The tech giant’s investment includes an additional $100m in ad grants for the CDC Foundation, the World Health Organization, and other non-profits. $50m will be invested into partnerships with public health agencies to reach underserved communities with vaccine-related information, while Google.org has promised $5m in grants to organisations addressing racial and geographic disparities in COVID-19 vaccinations.

Google has also taken steps to expand its information panels on Search to help provide more accurate and timely information on vaccines. So, far, it has expanded the panels to more than 40 countries and will roll out to more nations over the next week. And people will soon be able to see state and regional distribution information on Search, alongside the launch of a ‘Get The Facts’ initiative across Google and YouTube.

In the US initially, Google will add vaccination locations to Search and Maps, with the feature rolling out in Arizona, Louisiana, Mississippi, and Texas in the coming weeks before being introduced to more states and countries.

Finally, starting in the US, Google will make select facilities available for use as vaccination centres. Currently, its partnering with One Medical and public health authorities to open sites in Los Angeles and the San Francisco Bay Area in California; Kirkland, Washington; and New York City.

The post Google invests $150m in vaccine education, opens up facilities for vaccine efforts appeared first on Mobile Marketing Magazine.

The International Vaccine Institute (IVI) has announced a new partnership with Line Plus Corporation, the Korea-based subsidiary of mobile messaging platform Line Corporation. As part of the collaboration, Line Plus Corp has signed a Memorandum of Understanding (MOU), and will use its mobile platform to help encourage users to seek vaccinations.

Line Plus Corp will begin the initiative by creating an Official Account for the IVI, which will be available in Indonesian, Thai, and English, starting today. Line users will be able to seek reliable knowledge from the IVI using the Official Account, including information on infectious diseases and the usefulness of vaccines.

For the next week, which is also World Immunization Week (April 24 -30), IVI will be launching multiple social media campaigns, with the aid of Line, to encourage users to get vaccinated and support global health equality. Additionally, Line will be offering special edition digital sticker sets to users, with the proceeds going to funding IVI’s immunization programs in Southeast Asia.

Line’s portfolio of mobile products consists of a messaging app, a sticker and creator market app, a gaming app, a family security app and more. The IVI is a non-profit organization that has helped develop and deliver vaccines for diseases such as cholera, typhoid, and soon, COVID-19.

The post Line Corp teams up with the International Vaccine Institute to encourage vaccinations appeared first on Mobile Marketing Magazine.