Leo Burnett names Doskow CMO
Emily Doskow has been announced as Chief Marketing Officer at Publicis Groupe’s Leo Burnett. Reporting to North America CEO Andrew Swinand, she will drive Leo Burnetts business growth by drawing on the agencys creative firepower, now backed by Epsilons data assets, and allowing the agency to understand people at the individual level.

Doskow rejoins Leo Burnett, where she won Ad Age’s 2011 ‘Marketer of the Year’ and spent several years leading the Coca-Cola account team. Between her stints at Leo Burnett, Doskow spent three years at the helm of business development, architecting the teams and processes that led to significant global-scale wins, and helping build and market new capabilities to drive organic growth for Energy BBDO and helped build the business development practice for VSA Partners.

“Im incredibly proud to return to Leo Burnett, where my passion for driving agency growth really began,” said Doskow. “More than anyone, Burnetters know what it takes to be both timely and timeless—helping brands move at the speed of culture while also ensuring they stand the test of time. I couldnt be more excited about what this means for the future of our work with client partners.”

Pair of key hires made at R/GA
R/GA, IPG’s innovation consultancy, has brought in Ashish Prashar as Global Chief Marketing Officer and Rowena Vithlani as Executive Client Services Director at R/GA London.

Prashar, who begins the role on 2 March, will oversee the global marketing function for R/GA with responsibility for market strategy, brand, and corporate communications. He joins from Publicis Sapient with over 15 years of experience.

Prashar is also known for justice reform activism, having created programmes for incarcerated peoples following his own incarceration and campaigned for bail reform, the ending of solitary confinement, and the restoration of voting rights. He recently worked with the Vice-Chair of the Democratic National Committee for Joe Biden’s 2020 Presidential Election and previously served as a campaign Press Secretary for Boris Johnson in his Mayor of London days.

“I feel honoured to contribute my experience to an already dynamic legacy and I have a special place in my heart for those who use their creativity, technology, and their platform to drive social change,” said Prashar. “R/GA is that kind of modern company. Im looking forward to helping Sean and R/GA grow, build and execute the next generation of digital businesses using mission-driven innovation and technology to design better experiences for the human future while helping brands become better citizens of the world.”

Vithlani will be responsible for the leadership of R/GA Londons senior client relationships, growing the agency’s client services team and leading strategic partnerships to help clients navigate industry disruption.

Vithlani joins R/GA from AnalogFolk, where she held the role of Managing Partner. Here, she led the implementation of AnalogFolk’s marketing innovation capability and output, building and leading multi-disciplinary teams to create and deliver work for clients including The Coca-Cola Company, BT Group, and Unilever. Before that, she held roles at Sapient Razorfish, AKQA, and BBH London.

“After meeting Becs [Rebecca Bezzina], and the new leadership team she’s building, I was inspired by the direction the agency is moving. To be part of the journey of shaping the next chapter of success here is something that excites me.” said Vithlani. “Ive always been an advocate of delivering best in class service, not servility, and my vision for this role is to foster an innovative mindset and culture where the output is that the work can be the best it can be – with a sharp focus on relationships, commerciality and creative affinity.”

Havas appoints Bland to newly created role
Paul Bland has been hired by Havas Media Group as Head of Biddable Media. He will lead the 100-plus digital specialists in Havas Media Group’s UK and international teams, who will now come together under a new biddable team structure. He will set the strategic vision for all biddable channels, and work to deliver greater cross-channel agility to further drive client business performance, all fuelled by data and insights.

Bland joins from iProspect, where he spent nearly six years and was most recently Head of Performance Strategy within the agency’s leadership team, responsible for driving growth and innovation across digital and performance products and solutions, contributing to winning new business, and developing new partnerships with brands. He previously held positions at MediaCom and Equimedia.

“I’m absolutely thrilled to be leading Havas Media Group’s biddable operation and can’t wait to get started on a mission to make digital and biddable the most meaningful media for brands,” said Bland. “This move comes at a genuine pivot point for media, with shifting consumer behaviours and expectations driven by tectonic change, leading to far more direct connection between people and brands.

“It’s an incredibly exciting time to be leading the new biddable team, as we partner closely with clients, innovating to drive tangible business results.”

Laycock elevated to CEO at Incubeta
Incubeta, an independent digital marketing services group, has promoted Sally Laycock to UK Chief Executive Officer. She will be tasked with continuing to drive Incubeta’s growth trajectory through the innovation of services and products and will also join the global Incubeta steering committee.

Laycock joined Incubeta in 2008 as Financial Controller and became Chief Financial Officer UK and US in 2017 overseeing all financial and business operations.

“Luke [Judge] has been instrumental to the success of Incubeta in the UK and the US. Not only has he been an outstanding leader and CEO, he is also an incredible colleague, friend and a truly amazing and humble person. Having worked side by side with Luke for many years, I have certainly learnt from the best and I am honoured the baton has been passed on to me,” commented Laycock.

“I want to ensure we carry forward the legacy of a strong people culture which has been built up over the years with a particular focus on creating an environment where people feel comfortable to be themselves at work. This is something I am absolutely passionate about. Over the past 13 years I have watched employees at Incubeta thrive and progress. I’m so proud of what we have all achieved together and I am excited to be at the helm to ensure this continues.”

Vodafone adds Swantee to board
Olaf Swantee will be appointed as a Non-executive Director following Vodafone Group’s annual general meeting on 27 July 2021, subject to shareholder approval. He will also become a member of Vodafone’s Audit & Risk Committee.

Swantee was CEO of Sunrise Communications between 2016 and 2020, transforming the company’s brand, network, and services to establish it as true challenger to Swisscom. Prior to that, he was CEO of EE, where he successfully merged Orange UK and T-Mobile under BT Group. He has also held senior positions at France Telecom (now Orange Group), Hewlett-Packard, Compaq Computer, and Digital Equipment.

“It is an honour to be invited to the Board of Vodafone, Europe and Africa’s leading telecommunications company,” Swantee commented. “I am greatly looking forward to working with Jean-Francois [van Boxmeer] and the board to support Nick [Read] and the executive team successfully drive forward the strategy.”

Rizwani hired to direct strategy at Tribal Health
Tribal Health, a division of DDB Worldwide’s Tribal Worldwide, has recruited Niaz Rizwani as its new Strategy Director. He will support Tribal Health’s clients across multiple activities notably – connecting a client’s commercial goals with interactive customer experiences, shaping data strategies and omnichannel planning, knowledge sharing, and delivering innovative approaches.

Rizwani joins from Publicis Health, where he was a Senior Strategist. Before that, he worked in strategy and innovation projects at DigitasLBi and Blue Latitude.

“This is a fascinating time to be involved in healthcare and I’m delighted to join Tribal Health as Strategy Director,” said Rizwani. “There is so much change in the world, and the way healthcare companies are digitally interacting with their customers is fundamentally and rapidly evolving. I’m looking forward to working with our clients to help them deliver meaningful change to their customers and business.”

4A’s welcomes new board members
Vita M. Harris, Kate MacNevin, and Megan Pagliuca have taken seats on the Board of Directors as Directors at Large at the American Association of Advertising Agencies (4A’s).

Harris, Chief Strategy Officer at FCB Global, is dedicated to helping drive agency and client success, as well as cultivating new business opportunities.

MacNevin leads MRM as Global Chairwoman & CEO, where she has sought to reinvent how agencies serve their clients, employees, and communities.

Pagliuca, Chief Activation Officer for Omnicom Media Group North America, leverages the Omnicom network’s vast data resources to advance more customer-centric and data-driven investment strategies.

“The challenges of the last year have reaffirmed the pivotal role the 4As plays in guiding our member agencies and helping them thrive during these uncertain times,” said Marla Kaplowitz, President & CEO of the 4A’s. “As we continue to support the needs and ambitions of our members in 2021, I am thrilled to welcome such a wonderful group of leaders to our Board of Directors who will partner alongside our leadership team to further identify opportunities to support members and advance the industry.”

Senior ad industry players signed by Admix
In-game ad company Admix has appointed Nigel Morris to its Board and enlisted Rob Norman as a Senior Advisor.

Morris, who is already an Admix advisor and investor, will work closely with the leadership team. He was a central figure at Dentsu Aegis Network for over 25 years, founding Isobar and transforming the US Group. He is currently Chair of The Upside, on the Board at Gyana, and a Non-executive Director at Guardian Media Group.

“The video gaming domain will be the next big media channel following social media’s emergence some 15 years ago. In-Play is intrinsically engaging to audiences and brand safe for marketers at scale, and will become a key driver of sustainable growth strategies for brands,” said Morris. “The Admix team is very conscious of the whole ecosystem for consumers, brands and publishers, and we have developed a pioneering and agile platform that provides a great experience and performance for all.”

Norman will focus on the Americas, acting as an advisor to Admix’s US team. He was a long time CDO of WPP’s GroupM and additionally served as its North American CEO. He is also a Director at Simpli.fi, Director at Piano, and Non-executive Director at BBC Global News.

“I am delighted to join Admix as an advisor. Gaming on personal devices has become a huge part of media consumption,” Norman commented. “In-Play advertising creates revenue for publishers and reach and engagement for advertisers. Admix unlocks the economic opportunity with programmatic speed and precision, and does so without compromising user experience.”

Remerge selects Eichmann as GM
Patrick Eichmann has been appointed General Manager of the Americas at mobile app retargeting company Remerge. Focusing on the US, Canada, and South America, he will head up strategy in region to build upon and drive the company’s growth in those markets.

Eichmann has been promoted from Vice President of Sales. Before Remerge, he was Director of Sales and New Business at Liftoff.

“App marketing is at a critical crossroads. At a time when Apple is ushering in changes to IDFA to empower user privacy, we are also seeing a surge in consumer demand for mobile gaming, shopping, food delivery and more. Remerge has been at the forefront of respecting privacy changes and building new products to allow apps to thrive in this new environment. I’m proud to be helping build Remerge into the leading mobile DSP in the Americas,” said Eichmann.

Gore promoted to CDO at Zeta
Zeta Global, a marketing tech company, has elevated Neej Gore to the position of Chief Data Officer. He will lead the Companys global data and analytics strategy, creating growth for brands by transforming data into actionable business insights, and continue the development of Zetas large identity graph, while driving further innovation within Zetas Opportunity Explorer.

Gore was previously Chief Business Officer at Boomtrain, which was acquired by Zeta four years ago. More recently, he was President of the Data Cloud division at Zeta.

“I am thrilled to continue advancing Zetas Data Cloud, which we have proudly grown to be one of the largest proprietary consumer data assets in the world,” said Gore. “Data literacy and insights have become essential for every enterprise business to connect with consumers at an individual level, and to do that successfully, they must have strong identity and intent based data solutions. I look forward to furthering our mission at Zeta to help marketers acquire, grow and retain customers and combat their toughest challenges.”

Sightly turns to Papp as CTO
Stefan Papp has been hired by Sightly, a media services and tech company, as its Chief Technology Officer. He will growth of the company’s technology and its Brand Mentality solution.

Papp joins Sightly after serving as the Senior Vice president for Deloitte Digital. Previously, he was the CTO at Blab. He also held leadership positions at technology companies including AdReady, Intelligent Effects, and Solutions IQ.

“In todays turbulent world where information and events happen at an unprecedented pace, Sightlys technology is fundamentally transforming the way that marketers react and plan,” said Papp. “Our Brand Mentality methodology taps into the fire-hose of public discourse, leveraging advanced technologies, to provide brands with the unique and extremely necessary capability to act on real-time insights at speed, while trends still resonate.”

Four countries get new leadership at Lycamobile
Mobile virtual network operator Lycamobile has appointed new country managers in Australia, France, Russia, and Romania.

Brendan Feeney takes up leadership in Australia. Boasting over 20 years’ experience in the telecom sector, he previously created brand awareness and converted momentum into customer growth at Optus.

Mikis de Bonneval takes up the France gig. In his more recent position at Lebara France, he oversaw a significant organisational reshuffle leading the firm back into profitability.

Mikhail Alilekov is now Russia Country Manager at Lycamobile after over 15 years working for telecoms firm including VimpelCom and MTT.

Finally, Mihai Nica will lead the Romania business. Over the past 10 years, he has worked at telecom companies including Vodafone and Telekom Romania.

“We’re very pleased to welcome such an experienced group of country managers to the Lycamobile family,” said Navanit Narayan, Group Chief Operating Officer at Lycamobile. “Each of them brings the depth of experience needed to boost our growth at a national level. I look forward to the exceptional work these four will bring to their new roles and look forward to realising our shared priorities.”

Bounteous hires Wang to lead strategy
Oscar Wang has joined digital experience consultancy Bounteous as Senior Vice President of Strategy & Insights. She will lead a multi-faceted team to create insights-centric strategies that drive transformative digital experiences.

Wang joins Bounteous with 15 years of experience at Prophet. She was a founding member and a key driving force of Prophet’s global strategic consumer insight & analytics practice, leading client engagements, hiring and developing talent, cultivating culture, and creating and evolving intellectual property critical to Prophets overall human insights-driven integrated branding, marketing, and innovation offerings.

“We live in a time where the old business books are being re-written in front of our eyes. Companies big and small are moving with a heightened sense of urgency to adapt,” said Wang. “In this context, I believe there is no disruptive growth without disruptive insights. It will be a true honour and great responsibility to lead and serve Bounteous’ clients in this transitioning world.

“It requires a fundamentally collaborative mindset, an agile but disciplined approach, and a pragmatic, strategic, and human leadership style. Within the Bounteous leadership team, I have found a group of comrades working toward this cause. I am proud to join a like-minded organization with a tremendous foundation. The co-innovation opportunity is, in a word, bounteous.”

Bell and Nicholls join Momentum exec team
Growth consultancy Momentum has appointed Robert Bell as Group Chief Financial Officer and Will Nicholls as UK Managing Director.

Bell, whose appointment follows his sale of private equity-backed company Cawood Scientific, has a track record of leading organisations through periods of high growth and international expansion and will guide the group’s M&A strategy – with a particular focus on North America.

“I am excited to be joining the team at Momentum during such a significant time in the company’s development and growth and look forward to leveraging my experience as we drive the business forward,” said Bell.

Nicholls becomes MD after a year with the company – having previously held positions as MD at Alpha Century and Managing Partner at both BBH and Saatchi & Saatchi – and will drive business strategy and operations, with a focus on developing Momentum’s consulting capabilities and client base in EMEA.

“It’s an honour to take on the role of MD and I’m excited to lead the continued success of the business here in the European market,” said Nicholls. “During my time in the business I’ve seen huge demand from clients to solve their biggest challenge – how to bring teams together to drive growth.

“Our clients are looking for partners with real depth of expertise to drive business outcomes and flawless delivery. We have phenomenal track record in delivering both and enter 2021 in a strong position.”

Momentum has also bolstered its regional management teams with the appointments of James Mollard as Business Development Director and Jacqueline Gummer as Consulting Director.

Alight hires Carreau to head up direct sales
Jacqui Carreau has been appointed Head of Direct Sales at out-of-home media owner Alight Media. Reporting to Chief Revenue Officer Ged Glover, she will lead Alight’s growing direct sales team positioned across the UK.

Carreau previously spent nearly eight years at Clear Channel, holding roles such as Head of South and Area Sales Manager for the South West. Prior to that, she spent almost 12 years at Newsquest, focused on Somerset and Devon.

“Alight Media has really impressed me, both in terms of growth and ambition, but also in the way the team runs the business,” said Carreau. “I’m over the moon to join a company with a clear mission to make out-of-home work harder for advertisers of all shapes and sizes, with a real focus on supporting SMEs build back better. I can’t wait to get stuck in.”

The post Movers and Shakers: Leo Burnett, R/GA, Havas, Incubeta, Vodafone, and more appeared first on Mobile Marketing Magazine.

Bezos steps down as Amazon CEO, replaced by Jassy
Amazon has announced that its Founder and Chief Executive Officer, Jeff Bezos, will step down after 27 years. He will become Executive Chairman and be replaced as CEO by Andy Jassy in the third quarter of this year.

“Being the CEO of Amazon is a deep responsibility, and it’s consuming. When you have a responsibility like that, it’s hard to put attention on anything else,” said Bezos in a letter to Amazon employees. “As Exec Chair I will stay engaged in important Amazon initiatives but also have the time and energy I need to focus on the Day 1 Fund, the Bezos Earth Fund, Blue Origin, The Washington Post, and my other passions. I’ve never had more energy, and this isn’t about retiring. I’m super passionate about the impact I think these organizations can have.”

Jassy has been at Amazon since 1997 and founded Amazon Web Services (AWS), with a team of 57 people, in 2003. In 2016, he was promoted from Senior Vice President to CEO of AWS.

Reprise appoints Hawking as UK CEO
Chloe Hawking has been hired as UK & Ireland Chief Executive Officer for IPG Mediabrands’ performance media marketing agency, Reprise. She will join the agency in the coming months and report to Mediabrands UK & Ireland CEO Richard Morris, while also joining Reprise’s EMEA leadership team under EMEA President Jimmy Schougaard.

Hawking will arrive from PHD Global, where she held the role of Chief Digital Officer. In the past three years, she has been pivotal to PHD’s digital acceleration, working with clients including Volkswagen, Audi, HSBC, Bayer, Diageo, Porsche, and Hewlett Packard. Before PHD, she held a number of digital leadership roles across a number of media and digital agencies in the UK and Australia.

“I am thrilled to be joining Reprise and the wider Mediabrands group at such an exciting time. Reprise is perfectly positioned to help their clients grow through this era of digital disruption and eCommerce acceleration,” said Hawking. “Their breadth of capabilities across performance content, media and experience management are the keystone of a new age performance agency and one of the many reasons I am excited to join. I am looking forward to applying my experience in building innovative digital services, unified teams and growth solutions for clients in this new role. I can’t wait to work with the talented team across the UK and their impressive clients.”

Boone takes charge of HR at eBay
eBay has recruited Cornelius Boone as its Senior Vice President, Chief People Officer. He will be responsible for all aspects of human resources across the eCommerce company, driving business performance, talent development and acquisition, learning and development, compensation, benefits, HR shared services, and people tools and technologies.

Boone most recently oversaw the people functions for American Airlines Group, where he was responsible for expanding and improving the diversity, equity, and inclusion programs. Before American Airlines, he was Vice President of Field Hourly Talent Management at Walmart.

“I am thrilled to join the eBay team,” said Boone. “eBay has one of the strongest, purpose-driven, cultures I’ve encountered and their desire and drive to create economic opportunity for all is truly an inspiration.”

Incubeta hires two to boost ad tech
Zoe Hall and Lauren Stearley have joined Incubeta, a digital marketing services group, as Managing Director of Adtech Solutions and Director of Programmatic respectively. Hall will drive technological innovation and advancement across the agency’s ad tech services, while Stearley will lead the expansion of Incubeta’s programmatic media offering including display, video, and connected TV.

Before joining Incubeta, Hall was instrumental in launching early-stage investment platform Antler, where she worked as Director of Marketing. Prior to this, she was Senior Expertise & Innovation Manager at Fifty-Five, where she expanded and led the analytics departments.

“I’m thrilled to be joining Incubeta and to have the opportunity to apply my expertise to boost the product development at Incubeta,” commented Hall. “The company has continued to grow and innovate during one of the most challenging times for businesses across the globe. I look forward to working with the entire team and being a part of an organization which is a pioneer in the integrated marketing space.”

Stearley arrives at Incubeta from Starcom, where she was Acquisition Marketing Lead. Here, she led on acquisition, while being responsible for developing and implementing strategy across search, social, and programmatic. Before Starcom, she held roles at MediaMath and Index Exchange.

“I’m excited to join a company which is growing so rapidly and providing such outstanding service to its clients,” Stearley added. “With my holistic understanding of the sell-side and buy-side, coupled with my knowledge of acquisition marketing, I’m looking forward to helping Incubeta take its programmatic offering to the next level.”

Sturgeon takes lead on brand and marketing ROI at Kantar
Insights and consulting firm Kantar has chosen Paul Sturgeon as its ROI Analytics Consulting Lead. Leading brand and marketing return on investment, he will support global and UK-based projects.

Sturgeon has 20 years’ experience in marketing analysis and consultancy and, until recently, led Mindshare UK’s data science team. Prior to that, he held senior roles at MediaCom and PwC. Sturgeon is also a member of the Institute of Practitioners in Advertising (IPA) Value of Media Committee.

“Paul is a fantastic addition to our team as we see increasing appetite among our clients for intelligent and focused guidance around ROI,” said Amy Cashman, CEO of the UK & Ireland Insights Division at Kantar. “Marketing budgets have been under pressure for some time, with COVID-19 accelerating that trend.  Now more than ever they need to make their investment go further, and be able to demonstrate to boards how vitally important their activity is for driving sustained brand growth.  Success will require a level of insight which can help them to pinpoint where they need to focus and build effective, creative campaigns that generate sales now, and create long-lasting consumer demand.”

Silverbean appoints Beeskow Blay to lead US expansion
Sarah Beeskow Blay has been named Vice President North America at Silverbean, an affiliate and partner marketing agency, as part of its expansion into the US. She will focus on building the agency’s business in the well-established US and Canadian market, as well as helping to hire the right talent and delivering an outstanding customer experience.

Beeskow Blay has extensive experience in the affiliate marketing sector having held previous leadership roles at Awin Global and ShareASale.

“I’m thrilled to be joining the stellar team at Silverbean. As global e-commerce continues to experience exponential growth, we’re seeing increased demand from brands in North American with a desire to expand their reach to new regions. I’m excited to be a part of the solution in providing these brands with an exceptional service option to further grow their marketing efforts,” said Beeskow Blay.

“Silverbean is in a class of its own with established footing and unparalleled reach across Europe and APAC to help brands achieve their partnership marketing goals.”

In addition to Beeskow Blay’s appointment, Louise James has been promoted from Head of Affiliate Marketing to Global Associate Director. She will work closely with Beeskow Blay and Silverbean Associate Director for Australia, Annabel Grey, to ensure clients have an integrated approach for their global strategy and implementation.

Clayton takes up solutions officer gig at Mindshare
WPP’s Mindshare USA has brought in Sean Clayton as Executive Director, Solutions Officer. He will be responsible for architecting new client solutions, integrating the best data, technology, and analytics products and capabilities across Mindshare, GroupM, and the wider WPP organisation.

Clayton brings more than 15 years of experience across data science, media, and consulting to this role. Most recently, he was the Co-founder of Myosin. Here, he led holistic data and targeting initiatives for a range of Fortune 500 brands across fintech, fitness, healthcare, retail, and eCommerce, as well as major distributors in the entertainment industry. Prior to that, he was Chief Strategy Officer and President of the Entertainment Division at SITO Mobile.

“Marketers cant ignore the rapid changes that our industry is going through, especially in the data and analytics space. There is just too much at stake,” said Clayton. “Im excited to join Mindshare because theyve shown that they will run towards the disruption, and push their clients and the industry to think ahead and work proactively.”

Born Social hires duo on back of management buyout
Hannah Wolff and Harry Fishwick have joined social media agency Born Social as Head of Social Media Management and Head of Creative respectively.

Wolff joins from Three UK, where she was lead creative in the social and PR team, while Fishwick arrives from his role as Video Marketing Manager at TUI. They join a team that includes Essi Nurminen and Kate Higham, who have been promoted to Head of Strategy and Head of Operations respectively, and Head of New Business and Marketing Ed Knights.

A management buyout has left Born Social’s six-strong leadership team with a 75 per cent share of the business. The company’s founders, Rob O’Donovan and Ben Gateley, will retain a 25 per cent stake but will no longer sit on the board.

“Since day one we’ve been a people-focused business and the creation of our Heads of team and internal leadership development programme allows us to continue along that path in a time where wellbeing and work satisfaction are being challenged by the ongoing pandemic” said Ben Tyson, CEO and Partner at Born Social “And this investment in building the next generation of leaders at Born Social is testament to the strength of our clients and teams. We now have an exceptional team in place to help drive the next phase of the business.”

Schmaier named President at Salesforce
Salesforce has selected David Schmaier as its President and Chief Product Officer. He will lead Salesforce’s global product team, strategy, and vision having joined the company through its acquisition of Vlocity.

Schmaier has over three decades of experience building cloud, CRM, and industry-specific vertical software companies as an executive, entrepreneur, board member, and investor.

“Salesforce is an incredible company,” said Schmaier. “I’ve been fortunate enough to experience this first-hand as a customer, a partner, and now a member of the team. I’ve been an admirer of Salesforce since the early days, and the things I admired then are still true now: we have the best products, we define the cloud and other technology shifts like mobile and AI, and we have a trailblazing leadership team, led by Marc [Benioff], whom I’ve known since early in my career.”

Colt turns to Voltolini on strategy
Mirko Voltolini has been named Vice President of Strategy and Innovation at telecoms firm Colt Technology Services. In the newly created role, he will seek to underpin the company’s product capabilities with innovation and the latest emerging technologies in order to ensure Colt remains an industry leader.

Voltolini was previously Head of Network On Demand at Colt – a role where he oversaw the development of the company’s on-demand platform and drove the development and delivery of its online digital customer experience offering. Voltolini also sits on the MEF board.

“I feel very privileged to be taking on this new role,” said Voltolini. “Seeing both Colt and the industry evolve and innovate has been something I have always been passionate about, and I feel this next period will be particularly exciting for our sector. The way Keri [Gilder] has structured our organisation primes us to be ready to assist enterprises as they prepare for their next wave of growth, and that’s exactly what we’re going to do.”  

Mistry joins Lab as CFO
Lab Group, a collection of digital marketing, technology, and creative services agencies, has appointed Amar Mistry as Group Chief Financial Officer. Reporting to CEO Jonny Tooze, he will be responsible for ensuring the business has good financial reporting and governance, assessing the financing needs of the business and looking at investment to support the growth plans and developing a new phase of the group’s agency acquisition strategy.

Mistry arrives from Myriad Global, where he supported the business globally with its continued growth, helped to secure new funding and assisted with the expansion of the executive team throughout the COVID-19 pandemic. He has previously held positions at Vida Care, E2V, Brash Brands, and Konica Minolta.

“It’s safe to say that I am thrilled to be joining the business at such an exciting time,” said Mistry. “During a period where it would be easy to narrow focus and just survive it is inspiring to see a business with such intention and ambition. I have been really impressed with how the team have maintained humour and goodwill during challenging times, it really is a testament to the strength of the team. I very much look forward to bringing my expertise in financial management, financing and inorganic growth to the team.”

Glassbox names Zaheer CMO
Asim Zaheer has been hired as Chief Marketing Officer at Glassbox, a digital experience analytics provider. He will be responsible for expanding Glassbox’s commercial reach, penetrating new market verticals with the aim of doubling digital market share while also implementing a new brand and marketing strategy for the company.

Zaheer joins the company from Hitachi, where he served as CMO, helping to lead a multibillion-dollar portfolio of data infrastructure, analytics, cloud, and IoT solutions for Hitachi Vantara and Hitachi Data Systems. Before that, he held marketing leadership positions at companies including Archivas and Storability.

“I am thrilled to be joining a high-growth company that sits at the forefront of consumer experience innovations,” said Zaheer. “Glassbox is packed with talented individuals who are fundamentally changing how companies approach and interact with their customers, paving the way for a truly seamless customer experience. I cannot wait to contribute towards their mission and cement Glassbox’s position as leaders in a constantly evolving market.”

Ducker recruited to bolster Journey Further’s creative
Journey Further, a performance marketing agency, has hired Ben Ducker as its Executive Creative Director. He will provide a deep understanding of the traditional creative agency approach to brand advertising and combine it with existing data capabilities to create a performance-led and highly measurable approach to brand marketing.

Ducker has previously worked for VCCP and Fold7, as well as running his own production company, where he wrote and shot campaigns for brands including Carlsberg, O2, Diageo, Microsoft, EasyJet, and more.

“The industry and world is changing quickly, so I was looking to join a fast moving company that can keep up with the pace. The rebellious yet transparent mindset of Matt [Kwiecinski] and Robin [Skidmore] is what attracted me to joining the team, and I can see no better environment in which to create the future of advertising, where data meets creative for true engagement,” said Ducker.

“It’s refreshing to be calling out the ways of the past and exciting to develop a creative agency model that’s able to deliver on imagination and insight equally.”

Octopus recruits trio of advisors
Jack Randall, Dan Thomas, and Dave Kupiec have all been enlisted as Senior Advisors at Octopus Interactive, which provides a network of interactive screens inside Uber and lyft vehicles. The new recruits will be responsible for developing marketing partnerships with top brands to run on Octopus Interactive’s network of over 15,000 screens in rideshare vehicles generating over 60m monthly impressions of saleable inventory.

Randall spent 20 years at Univision, most recently as EVP of Business Development, before acting as Chief Commercial Officer at CivicScience.

Thomas joins Octopus from Active Media, where he was SVP of Strategic Development after senior leadership stints at NCM, Univision, and Sony Pictures Entertainment.

Kupiec is engaging with Octopus as part of his new consultancy venture, KPI Media Partners, after more than 30 years in media sales and publishing, featuring leadership roles at NCM, Wenner Media, and Conde Nast.

“As the economy recovers from the COVID-19 pandemic, people are going out again and rideshare is seeing a strong rebound,” said Cherian Thomas, CEO of Octopus Interactive. “There is light at the end of this tunnel with the prospect of widespread vaccination, and we brought these three industry leaders on board because they have the established expertise and track record to turbocharge our business development in the coming months.”

Tober shifts role at Searchmetrics
Digital marketing analytics provider Searchmetrics has announced that its Founder, Marcus Tober, has taken up a new position as Founder and Chief Evangelist at the company.

Tober, who founded Searchmetrics in 2005, will lead Searchmetrics’ external push to explain the value that SEO can deliver and how it needs to develop in the future. Internally, he will play a cross-departmental strategic role advocating for the needs of SEO.

“When I founded Searchmetrics in 2005, things looked very different but, at the same time, I still feel that SEO has quite a long way to go,” said Tober. “Comparing the effort that businesses put into other digital marketing channels with what they commit to SEO, there’s still a large disparity. For example, companies spend multi-millions on paid search but barely consider SEO. I’ve long been an advocate for SEO, of course, but I see now an opportunity to really increase its’ importance and for Searchmetrics to lead the charge to grow the discipline.”

Alfonica opts for Fawcett to direct on sales
Scott Fawcett has been appointed Sales Director at Rose Communications Group’s B2B telecoms arm, Alfonica. He will work closely with Alfonica’s Mobile, Voice and Data teams and be responsible for the strategic leadership of the sales function within the business, while contributing to overall growth strategy.

Fawcett has 20 years of experience in the B2B telecoms market. He started his career at Genesis Communications and has since held a variety of sales leadership roles at FLR Spectron, Annodata, and IP Solutions.

“I am really excited to be joining the leadership team at Alfonica, opportunities like this don’t come along that often. Alfonica, part of the Rose Communications Group, has already proven itself as one of the most innovative and respected companies in the telecoms sector,” commented Fawcett. “I am looking forward to helping develop the business and its B2B propositions that will benefit our customers in these difficult economic times. My aim is to realise the potential of this fast-growing company, with its incredible reputation for customer service and technical capability, to help us engage new audiences and demonstrate the critical role of effective business communications and collaboration tools to help our clients deliver a greater overall end customer experience.”

The post Movers and Shakers: Amazon, Reprise, eBay, Incubeta, Kantar, and more appeared first on Mobile Marketing Magazine.

Now TV brings in Schwartz as director
Jamie Schwartz has joined Sky’s online subscription television service, Now TV, as Director of Brand, Marketing and Merchandising. Reporting to Managing Director Marina Storti, he will be responsible for core brand development and guardianship, marketing strategy and campaigns, media planning, as well as PR, social, editorial, and in-product merchandising.

Schwartz arrives at Now TV from Universal Pictures International, where he served as Executive Vice President of Marketing for Focus Features and was responsible for devising and implementing theatrical film release plans, international marketing strategy and campaigns, PVOD / VOD release strategy, and creative development. Prior to this, he held senior positions at The Weinstein Company, Momentum Pictures, and AMV BBDO.

“I am delighted to be joining Now TV. As films move from screen to stream, I’m excited to do the same,” said Schwartz.

Ainley to take up CEO role at Ericsson
Ericsson has appointed Katherine Ainley as Chief Executive Officer for the UK and Ireland, effective 1 February 2021. She succeeds John Griffin, who will return to his role as Country Manager for Ericsson Ireland having acted in the CEO role since October.

Ainley will join Ericsson from BT, where she has held a number of senior executive positions since 2007, including the recent roles of Managing Director of Ventures in Enterprise and CEO of Tikit, a then wholly owned subsidiary of BT.

“Ericsson is at the forefront of 5G deployment around the world, playing an especially critical role here in the UK and Ireland where the technology is so important to the economic ambitions for both countries,” commented Ainley. “I am honoured and excited to be joining as CEO in February and look forward to leading Ericsson’s accelerated network deployment and opening up 5G as an exciting innovation platform for the future in partnership with all mobile network operators.”

McCann makes series of promotions
Chris Macdonald has taken on the role of Chairman & Chief Executive Officer at McCann, while Harjot Singh has been promoted to Global Chief Strategy Officer and Singleton Beato to Global Executive Vice President, Chief Diversity, Equity and Inclusion Officer.

Macdonald, who previously served as President of Advertising and Allied brands for McCann, will now focus on leading the advertising network, along with Singh, previously Chief Strategy Officer for McCann Worldgroup EMEA.

“I have been lucky enough to work for McCann in many different roles over the last 15 years,” said Macdonald. “McCann has an incredibly rich history of creativity and innovation, partnering with some of worlds biggest and best brands and is full of fantastically talented people. I look forward to building the best future for our clients, partners and all our people around the world.”

Beato joined McCann Worldgroup as Chief Diversity & Engagement Office in 2017 and was responsible for designing and leading strategic workforce diversity and engagement solutions. In her expanded role, she will report directly to McCann Worldgroup Chairman and CEO Bill Kolb.

In addition to the above promotions, Kate MacNevin, the MRM CEO, will add the title of Chairwoman.

Henderson and Hallahan join Blippar US leadership
Blippar, an augmented reality technology company, has hired Carla Henderson as Vice President of Brand Partnerships and Jack Hallahan as Executive Vice President or Partnerships. Both will report to CEO Faisal Galaria and work closely with US Chief Commercial Officer Keith Curtin.

Henderson built Blippar’s West Coast partnerships team in 2017 before relocating from Los Angeles to London for another gig. She now returns to Blippar to work with clients in both the US and UK. Before re-joining Blippar, Henderson held positions at LiveSmart, Vibrant Media, and True(X).

“I am thrilled to be back on the Blippar team,” said Henderson. “The company is a true pioneer in AR and uniquely placed to be a market leader as the technology is now entering the mainstream. With so many new clients on-board, Im excited to help them use Blippar’s technology to stand out from their competitors and meet their consumer engagement goals in highly creative, and unique ways.”

Hallahan has over two decades of partnership experience. He was previously Senior Vice President of Partnerships at Celtra, where he grew sales six-fold in his territory. More recently, he was Vice President of Partnerships at Thunder, where he introduced an account-based model to the sales team that delivered a 200 per cent increase in revenue.

“Audience engagement now calls for innovation more than ever before, making it an exciting time for AR technology,” commented Hallahan. “I’ve had my eye on Blippar for a long time, so I’m looking forward to using my broad range of experience to help its clients leverage AR in their businesses.”

DAZN adds Segev as CEO
Shay Segev and James Rushton have been named as Co-Chief Executive Officers at sports streaming platform DAZN.

Segev will join DAZN in the coming months from Entain. He will work alongside Rushton, who has been Group Acting CEO since June 2020. Rushton was previously Chief Revenue Officer, where he oversaw all market launches and revenue management functions.

“It is incredible to be given an opportunity to lead a business with global reach and ambition as well as the technology and resources to deliver sports to the world,” said Segev. “This role allows me to combine my passion for sport and transformative technology to disrupt and improve the consumer experience.”

Rushton added, “Having been intimately involved in DAZN since its conception, I am pleased and excited to welcome Shay and lead DAZN Group together as we enter the next exciting chapter in our evolution.”

Parkinson to direct entertainment at OneFootball
Digital football media business OneFootball has announced Denise Parkinson as its Global Entertainment Director. Reporting to UK Sales Director Edward Desbois, she will be responsible for working closely with entertainment clients from the world of streaming, film, gaming and music to help them distribute their existing premium commercial content and create new innovative solutions.

Parkinson boasts more than 25 years of experience in the media and marketing industries. She previously worked as Global Entertainment Director at Telegraph Media Group and as Director of Marketing EMEA at Walt Disney TV.

“I am hugely excited to join OneFootball. It is a powerful, innovative brand with a young, passionate and engaged audience and I look forward to forming new partnerships with like-minded brands and advertisers,” said Parkinson.

Incubeta appoints Lehne as CEO
Lars Lehne has become Group Chief Executive Officer at Incubeta, a digital marketing services group. He will take over from Founder Alan Lipschitz, whose company Interface made the reverse acquisition of Incubeta Holdings in 2011. Lipschitz will move into the role of Chairperson on the Board of Directors.

Lehne, who has more than 30 years of industry experience, previously spent four years as Global CEO of Syzygy. Before that, he spent seven years at Google as Country Director Agency DACH and also held senior management positions at agencies including Maxus, GroupM, Carat, and MEC. Lehne is also a member of the advisory board for Yext and Betterplace.org and an angel investor in Claimini.

“I’m thrilled and honoured to be joining such a forward-thinking and innovative company. Incubeta has continued to grow during one of the most challenging years for the industry which is a testament to the quality and hard work of every team member across the globe. The company has flourished under Alan’s leadership and its a great privilege that he’s trusting me to take his dream forward,” said Lehne.

“As marketing continues to evolve at a rapid pace, it’s harder now than ever before for brands to connect with their customers. By integrating Media, Technology, and Creative in a seamless way Incubeta has developed the right services and products to help clients grow in a digital world. Incubeta puts the ownership of the customer experience back into the hands of its clients. I can’t wait to see what the next chapter for Incubeta looks like.” 

Povey to direct on marketing at Feefo
Feefo, a reviews and customers insights technology company, has recruited Keith Povey as its Director of Marketing. He will be tasked with developing Feefo’s marketing strategy as the company further develops its customer-based business intelligence platform.

Povey’s previous experience has seen him work at all levels of the technology industry, from startups to global enterprises including IBM, Verizon, SAP, and Cisco.

“This was an opportunity too good to miss,” said Povey, formerly Senior Director, Content, Digital and Demand generation at Optiv Inc. “I’m excited to help Matt West fulfil his vision for the company as the outstanding SaaS-based customer insights platform, delivering immense amounts of value to clients and consumers through the growing power of its smart data analysis and actionable intelligence. Feefo is entering the next stage of its evolution, and our marketing will look and sound materially different to match the scale of our ambition.”

Rightpoint brings in Zalewski as Europe MD
Marty Zalewski has been named as Managing Director of Europe at Genpact-owned global experience firm Rightpoint. He will lead efforts to build on the company’s organic growth in the region.

Zalewski brings over 20 years of experience in growth-focused innovation to his role with Rightpoint. His tenure includes work in consulting and private equity including founding The Mindful Eye.

Cooper and Gedman join Conjura as directors
eCommerce data specialist Conjura has added Adele Cooper and Paul Gedman as Non-executive Directors.

Cooper, who will support Conjura on sales, marketing, and HR, was most recently UK & Ireland Country Manager at Pinterest. Prior to that, she worked at Google and then at Facebook in both their European and US headquarters across a variety of sales, marketing, and operational roles.

Gedman will help Conjura evolve and extend its eCommerce platform services. He was CEO of the beauty, wellness and luxury divisions at the Hut Group for over eight years. Before that, he was Head of Online at Littlewoods Clearance.

“Adele and Paul are high-profile industry names in technology and ecommerce. Their arrival in the business is a huge endorsement of the potential that I and the senior team see in Conjura,” said Fran Quilty, Conjura CEO.

 “They join us ahead of bold expansion plans for 2021 as we scale up our operations and launch a suite of new products to broaden our platform offer for e-commerce clients. I know their experience will prove invaluable in helping us deliver on our growth ambitions.”

DMA makes board appointments
Tony Miller and Mandy Merron have been appointed to the Board at the Data & Marketing Association (DMA).

Miller, who will serve a three-term on the DMA Board, is currently Marketing Director of WW (formerly Weight Watchers) and has previously held senior marketing positions at Disney and Havas CX Helia.

Merron has been named as Treasurer, succeeding Peter Smithson. She specialises in corporate finance and also served as Treasurer of The Telephone Preference Service for seven years until 2011.

“Tony and Mandy’s experience and commitment to the data and marketing sector are already evident, which will make their strategic advice and industry knowledge a valuable resource for the DMA and its membership,” said Stephen Maher, Chair of the DMA Board and CEO of MBA. “I look forward to working together, utilising their experience and passion to support the DMA and our initiatives that promote intelligent marketing across our industry, from the classroom to the boardroom.”

Rumford arrives at ChannelAdvisor
ChannelAdvisor, a cloud-based eCommerce solutions provider, has named Amy Rumford as Vice President of Global Services. She will lead ChannelAdvisors Global Services team, which includes customer implementation, global technical support, account management, and managed services.

Before joining ChannelAdvisor, Rumford worked as a consultant for the manufacturing industry. Prior to that, she served as Vice President of Supply Chain Services for Advance Auto Parts. Rumford has also served in senior operations and transformation leadership roles at Google, Lenovo, and IBM.

“Im truly delighted to join ChannelAdvisors executive team, and I am eager to work alongside each member of our dynamic Global Services team,” said Rumford. “Its an exciting time in e-commerce, and ChannelAdvisor strives to be at the forefront of innovation. I will be laser-focused on the needs of our customers and ready to tackle challenges to help them sustain and grow their businesses and seize new opportunities.”

AdInMo announces pair of senior appointments
Joanne Lacey and Konstantine Rybnikov have joined AdInMo, an in-game advertising network, as Chief Operating Officer and Vice President of Engineering respectively.

Lacey, as well as overseeing operations, will be responsible for driving awareness of the mobile ad tech company and help deliver the company’s commitment to enabling a developer-first monetisation channel, while also leading AdInMo’s industry engagement programme. She joins from the Mobile Ecosystem Forum (MEF), where she spent eight years as COO and sat on their global board. Lacey’s other previous experience comes from her time at companies including DeltaDNA, Player X, and I-play.

Rybnikov will be responsible for leading the company’s SDK development and mobile optimised platform. Prior to joining AdInMo, he held senior development positions including SoundFlow and ThoughtLeadr.

“We’re delighted that Joanne and Kon have joined our team at this key growth period for AdInMo,” said Kristan Rivers, AdInMo CEO.

“Joanne is someone I’ve been lucky enough to work with at both Player X and I-play and have always appreciated the strategic focus she brings to every role. AdInMo’s team ramped up significantly in Covid times and having a powerhouse of industry knowledge and a management team that’s worked together several times is a unique advantage.”

Bue Schultz and Söderblom bolster Adnami management team
Ad tech company Adnami has added Thomas Bue Schultz as Chief Technology Officer and Carl Söderblom as Vice President of Operations.

Bue Schultz will lead the technical team and ensure Adnami remains commercially and technically ahead of the curve with its products, while Söderblom will be responsible for defining and streamlining processes and taking a strategic role in executing on the company’s international growth plans.

Bue Schultz joins from cVation, where he spent seven years building technical solutions for airports and the aviation industry as Vice President of Software Development. Söderblom spent more than 10 years at Mediaplanet, where he was UK Managing Director for three and a half years before becoming Global General Manager. Söderblom’s most recent gig was at Teads.

“Carl is an entrepreneurial business leader with over ten years’ international management, sales and marketing experience. His knowledge of building teams and current ad market trends is second to none,” said Simon Kvist Gaulshøj, Adnami CEO.

“And Thomas’ technical expertise, having spent over two decades building software solutions for a range of different companies, will help us to optimise our high-impact formats in order for us to maintain our market-leading creativity and impact.”

Admix expands commercial team
Michael Silberberg has been hired as Vice President of Global Agency Partnerships, while Alex Faust has been appointed EMEA Vice President of Ad Sales, at games monetisation company Admix.

Silberberg arrives after 14 years with Google across three continents, including five years in London as Head of Global Platforms Leadership for WPP, Dentsu Aegis, and other agencies. Most recently, he served as the cross-functional leader across the entire WPP-Google relationship.

“Since I was a kid reading William Gibson, I’ve been excited by the prospect of ads engaged with immersive digital environments,” said Silberberg. “I can’t wait to drive growth of Admix’s ecosystem that enables game developers to monetize their virtual environments with in-play engagements for gamers.”

Faust spent five years at Spotify, most recently as global leader of its international ad sales and brand partnerships team. Previously, he spent seven years at Microsoft across UK and Global roles.

“With gaming top of the league for audience engagement, we are witnessing the next big shift in media. In-play brings real value to all: brands, game creators and audiences, so the road ahead is incredibly exciting,” said Faust.

Johnston promoted to CEO at Poq
App commerce firm Poq has elevated Jay Johnston to the role of Chief Executive Officer, taking over from Co-founder Øyvind Henriksen, who will continue to play an active role in the platform roadmap and product development as Senior Vice President of Product Strategy.

Johnston, who was previously Chief Technology Officer, will also join the Poq Board together with Chief Financial Officer Euan Menzies.

“I am both delighted and humbled to accept the role and the responsibility of leading the great team we have at Poq. We achieved much to be proud of in 2020, and the scene is set for an even more exciting and ambitious year in 2021,” stated Johnston. “I look forward to building on these strong foundations in order to create a clear framework for the companys vision, plan, targets and accountabilities that will capture our growing ambitions and harness the opportunity to further grow our success in helping our clients create best-in-class mobile commerce apps.”

Gamma appoints Wade as CMPO
Chris Wade has been announced as Chief Marketing and Product Officer at unified communications provider Gamma Communications. Reporting to CEO Andrew Taylor, he replaces Alan Mackie who has decided to step down and retire.

Prior to Gamma, Wade served as Chief Product Officer at Aptitude Software. He held a number of leadership roles in strategy, product management and marketing in several different operating businesses within The Sage Group.

“It is an honour to succeed Alan, who has had an extraordinary tenure with Gamma,” Wade said. “I am proud to be joining the company during a period of such unprecedented change in digital adoption.

“Gamma is a truly innovative company full of knowledgeable and talented people. Our strong reputation in the market perfectly positions us to help businesses embrace digital innovation through the adoption of UCaaS. I will strive to continue building on the companys great foundations, while further fulfilling our ambitions in the UK and Europe.”

Pair join sales team at OnwardMobility
OnwardMobility, the mobile security company which is set to release a 5G Blackberry Android smartphone this year, has welcomed Géraud Boutibonnes as Vice President General Manager EMEA and Global Accounts (EU) and Matthew McFee as Vice President of Government Sales.

Boutibonnes is responsible for establishing and expanding OnwardMobility’s sales footprint within the EMEA region and brings extensive experience in building sales organisations and engaging EMEA carriers. For the past 10 years, Boutibonnes developed mobile broadband, CiOT, and delivered innovative solutions with global carriers headquartered in Europe as VP of global accounts and partnership in TCL.

McFee will be instrumental in positioning OnwardMobility’s BlackBerry devices as the most trusted and secure solution serving government markets around the globe. Having started his career with Motorola, where he focused on radio common carriers, federal government, and subscriber cellular, he was recruited by his customer, BellSouth, to lead the New Product and Services Development team in the US and eventually Bellsouth International in LATAM. McFee has also built and developed teams at Kyocera and Sonim.

“We continue to see increased excitement about our company and pent-up demand for our new robust devices, and the addition of Géraud and Matthew enables us to quickly ramp up our sales efforts throughout EMEA and with key government accounts,” said Peter Franklin, CEO of OnwardMobility. “Both Géraud and Matthew bring extensive experience in increasing wireless device sales in key markets and will be important contributors to bringing to market OnwardMobility’s global flagship device, a feature-rich, 5G Android smartphone that delivers on security and productivity.”

Contentstack appoints Ogidi to lead UK sales
David Ogidi has been selected to lead UK sales and partner operations at content experience platform Contentstack as its Head of Sales for UK and Ireland. Reporting to Director of Sales Wim van Horen, he will be responsible for both account management and new business development.

Ogidi’s previous experience includes stints as Director of Sales for EMEA at Mobify and Vice President for International Business Development at Contentsquare.

“Businesses across the UK are now keenly attuned to the importance of the digital experience. Indeed, for many businesses, the digital experience that a customer has is either the dominant, or only experience they will have of a business,” said Ogidi. “This means there is huge potential for growth as businesses invest in and optimise this critical aspect of modern commerce. Contentstack will bring its industry-leading innovation and white glove customer service to bear on these opportunities and I am excited to be part of that drive.”

Double boost for Digilant
Digilant, an omnichannel digital advertising services company, has announced Katie Gargano as its Product Marketing Manager and Matt Mahgerefteh as Manager of Analytics.

Gargano will act as a liaison between sales, marketing, and product. She brings experience from her previous position as Supervisor of Digital Planning at Harpoon Digital. Prior to that role, Gargano worked at Church Hill Classics as a Marketing Coordinator.

“I’m thrilled to join the Digilant team to collaborate seamlessly with the marketing, sales and product team. Connecting our internal strategies, we can maximize growth and increase performance,” stated Gargano.

Mahgerefteh’s most recent experience was as Marketing Technology Manager at Cox Communications, where he was responsible leveraging data and leading marketing campaigns across multiple channels, including display, email, social media, video, and web. He has also held analytical and leadership roles at Wells Fargo, BlackLine, Viking Cruises, AEG Presents, Teleflora, Globe Life, and Nielsen Company.

“With a passion for ingesting large and various data sets, I’m excited to share my expertise with the Digilant team,” said Mahgerefteh. “As Digilant is focused on accelerating growth, I believe we’ll deliver optimal performance by leveraging a programmatic strategy and measuring analytics on all channels.”

Organic turns to Sereg on project management
Nora Sereg has joined digital agency Organic as Digital Project Manager. She will specifically oversee projects within the Sainsbury’s Group Account following the agencys recent appointment by Sainsburys to oversee the brands SEO. She has been tasked with focusing on building the PMO at Organic and embedding project management practices across the wider team.

Sereg joins Organic after leaving her role as Senior Project Manager at Water Babies.

“I enjoy working in a dynamic environment and empowering teams to deliver consistent, quality work has always been my passion,” said Sereg. “My motivation comes from working with highly skilled, vibrant individuals, and I work and live by the belief that in life there is always room for improvement. I’m enthusiastic to be a part of the Organic team, as I share the Organic values and I stand for what they represent.”

Mundra takes charge of partnerships at White Rivers
Digital marketing agency White Rivers Media has appointed Varun Mundra as Head of Client Partnerships. He will work to drive strategy-led creative innovations and their integrations across digital channels.

Mundra has previously worked with Dentsu Webchutney, Jack in the Box Worldwide, Ogilvy, and Isobar to build brands such as Visa India, Surf Excel, CEAT Tyres, Vaseline, Tata Motors, Knorr, Danone India, and Siyaram’s.

“While the digital advertising industry – along with the world – undergoes a drastic change and disruption, it’s a privilege to join White Rivers Media. I have seen the agency grow over the years, and was deeply impressed with their cutting-edge creative and martech innovations. I see White Rivers Media as a delightfully challenging assignment; an energetic, ever-growing team, where I could utilise all my learnings and experiences with Brand Building, Account Planning, and Management. I look forward to greatly promising times, where we define all that digital can and will be, together.”

Five9 opts for Murphy as CMO
Genefa Murphy has been hired as Chief Marketing Officer at Five9, an intelligent cloud contact centre provider. Reporting to CEO Rowan Trollope, she will partner with the other members of the executive team to continue to evolve the company’s brand and reputation in the Cloud Contact Centre as-a-Service space.

Murphy joins Five9 from Micro Focus where, as CMO, she led a worldwide team who drove brand, core messaging, influencer marketing, regional and global campaigns, digital demand and sales, and technical enablement.

“As a technologist and as a consumer, I was attracted to Five9 as their solutions are truly at the heart of what matters – bringing people and technology together to help create engaging customer experiences in an efficient and effective way,” stated Murphy. “This in turn allows Five9 customers to create brand intimacy and loyalty which will allow them and Five9 to be successful in today’s digital economy.”

The post Movers and Shakers: Now TV, Ericsson, McCann, Blippar, DAZN, and more appeared first on Mobile Marketing Magazine.

eBay makes Board changes
Carol Hayles and Mohak Shroff have been added to the Board of Directors at eBay. At the same time, Jesse Cohn has stepped down from the Board and eBay Founder Pierre Omidyar has transitioned to the role of Director Emeritus.

Hayles currently serves on the Board of Directors of Webster Financial Corporation, where she is Chair of the Audit Committee, and on the Board of Directors of Blucora, where she is Chair of the Compensation Committee. She was previously the Executive Vice President and Chief Financial Officer of CIT Group and held several management positions during her 24-year tenure at Citigroup, most recently as Deputy Controller.

“This is a very exciting time for eBay, and I am delighted to be joining the board supporting eBays best-in-class leadership team, to help execute the strategy to drive growth and build long-term value for shareholders,” said Hayles.

Shroff currently serves as the Senior Vice President of Engineering at LinkedIn. He has previously served in other engineering management positions during his 12-year tenure at LinkedIn and prior to that, as the Principal Software Engineer at Ariba.

“I am thrilled to be joining eBays Board of Directors at a pivotal time in its history,” said Shroff. “eBay is a tech pioneer and I am excited to support the team through the technology reimagination to accelerate innovation and help serve the evolving needs of eBays buyers and sellers.”

Liao becomes finance chief at OpenX
OpenX has appointed Mark Liao as its Chief Financial Officer, leading the company’s financial strategy, accounting, business intelligence, and revenue performance teams. He will be responsible for working with business leaders across the organisation on planning and forecasting, controls and risk management, business line profitability, and managing cash flow both upstream and downstream.

Liao arrives at OpenX from Amobee, where he served as CFO for over three years. He has also held CFO positions at Turn and iSocket, as well as several senior roles at Yahoo!, including Vice President of Business Operations and Vice President of Operations Finance for the Yahoo! Americas business.

“Having been in digital media or so long, I’ve crossed paths with OpenX countless times over the years, and I’ve always admired the team, products and culture they have built,” said Liao. “The company has always been a leader in programmatic, and we are in a unique position in the ecosystem, with a scaled, differentiated product. I’m excited to join the team and help the business grow.”

IAA UK selects Brown to take charge of diversity
Fou Brown has joined the International Advertising Association UK (IAA UK) in the newly created role of Vice President of Diversity, Inclusion and Belonging (DIBs) to define ongoing, positive change and support talent from underrepresented communities to have an inclusive voice in the UK ad industry.

Brown, a Global Business Director at MediaCom, will sit on the IAA Executive Committee and oversee a new Diversity, Inclusion and Belonging steering group at IAA UK, as part of its ongoing commitment to increase equality, diversity and inclusion in the ad industry. Brown has also recently launched her own scholarship and mentoring programme for Black students in the UK, with an ambition to help this community fight systemic racism through positive law and government policy change. In addition, she has been announced as a member of the MediaCom Global Council for Diversity, Inclusion and Belonging as part of a MediaCom and wider WPP initiative.

“There has been a lot of attention given to the diversity, inclusion and belonging topic recently. From that has come a lot of positive reflection and discussion by people, media companies and brands – this is a good thing. However, it is essential to move from conversation to action, and to do so whilst there is momentum. I am therefore, very excited to be part of the IAA UK, where they are passionate about creating a more supportive and fair environment for people from all backgrounds,” said Brown.

“My role is to help drive this change within the IAA itself, and then develop and execute a plan for sustained change that benefits the most vulnerable communities within our industry and beyond. I am confident that my role on the MediaCom Global Council will only help what I am trying to achieve here with the IAA – equality. I am proud to have this responsibility and opportunity – it is another step on this journey to an industry that reflects, and respects, the multicultural and diverse society we live in.”

Phillipson to lead EMEA demand at Smart
Smart AdServer, an independent ad tech platform, has hired Murray Phillipson as Vice President of Demand EMEA. Reporting to Chief Programmatic Officer David Pironon, he will strengthen relationships with agencies, trading desks, and direct advertisers across EMEA.

Phillipson has previously held senior demand side roles at Gumtree, OpenX, Sovrn, and, more recently, a senior role for BlisMedia.

“At a time when the value of digital advertising is under more scrutiny than ever before, I’m very pleased to be joining Smart AdServer, a company dedicated to transparency, which offers a comprehensive and efficient route to engaged audiences across key markets,” commented Phillipson.

Ingenuity gives Shaw director gig
Natalie Shaw has been appointed as Brand Director at Ingenuity London, a business development-focused agency. She will have a key strategic role supporting the Agency Selection division, growing Ingenuity’s expanding media offering. She will also have client direction responsibilities on the Lead Generation team, as well as sitting on the strategic leadership team. 

Shaw brings with her significant experience in the media space following nearly a decade at Mindshare where she held several positions, most recently Global Head of New Business.

“I have known Ingenuity since its infancy and have always kept a close eye on its expansion into new areas of business development,” said Shaw. “I’m excited to join the management team at this stage to really help steer the next chapter of its development and further boost its media capabilities.”

Childs and Shin take up business roles at Moloco
Cloud-based demand side platform (DSP) Moloco has chosen Paul Childs as its Vice President of Business Development and Thomas Shin as Vice President of US Business.

Childs will be focused on leading the business development function and working on building and expanding Moloco’s cloud-based real-time bidding (RTB) solutions. Most recently, he served as Chief Revenue Officer at mobile-first DSP Smadex for four years. Prior to this, he held sales, marketing, product, and regional leadership positions scaling businesses at Loopme, MoPub, Byyd, and InfoSpace.

“Advertiser’s across all segments are moving programmatic advertising capabilities in-house to gain control, transparency and improve performance,” said Childs. “Moloco’s cloud-based solutions, address these advertiser pain points and provide advertisers with opportunities to combine their first-party data and custom algorithms with programmatic advertising.”

Shin will lead Moloco’s current US business and expand into new segments and clientele. He brings 25 years of experience in digital marketing highlighted by 15 years at companies such as Facebook, Yahoo, and MediaMath.

“It’s a challenging time and landscape for marketers as they explore new ways to evolve. Moloco has quietly succeeded with a sharp mobile-focus, effective use of first-party data, and custom algorithms – it’s time to get the word out,” explained Shin. “Moloco’s clients have benefited from strong mobile performance and scale.  We will help many more marketers find new growth and help diversify their media investments for a healthier balance.”  

Yubo hires two for new London office
Benjamin Trigalou and Margaux Liquard have been added to the ranks at social networking app Yubo, as it opens up its London headquarters.

Trigalou, a former Product Lead at Waze, will lead design at Yubo. He and his team are tasked with launching features which enable users to interact in more creative and unique ways. During his five years at Waze, he built and grew a team of 17 UX designers and writers, as well as allocating roles and responsibilities across 11 different design teams within the business.

“What the platform has delivered in this busy industry is unique and exciting, and I am thrilled to be a part of the team to continue developing a highly engaging place for young, digital-savvy teams to socialise,” commented Trigalou.

Liquard takes up the role of Lead Safety Manager. She spent eight years at TripAdvisor, growing from specialising in fraud and leading the investigations team for business to overseeing TripAdvisor’s Trust & Safety team with a specialism in user-generated content and fraud detection techniques.

“The investment Yubo has made already in industry-leading technology to protect its young users is incredible, and I look forward to leading the investigation team in the new London office to keep this strong momentum and further cement Yubo as one of, if not the safest platform for teens in the UK and across the globe,” said Liquard.

Cawdery takes to the US helm of Incubeta
Incubeta, a digital marketing services group, has selected John Cawderry as its US Chief Executive Officer. He will unify the marketing solutions of Incubeta’s specialist brands, NMPi, Joystick and DQ&A, to progress the digital marketing maturity of US brands seamlessly across media, technology, and creative. He will also build on Incubeta’s strong existing global relationship with Google, and will have a focus on launching the Incubeta DQ&A proposition in the US.

Cawdery was previously Manager of Google Measurement Platform – Channel Strategy and Solutions. Here, he was responsible for designing and implementing Googles global partnership strategy. Having joined Google in 2008, his other former roles saw Cawdery build, lead, and launch Google’s enterprise analytics business and reseller channel in EMEA, and run Google’s Marketing Platform partner network in the Americas.

“I’m thrilled to be joining Incubeta and taking up the mantle of US CEO,” said Cawdery. “As an independent digital marketing services group, Incubeta has a unique proposition in the market in the way it seamlessly connects media, technology and creative through the union of NMPi, DQ&A and Joystick. The company has some aggressive growth plans and with the launch of new products and services in the pipeline, I’m very much looking forward to being part of this success story.”

Demandbase opts for Metcalfe as revenue chief
Alison Metcalfe has rejoined accounted-based marketing company Demandbase, taking up the role of Chief Revenue Officer upon her return. She will lead the company’s sales, advertising, and customer success teams, while partnering with marketing and product teams to exceed revenue goals.

Metcalfe arrives back at Demandbase after a seven-year stint at LiveRamp, where she was responsible for creating LiveRamp’s customer success function before moving on to building LiveRamp TV. Most recently, she held the role of Senior Vice President of Field Strategy, Productivity, and Partnerships. Previously, Metcalfe was a customer success leader at Demandbase.

“Returning to Demandbase, an organisation that has been at the forefront of B2B martech, as Chief Revenue Officer is an incredible opportunity,” said Metcalfe. “I’m thrilled to work with the company’s dynamic revenue-generating teams to empower our B2B customers to leverage ABM to scale for significant growth.”

Nichols to direct Adverity
Marketing data intelligence platform Adverity has appointed Wes Nichols as Non-executive Director to bolster its global growth trajectory and track record in the software industry.

An industry authority in predictive analytics, marketing, artificial intelligence/machine learning and digital transformation, he is a partner at March Capital and currently serves on the Board of Directors for Neustar, Airship, Persado, ActionIQ, and TrueCar, and is a Strategic Advisor to Snapchat.

“I’ve spent my career creating and scaling companies that enable data-driven decision-making, deployment automation and course-correction,” said Nichols. “Adverity continues to be a leader in helping businesses become more insight driven and agile with their data. This comes at a time when data is the world’s most valuable resource. How a company understands and analyses its data is instrumental to its customer relevance and success. I look forward to supporting Alex [Igelsböck] and the team and sharing my experience in driving global scale and growth of innovative software companies.”

Beeswax looks to Boisumeau to direct sales in EMEA
Audrey Boisumeau has been appointed as Sales Director, EMEA at ad tech platform Beeswax. Reporting to EMEA Commercial Director Cadi Jones, she is responsible for growing Beeswax in countries including France to help more businesses gain ownership and control over their programmatic advertising.

Joining from OpenX, Boisumeau brings over a decade of digital advertising experience gained in Paris, the UK and US.  She spent a year at OpenX, working with publishers to improve their yield, which followed a three-year stint at Inskin Media.

“I have spent the last five years helping UK-based companies to expand into Europe and more specifically in France, and am really pleased to join a company with such an established presence in France,” said Boisumeau. “Having worked in almost all the parts of the programmatic chain – from a trading desk to a supply-side platform – I am thrilled to join Beeswax that has developed one of the most robust buying technologies on the market.  With SPO, limited transparency, and reduced access to identity on both web and mobile, businesses need best-of-breed technology with flexibility, and customisation, alongside Beeswax’s fairer pricing model.”

Robinson to direct sales at TMWI
Marketing agency TMWI has enlisted Andrew Robinson as its UK Sales Director. He will spearhead sales in the region.

Robinson joins from Reach PLC, where he was Regional Commercial Director for eight years. Prior to this, he was Head of Agency Sales at Trinity Mirror and Commercial Director at Johnston Press.

“I was attracted to tmwi’s strength in data-led planning and creative,” said Robinson. “My broad media industry experience will stand me in good stead as I help the agency to execute market-leading campaigns for clients across a wide variety of sectors.”

Audience Store turns to Peck as sales director
Adam Peck has been chosen as UK Sales Director at Audience Store, a programmatic data activation firm. He will spearhead high impact personalised experiences for Audience Store.

Peck previously held the roles of Agency Group Head at Adobe and Director of Group Sales at TubeMogul.

“I can’t wait to bring Audience Store’s market leading technology and unparalleled programmatic offering and expertise across omni-channel buys to more clients,” said Peck. “At a time when innovative technological and creative solutions are needed more than ever, it’s important that we can communicate effectively as to how creative, media and data insights work most effectively together to drive business outcomes.”

Pendergrast selected to take charge of people at Outreach
Outreach, a sales engagement platform, has hired Leslie Pendergrast as its Chief People Officer, alongside five other strategic leadership hires.

Prior to joining Outreach, Pendergrast was the Chief People Officer at Code42. She has also held numerous senior human resources leadership positions at Datalogix, Sourcefire, and Citrix Systems.

“I am thrilled to be joining Outreach. From my first interview, even virtually, I could feel the enthusiasm for our customers, our product, and our company values. I thrive in a fast-paced, nimble environment that inspires rapid growth, and I am eager to help build people practices that allow us to scale quickly and effectively,” said Pendergrast.

Outreach has also brought in Victoria Grady as Vice President of Product Marketing, Rajit Joseph as Vice President of Product Management, Min Zhu as Vice President of Engineering, Ella Dillon as Vice President of Customer Success Strategy & Support, and Kara Bloomberg as Vice President of Professional Services & Training.

Widen names Ballew its CINO
Deanna Ballew has been promoted to the role of Chief Innovation Officer at Widen, a maker of digital asset management (DAM) software. She will lead Widen’s efforts to identify emerging businesses, conduct R&D on new technologies, and develop a long-term innovation strategy.

Ballew was previously Vice President of Product Development at Widen. Since joining the company in 2004, she has been instrumental in building Widen’s cloud-based DAM platform into a global market leader. After a decade working on Widen’s SaaS software and infrastructure, Ballew progressed into Director- and VP-level roles, where she modernised Widen’s product development methodology and paved the way to important breakthroughs.

“Innovation happens when you see a problem and then have the tenacity to work through that problem to find a better way. Every obstacle I encounter is an opportunity to innovate—whether that be with new processes, new skills, or bringing new businesses into the market,” said Ballew. “Being part of the growth at Widen provides me with plenty of obstacles. The community and culture that we have built allows me to embrace each of these as creative opportunities.”

Adams takes up marketing leadership role at Octane
Octane AI, ‘an all-in-one platform for engaging quizzes, data collection, and personalised Facebook Messenger and SMS automation’, has hired Heather Adams as its Vice President of Marketing. She will support the company’s next stage of growth and lead efforts to scale its internal marketing team, accelerate new customer acquisition and optimise and diversify its content engine to grow and evolve the brand.

Adams was most recently at DigitalOcean, where her focus was on customer acquisition. Previously, Adams held a number of marketing leadership roles at Wista, Shutterstock, Shoes.com (since acquired by Walmart), and Carbonite.

“From the first conversation, I could tell there was something very special in the making at Octane AI that I wanted to be a part of. The founding team shows a rare coupling of product vision and humility, along with a laser focus on team culture and customer empathy. Given this strong alignment with my personal and professional values alongside the huge market opportunity and momentum they have, the choice was very clear and I’m elated to be joining this team,” said Adams.

Workz hands CEO role to Malmros
Tor Malmros has been named as Chief Executive Officer at Workz Group, a mobile and IoT solutions provider. The move will see the company’s headquarters move from Dublin to Dubai.

Malmros is Co-founder of Workz and has been with the company since 1998, serving in various functions including Chief Financial Officer and Co-CEO. He has over 25 years of experience in telecoms for Nokia, Millicom, Mobifone, and Brightpoint.

Brad Taylor, Director and Co-founder, commented: “In a fast-growing IoT sector, it is critical we stay agile and are able to adapt to market developments. We see these strategic changes as an important step in our evolution from a telecoms manufacturer to a mobile solutions provider. We believe that the focus on our core competencies will, ultimately, offer the greatest value to our clients and their digitalisation initiatives. Looking forward, we now feel we are in the best position to continue to grow globally and develop market-leading products and services.”

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