Boots Opticians has unveiled a new multichannel advertising campaign themed around seeing the ‘little details’ that can be missed in everyday life.

The campaign which will feature TV, demand, OOH, social media and radio adverts, has been created in partnership with VML/The Pharm and Essence Mediacom.

The 20-second film is part of the company’s ‘See What’s Possible’ brand and showcases the impact of glasses and contact lenses when noticing smaller details.

It also highlights that with Boots Opticians it’s also possible to get a third pair of glasses for free this month.

Boots Opticians Head of Brand and Digital, Gail Borley said: “We are really excited to be launching our new TV campaign, which is an extension of our successful ‘See What’s Possible’ brand platform, highlighting the importance of eye health and vision.

“The campaign showcases how life can be enhanced when you have your eyes tested and find the right pair of glasses or contact lenses, not only in the objects and places you can see more clearly but in the faces and expressions of the people you love.”

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