Leo Burnett names Doskow CMO
Emily Doskow has been announced as Chief Marketing Officer at Publicis Groupe’s Leo Burnett. Reporting to North America CEO Andrew Swinand, she will drive Leo Burnetts business growth by drawing on the agencys creative firepower, now backed by Epsilons data assets, and allowing the agency to understand people at the individual level.

Doskow rejoins Leo Burnett, where she won Ad Age’s 2011 ‘Marketer of the Year’ and spent several years leading the Coca-Cola account team. Between her stints at Leo Burnett, Doskow spent three years at the helm of business development, architecting the teams and processes that led to significant global-scale wins, and helping build and market new capabilities to drive organic growth for Energy BBDO and helped build the business development practice for VSA Partners.

“Im incredibly proud to return to Leo Burnett, where my passion for driving agency growth really began,” said Doskow. “More than anyone, Burnetters know what it takes to be both timely and timeless—helping brands move at the speed of culture while also ensuring they stand the test of time. I couldnt be more excited about what this means for the future of our work with client partners.”

Pair of key hires made at R/GA
R/GA, IPG’s innovation consultancy, has brought in Ashish Prashar as Global Chief Marketing Officer and Rowena Vithlani as Executive Client Services Director at R/GA London.

Prashar, who begins the role on 2 March, will oversee the global marketing function for R/GA with responsibility for market strategy, brand, and corporate communications. He joins from Publicis Sapient with over 15 years of experience.

Prashar is also known for justice reform activism, having created programmes for incarcerated peoples following his own incarceration and campaigned for bail reform, the ending of solitary confinement, and the restoration of voting rights. He recently worked with the Vice-Chair of the Democratic National Committee for Joe Biden’s 2020 Presidential Election and previously served as a campaign Press Secretary for Boris Johnson in his Mayor of London days.

“I feel honoured to contribute my experience to an already dynamic legacy and I have a special place in my heart for those who use their creativity, technology, and their platform to drive social change,” said Prashar. “R/GA is that kind of modern company. Im looking forward to helping Sean and R/GA grow, build and execute the next generation of digital businesses using mission-driven innovation and technology to design better experiences for the human future while helping brands become better citizens of the world.”

Vithlani will be responsible for the leadership of R/GA Londons senior client relationships, growing the agency’s client services team and leading strategic partnerships to help clients navigate industry disruption.

Vithlani joins R/GA from AnalogFolk, where she held the role of Managing Partner. Here, she led the implementation of AnalogFolk’s marketing innovation capability and output, building and leading multi-disciplinary teams to create and deliver work for clients including The Coca-Cola Company, BT Group, and Unilever. Before that, she held roles at Sapient Razorfish, AKQA, and BBH London.

“After meeting Becs [Rebecca Bezzina], and the new leadership team she’s building, I was inspired by the direction the agency is moving. To be part of the journey of shaping the next chapter of success here is something that excites me.” said Vithlani. “Ive always been an advocate of delivering best in class service, not servility, and my vision for this role is to foster an innovative mindset and culture where the output is that the work can be the best it can be – with a sharp focus on relationships, commerciality and creative affinity.”

Havas appoints Bland to newly created role
Paul Bland has been hired by Havas Media Group as Head of Biddable Media. He will lead the 100-plus digital specialists in Havas Media Group’s UK and international teams, who will now come together under a new biddable team structure. He will set the strategic vision for all biddable channels, and work to deliver greater cross-channel agility to further drive client business performance, all fuelled by data and insights.

Bland joins from iProspect, where he spent nearly six years and was most recently Head of Performance Strategy within the agency’s leadership team, responsible for driving growth and innovation across digital and performance products and solutions, contributing to winning new business, and developing new partnerships with brands. He previously held positions at MediaCom and Equimedia.

“I’m absolutely thrilled to be leading Havas Media Group’s biddable operation and can’t wait to get started on a mission to make digital and biddable the most meaningful media for brands,” said Bland. “This move comes at a genuine pivot point for media, with shifting consumer behaviours and expectations driven by tectonic change, leading to far more direct connection between people and brands.

“It’s an incredibly exciting time to be leading the new biddable team, as we partner closely with clients, innovating to drive tangible business results.”

Laycock elevated to CEO at Incubeta
Incubeta, an independent digital marketing services group, has promoted Sally Laycock to UK Chief Executive Officer. She will be tasked with continuing to drive Incubeta’s growth trajectory through the innovation of services and products and will also join the global Incubeta steering committee.

Laycock joined Incubeta in 2008 as Financial Controller and became Chief Financial Officer UK and US in 2017 overseeing all financial and business operations.

“Luke [Judge] has been instrumental to the success of Incubeta in the UK and the US. Not only has he been an outstanding leader and CEO, he is also an incredible colleague, friend and a truly amazing and humble person. Having worked side by side with Luke for many years, I have certainly learnt from the best and I am honoured the baton has been passed on to me,” commented Laycock.

“I want to ensure we carry forward the legacy of a strong people culture which has been built up over the years with a particular focus on creating an environment where people feel comfortable to be themselves at work. This is something I am absolutely passionate about. Over the past 13 years I have watched employees at Incubeta thrive and progress. I’m so proud of what we have all achieved together and I am excited to be at the helm to ensure this continues.”

Vodafone adds Swantee to board
Olaf Swantee will be appointed as a Non-executive Director following Vodafone Group’s annual general meeting on 27 July 2021, subject to shareholder approval. He will also become a member of Vodafone’s Audit & Risk Committee.

Swantee was CEO of Sunrise Communications between 2016 and 2020, transforming the company’s brand, network, and services to establish it as true challenger to Swisscom. Prior to that, he was CEO of EE, where he successfully merged Orange UK and T-Mobile under BT Group. He has also held senior positions at France Telecom (now Orange Group), Hewlett-Packard, Compaq Computer, and Digital Equipment.

“It is an honour to be invited to the Board of Vodafone, Europe and Africa’s leading telecommunications company,” Swantee commented. “I am greatly looking forward to working with Jean-Francois [van Boxmeer] and the board to support Nick [Read] and the executive team successfully drive forward the strategy.”

Rizwani hired to direct strategy at Tribal Health
Tribal Health, a division of DDB Worldwide’s Tribal Worldwide, has recruited Niaz Rizwani as its new Strategy Director. He will support Tribal Health’s clients across multiple activities notably – connecting a client’s commercial goals with interactive customer experiences, shaping data strategies and omnichannel planning, knowledge sharing, and delivering innovative approaches.

Rizwani joins from Publicis Health, where he was a Senior Strategist. Before that, he worked in strategy and innovation projects at DigitasLBi and Blue Latitude.

“This is a fascinating time to be involved in healthcare and I’m delighted to join Tribal Health as Strategy Director,” said Rizwani. “There is so much change in the world, and the way healthcare companies are digitally interacting with their customers is fundamentally and rapidly evolving. I’m looking forward to working with our clients to help them deliver meaningful change to their customers and business.”

4A’s welcomes new board members
Vita M. Harris, Kate MacNevin, and Megan Pagliuca have taken seats on the Board of Directors as Directors at Large at the American Association of Advertising Agencies (4A’s).

Harris, Chief Strategy Officer at FCB Global, is dedicated to helping drive agency and client success, as well as cultivating new business opportunities.

MacNevin leads MRM as Global Chairwoman & CEO, where she has sought to reinvent how agencies serve their clients, employees, and communities.

Pagliuca, Chief Activation Officer for Omnicom Media Group North America, leverages the Omnicom network’s vast data resources to advance more customer-centric and data-driven investment strategies.

“The challenges of the last year have reaffirmed the pivotal role the 4As plays in guiding our member agencies and helping them thrive during these uncertain times,” said Marla Kaplowitz, President & CEO of the 4A’s. “As we continue to support the needs and ambitions of our members in 2021, I am thrilled to welcome such a wonderful group of leaders to our Board of Directors who will partner alongside our leadership team to further identify opportunities to support members and advance the industry.”

Senior ad industry players signed by Admix
In-game ad company Admix has appointed Nigel Morris to its Board and enlisted Rob Norman as a Senior Advisor.

Morris, who is already an Admix advisor and investor, will work closely with the leadership team. He was a central figure at Dentsu Aegis Network for over 25 years, founding Isobar and transforming the US Group. He is currently Chair of The Upside, on the Board at Gyana, and a Non-executive Director at Guardian Media Group.

“The video gaming domain will be the next big media channel following social media’s emergence some 15 years ago. In-Play is intrinsically engaging to audiences and brand safe for marketers at scale, and will become a key driver of sustainable growth strategies for brands,” said Morris. “The Admix team is very conscious of the whole ecosystem for consumers, brands and publishers, and we have developed a pioneering and agile platform that provides a great experience and performance for all.”

Norman will focus on the Americas, acting as an advisor to Admix’s US team. He was a long time CDO of WPP’s GroupM and additionally served as its North American CEO. He is also a Director at Simpli.fi, Director at Piano, and Non-executive Director at BBC Global News.

“I am delighted to join Admix as an advisor. Gaming on personal devices has become a huge part of media consumption,” Norman commented. “In-Play advertising creates revenue for publishers and reach and engagement for advertisers. Admix unlocks the economic opportunity with programmatic speed and precision, and does so without compromising user experience.”

Remerge selects Eichmann as GM
Patrick Eichmann has been appointed General Manager of the Americas at mobile app retargeting company Remerge. Focusing on the US, Canada, and South America, he will head up strategy in region to build upon and drive the company’s growth in those markets.

Eichmann has been promoted from Vice President of Sales. Before Remerge, he was Director of Sales and New Business at Liftoff.

“App marketing is at a critical crossroads. At a time when Apple is ushering in changes to IDFA to empower user privacy, we are also seeing a surge in consumer demand for mobile gaming, shopping, food delivery and more. Remerge has been at the forefront of respecting privacy changes and building new products to allow apps to thrive in this new environment. I’m proud to be helping build Remerge into the leading mobile DSP in the Americas,” said Eichmann.

Gore promoted to CDO at Zeta
Zeta Global, a marketing tech company, has elevated Neej Gore to the position of Chief Data Officer. He will lead the Companys global data and analytics strategy, creating growth for brands by transforming data into actionable business insights, and continue the development of Zetas large identity graph, while driving further innovation within Zetas Opportunity Explorer.

Gore was previously Chief Business Officer at Boomtrain, which was acquired by Zeta four years ago. More recently, he was President of the Data Cloud division at Zeta.

“I am thrilled to continue advancing Zetas Data Cloud, which we have proudly grown to be one of the largest proprietary consumer data assets in the world,” said Gore. “Data literacy and insights have become essential for every enterprise business to connect with consumers at an individual level, and to do that successfully, they must have strong identity and intent based data solutions. I look forward to furthering our mission at Zeta to help marketers acquire, grow and retain customers and combat their toughest challenges.”

Sightly turns to Papp as CTO
Stefan Papp has been hired by Sightly, a media services and tech company, as its Chief Technology Officer. He will growth of the company’s technology and its Brand Mentality solution.

Papp joins Sightly after serving as the Senior Vice president for Deloitte Digital. Previously, he was the CTO at Blab. He also held leadership positions at technology companies including AdReady, Intelligent Effects, and Solutions IQ.

“In todays turbulent world where information and events happen at an unprecedented pace, Sightlys technology is fundamentally transforming the way that marketers react and plan,” said Papp. “Our Brand Mentality methodology taps into the fire-hose of public discourse, leveraging advanced technologies, to provide brands with the unique and extremely necessary capability to act on real-time insights at speed, while trends still resonate.”

Four countries get new leadership at Lycamobile
Mobile virtual network operator Lycamobile has appointed new country managers in Australia, France, Russia, and Romania.

Brendan Feeney takes up leadership in Australia. Boasting over 20 years’ experience in the telecom sector, he previously created brand awareness and converted momentum into customer growth at Optus.

Mikis de Bonneval takes up the France gig. In his more recent position at Lebara France, he oversaw a significant organisational reshuffle leading the firm back into profitability.

Mikhail Alilekov is now Russia Country Manager at Lycamobile after over 15 years working for telecoms firm including VimpelCom and MTT.

Finally, Mihai Nica will lead the Romania business. Over the past 10 years, he has worked at telecom companies including Vodafone and Telekom Romania.

“We’re very pleased to welcome such an experienced group of country managers to the Lycamobile family,” said Navanit Narayan, Group Chief Operating Officer at Lycamobile. “Each of them brings the depth of experience needed to boost our growth at a national level. I look forward to the exceptional work these four will bring to their new roles and look forward to realising our shared priorities.”

Bounteous hires Wang to lead strategy
Oscar Wang has joined digital experience consultancy Bounteous as Senior Vice President of Strategy & Insights. She will lead a multi-faceted team to create insights-centric strategies that drive transformative digital experiences.

Wang joins Bounteous with 15 years of experience at Prophet. She was a founding member and a key driving force of Prophet’s global strategic consumer insight & analytics practice, leading client engagements, hiring and developing talent, cultivating culture, and creating and evolving intellectual property critical to Prophets overall human insights-driven integrated branding, marketing, and innovation offerings.

“We live in a time where the old business books are being re-written in front of our eyes. Companies big and small are moving with a heightened sense of urgency to adapt,” said Wang. “In this context, I believe there is no disruptive growth without disruptive insights. It will be a true honour and great responsibility to lead and serve Bounteous’ clients in this transitioning world.

“It requires a fundamentally collaborative mindset, an agile but disciplined approach, and a pragmatic, strategic, and human leadership style. Within the Bounteous leadership team, I have found a group of comrades working toward this cause. I am proud to join a like-minded organization with a tremendous foundation. The co-innovation opportunity is, in a word, bounteous.”

Bell and Nicholls join Momentum exec team
Growth consultancy Momentum has appointed Robert Bell as Group Chief Financial Officer and Will Nicholls as UK Managing Director.

Bell, whose appointment follows his sale of private equity-backed company Cawood Scientific, has a track record of leading organisations through periods of high growth and international expansion and will guide the group’s M&A strategy – with a particular focus on North America.

“I am excited to be joining the team at Momentum during such a significant time in the company’s development and growth and look forward to leveraging my experience as we drive the business forward,” said Bell.

Nicholls becomes MD after a year with the company – having previously held positions as MD at Alpha Century and Managing Partner at both BBH and Saatchi & Saatchi – and will drive business strategy and operations, with a focus on developing Momentum’s consulting capabilities and client base in EMEA.

“It’s an honour to take on the role of MD and I’m excited to lead the continued success of the business here in the European market,” said Nicholls. “During my time in the business I’ve seen huge demand from clients to solve their biggest challenge – how to bring teams together to drive growth.

“Our clients are looking for partners with real depth of expertise to drive business outcomes and flawless delivery. We have phenomenal track record in delivering both and enter 2021 in a strong position.”

Momentum has also bolstered its regional management teams with the appointments of James Mollard as Business Development Director and Jacqueline Gummer as Consulting Director.

Alight hires Carreau to head up direct sales
Jacqui Carreau has been appointed Head of Direct Sales at out-of-home media owner Alight Media. Reporting to Chief Revenue Officer Ged Glover, she will lead Alight’s growing direct sales team positioned across the UK.

Carreau previously spent nearly eight years at Clear Channel, holding roles such as Head of South and Area Sales Manager for the South West. Prior to that, she spent almost 12 years at Newsquest, focused on Somerset and Devon.

“Alight Media has really impressed me, both in terms of growth and ambition, but also in the way the team runs the business,” said Carreau. “I’m over the moon to join a company with a clear mission to make out-of-home work harder for advertisers of all shapes and sizes, with a real focus on supporting SMEs build back better. I can’t wait to get stuck in.”

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Tzikakis takes to Sitecore helm
Customer experience management company Sitecore has named Steve Tzikakis as its Chief Executive Officer. Effective immediately, he takes over from Mark Frost, who will continue as an advisor to the company.

A 13-year veteran of global enterprise application software company SAP, Tzikakis spent the last five years as President of SAPs South Europe, Middle East, and Africa region.

“I am very excited to join Sitecore, the category leader in the end-to-end digital experience space, especially at a time of such monumental change,” said Tzikakis. “Our customers and partners can expect to see us accelerate our global expansion plans and innovation of more market-leading cloud and SaaS solutions, while further increasing our customer centric DNA.”

Genesys turns to Swartz to lead on finance
Brian Swartz has been hired as the Chief Financial Officer at Genesys, a cloud customer experience solution provider. He will oversee all financial aspects of the company, including financial planning and analysis, accounting and financial reporting, tax, treasury and internal audit, as well as its sourcing, facilities and information technology organisations.

Swartz arrives at Genesys from Cornerstone OnDemand, where he was CFO since 2016. Prior to Cornerstone, he served as CFO for Zulily and, before that, was CFO at Apollo Education Group.

“Its truly an exciting time to join Genesys as the company drives the contact centre market forward on the cloud transformation journey,” Swartz said. “The company has enormous opportunity to disrupt the industry by making it possible for any organization to forge deeper connections with customers so they can finally deliver on the promise of personalization and elevate the overall customer experience.”

Brown promoted to take charge of audience measurement at Nielsen
Nielsen, a measurement and data analytics firm, has elevated Scott Brown to the role of General Manager of Audience Management. In this new role, he will continue to innovate Nielsens measurement products and ultimately drive the unification of linear TV, advanced TV and digital solutions.

Previously, Brown served as Chief Technology Officer for Nielsens measurement products. In that role, he led the technical implementation of its measurement products across mobile, computer and connected TVs including the migration of its infrastructure to the cloud.

“Marketers and publishers want to understand their audience across all platforms in a simple way. They want to understand where the true incremental reach comes from and how different platforms and services perform to ultimately help inform both advertising strategies as well as program and content decisioning,” said Brown. “Nielsen has historically measured media types and platforms independently.  However, as convergence across all media types continue, the industry will require a single methodology for a holistic view that captures how digital, connected TV and other platforms perform alongside linear TV.  This is the holy grail.”

Malwarebytes expands customer-focused leadership
Kelly Hall, Jennifer Mullin, and Kirstin Hornby have all joined cybersecurity company Malwarebytes.

Hall joins as Vice President of Customer Success, coming to the company from Vision Critical, where she served as Chief Customer Officer, leading the post-sales experience including everything from support to education and customer experience. At Malwarebytes, she will create new tools to maximise value realisation for the company’s customers.

Mullin, Vice President of Product Marketing & Customer Insights, will lead product marketing, communications, and insights. She started her career at Gap, before joining the internet revolution early by leading the product team for search, directory for Infoseek (acquired by Disney). She was also an early employee at Evite.com and led global marketing for LeapFrog, helping the company go public. Mullin led the Digital Lab at VF Corporation before joining Malwarebytes.

Hornby arrives as Vice President of Growth Marketing, where she will lead the growth marketing organisation, including online and performance marketing and retention/lifecycle marketing. She joins Malwarebytes from Rakuten, where she was Vice President of Marketing and Customer Service for the marketplace division. She has worked across a variety of industries, with a focus on consumer digital marketing, including marketing leadership roles at PayPal, Gap, Polyvore, and Yahoo.

“This year has been one of decisive change for Malwarebytes to create more value and serve our customers better – and position the company for long-term growth,” said Marcin Kleczynski, CEO and Co-founder of Malwarebytes. “We continue to attract new talent into the company in order to help us attain these goals and I am thrilled to welcome Kelly, Jennifer, and Kirstin to the team. These incredible leaders bring a consistent, customer-driven mindset and expertise that will be critical to accelerating our growth in the coming years.”

Wolberg takes seat on CalAmp board
Telematics firm CalAmp has announced that Kirsten Wolberg has been appointed to its Board of Directors.

Wolberg is currently Chief Technology & Operations Officer as DocuSign. Previously, she worked at PayPal, where she held several roles, including Vice President of Technology and was the principal executive leading the PayPal separation program as part of the eBay/PayPal tax-free split. She also led Salesforce IT as Chief Information Officer. Additionally, she held several technology, product and operations roles at companies such as Charles Schwab, InnoVentry, and CSC Index.

“I am honoured to have the opportunity to join CalAmps Board of Directors, and be part of this journey,” said Wolberg. “I look forward to driving CalAmps continued growth and digital transformation for our partners and customers worldwide.”

Criteo announces Board changes
Megan Clarken, who is the company’s Chief Executive Officer, has been added to the Board of Directors at internet advertising company Criteo. The appointment follows the decision Jean-Baptiste Rudelle, Criteo’s Co-founder and former CEO, to step down from the Board.

“Over the years, Criteo has built very valuable assets,” said Rudelle. “I wish Megan and the team all the success to write the next chapter of this great company.”

Hardisty takes on CTO role at Eyeo
Eyeo, the makers of Adblock Plus, has selected Stephen Hardisty as its Chief Technology Officer. He will work closely with CEO and Founder Till Faida and COO Jutta Horstmann.

“We are very happy that we could convince Stephen Hardisty to join us as eyeo’s new CTO and look forward to having him shape the company’s tech vision and strategy,” said Horstmann. “We are convinced that the strong technical background and leadership experience he gained at companies like Etsy, Rocket Internet and ImmoScout24 make him a perfect choice for this position and that he is exactly what eyeo needs at this point.”

Former CTO Felix Dahlke has left to take up the role of CTO at PolyPoly, while the company’s CFO, Steffan Kiedel, has also left to work on his own business. Kiedel’s responsibilities will be taken over by Thomas Schenkelberg, Vice President of Finance.

Takumi opts for Meadows to lead new creative division
Jim Meadows has been appointed Chief Strategy Officer at Takumi, putting him in position to lead the company’s creator-first influencer marketing division, Takumi X.

Meadows has managed social media content for brands including Virgin Media, Redbull and British Red Cross and, previously, co-founded specialist agency Commit.

“I have admired Takumi’s campaign content for many years and am so pleased to be joining this organization at such a pivotal point,” said Meadows. “Takumi has paved the way in the influencer marketing industry, and we are looking forward to guiding clients to uplevel their marketing with more realistic, authentic, diverse and culturally relevant content than ever before through Takumi X.”

Fuller added to Lewis Board
Marketing agency Lewis has appointed Andrea Fuller to its Advisory Board. She will provide advice and share insight with the LEWIS team on an ongoing basis.

Fuller, who was most recently Vice President of Communications at Citrine Informatics, has over two decades of marketing and communications experience working with consumer and B2B brands.

“I have always valued my relationship with the company and am truly honoured to accept this appointment. I look forward to leveraging my years of experience to help Lewis drive the marketing industry forward,” said Fuller.

Pubguard appoints Curran and Ngai to leadership roles
Andy Curran has been named Chief Executive Officer and Alan Ngai as Chief Operating Officer at Pubguard, a malvertising platform subsidiary of Bidstack.

Curran will focus on positioning the company as the most agile platform to respond to the evolving threat landscape. He joins Pubguard’s leadership team from Bidstack, where he was Head of Growth and responsible for scaling up and aligning the development and commercial teams within the group.

“Pubguard is one of the most recognised companies in its space and has brought great value to Bidstack’s in-game offering since the acquisition last year,” Curran commented. “The company has now been fully integrated into the group, ready for a relaunch, and this coupled with the recent shift in market dynamics means now is the perfect time to ramp up and scale to fulfil  its massive potential for growth.”

Ngai will lead on Pubguard’s day to day operations and business growth. In tandem, he will continue to lead the programmatic product development side of Bidstack’s in-game offering.

“Having worked in ad tech for almost 10 years, the Pubguard role is a unique opportunity to help tackle an ongoing issue that has plagued the industry since I started working in the programmatic space. I’m excited to be a part of this company’s future successes,” Ngai said.

Justin Wenczka, Pubguard Founder, will be stepping into an advisory role as he explores new opportunities.

Sanford takes charge of data science at GTB
GTB, a communications agency owned by WPP, has hired Marc Sanford as its Global Chief Data Science Officer. He will oversee a data and analytics team that spans six continents and over 50 offices worldwide.

Sanford brings 20 years of data, analytics and technology experience to the role. Prior to this appointment, Sanford was Senior Vice President of Consumer Insights and Analytics at Wunderman Thompson. Here, he helped create the first fully automated analytics approach and build the companys AI division, working across many brands, including T-Mobile, Microsoft, Japan Airlines, and Adidas. Prior to that role, Sanford led the business analytics team at Zillow.

“Putting data at the centre of everything we do is essential to have the deepest understanding of the consumer. Human behaviour is the best signal for understanding what, how and when to communicate effectively with consumers in ways that provide a competitive advantage. Were excited to have Marc help lead that charge in this newly created role,” said Robert Guay, Global Chief Executive Officer at GTB.

4A’s Foundation adds five to Board
Walter Geer III, Executive Creative Director of Experience Design at VMLY&R; Vann Graves, Executive Director of the Brandcenter at Virginia Commonwealth University; Ashley McGowen, Global Lead for Business Equality at Facebook; Sara Porritt, Senior Director of Integrated Media Planning and US Diversity and Inclusion Lead at OMD; and Renee Jennings, Chief Financial Officer at Joan Creative, have all joined the Board of Directors at the American Association of Advertising Agencies (4A’s) Foundation.

“The 4As Foundation has always been committed to driving diversity, equity and inclusion across the advertising and marketing industry. The appointment of these five incredible leaders will further strengthen our team as we continue to advocate for change and advance our mission of building an industry that is truly as diverse as the populations we serve. We are thrilled to welcome Walter, Vann, Renee, Sara and Ashley to our Board,” said Simon Fenwick, Executive Vice President of Talent, Equity & Inclusion at the 4A’s Foundation.

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The Advertiser Protection Bureau (APB) includes representation from agencies including Dentsu Aegis Network, GroupM, Havas Media, Horizon Media, IPG Mediabrands, MDC Partners, Omnicom Media Group, and Publicis Media.

These companies will work together to prevent ads from appearing in unsafe environments – whether those ads are from their network or not – with the aim of achieving ‘Advertising Assurance’, which is what the 4A’s calls is efforts to enforce trusting environments for brands and consumers to coexist in.

“There has been a lot of discussion around brand safety,” said Marla Kaplowitz, president and CEO of the 4A’s. “What’s unique about Advertising Assurance is that it evolves that discussion to a more holistic view of what our responsibility is to consumers, to brands and to each other because advertising assurance can’t happen if we’re not communicating with each other and working together.”

The formation of the APB is the 4A’s first step of Advertising Assurance initiative. The Association will also develop a risk management module, create a code of decency, and educate the ecosystem as it strives to prevent brands from appearing in unsafe environments.

“When it comes to brand and consumer safety, media agencies have to put competition aside,” said Louis Jones, EVP of media & data at the 4A’s. “Brand safety and the negative impact it has on consumer trust is an issue that affects everyone. APB is our first step in breaking down the silos to create a united community that protects the health of all brands, while keeping consumers safe, too. Of course, this isn’t just an agency conversation; our industry has to have active participation from brands and publishers to be successful in improving the litany of issues around this topic. We look forward to working collaboratively with our industry partners to create effective solutions.”

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The 4As Programmatic Workshop was announced at its annual Transformation Conference in Miami, and will be powered by Quantcasts existing industry training program, the Real-Time Advertising Academy.

Despite its rapid growth and growing dominance, programmatic and real-time advertising remains a frustratingly opaque subject to many industry professionals, and Quantcast developed its training program as a way of addressing this knowledge gap between ad tech and media buying professionals.

“Programmatic digital display advertising spend is set to reach $27bn (£19bn) by 2017 and is driving marketers appetite to understand the opportunity,” said Konrad Feldman, CEO and co-founder of Quantcast. “Were excited to extend Quantcasts Real-Time Academy industry courses through this partnership with the 4As.

“Together, we will educate marketers on this rapidly evolving digital landscape, helping them to understand how they can employ these new tools and services our industry has to offer.”

The program includes a self-paced curriculum that introduces participants to the fundamentals of digital and mobile advertising, and is designed for advertising professionals at any stage of their career to provide a detailed understanding of the digital ad industry and the programmatic ecosystem.

“The 4As is excited to partner with Quantcast to continue to bring our members top-notch educational training,” said Bill Tucker, executive vice president of media relations for the 4As. “Programmatic advertising is a hot topic, and theres a real need for education. People who are hands-on doing programmatic every day know it well, but their colleagues in other disciplines may need a crash course to be able to talk the talk.”

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