing ROI at Kantar
Insights and consulting firm Kantar has chosen Paul Sturgeon as its ROI Analytics Consulting Lead. Leading brand and marketing return on investment, he will support global and UK-based projects.

Sturgeon has 20 years’ experience in marketing analysis and consultancy and, until recently, led Mindshare UK’s data science team. Prior to that, he held senior roles at MediaCom and PwC. Sturgeon is also a member of the Institute of Practitioners in Advertising (IPA) Value of Media Committee.

“Paul is a fantastic addition to our team as we see increasing appetite among our clients for intelligent and focused guidance around ROI,” said Amy Cashman, CEO of the UK & Ireland Insights Division at Kantar. “Marketing budgets have been under pressure for some time, with COVID-19 accelerating that trend.  Now more than ever they need to make their investment go further, and be able to demonstrate to boards how vitally important their activity is for driving sustained brand growth.  Success will require a level of insight which can help them to pinpoint where they need to focus and build effective, creative campaigns that generate sales now, and create long-lasting consumer demand.”

Silverbean appoints Beeskow Blay to lead US expansion
Sarah Beeskow Blay has been named Vice President North America at Silverbean, an affiliate and partner marketing agency, as part of its expansion into the US. She will focus on building the agency’s business in the well-established US and Canadian market, as well as helping to hire the right talent and delivering an outstanding customer experience.

Beeskow Blay has extensive experience in the affiliate marketing sector having held previous leadership roles at Awin Global and ShareASale.

“I’m thrilled to be joining the stellar team at Silverbean. As global e-commerce continues to experience exponential growth, we’re seeing increased demand from brands in North American with a desire to expand their reach to new regions. I’m excited to be a part of the solution in providing these brands with an exceptional service option to further grow their marketing efforts,” said Beeskow Blay.

“Silverbean is in a class of its own with established footing and unparalleled reach across Europe and APAC to help brands achieve their partnership marketing goals.”

In addition to Beeskow Blay’s appointment, Louise James has been promoted from Head of Affiliate Marketing to Global Associate Director. She will work closely with Beeskow Blay and Silverbean Associate Director for Australia, Annabel Grey, to ensure clients have an integrated approach for their global strategy and implementation.

Clayton takes up solutions officer gig at Mindshare
WPP’s Mindshare USA has brought in Sean Clayton as Executive Director, Solutions Officer. He will be responsible for architecting new client solutions, integrating the best data, technology, and analytics products and capabilities across Mindshare, GroupM, and the wider WPP organisation.

Clayton brings more than 15 years of experience across data science, media, and consulting to this role. Most recently, he was the Co-founder of Myosin. Here, he led holistic data and targeting initiatives for a range of Fortune 500 brands across fintech, fitness, healthcare, retail, and eCommerce, as well as major distributors in the entertainment industry. Prior to that, he was Chief Strategy Officer and President of the Entertainment Division at SITO Mobile.

“Marketers cant ignore the rapid changes that our industry is going through, especially in the data and analytics space. There is just too much at stake,” said Clayton. “Im excited to join Mindshare because theyve shown that they will run towards the disruption, and push their clients and the industry to think ahead and work proactively.”

Born Social hires duo on back of management buyout
Hannah Wolff and Harry Fishwick have joined social media agency Born Social as Head of Social Media Management and Head of Creative respectively.

Wolff joins from Three UK, where she was lead creative in the social and PR team, while Fishwick arrives from his role as Video Marketing Manager at TUI. They join a team that includes Essi Nurminen and Kate Higham, who have been promoted to Head of Strategy and Head of Operations respectively, and Head of New Business and Marketing Ed Knights.

A management buyout has left Born Social’s six-strong leadership team with a 75 per cent share of the business. The company’s founders, Rob O’Donovan and Ben Gateley, will retain a 25 per cent stake but will no longer sit on the board.

“Since day one we’ve been a people-focused business and the creation of our Heads of team and internal leadership development programme allows us to continue along that path in a time where wellbeing and work satisfaction are being challenged by the ongoing pandemic” said Ben Tyson, CEO and Partner at Born Social “And this investment in building the next generation of leaders at Born Social is testament to the strength of our clients and teams. We now have an exceptional team in place to help drive the next phase of the business.”

Schmaier named President at Salesforce
Salesforce has selected David Schmaier as its President and Chief Product Officer. He will lead Salesforce’s global product team, strategy, and vision having joined the company through its acquisition of Vlocity.

Schmaier has over three decades of experience building cloud, CRM, and industry-specific vertical software companies as an executive, entrepreneur, board member, and investor.

“Salesforce is an incredible company,” said Schmaier. “I’ve been fortunate enough to experience this first-hand as a customer, a partner, and now a member of the team. I’ve been an admirer of Salesforce since the early days, and the things I admired then are still true now: we have the best products, we define the cloud and other technology shifts like mobile and AI, and we have a trailblazing leadership team, led by Marc [Benioff], whom I’ve known since early in my career.”

Colt turns to Voltolini on strategy
Mirko Voltolini has been named Vice President of Strategy and Innovation at telecoms firm Colt Technology Services. In the newly created role, he will seek to underpin the company’s product capabilities with innovation and the latest emerging technologies in order to ensure Colt remains an industry leader.

Voltolini was previously Head of Network On Demand at Colt – a role where he oversaw the development of the company’s on-demand platform and drove the development and delivery of its online digital customer experience offering. Voltolini also sits on the MEF board.

“I feel very privileged to be taking on this new role,” said Voltolini. “Seeing both Colt and the industry evolve and innovate has been something I have always been passionate about, and I feel this next period will be particularly exciting for our sector. The way Keri [Gilder] has structured our organisation primes us to be ready to assist enterprises as they prepare for their next wave of growth, and that’s exactly what we’re going to do.”  

Mistry joins Lab as CFO
Lab Group, a collection of digital marketing, technology, and creative services agencies, has appointed Amar Mistry as Group Chief Financial Officer. Reporting to CEO Jonny Tooze, he will be responsible for ensuring the business has good financial reporting and governance, assessing the financing needs of the business and looking at investment to support the growth plans and developing a new phase of the group’s agency acquisition strategy.

Mistry arrives from Myriad Global, where he supported the business globally with its continued growth, helped to secure new funding and assisted with the expansion of the executive team throughout the COVID-19 pandemic. He has previously held positions at Vida Care, E2V, Brash Brands, and Konica Minolta.

“It’s safe to say that I am thrilled to be joining the business at such an exciting time,” said Mistry. “During a period where it would be easy to narrow focus and just survive it is inspiring to see a business with such intention and ambition. I have been really impressed with how the team have maintained humour and goodwill during challenging times, it really is a testament to the strength of the team. I very much look forward to bringing my expertise in financial management, financing and inorganic growth to the team.”

Glassbox names Zaheer CMO
Asim Zaheer has been hired as Chief Marketing Officer at Glassbox, a digital experience analytics provider. He will be responsible for expanding Glassbox’s commercial reach, penetrating new market verticals with the aim of doubling digital market share while also implementing a new brand and marketing strategy for the company.

Zaheer joins the company from Hitachi, where he served as CMO, helping to lead a multibillion-dollar portfolio of data infrastructure, analytics, cloud, and IoT solutions for Hitachi Vantara and Hitachi Data Systems. Before that, he held marketing leadership positions at companies including Archivas and Storability.

“I am thrilled to be joining a high-growth company that sits at the forefront of consumer experience innovations,” said Zaheer. “Glassbox is packed with talented individuals who are fundamentally changing how companies approach and interact with their customers, paving the way for a truly seamless customer experience. I cannot wait to contribute towards their mission and cement Glassbox’s position as leaders in a constantly evolving market.”

Ducker recruited to bolster Journey Further’s creative
Journey Further, a performance marketing agency, has hired Ben Ducker as its Executive Creative Director. He will provide a deep understanding of the traditional creative agency approach to brand advertising and combine it with existing data capabilities to create a performance-led and highly measurable approach to brand marketing.

Ducker has previously worked for VCCP and Fold7, as well as running his own production company, where he wrote and shot campaigns for brands including Carlsberg, O2, Diageo, Microsoft, EasyJet, and more.

“The industry and world is changing quickly, so I was looking to join a fast moving company that can keep up with the pace. The rebellious yet transparent mindset of Matt [Kwiecinski] and Robin [Skidmore] is what attracted me to joining the team, and I can see no better environment in which to create the future of advertising, where data meets creative for true engagement,” said Ducker.

“It’s refreshing to be calling out the ways of the past and exciting to develop a creative agency model that’s able to deliver on imagination and insight equally.”

Octopus recruits trio of advisors
Jack Randall, Dan Thomas, and Dave Kupiec have all been enlisted as Senior Advisors at Octopus Interactive, which provides a network of interactive screens inside Uber and lyft vehicles. The new recruits will be responsible for developing marketing partnerships with top brands to run on Octopus Interactive’s network of over 15,000 screens in rideshare vehicles generating over 60m monthly impressions of saleable inventory.

Randall spent 20 years at Univision, most recently as EVP of Business Development, before acting as Chief Commercial Officer at CivicScience.

Thomas joins Octopus from Active Media, where he was SVP of Strategic Development after senior leadership stints at NCM, Univision, and Sony Pictures Entertainment.

Kupiec is engaging with Octopus as part of his new consultancy venture, KPI Media Partners, after more than 30 years in media sales and publishing, featuring leadership roles at NCM, Wenner Media, and Conde Nast.

“As the economy recovers from the COVID-19 pandemic, people are going out again and rideshare is seeing a strong rebound,” said Cherian Thomas, CEO of Octopus Interactive. “There is light at the end of this tunnel with the prospect of widespread vaccination, and we brought these three industry leaders on board because they have the established expertise and track record to turbocharge our business development in the coming months.”

Tober shifts role at Searchmetrics
Digital marketing analytics provider Searchmetrics has announced that its Founder, Marcus Tober, has taken up a new position as Founder and Chief Evangelist at the company.

Tober, who founded Searchmetrics in 2005, will lead Searchmetrics’ external push to explain the value that SEO can deliver and how it needs to develop in the future. Internally, he will play a cross-departmental strategic role advocating for the needs of SEO.

“When I founded Searchmetrics in 2005, things looked very different but, at the same time, I still feel that SEO has quite a long way to go,” said Tober. “Comparing the effort that businesses put into other digital marketing channels with what they commit to SEO, there’s still a large disparity. For example, companies spend multi-millions on paid search but barely consider SEO. I’ve long been an advocate for SEO, of course, but I see now an opportunity to really increase its’ importance and for Searchmetrics to lead the charge to grow the discipline.”

Alfonica opts for Fawcett to direct on sales
Scott Fawcett has been appointed Sales Director at Rose Communications Group’s B2B telecoms arm, Alfonica. He will work closely with Alfonica’s Mobile, Voice and Data teams and be responsible for the strategic leadership of the sales function within the business, while contributing to overall growth strategy.

Fawcett has 20 years of experience in the B2B telecoms market. He started his career at Genesis Communications and has since held a variety of sales leadership roles at FLR Spectron, Annodata, and IP Solutions.

“I am really excited to be joining the leadership team at Alfonica, opportunities like this don’t come along that often. Alfonica, part of the Rose Communications Group, has already proven itself as one of the most innovative and respected companies in the telecoms sector,” commented Fawcett. “I am looking forward to helping develop the business and its B2B propositions that will benefit our customers in these difficult economic times. My aim is to realise the potential of this fast-growing company, with its incredible reputation for customer service and technical capability, to help us engage new audiences and demonstrate the critical role of effective business communications and collaboration tools to help our clients deliver a greater overall end customer experience.”

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Awin selects Ross to lead
Adam Ross has been appointed Chief Executive Officer at Axel Springer’s Awin. He succeeds Mark Walters, who becomes a member of the Supervisory Board.

Following a 15-year tenure as Awin’s Chief Operating Officer, where he helped shape Awin’s growth to over 1,000 employees across 15 international markets, Ross will now lead the company as it embarks on building the world’s leading open partner ecosystem.

“I have an ambitious vision for Awin over the next three years to transform our global network into a feature-rich martech platform, one that empowers businesses large or small to partner for mutual success,” explained Ross. “We had a phenomenal 2020 and have been humbled by that given the circumstances around us. It would be easy for Awin to become complacent but while I’m immensely proud of what we’ve achieved, particularly our staff’s resilience, there’s a lot of work to be done to continue our evolution. We’ve listened carefully to our customers and have a range of products and features either in development or due for release that will allow us to deliver significantly greater value for our partners. I will focus the entire organisation on that clear mission and look forward to the future with great hope, purpose and excitement.”

Alongside Ross’ promotion, Tim Lomborg has added the role of Managing Director for DACH to his existing responsibilities, succeeding Marc Hundacker.

Lomborg has been with the company for over 10 years and is currently Managing Director for the Nordics and Eastern Europe. From February, he will gain the additional responsibility of managing the DACH region.

“The German-speaking market and our DACH customers are of utmost importance to Awin and I look forward to making my contribution. Our team has worked incredibly hard over the past few years to build a solid foundation for growth and innovation with our partners,” said Lomborg. “I’m excited to kick-off this new chapter for the DACH region by addressing the current and future needs of our customers, ensuring we capitalise on the potential in the market whilst remaining at the forefront of trust, security and quality tracking that our partners expect of us.”

Selman joins Magnite as UK MD
Magnite, an independent omnichannel sell-side ad platform, has hired Julie Selman as its UK Managing Director. Reporting to SVP Head of EMEA Stephen Wing, she is tasked with accelerating commercial growth in the UK market.

Selman, who has over 15 years’ digital advertising experience, arrives from FreeWheel, where she most recently held the position of Senior Director and Head of Demand Strategy UK and Northern Europe. During this time, she played a key role in establishing the FreeWheel media team and led the launch of its connected TV product offering.

“With 49 per cent of adults owning a smart TV as of last year, CTV viewership is expanding and the UK ad industry is primed to respond,” commented Selman. “I am pleased to join Magnite at such a dynamic time. I am looking forward to working with the team to meet the complex needs of marketers and publishers and to realise the full potential of programmatic omnichannel advertising.”

Merkle promotes Taverner to CGO
Sam Taverner has been appointed Chief Growth Officer EMEA at Merkle, as well as serving the same role for parent company Dentsu’s customer experience management service Line. He will be responsible for providing strategic leadership to new and existing clients, helping them navigate Merkle’s CXM offering across marketing technology, data and analytics, CRM and performance media to deliver effective and efficient customer experience transformation programmes.

Taverner joined Merkle in 2017, as part of the acquisition of Comet Global Consulting. In October 2020, he was appointed to run Merkle’s technology services division. Prior to his time at Merkle and Comet, he held senior roles at CACI, Experian, and Acxiom.

“This is an incredibly exciting time for Merkle across EMEA, as we evolve our customer experience management proposition and expand our footprint and CX transformation capabilities across the region,” said Taverner. “Our long-standing history in delivering data-driven, tech-enabled CX capabilities makes Merkle uniquely positioned to support clients deliver and accelerate their transformation programmes. I’m looking forward to helping them navigate the complex data and technology decisions required to accelerate their journeys across Merkle’s CXM offering.”

Ellison elevated to Global CDO at VMLY&R
VMLY&R Commerce has promoted Debbie Ellison to Global Chief Digital Officer. She will now be responsible for driving new business opportunities, revenue streams and enhanced capabilities for clients and VMLY&R Commerce alike.

Ellison was previously UK Chief Digital Officer for Geometry, which recently became VMLY&R Commerce. She joins the VMLY&R Commerce Global Executive Board but will retain her current role as UK Chief Digital Officer.

“I’m honoured to collaborate with our brilliant teams to accelerate growth for clients through connected, digital commerce experiences,” commented Ellison. “In close partnership with Michelle Whelan, UK CEO, we’ve significantly transformed our UK business by expediting proprietary product development, delivering new routes to market at breakneck speed and developing stores of the future.  I look forward to scaling our successes globally.” 

Dmexco turns to Garnefeld to direct on sales
Jan Garnefeld has been named as Director of Sales & Operations at the digital marketing and tech trade show business Dmexco, taking over from Christoph Menke-Salz.

Garnefeld joined Koelnmesse in 2018 and has been responsible for sales activities and managing key accounts for Dmexco. Before that, he organised large-scale sporting events and was in charges of sales at Talk Digital.

“We’re delighted to have Jan Garnefeld assume this role, he is an absolute sales pro who already has in-depth knowledge about the trade show business in general and also knows Dmexco and the digital economy inside out. And, of course, we would like to express our heartfelt thanks to Dr. Christoph Menke-Salz for his amazing dedication, which in particular contributed to the success of the purely digital Dmexco @home last year,” said Oliver Frese, Chief Operating Officer of Koelnmesse.

DeVlieger takes up CEO position at C Space
Customer agency C Space has chosen Jessica DeVlieger as its new Global Chief Executive Officer, succeeding Charles Trevail, who will continue to lead Omnicom’s Interbrand Group.

DeVlieger is currently President of C Space’s North American business, a role that she has held for four years. Prior to that, DeVlieger spent a decade spearheading the company’s sales and marketing efforts. She is also on the Executive Committee for the Great Boston Chamber of Commerce, the Board of Positive Tracks, and a key supporter of WIRe (Women in Research).

“It’s a great honour to lead C Space, at such a pivotal moment,” said DeVlieger. “There is so much change in the world, and the ways companies interact with their customers is fundamentally and rapidly evolving. I feel so proud to lead an exceptional team, who are constantly innovating, to find new ways for the world’s biggest and most exciting businesses to connect with their customers, in more meaningful ways, to drive growth.”

MediaMath adds Karandikar to its board
Ashwini Karandikar has been elected to the Board of Directors at ad tech company MediaMath.

As Global President at Denstu, Karandikar launched, scaled, and operated Amnet (Dentsu Aegis Network’s global programmatic group) in more than 50 markets, as well as leading the Navegg and Accordant Media acquisitions.

“MediaMath leads the digital advertising ecosystem with a focus on delivering addressability, accountability and alignment through the Source framework and its unique and all-encompassing identity solution architecture,” said Karandikar. “Its commitment to delivering on innovative solutions that will work for brands, agencies, publishers and technology providers alike is why I joined, and I’m excited to help make it happen.”

Brujó becomes Interbrand President
Gonzalo Brujó has been elevated to Global President at Omnicom’s Interbrand Group. He will be responsible for the day-to-day operations of Interbrand Group around the world.

Brujó is currently Chief Growth Officer for Interbrand, a role he has held for three years. Prior to that, he spent more than 15 years scaling the Interbrand business in Europe, Latin America, and the Middle East.

“It’s a great honour to step into this senior leadership role in the Interbrand Group, at such a pivotal moment,” said Brujó. “The role that brands play in our lives is fundamentally changing – as is the world we live in. Branding is no longer a moment in time – and the brands that stand still, will quickly lose relevance. I am excited to partner with Charles and our Executive teams around the world, who collaborate with our clients every day to achieve brilliant and highly commercial results, in this challenging landscape.”

Inkitt brings in Murnikov to lead engineering
Pavel Murnikov has joined self-publishing app Inkitt as Vice President of Engineering. He will focus on accelerating the engineering team’s rate of innovation and product roadmap delivery. He will also be responsible for leading the engineering team across all levels and building the various recruiting processes and systems required to continue attracting and developing the best talent.

Prior to joining Inkitt, Murnikov was Vice President of Technology at Activision Blizzard. Over his five-year tenure, he was responsible for launching their streaming and VOD platform and leveraging it for content delivery in AAA video games. He has also held the role of Chief Technology Officer at Major League Gaming and Shapemix.

“I’ve seen the power and impact Inkitt’s technology can have on people’s lives across the world, and I’m excited to have the opportunity to join them on their journey to build and launch even more innovative products,” said Murnikov.

Rössel takes up CFO gig at Adverty
In-game ad platform Adverty has hired Anders Rössel as its Chief Financial Officer. He will be responsible for the company’s financials, whilst providing strategic counsel to the CEO and the members of the Board.

Prior to joining Adverty, Rössel was CFO at Howden Insurance Brokers Sweden, where he drove a Finance Transformation Project, whilst also being responsible for IT and HR. He was also Head of Business Control at Cherry.

“I am excited to get stuck into my new role in such an innovative and fast-growing media company. Adverty provides unique ad formats, and its potential is huge – despite a challenging trading environment as we start the new year,” commented Rössel. “Adverty is genuinely setting a new standard for generating revenue and we anticipate many high-value deals and strategic long-term partnerships in the pipeline, both in the short and the long term.”

Hivestack makes pair of senior hires
Louis-Philippe Denis and Troy Yang have been hired as Global Chief Legal and Privacy Officer and Managing Director for North Asia respectively.

Denis, who will report to Founder and CEO Andreas Soupliotis, previously counselled Hivestack in his capacity as Chief Legal Officer for François de Gaspé Beaubien. Prior to joining Hivestack, he was corporate counsel for the power division of Brookfield Asset Management and has also worked for Gowling WLG.

“Programmatic DOOH has seen rapid adoption and unprecedented growth over the past year,” said Denis. “Not only is Hivestack constantly innovating and bringing leading products to market, but they are doing so with the utmost transparency. Hivestack currently works with all leading data partners globally and is adopting the best solution in a post-cookie world, so that it can continue to drive business outcomes for its clients and partners. I look forward to bringing my expertise to the team during this most important time.”

Yang is charged with expanding operations in North Asia across Greater China, Hong Kong, Japan, South Korea, and Taiwan – including hiring regional talent, and onboarding and partnering with APAC demand, supply, data and omni-channel DSP partners. He joins from The Trade Desk, where he was Senior Vice President of North Asia.

“The opportunity for Hivestack in China and North Asia is really exciting. I look forward to using my experience to make Hivestack the go-to programmatic DOOH partner for both publishers and advertisers in the region,” said Yang.

Bonnici named CMO at Whereby
Whereby, a video meeting platform, has announced the appointment of Ryan Bonnici as its new Chief Marketing Officer. He will focus on building on recent international expansion, exploring opportunities in growth countries like Brazil, Japan, India and the USA.

Bonnici was previously CMO at G2.com and was shortlisted on the Forbes list of the ‘World’s Most Influential CMOs’. He has also held senior leadership roles at HubSpot, Salesforce, and Microsoft.

“Our relationship with work has changed completely. Many people have had a taste of flexible working culture and are keen not to go back to the way things were – even after the pandemic is over. As remote work and technology become more intertwined, attention will now focus on delivering brilliant user experiences while safeguarding privacy,” said Bonnici. “One of the main reasons I joined Whereby was because of how energised I felt after a day of calls on the platform compared to other clunky video call apps. With its extensive list of personalised features and ease of use – together with the belief in the decoupling of work and geographical location – Whereby offers a completely unique solution to the challenge thousands of companies face in adapting to the current landscape.”

Given makes two hires to client team
Becki Rassell and Immy Feenan have joined brand purpose agency Given as Client Lead and Client Manager respectively. Both new team members will sit under Lucy Smaill, Given’s Client Team Director, where they will help foster long-term client partnerships and ensure the objectives of Given’s clients.

Rassell’s arrives from her role as Account Director role on a social impact-related project at BBMG and over six years client and programme management experience at Wolff Olins and agency ThirtyThree. She will help grow the client team at Given and will lead the delivery of work across the agency and account growth for key clients, with a primary focus on John Lewis and Ikea.

“I have quite a bit of experience working on big brand programmes, so I am very interested in combining that brand experience with purpose and sustainability at Given,” said Rassell. “Using brands to elevate sustainability objectives and social causes is incredibly interesting and motivating for me. It is a privilege to be given the opportunity to make a difference with my skills and experience.”

Feenan joins from The Tree, where she worked as Digital Strategy Manager. She will work on developing current and future client relationships and help ensure projects are delivered smoothly.

“I am passionate and committed to Given’s values. It is super exciting to be able to bring my digital and client management experience to a purpose-focused role, and within such an intelligent and experienced team,” said Feenan.

Two new VPs at Audience Serv
Customer acquisition specialist Audience Serv has promoted Karsten Eckhardt to Vice President of Data Analysis & Deliverability and Tobias Vogel to Vice President of Lead Generation.

Reporting to COO Carlo Biondo, Eckhardt is responsible for monitoring business data and is in chare of the technology and strategic development and deployment of campaign management and deliverability. He has been working as a data scientist at Audience Serv since 2018 having previously worked as an analyst at Commerzbank.

Reporting to Founder and Co-CEO David Pikart, Vogel is now responsible for strategic planning as well as direct and indirect sales activities in the lead generation division. He joined Audience Serv in 2019 as Head of Lead Generation. Prior to that, he was Marketing Executive at WD-40 Company and Sales Marketing Manager at AdSalsa.

“With Karsten and Tobias joining our top management, we can continue to expand our lead generation solutions and further optimise our data management,” said Pikart. “Both areas are essential for Audience Serv’s market position. Not only have they proven their expertise in recent years, but also their ability to successfully implement short and long-term goals. That is why we see both of them as ideal choice for these positions.”

Productsup selects Kasemir as CPO
Thomas Kasemir has taken up the role of Chief Product Officer at eCommerce data integration company Productsup. Reporting to Co-CEO Kai Seefeldt, he will lead the global engineering and product management teams and will focus on accelerating product innovation.

Kasemir arrives at Productsup from Informatica, where he served for eight years as Vice President of Product Development, MDM Solutions. He has also previously held senior product roles at IBM and Heiler Software.

“Especially with the rise of social commerce, ecommerce success will more than ever depend on the capability to easily manage product feeds across numerous target platforms. Productsup has the right product, technology, and team to address this outstanding market opportunity and Im very excited to be part of their success story,” said Kasemir.

Raum named as EVP HR at Colt
Telecoms firm Colt Technology Services has appointed Tessa Raum as its Executive Vice President for Human Resources (HR). Reporting to CEO Keri Gilder, she will be responsible for leading Colt’s HR function and implementing the recently announced three-year strategy across the global organisation.

Raum joined Colt in July 2019 as Vice President of HR and has previously worked at companies including eMoney Advisor, Beyond (now Nexxt), and Analytical Graphics.

“It’s a time of tremendous change for the industry, Colt, and enterprises globally,” Raum commented. “In the last year, our people have worked tirelessly to support our customers and I’ve never been prouder to be a part of Colt. With our new strategy laid out for the next three years, I’m excited to empower our people to really execute on it, so we can all play a role in driving Colt forward together.”

Fantastic adds three new staff members
Gaby Kirwin, Jack Norman, and Alfie Johnston have all joined Fantastic Media, an integrated marketing agency.

Kirwin, who arrives as Marketing Account Executive, joins from a client-side role within events management. She has previously worked at Bewonder and Gig Retail.

Norman joins Fantastic as Digital Marketing Manager, coming from work on the client-side at The Skills Network.

Johnston, who holds a master’s degree in branded experience from Northumbria University, has been hired as Creative Designer.

“The agency has remained stable in the current climate, something we are proud of and grateful for. The team have worked exceptionally hard, adapting well to remote working, and continuing to give our clients a best-in-class service,” said Andrew Hobson, Managing Director at Fantastic.

“With many of our clients experiencing record results online, I’m delighted to announce a further step change in our digital marketing capabilities. A new generation of young talent bolsters our offering with exceptional skills, experience and energy…They will have a Fantastic career with our agency.”

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