GameRefinery serves studios such as Zynga, King, Rovio, and Ubisoft with retention and monetisation insights through its cloud-based developer tools. Vungle will also gain access to GameRefinery’s image recognition and creative tagging capabilities, which will be leveraged by Vungle Creative Labs.

“The combined offering will enable Vungle to touch our advertisers across multiple areas of our platform with deeper creative analysis and insights, contextual targeting recommendations, and reporting,” said Martin Price, Vice President of Product at Vungle. “Given the privacy-related changes to iOS 14 and the industry at large, it is more important now than ever to find inventive ways of understanding the context of an ad placement and driving better creative targeting. The GameRefinery acquisition gives us a richer suite of data to let us do exactly that.”

GameRefinery’s Co-founder Markus Råmark, Veli-Pekka Julkunen, and Joel Julkunen, as well as the entire GameRefinery team, will join the Vungle organisation but will continue to operate out of the company’s Helsinki offices.

The post Vungle buys mobile gaming analytics platform GameRefinery appeared first on Mobile Marketing Magazine.

The Post-IDFA Alliance – made up of Liftoff, Fyber, Chartboost, InMobi, Vungle, and Singular – has launched ‘No IDFA? No Problem’, a resource for mobile marketers and app publishers that aims to help to transition seamlessly in the wake of the upcoming iOS 14 update. This will give users the choice to block IDFA at app level and require the industry to adopt the App Tracking Transparency Framework (ATT) and SKAdNetwork inline with Apple’s consumer privacy guidelines.

The resource features a range of videos, articles, case studies, best practices, webinars, and tools to help guide mobile marketers and app publishers through the more privacy-centric mobile advertising environment.

The alliance is also working together to develop techniques and protocols to maximise client success, investing in research into alternatives such as ‘blended LAT traffic’.

The post Mobile marketing alliance formed for smooth transition to post-IDFA world appeared first on Mobile Marketing Magazine.

Dentsu places Stagg in charge of CX and Merkle UK
Anne Stagg has been named as Chief Executive Officer of Customer Experience Management (CXM) for Dentsu UK & Ireland and UK Chief Executive Officer of Merkle. She will lead a business of 940 people at Merkle while also overseeing delivery across Dentsu’s CXM business which incorporates data and analytics, CRM, commerce, media, digital experience services, and B2B.

Stagg was previously Head of Client Services at Merkle, leading the creation of a fully integrated client services team across the company’s media, analytics, customer experience and technology service lines. She is also a former Managing Director of Indicia and Chief Client Officer at KMMS.

“This is a unique opportunity, to take on the role as Merkle’s first UK CEO in a time when we are reimagining the customer experience in the digital landscape,” said Stagg. “We are continuously improving our capabilities and the potential for our CXM line of businesses is tremendous when it comes to driving and supporting our clients’ digital transformations.”

Bondy rises to CEO at Vungle
Mobile ad platform Vungle has promoted Jeremy Bondy to Chief Executive Officer. He succeeds Rick Tallman, who moves into the role of Strategic Advisor.

Bondy, who joined Vungle in 2014, has held a number of senior sales and operational roles at the company, most recently as Chief Operating Officer. He has been responsible for setting up and scaling Vungle’s commercial organization, establishing teams in Berlin, London, Beijing, Seoul, Singapore, Tokyo, New York, and Los Angeles.

“I am honoured to assume the role of CEO. Vungle has many exciting future growth opportunities, and I look forward to guiding our world-class team in creating the industry’s leading suite of tools to help mobile app developers maximise the value of their businesses,” said Bondy. “On behalf of the entire Vungle organisation, I want to express my gratitude to Rick for his invaluable contributions to the company’s historical success and, personally, for his mentorship in preparing me for this role. I look forward to his continued partnership with the company and wish him all the best.”

Salesforce names Bahrololoumi as UK CEO
Zahra Bahrololoumi has been chosen as Executive Vice President and Chief Executive Officer at Salesforce UK and Ireland. She will join the company in March 2021 to lead operations in both key markets.

Bahrololoumi will join Salesforce from Accenture, where she leads the Accenture Technology practice for the UK and Ireland with a particular focus on artificial intelligence, cloud computing, and platforms underpinning new applications. She also sits on the board of TechUK and is a Vice Chair of the Technology Leadership Group for the Prince’s Trust.

“I am excited to join a company with such an incredible track record of driving positive change and success for its customers,” said Bahrololoumi. “Salesforce provides outstanding technology to help businesses digitally transform and there is a unique opportunity for Salesforce to accelerate its growth in the UK and Ireland. Salesforce is also deeply committed to the role that businesses can play in society; I can’t wait to get started and support its game-changing work.”

Edwards to lead EMEA digital experience at Adobe
Adobe has appointed Lee Edwards as its Vice President for Northern Europe, Middle East and Africa. He will lead Adobe’s Digital Experience business across the region.

Edwards previously led Adobe’s Digital Strategy and Solutions business in EMEA, a position he had held since joining the company in January 2020 after 14 years at SAP. He will also take on the role of Managing Director for Adobe UK, helping to drive the company’s CSR and diversity and inclusion programmes.

“Earlier this year, Adobe was named the Best Workplace in Technology among large UK companies, but this is only the beginning. Now more than ever, it is crucial that our employees feel supported in their work, their career ambitions and their personal lives,” said Edwards.

“It’s not just good leadership, it’s also good business. Adobe’s global success this past quarter, including record overall revenue of $3.23bn and seven per cent growth year-on-year in our Digital Experience business, would not have been possible without the incredible engagement from our teams. I look forward to building on that momentum in Northern Europe and helping Adobe’s customers in every industry adapt to a new era in experience.” 

Group Nine selects Camara as DE&I head
Fanta Camara has been elevated to the role of Head of Diversity, Equity and Inclusion at mobile video publisher Group Nine Media. She will design and lead a holistic DE&I strategy, identify growth opportunities, promote the adoption of inclusive practices and provide recommendations to senior leadership.

Camara most recently served as Human Resources Business Partner for Group Nine’s mobile news publisher, NowThis, where she developed tailored solutions for strategic workforce planning, change management and team building, in addition to serving as a Diversity and Inclusion Manager. Prior to Group Nine, she was Senior Human Resources Generalist at Snap Inc. Camara also held multiple human resources positions at The Estee Lauder Companies.

“Group Nine continues to lead the digital media space with its brands’ optimistic content that highlights diverse backgrounds, voices and opinions,” said Camara. “I am thrilled to bring my own personal and professional experience to further cement the company’s foundation as a safe place that is equitable, diverse and inclusive for every employee. We have ambitious goals and I am ready to tackle this crucial endeavour.”

Petranto to head up Kantar Analytics
Data and insights firm Kantar has appointed Chris Petranto as Global Head of Kantar Analytics. He replaces Fuentes who has taken on the role of Chief Operating Officer for the Insights division of Kantar.

Petranto, who will lead teams responsible for supporting client’s digital transformation, has been with Kantar since 2004. Before forming Kantar Analytics, he created and led Millward Brown Analytics.

“It’s a privilege to lead the team and further expand our solutions across the globe” said Petranto. “Since our launch in 2018, we have been on a mission to create the most advanced AI and machine learning tools, enabling our clients to make better business decisions, faster and at scale.” 

GroupM UK restructures
WPP’s media investment group GroupM UK has shifted Niel Bornman, Lisa Humphreys, Paul Rowlinson, Simon Willis, Charlotte Frijns, and Mark Collins into new roles as part of a restructure.

Bornman, currently Global Chief Technology Officer – Data, Product & AI at WPP, move to GroupM UK in January to lead its products and services squad as Chief Product and Services Officer.

Humphreys, current WPP UK Strategy Development Director, will begin a dual role leading the transformation and integration squad as Chief Transformation and Integration Officer, alongside her current WPP role.

Rowlinson moves from Managing Director of Group Digital UK to become Chief Customer Engagement and Growth Officer.

Willis will move from Managing Director of Investment to become Chief Investment Officer – leading the media investment management squad.

Finance and business operations will come together as one led by Frijns, Chief Financial Officer at Group M UK.

Collins will move from Chair of Investment to overall GroupM UK Chair.

“The changes announced today are the latest iteration of our goal to work in partnership with our clients to grow and create competitive advantage. By adopting a more agile way of working with these new overlapping squads we have the ability to adapt and shape our focus based solely on client needs,” said Karen Blackett OBE, GroupM UK CEO. “I am delighted with the new leadership at GroupM UK and thrilled to welcome both Niel and Lisa. Having worked with them for many years at WPP I am looking forward to having them as integral parts of this new era at GroupM UK.”

Tansill named transformation chief at Ogilvy
WPP’s Ogilvy New York has promoted Charlotte Tansill to the role of Chief Transformation Officer. She will lead an integrated strategy function for New York spanning all of the agency’s capabilities, while also partnering with Lauren Crampsie, President of Ogilvy New York, to drive the office’s business strategy and transformation.

Tansill has served in a range of roles across the Ogilvy network since joining in 2008, most recently serving as Executive Director of Ogilvy New York’s social media practice.

“I am grateful to Lauren and Ogilvy leadership for affording me this opportunity.  I am incredibly excited to accelerate growth at Ogilvy by leading our transformation and aligning our business practices with the evolving realities of our industry,” said Tansill. “Over my nearly 13 years at Ogilvy, I have fully embraced the strength of our culture and talent.  Our clients rightfully see us as thought-leaders, and we must innovate and deliver to maintain their trust.  I look forward to working with my colleagues to ensure our leadership position sustains for years to come.”

DDB promotes Hesz and Rooney
Alex Hesz and Roisin Rooney have been elevated to the roles of Global Chief Strategy Officer and Global Chief People Officer at DDB Worldwide respectively.

Hesz will oversee the entirety of DDB’s global offerings and has work to harness the collective power of the global network. He most recently led strategy for the DDB’s Europe, Middle East & Africa and was Head of Strategy for Adam&Eve. He will continue to serve as Adam&EveDDBs Group Chief Strategy Officer for operations in both New York and London.

Rooney will lead recruitment, retention, leadership development and training and initiatives to ensure DDB talent is continuously advancing to stay ahead of client needs. She previously held the role of EMEA Chief People Officer at Adam&Eve.

“I am thrilled to elevate our current leaders from within the network into these roles,” said Worldwide CEO Marty OHalloran. “Things are changing rapidly, and were moving at pace to stay ahead. Alex brings an incredible track record from Adam&EveDDB, an agency known for its legendary work and clients. Ros experience in EMEA with growing the network, fostering our talent, and creating culture will ensure we are helping our people through this challenging time and into the future.”

Adams joins Kubient as partnerships SVP
Kubient, a cloud advertising marketplace, has hired Ryan Adams as Senior Vice President of Partnerships. He is charged with driving demand-side revenue and supporting supply-side inventory with the ultimate goal of growing partnerships and furthering Kubient’s development of relationships with brands, agencies, and publishers.

Adams has over 20 years’ experience as a sales and marketing professional at companies including Centro, where he was Head of Client Direct and Publisher Solutions in the East region.

“Kubient is a cutting-edge company driven by a passionate team of forward-thinking industry experts,” explained Adams. “I’m eager to join my new colleagues and work at a company that is bringing light to industry ad fraud and helping brands optimize their ad operations.”

FutureBrand turns to Esquivel as strategy chief
Eliza Yvette Esquivel has been announced as Chief Strategy Officer at brand transformation company FutureBrand North America. She will lead and build client teams across the agency, while developing and executing transformative strategic work for their global roster of clients.

Esquivel brings 20 years of marketing experience to the role, having previously served as the Senior Director of Global Brand Strategy at Microsoft, where she led a senior team of global strategists and partnership managers that managed the company’s productivity software portfolio. Before that, she served as Vice President of Global Brand Strategy at Mondelez International.

“I am excited to join a creative futures company,” said Esquivel. “I love thinking about and creating the future and see a huge opportunity to innovate the way thats done. I believe in the power of creativity to drive commerce and culture. With todays dynamic shifts in all areas of society, creativity is more crucial than ever.”

Lawson Johnston to manage partnerships at Hudson MX
Ad tech firm Hudson MX has named Sarah Lawson Johnston as Executive Vice President, Managing Director of Agency Partnerships EMEA.

Lawson Johnston joins Hudson MX after three years on the launch team of Covatic, where she will remain on the Board of Directors. Prior to this, she spent 22 years at Mediocean where, as Managing Director for Europe, she focused on new and existing revenue, oversaw the offices in London, France and Germany, and had full responsibility for the company’s European client relationships and business.

“I’m thrilled to be joining Hudson MX at such an exciting inflection point,” said Lawson Johnston. “They secured proof of concept through their work in local markets, they’ve established a fully comprehensive platform to replace legacy providers as the system of record, and they’re now breaking ground with the global agencies. The industry has been crying out for alternatives for years and Hudson MX has delivered a solution that far exceeds the original demand. I have great respect for JT Batson and I look forward to working with him and his team to develop the culture of the company and expand its reach.”

LivePerson adds Hamel and Higgins to exec team
Andrew Hamel has been hired as Executive Vice President of Operations and Emerging AI Businesses, while Shani Higgins has been appointed Senior Vice President of Global Partnerships, at conversational AI company LivePerson.

Hamel will oversee the daily operations of the company, help accelerate growth and scale, reimagine the future of work from a synchronous office-centric model to an asynchronous employee-centric workforce, and steer its business-to-consumer strategy and execution. Before joining LivePerson, he led the development of Amazon’s recommendation engines, search function, and other machine learning-powered experiences. Prior to that, he held leadership positions at Tacit Software, Infoseek, and Tumbleweed.

“Im proud to join LivePersons team as we build the new operating model to scale to the next level,” said Hamel. “Conversational AI is bringing about a shift as profound as search and social did, and its an exciting time to join the industry leader in this space.”

Higgins’ responsibilities include the selection and support of new global strategic alliances as well as the continued growth of existing partnerships. Prior to joining LivePerson, she gained over two decades of experience at companies including Mozilla, Infoseek, and Ziff Davis, as well as in her role as CEO of Technorati.

“Its an important time in LivePersons history to turbocharge growth,” said Higgins. “Im excited to join the companys team of experts as we distribute and integrate our industry-leading tech and inject even more value into our partner ecosystems.”

Ionita joins Organic dev team
Digital marketing agency Organic has appointed George-Andrei Ionita as Senior Developer. He will be focusing on leading back end development across multiple projects and his day-to-day responsibilities will include developing and maintaining cloud-based applications and APIs, ensuring efficiency and stability of backend code, working to design application architecture and helping to develop departmental processes.

Previously a developer at Prodo Digital, Ionita’s experience also includes stints at Fact Digital and Skiddle.

“I was blown away by the level of professionalism, expertise and knowledge at Organic,” said Ionita. “This role is every developer’s dream – being able to work with the latest tech and grow as part of a talented team, in a fun, relaxed environment.”

The post Movers and Shakers: Dentsu, Vungle, Salesforce, Adobe, Group Nine, and more appeared first on Mobile Marketing Magazine.

Vungle will look to use AlgoLift’s algorithms and optimisation technology to help advertisers to optimise performance metrics, including lifetime value (LTV) and return on ad spend (ROAS). The addition of AlgoLift will also provide Vungle with a privacy-friendly way to target and optimise ad campaigns.

“Our mission is to be the trusted guide for growth and engagement for our developers,” said Jeremy Bondy, Vungle COO. “AlgoLift’s proprietary recommendation technology and exceptional team, accelerates our transformation, extending the breadth and reach of our platform. As a result, our developers can expect an entirely new level of scale and performance.”

AlgoLift Co-founders Andre Tutundjian and Dmitry Yudovsky, as well as the entire AlgoLift team, will join Vungle, continuing to work out of the company’s Los Angeles office.

“At AlgoLift, we are very proud to have built an industry-leading LTV and optimisation platform to help our clients maximise ROAS and operate at the cutting-edge of marketing technology,” said Tutundjian and Yudovsky. “We couldn’t be more excited to join Vungle’s team to now bring a joint solution of leading-edge technology to the mobile ecosystem.”

The post Vungle buys marketing optimisation platform AlgoLift appeared first on Mobile Marketing Magazine.

SAP names Morgan and Klein as co-bosses
Jennifer Morgan and Christian Klein have been appointed co-chief executive officers at SAP, following Bill McDermott’s decision to step down from his position as CEO.

Morgan, who joined SAP in 2004, most recently served as president of the Cloud Business Group, overseeing Qualtrics, SAP SuccessFactors, SAP Ariba, SAP Fieldglass, SAP Customer Experience and SAP Concur. She was named an executive board member in 2017.

“I could not be more grateful to Hasso Plattner and the supervisory board for placing their trust in me and Christian to lead this next chapter for SAP,” said Morgan. “We accept the challenge with a high degree of humility, but also with a sincere belief that the best is yet to come for SAP. We have the finest, most talented colleagues in the world who give us so much confidence in the road ahead. Bill McDermott has been not only a tremendous leader, but a mentor and a role model for so many of us. In Bill, we stand on the shoulders of a giant and look forward to building on his legacy of success.”

Klein, who started his career at SAP two decades ago as a student, most recently served as the company’s chief operating officer, also overseeing product development for the flagship ERP solution SAP S/4HANA. Previously, he worked as SAP SuccessFactors chief financial officer and as SAP chief controlling officer. Klein was appointed to the executive board in 2018.

“As someone who began my career in the halls of SAP, this is the highest honour I can imagine to become co-CEO together with Jennifer. Hasso Plattner has given us a tremendous opportunity and we are truly thankful to him and the supervisory board,” said Klein. “SAP has the most comprehensive solution portfolio in the industry. We have an unprecedented opportunity to finish what we started and deliver the intelligent enterprise. This will be the best way to honor our predecessor, Bill McDermott. We will always strive to be leaders who bring out the best in people like Bill has always done.”

McDermott will remain in an advisory capacity until the end of the year to ensure a smooth transition.

Tessier takes brand lead at MoPub
MoPub, a Twitter-owned mobile exchange, has hired Vincent Tessier as its brand and agency lead EMEA. He brings more than 12 years of experience into his new position from a variety of roles at Universal Music, AOL, Trademob and LaPlaceMedia.

Most recently, Tessier was the general manager EMEA at Adsquare, where he has successfully scaled and transformed the startup into a European market leader in the audience and footfall measurement category, across nine markets and four local offices.

“I am incredibly excited to be joining MoPub at Twitter and look forward to working closely with our brand and agency partners,” said Tessier. “Mobile has been ubiquitous in our lives for some years but only now is its true potential as a media channel being unlocked. I look forward working closely with our brand partners to help them reach their customers programmatically via MoPub, offering access to 45,000 apps and 1.45bn mobile devices globally.”

Leo Burnett selects Avener as MD
Carly Avener has joined Leo Burnett London as managing director. Reporting to chief executive officer Charlie Rudd, she will be in care of the day-to-day running and operations of the agency, working with existing clients including Iceland, McDonald’s, Betfair, and Gulf Oil.

Before joining Leo Burnett London, Avener was at BBH, where she launched and ran the agencys social media specialism and brand experience output working with clients such as Next, Burberry, Mentos, Burger King and Samsung. In 2018, she led Burger King’s brand repositioning and relaunched The Whopper. She also developed the AR immersive experience called Doorways for Samsung in partnership with Family Guy.

Prior to BBH, she worked at McCann Erickson on the Microsoft, American Airlines, and Co-op accounts.

“It’s a really exciting time to be at Leo Burnett right now and I’ve seen the agency go from strength to strength. Their iconic work is famous across the UK and I can’t wait to get started,” commented Avener.

Gold promoted to director of social at Grey
Grey, the advertising network of WPP-owned Grey Group, has elevated Kenny Gold to senior vice president, director of social media for Grey North America. Working with Grey offices in Los Angeles, Toronto, and Montreal, he will build the agencys talent and capabilities, enhance partnerships with social platforms, and ensure social is an integral part of new business development.

Gold has served as SVP, director of social media for Grey New York for the past 15 months. During his tenure, Gold has played an integral role operationally, strategically and creatively developing content and the innovative use of social media for the agency and its clients. Grey New York has doubled its social media team under his leadership.

Dan Bennett, worldwide chief innovation officer at Grey Group, said: “Kenny Gold has brought energy and vision to placing social at the heart of our creative and strategic approach to brand building. Hes expanded the horizons of how we create Famously Effective work that resonates in popular culture.”

Telaria adds Antoniou to direct on publisher accounts
Jenny Antoniou has taken the role of publisher account director, ad operations at video management platform Telaria. Reporting to vice president EMEA Bill Swanson, and based out of Telaria’s London office, she is responsible for the growth of Telaria’s EMEA publisher and broadcaster business.

Antoniou was previously head of campaign management at Dennis Publishing. She led teams through large-scale change covering all aspects of digital media operations, programmatic, content-led partnerships and B2B lead generation. As co-chair of the AOP’s Ad Ops Steering Group, Antoniou has also led and rolled out industry-wide publisher initiatives.

“Telaria has built a leading position in connected TV and premium video globally across the US and APAC regions,” said Antoniou. “As the video advertising landscape evolves and grows at a rapid pace in EMEA, I’m excited to build on thebe part of the company’s success journey by leveraging its technology to unlock more programmatic video opportunities for publishers and brands in EMEA.”

Blakeway to lead programmatic at Journey Further
Performance marketing agency Journey Further has handed Ed Blakeway the role of head of programmatic & paid social at the company’s new Manchester office, which he will head up. He has joined to enhance the agency’s display and social offerings as clients demand greater transparency, stronger creative direction, and an integrated approach across paid and organic activity.

Blakeway was previously associate director at iProspect and, before that, head of programmatic at Search Laboratory.

“I am really excited to be joining the Journey Further team and establishing the agency in Manchester,” said Blakeway. “It is rare to find an agency that has such a strong proposition – Clarity at Speed – and a set of values that has created a unique and empowering culture. I will be working closely with Robin and the team to deliver for our clients and foster that culture in Manchester.”

Tealium welcomes Bullock to lead marketing
Heidi Bullock has joined Tealium, a customer data orchestration firm, as chief marketing officer, arriving from the same role at Engagio.

At Engagio, Bullock was responsible for the go-to-market strategy, product marketing, internal sales, corporate communications, and helping create the ABM automation category. Before that, she was group vice president of global marketing at Marketo, where she built out the award-winning demand generation function globally that helped lead to a successful IPO and, later, an acquisition.

“As a marketer, it is my job to provide customers with meaningful experiences and that requires leveraging the right types of data, responsibly, when it matters most. Tealium is appealing because it solves this issue regardless of the type of data or source,” said Bullock. “Im proud to be joining an innovative team that pioneered the customer data solution space. For me, the most important part of being a leader is to support, grow, energize and connect all of our team members – as well as the customers we serve.”

Balekjian and Cura join Badi senior team
Badi, an AI-driven room rental marketplace, has hired Glenda Balekjian as vice president of product and Ezequiel Cura as vice president of engineering.

Balekjian leaves her leadership role within Booking.com’s core marketplace product development team, which saw her lead data science based initiatives to match guests with the right accommodation, post booking automation services, and refining messaging based solutions which connected customer service, hosts and travellers across 42 languages. She will now use her experience to further Badi’s strategic drive to improve its user-centred product offering. 

“I’m looking forward to leading our product efforts at Badi, a young fast-growing organisation with huge potential,” commented Balekjian. “I’m inspired by Badi’s vision to create solutions that make our world better through the power of technology. Making space in a crowded world resonates as one of the biggest problems to solve for future generations. It’s about sustainability and quality of life.”

Cura joins from Google where he worked in Photos, Research, Google Pay, and SumUX.

“I have always been a product and goal driven engineer. I had the luck to lead a wide number of projects for Google that helped to hone the skill set I will bring to Badi,” said Cura. “I enjoy closely collaborating with cross-functional teams and I’m looking forward to continuing Badis efforts to help everyone live everywhere, now in an international setting.”

Mapp opts for Alberti to lead global sales
Maurizio Alberti has been promoted to the role of vice president of global sales at cloud-based digital marketing provider Mapp. He will oversee the development of Mapps annual sales plan and define the corresponding sales policies and practices. In addition, Alberti will lead the company’s global direct and channel sales strategies and expand the international sales team, providing optimal operational support for Mapps overall business objectives.

Alberti boasts more than 15 years of digital marketing industry experience, starting his career as an account manager at eCircle before being appointed managing director for Italy in 2010. From 2013, he held the position of managing director for Italy at Teradata, where his responsibilities included launching the integrated marketing applications solution in Italy. Teradata would then evolve into Mapp in 2016.

“Following my role as Managing Director Europe, I am delighted to now apply my knowledge to Mapps global business,” said Alberti. “As our company continues to grow, consistent, effective sales operations are essential to further expand our customer base and achieve our defined business objectives. We still have a great deal of potential in cross-channel marketing.”

Lewis to head up finance at Clicky
Digital marketing agency Clicky has appointed Jane Lewis as head of finance, bringing her wealth of corporate experience to the growing agency.

Lewis joins from a vice president role at ConvaTec Group, where she was instrumental in floating the $1.7bn business on the London Stock Exchange in 2016.

“I was impressed with both the energy at the office and the ethical values at Clicky that stem from the leadership,” commented Lewis. “I have the opportunity to help this dynamic company grow and flourish, and I’m looking forward to seeing where the journey takes us.”

Vungle promotes Bondy to COO
Jeremy Bondy has been handed the newly created role of chief operating officer at Vungle, a performance marketing platform for in-app video ads on mobile devices. The promotion coincides with Blackstone’s completed acquisition of the company.

Bondy, who has been at Vungle since 2014, will continue to oversee global revenue and Vungle Creative Labs, while ensuring operational excellence across the business.

“Jeremy is a seasoned and trusted leader who consistently delivers results,” said Vungle chief executive officer Rick Tallman. “Jeremy’s sales and operational leadership have been instrumental to our rapid, profitable growth over the past five years. I look forward to working closely with him in his new role as we continue to expand our company and better serve our customers.”

Wray and Graham take places on Tonik+ executive team
Tonik+, a video intelligence and editing solution, has named Lauren Wray as chief revenue officer and Chris Graham as chief product officer and general manager.

Wray will oversee key sales and marketing initiatives for company including strategy development, account management, pricing, forecasting, resource planning and budgeting. Prior to joining Tonik+, she led media and content domain sales, growth and strategy at Kantar. Before that, she directed the national sales team and played an essential role in the extensive growth of the business at Sharethrough. She started her career at Forbes Media.

“Lauren is a seasoned leader who brings a wealth of experience in sales and customer acquisition,” said Morgan Harris, founder & CEO of Tonik+. “She understands the needs of our business and how to effectively develop successful strategies that generate revenue. We are excited to welcome Lauren and her passion for quickly growing startups to the TONIK+ team.”

Graham will oversee technology, creative, and data science teams at Tonik+. Most recently, he oversaw the development of HYFN8 from concept through launch, monetisation, growth, and exit, creating and managing teams including analytics, ad operations, client services, product management, sales engineering, and marketing. He went on to found Noname Ventures and ZeroBaseOne.

“Chris brings an exceptional knowledge bank of technology, startup and media brand development to the Tonik+ executive team, and has been a consistent catalyst for operational excellence throughout his career,” said Harris. “We’re so thrilled that he chose to join us on our journey of growth, and vertical expansion this year. With the addition of both Lauren and Chris, our top-notch leadership team is stronger than ever.”

Channel Factory makes senior hires across Europe.
Idan Shuklin, Kasper Jensen, Ajay Daved, Mark Butt, and Juliet McCutcheon have all joined YouTube content alignment firm Channel Factory in various capacities across Europe.

Shuklin arrives as business development partner, EU/CEE. Bringing over 20 years of experience across eCommerce, software product and brand development, he was most recently eCommerce director for Europe at Chubb Limited. He will be tasked with creating and launching Channel Factory’s Central and Eastern European operations.

Jensen joins as sales manager for Denmark, bringing 15 years of digital media and management experience. He will be responsible for developing and activating a road map of clients for Channel Factory in the Danish market. Most recently, he was head of sales at Smartclip.

Daved, boasting 16 years of digital experience, will manage strategic partnerships across EMEA. He previously worked for DoubleClick and Google, and has held leadership roles at PowerLinks, Tremor, RhythmOne, and AppNexus.

Butt will work as strategic business development consultant in the UK, having a remit to develop partnerships with key agencies and brands. With more than 20 years’ experience in commercial strategy, mergers & acquisitions, media buying, programmatic technology and ad operations, he was managing director of Eyeconomy before launching Seventures Lab.

Last but by no means least, McCutcheon takes on the role of key accounts manager in the UK. Joining from her role as sales manager at Amobee EMEA, she will be working closely with the UK agencies, driving awareness of Channel Factory’s solution, and developing the UK roadmap.

“We are excited to welcome Ajay, Mark and Juliet to the UK team to further service brands and agencies across the UK,” said Mattias Spetz, EU managing director at Channel Factory. “We are delighted to announce the launch of the Danish office and appointment of Kasper to build the business in Denmark and deliver a truly localised offering. We are also pleased to open our office in Russia and welcome Idan to lead Central and Eastern European operations for Channel Factory.”

Three leadership changes at Starmind
AI SaaS company Starmind has appointed Stefan Gass as chief marketing officer & head of growth and Eric Storm as vice president of sales, Americas, while promoting Adrian Schlund as chief revenue officer.

Gass will lead all marketing, inside sales, customer success and community functions. He will focus on Starmind`s accelerated go to market, product-led growth and global scaling strategies. He brings over two decades of experience leading high-growth teams at venture-backed SaaS companies like Veeam and scaling teams into new markets at BCG, Microsoft and Oracle.

“Starmind is paving the way in defining a new category, which is a natural evolution in the future of work as every large corporation today is going through fundamental shifts in their workforce,” said Gass. “Our neural networks are helping enterprises harness human intelligence to unlock productivity and competitive advantages while facilitating knowledge-sharing and growth. Our customers have a significant opportunity to transform in the way they tap into their most valuable asset – human knowledge – and I am excited to help them realize that.”

Storm will lead Starmind’s expansion into the US market, focused on enterprise businesses. He joins from Citrix, where he was one of the key enterprise US sales leaders.

“I’m thrilled to welcome Stefan and Eric to Starmind,” explained Oliver Muhr, CEO at Starmind. “Each bring unrivalled experience working at both high-growth startups and large-scale enterprises, as well as impressive track records in growing companies and creating new categories in enterprise software.”

Tag brings in Vidler as Europe boss
Andria Vidler has been hired as EMEA chief executive officer by Tag, a creative production and sourcing partner to brands and agencies. Reporting to global CEO David Kassler, she will officially start her new role in January 2020.

Vidler has spent the past six years as CEO of Centaur Media PLC, which she transformed into a business intelligence, data and event group primarily focused on the marketing sector. She was responsible for setting strategy, driving financial performance, overseeing operational improvement and delivering cultural change.

Before Centaur, Vidler spent four years as CEO for EMI Music UK & Ireland and has held senior roles at Magic Radio-Emap, Bauer Media and at the BBC. She is also a trustee for Media Trust and a non-executive for Gamesys PLC.

“Having worked at the heart of the marketing and media sector for over 25 years, I fully understand the appeal of Tag’s compelling proposition as a creative production and strategic sourcing partner,” commented Vidler. “More than ever, brands need trusted, independent partners with capability and scale to help them navigate the complex and ever-changing demand for content across all media channels. This is exactly what Tag is built for and why it is well-positioned for growth. Im excited to continue to drive the success of its business across EMEA.”

Barclay and Wagner arrive at Synup
Synup, an intent marketing cloud, has selected Margie Barclay as senior vice president of client services and Brett Wagner as vice president of enterprise sales.

A 22-year veteran of the technology space, Barclay served as vice president of sales and customer experience at Contently before joining Synup. She also served in senior leadership roles at TapClicks, YP.com and Advance Publications.

“The future of marketing is going to be about giving customers the right information at the right time, based on purchase intent. That’s why I’m so excited to be joining Synup,” Barclay said. “Consumer behaviour is changing rapidly, and the Synup Intent Marketing Cloud is in the perfect position to drive outcomes that truly help our customers’ bottom lines.”

Wagner joins Synup after serving as APAC general manager at Movable Ink, where he helped drive sales. He has also overseen growth at LiveIntent and Bomoda, where he held leadership roles in sales and revenue.

“When scaling a company, I’ve always put the customer at the centre of my efforts. That’s the true key to client retention and growth, and that’s why I’m excited to be joining a like-minded organization like Synup,” Wagner said. “The company’s expansion plans are ambitious, and they’re mapped out in a way that will not only expand the company’s customer base, but also make existing customers happier than ever.”

The post Movers and Shakers: SAP, MoPub, Leo Burnett, Grey, and more appeared first on Mobile Marketing Magazine.