Comcast brings in Midha as CGO of ad division
Pooja Midha has taken up the role of Chief Growth Officer at Comcast Advertising, the division of Comcast which houses Effectv and FreeWheel.

She will oversee global marketing across Comcast Advertising, Effectv and FreeWheel, as well as Effectv’s newly launched sales development function. Midha and her team will build awareness for each company’s differentiated value and accelerate growth for local, regional, and national market opportunities. In addition, she will oversee and expand Comcast Advertising’s brand offerings, with the goal of enhancing products and solutions for the rapidly changing video marketplace.

Midha has over 20 years of experience in the media and advertising sector, most recently serving as President of True[X]. Here, she led the long-term corporate strategy for the company, daily operations, P&L management, and product vision. Prior to True[X], Midha was Senior Vice President of Digital Ad Sales and Operations at ABC Television Network and, before that, held a variety of senior sales and marketing roles at Viacom.

“I’m thrilled to join the Comcast family at such an exciting time for the company and the industry. The work that Comcast Advertising is doing across Effectv and FreeWheel to more effectively connect brands with their audiences and drive measurable results is industry-leading and inspiring,” said Midha. “I look forward to helping to propel this work and the company to the next level.”

Slootman takes seat on board at Instacart
Online grocery platform Instacart has welcomed Frank Slootman, Chairman and Chief Executive Officer of Snowflake, to its Board of Directors.

Slootman, who boasts more than 25 years’ experience as an entrepreneur and executive in the enterprise software industry, joined Snowflake in May 2019. Prior to that, he was President and CEO of ServiceNow, where he helped grow the organisation from around $100m in revenue through an IPO, increasing its annual revenue to $1.4bn. Earlier, he was President of the Backup Recovery Systems Division at EMC and CEO and President at Data Domain.

“Over the past year, Instacart has changed the way our world thinks about ordering groceries. Today, it is a brand with a massive opportunity to build the future of online grocery for millions of consumers,” said Slootman. “I look forward to joining the Board and supporting the Instacart team as they enter the next chapter of growth.”

Deloitte hires Sims as digital CCO
Leslie Sims has joined Deloitte Digital, Deloitte’s creative digital consultancy, as its US Chief Creative Officer. She will also serve as Managing Director of Deloitte Consulting. Sims will work across the entire business to integrate creative capabilities, teaming with Deloitte Digital’s business strategy, design, technology, and data talent to help clients across industries explore the breadth of possibilities and value creative can engender.

Sims started her career as a Copywriter before working her way up to be CCO, first for Y&R, and then for Ogilvy, where she led the national creative vision for both agencies. In these roles, she created award-winning, transformative client work and was also named ‘Advertising Working Mother of the Year’ by She Runs It.

“Im a long-time admirer of Deloitte Digital and feel fortunate to be joining such a purpose-driven, strategic and immensely talented group. The flexibility and richness of Deloitte Digitals business opens the aperture for creativity to have an impact across every aspect of our clients businesses, from supply chain integrity to digital data management to a reimagined consumer experience,” said Sims. “Creatives are always the most excited when working on something thats never been done before — and if theres any place with the capabilities and relationships to do that, its Deloitte Digital.”

Topakas and O’Flanagan join Sitecore leadership team
Sitecore, a digital experience platform, has brought in Nasos Topakas as Chief Engineering Officer and Dave O’Flanagan as Chief Product Officer.

Topakas will oversee all engineering aspects of the company’s current and future products, including development, architecture, quality assurance, cloud engineering and shared services. Prior to Sitecore, he was the CTO at Prosper Marketplace. He also previously served as CTO for Art.com and StubHub and held positions with Kodak and Charles Schwab.

O’Flanagan will transition from his role as CEO of Boxever, following the close of Sitecore’s acquisition of the company. He will be responsible for defining and delivering Sitecore’s product roadmap and optimising user experience.

“Sitecore’s award winning platform along with our definitive agreements to acquire Boxever Ltd. and Four51 announced earlier this month, puts us in a position of great strength to accelerate our growth in the market,” said Steve Tzikakis, Sitecore CEO. “Nasos’ engineering background will position us well to deliver on our ambitious product development goals quickly. This, combined with Dave’s experience in data and personalization, will be essential as we look to accelerate our product roadmap and consolidate recent acquisitions to further enhance our market leading DXP and provide seamless solutions for our customers.”

Ozone hires Cranston to lead client services
Emma Cranston has been appointed Head of Client Services at digital advertising platform The Ozone Project. Effective 23 March, she will take responsibility for Ozone’s client services approach and lead the team who manage ongoing relationships and live campaigns with both media agency and advertiser customers.

Prior to this appointment, Cranston was Head of Display Activation at Manning Gottlieb OMD, one of many senior roles she held – including Head of Publishing and Investment Director – in a near 15-year career at the agency. Before Manning Gottlieb OMD, she worked for Carat.

“Having watched the evolution of Ozone from an agency perspective, I am incredibly excited to be joining a business that offers a really distinct, fully-scaled platform alternative for its customers,” said Cranston. “Ozone has been rightly applauded by the industry for challenging the status quo and I look forward to being part of the team that is creating new and better ways to approach digital advertising.”

Robinson and Chamberlain promoted at Momentum
Momentum Worldwide, part of the Interpublic Group of Companies, has elevated James Robinson to the position of Chief Creative officer and David Chamberlain to Chief Experience Design Officer of its North American organisations.

Robinson will establish a single point of leadership for all North American creative team, with a shared focus and vision to deliver cutting-edge creative and best-in-class work. He joined Momentum New York in 2018 as Executive Creative Director and, since then, has led on creative work for clients including American Express, General Motors, Verizon, and Walmart.

Chamberlain will be responsible for shaping a new era of engagement for consumers and brands through ground-breaking digital experiences. Over the past five years, he has successfully built and elevated the agencys Experience Design (XD) practice. Hes also played an integral role in the creative leadership of the agency, as well as building out Momentums Digital Experience Design practice (DXD).

“James and David bring such a refreshing approach to creative vision, leadership and excellence,” commented Donnalyn Smith, President for North America at Momentum Worldwide. “They continuously create outstanding and award-winning work for our clients, and there is no doubt they will make their mark on the creative teams across North America.”

Opera recruits Hu as fintech EVP
Allen Hu has been named as Executive Vice President of Opera’s fintech arm, Dify. He will lead the Dify business following its recent launch in Europe.

Hu spent nearly 10 years at PayPal, where he was Regional Head of Global Core Payments. He gained expertise in fintech as a Venture Partner in Sequoia Capital China. Prior to that, he was the General Manager of Baidu Pay, the COO of Ping An FinTech, and Deputy General Manager of TenPay, where he launched WeChat Pay.

“I am delighted to join Opera and truly excited about the opportunity Dify has to become a leader in fintech,” said Hu. “Opera’s approach to initially offer its 50m monthly active users in Europe an online in-browser cashback service as well as the Dify wallet app marks the start of many innovative financial services Dify will offer. Just as PayPal captured the fintech world initially with its online payment solutions, I see huge potential for Opera to similarly disrupt financial services and become a key fintech player through Dify.”

Langford to direct strategy at Jaywing
Integrated agency Jaywing has appointed Adrian Langford as Director of Strategy and Planning for its retail offering. He will utilise his experience to head up strategy and planning for the agency’s retail clients such as Asda, Castrol, and Studio.

Langford was formerly Associate Strategy Director at McCann Central, where he successfully led pitches for HSBC Retail and Comic Relief. Alongside leading planning for clients such SC Johnson at Ogilvy & Mather, he has held Director roles at Boase Massimi Pollitt and J. Walter Thompson.

“I’m delighted to be joining such a well-established agency, especially at such an interesting time,” said Langford. “What drew me to Jaywing was the palpable ambition and enthusiasm of everybody I’ve spoken to and I’m looking forward to be able to join the team and help make those ambitions a reality.”

GainShare appoints Kelley as CX SVP
Matt Kelley has been hired as Senior Vice President of Customer Experience at performance marketing agency GainShare. He will lead consumer integration efforts across various digital channels and UX working to optimise client marketing programmes.

Kelley previously held SVP of consumer experience positions at Dentsu’s iProspect and Leapfrog Online.

“GainShare’s legacy in DRTV and video, combined with digital performance marketing underscores GainShare’s holistic understanding of the consumer to provide a truly connected customer journey – which is something many agencies struggle to activate across traditional and digital marketing efforts,” said Kelley. “I’m excited to enhance the work GainShare is already doing and to continue to deliver the integrated results GainShare is known for.”

Bousquet-Chavanne takes to the ESW Americas helm
eShopWorld, a cross-border eCommerce company, has appointed Patrick Bousquet-Chavanne as President and Chief Executive Officer, Americas. He will have overall responsibility for ESW’s Americas business and growth strategy as well as worldwide marketing. In addition, he will lead ESW’s new consulting division, The Reach Advisory.

Prior to joining ESW, Bousquet-Chavanne was CEO of Emaar Malls, owner of The Dubai Mall. He previously served as Executive Director, Customer, Marketing and M&S.com, for Marks & Spencer, helping drive the company’s digital acceleration. Prior to that, Bousquet-Chavanne was Group President at The Estée Lauder Companies, where he oversaw some of the company’s largest brands, including Estée Lauder and MAC, as well as the Designer Fragrances division. Bousquet-Chavanne presently serves as an Independent Director of Brown-Forman Corporation and was previously a member of ESW’s Retail Advisory Council.

“Brands today have unprecedented access to growth outside their home markets, but many don’t have the digital capabilities and local expertise they need to fully leverage international opportunities,” said Bousquet-Chavanne. “As a member of the ESW Advisory Board, I had the opportunity to get to know this skilled leadership team and help enable brands to quickly and cost-effectively scale their businesses. So, I’m very pleased to join ESW at this moment, when we see such substantial opportunity for further growth in the Americas and other regions, particularly in the fashion, luxury and beauty segments.”

Merkle selects Mayor as Salesforce lead
Michel Mayor has been chosen as Salesforce Practice Lead for Merkle EMEA and Dentsu’s CXM service line. He will lead and evolve Merkle’s Salesforce practice to help clients achieve the maximum value from their investment, across implementation, integration with their existing tech stack, and ongoing management to deliver and accelerate their customer experience transformation programmes.

Mayor moves to Merkle from his role as Chief Marketing Technology Officer for Dentsu across EMEA. In this role, he was responsible for advising clients on deriving value from martech business practices and technical solutions, and for accelerating Dentsu’s martech and CRM readiness across the region. Prior to this, he built digital transformation and CRM practices at Dentsu agencies Blue Infinity and Isobar Switzerland. He previously spent eight years at DuPont in CRM and Salesforce Practice Lead roles.

“It is an incredibly exciting time to be leading Merkle’s Salesforce practice in EMEA, which now has 500 consultants in one regional team,” Mayor commented. “We’re uniquely positioned to help clients get the most value from Salesforce’s cloud capabilities, across Marketing, Commerce, and Core Cloud for both well-known B2C brands and B2B leaders.”

Bowman to head up TV at Altair
Altair Media, a digitally-led media agency, has hired Phil Bowman as AV Director to head up its new TV department, which is aimed at brands which are new to TV or feel poorly served by what’s currently available to them.

Bowman joins Altair from Publicis-owned Spark Foundry, where he was Senior Group Trading Director.

“There has never been a more exciting time to launch a TV/AV offer to the market. Disruption and upheaval such as we have seen over the last 12 months, always bring major opportunity and that’s why we believe there is scope to redefine how TV media planning and buying is done,” said Bowman.

“Many brands are including TV in their ad plans for the first time. That includes a wide range of B2B brands who have seized the opportunity to target business customers working from home. And in our newly health-obsessed society, healthcare brands are increasingly eyeing up TV. These new entrants to the market require a different kind of offer. The trading approach that’s typical of many of the incumbents is unlikely to suit these first-time advertisers.”

Rokt adds Yaw as CPO
Hunter Yaw has been brought in as Chief Product Officer at eCommerce technology firm Rokt. He will lead Rokt’s product development and play a central role in Rokt’s product strategy and roadmap evolution.

Prior to Rokt, Yaw built and led the product and partnerships teams at Loadsmart and held several positions in the product team at Shapeways. He entered the tech space at a travel startup in Moscow where he ran their partnership with Airbnb, and subsequently built and sold his own startup providing data for restuarants.

“I am thrilled to be at Rokt and to be driving a cutting-edge, disruptive e-commerce product,” said Yaw. “The culture at Rokt is clearly focused on solving clients problems with versatile technology solutions. My passion for, and deep experience in, product development will allow me to enhance Rokts already strong product portfolio. I am looking forward to working with the team to help drive the company to the next stage of growth.”

Greenberg takes charge of sales at Audioburst
Audioburst, an audio search and delivery platform, has announced Andrew Greenberg as its Head of Publisher Sales. He will enable publishers to tap into talk-audio content.

Greenberg joins the company with 15 years of experience in digital advertising and publisher sales. He previously served as the Director of Publisher Development at Ogury and held prior leadership positions at companies like Content.ad and InterClick, which was later acquired by Yahoo! For $270m.

Audience Town turns to Green on sales
Andrew Green has been appointed Vice President of Sales at Audience Town, an advertising platform for real estate, moving, and home. He will spearhead Audience Town’s business development as the company prepares for a busy real estate season and broad economic recovery in the wake of the COVID-19 pandemic.

Green joins Audience Town after serving in business development leadership roles at both PubMatic and Rubicon Project, where he worked with Fortune 500 advertising brands and major agencies on digital marketing strategies.

“There’s no place I’d rather be than Audience Town as the advertising and real estate markets continue to rebound from the disruption of 2020,” Green said. “The real estate industry has never fully embraced what’s possible with digital advertising, and Audience Town is poised to capitalize on an exciting market at a very exciting time.”

Sale joins P&P client services team
Page & Page and Partners, a communications agency specialising in health, wellness, and lifestyle, has hired Charlotte Sale as Senior Account Director. She will join a growing client services team to lead and manage continued delivery across both new and existing clients including Align Technology, Novartis, L&R, and Boston Scientific.

Sale has worked for both major pharmaceutical and dental manufacturers for over 14 years, including launching two world-leading products to the UK and Ireland. Her experience also includes Clinical Affairs, a role in which she deepened her knowledge of clinical research and created content for educational programmes.

“We are thrilled to welcome Charlotte to the Page & Page team,” said Lisa Lishman, Partner and Commercial Director at Page & Page and Partners. “With her enthusiasm and experience, we are sure she will be a real asset to the team. We know Charlotte is excited to help us further support healthcare professionals and patients through Page & Page’s work with our clients. Page & Page has had a successful six months in terms of growth and we’re pleased to be continuing this momentum with Charlotte’s appointment.”  

The post Movers and Shakers: Comcast, Instacart, Deloitte, Sitecore, and more appeared first on Mobile Marketing Magazine.

Leo Burnett names Doskow CMO
Emily Doskow has been announced as Chief Marketing Officer at Publicis Groupe’s Leo Burnett. Reporting to North America CEO Andrew Swinand, she will drive Leo Burnetts business growth by drawing on the agencys creative firepower, now backed by Epsilons data assets, and allowing the agency to understand people at the individual level.

Doskow rejoins Leo Burnett, where she won Ad Age’s 2011 ‘Marketer of the Year’ and spent several years leading the Coca-Cola account team. Between her stints at Leo Burnett, Doskow spent three years at the helm of business development, architecting the teams and processes that led to significant global-scale wins, and helping build and market new capabilities to drive organic growth for Energy BBDO and helped build the business development practice for VSA Partners.

“Im incredibly proud to return to Leo Burnett, where my passion for driving agency growth really began,” said Doskow. “More than anyone, Burnetters know what it takes to be both timely and timeless—helping brands move at the speed of culture while also ensuring they stand the test of time. I couldnt be more excited about what this means for the future of our work with client partners.”

Pair of key hires made at R/GA
R/GA, IPG’s innovation consultancy, has brought in Ashish Prashar as Global Chief Marketing Officer and Rowena Vithlani as Executive Client Services Director at R/GA London.

Prashar, who begins the role on 2 March, will oversee the global marketing function for R/GA with responsibility for market strategy, brand, and corporate communications. He joins from Publicis Sapient with over 15 years of experience.

Prashar is also known for justice reform activism, having created programmes for incarcerated peoples following his own incarceration and campaigned for bail reform, the ending of solitary confinement, and the restoration of voting rights. He recently worked with the Vice-Chair of the Democratic National Committee for Joe Biden’s 2020 Presidential Election and previously served as a campaign Press Secretary for Boris Johnson in his Mayor of London days.

“I feel honoured to contribute my experience to an already dynamic legacy and I have a special place in my heart for those who use their creativity, technology, and their platform to drive social change,” said Prashar. “R/GA is that kind of modern company. Im looking forward to helping Sean and R/GA grow, build and execute the next generation of digital businesses using mission-driven innovation and technology to design better experiences for the human future while helping brands become better citizens of the world.”

Vithlani will be responsible for the leadership of R/GA Londons senior client relationships, growing the agency’s client services team and leading strategic partnerships to help clients navigate industry disruption.

Vithlani joins R/GA from AnalogFolk, where she held the role of Managing Partner. Here, she led the implementation of AnalogFolk’s marketing innovation capability and output, building and leading multi-disciplinary teams to create and deliver work for clients including The Coca-Cola Company, BT Group, and Unilever. Before that, she held roles at Sapient Razorfish, AKQA, and BBH London.

“After meeting Becs [Rebecca Bezzina], and the new leadership team she’s building, I was inspired by the direction the agency is moving. To be part of the journey of shaping the next chapter of success here is something that excites me.” said Vithlani. “Ive always been an advocate of delivering best in class service, not servility, and my vision for this role is to foster an innovative mindset and culture where the output is that the work can be the best it can be – with a sharp focus on relationships, commerciality and creative affinity.”

Havas appoints Bland to newly created role
Paul Bland has been hired by Havas Media Group as Head of Biddable Media. He will lead the 100-plus digital specialists in Havas Media Group’s UK and international teams, who will now come together under a new biddable team structure. He will set the strategic vision for all biddable channels, and work to deliver greater cross-channel agility to further drive client business performance, all fuelled by data and insights.

Bland joins from iProspect, where he spent nearly six years and was most recently Head of Performance Strategy within the agency’s leadership team, responsible for driving growth and innovation across digital and performance products and solutions, contributing to winning new business, and developing new partnerships with brands. He previously held positions at MediaCom and Equimedia.

“I’m absolutely thrilled to be leading Havas Media Group’s biddable operation and can’t wait to get started on a mission to make digital and biddable the most meaningful media for brands,” said Bland. “This move comes at a genuine pivot point for media, with shifting consumer behaviours and expectations driven by tectonic change, leading to far more direct connection between people and brands.

“It’s an incredibly exciting time to be leading the new biddable team, as we partner closely with clients, innovating to drive tangible business results.”

Laycock elevated to CEO at Incubeta
Incubeta, an independent digital marketing services group, has promoted Sally Laycock to UK Chief Executive Officer. She will be tasked with continuing to drive Incubeta’s growth trajectory through the innovation of services and products and will also join the global Incubeta steering committee.

Laycock joined Incubeta in 2008 as Financial Controller and became Chief Financial Officer UK and US in 2017 overseeing all financial and business operations.

“Luke [Judge] has been instrumental to the success of Incubeta in the UK and the US. Not only has he been an outstanding leader and CEO, he is also an incredible colleague, friend and a truly amazing and humble person. Having worked side by side with Luke for many years, I have certainly learnt from the best and I am honoured the baton has been passed on to me,” commented Laycock.

“I want to ensure we carry forward the legacy of a strong people culture which has been built up over the years with a particular focus on creating an environment where people feel comfortable to be themselves at work. This is something I am absolutely passionate about. Over the past 13 years I have watched employees at Incubeta thrive and progress. I’m so proud of what we have all achieved together and I am excited to be at the helm to ensure this continues.”

Vodafone adds Swantee to board
Olaf Swantee will be appointed as a Non-executive Director following Vodafone Group’s annual general meeting on 27 July 2021, subject to shareholder approval. He will also become a member of Vodafone’s Audit & Risk Committee.

Swantee was CEO of Sunrise Communications between 2016 and 2020, transforming the company’s brand, network, and services to establish it as true challenger to Swisscom. Prior to that, he was CEO of EE, where he successfully merged Orange UK and T-Mobile under BT Group. He has also held senior positions at France Telecom (now Orange Group), Hewlett-Packard, Compaq Computer, and Digital Equipment.

“It is an honour to be invited to the Board of Vodafone, Europe and Africa’s leading telecommunications company,” Swantee commented. “I am greatly looking forward to working with Jean-Francois [van Boxmeer] and the board to support Nick [Read] and the executive team successfully drive forward the strategy.”

Rizwani hired to direct strategy at Tribal Health
Tribal Health, a division of DDB Worldwide’s Tribal Worldwide, has recruited Niaz Rizwani as its new Strategy Director. He will support Tribal Health’s clients across multiple activities notably – connecting a client’s commercial goals with interactive customer experiences, shaping data strategies and omnichannel planning, knowledge sharing, and delivering innovative approaches.

Rizwani joins from Publicis Health, where he was a Senior Strategist. Before that, he worked in strategy and innovation projects at DigitasLBi and Blue Latitude.

“This is a fascinating time to be involved in healthcare and I’m delighted to join Tribal Health as Strategy Director,” said Rizwani. “There is so much change in the world, and the way healthcare companies are digitally interacting with their customers is fundamentally and rapidly evolving. I’m looking forward to working with our clients to help them deliver meaningful change to their customers and business.”

4A’s welcomes new board members
Vita M. Harris, Kate MacNevin, and Megan Pagliuca have taken seats on the Board of Directors as Directors at Large at the American Association of Advertising Agencies (4A’s).

Harris, Chief Strategy Officer at FCB Global, is dedicated to helping drive agency and client success, as well as cultivating new business opportunities.

MacNevin leads MRM as Global Chairwoman & CEO, where she has sought to reinvent how agencies serve their clients, employees, and communities.

Pagliuca, Chief Activation Officer for Omnicom Media Group North America, leverages the Omnicom network’s vast data resources to advance more customer-centric and data-driven investment strategies.

“The challenges of the last year have reaffirmed the pivotal role the 4As plays in guiding our member agencies and helping them thrive during these uncertain times,” said Marla Kaplowitz, President & CEO of the 4A’s. “As we continue to support the needs and ambitions of our members in 2021, I am thrilled to welcome such a wonderful group of leaders to our Board of Directors who will partner alongside our leadership team to further identify opportunities to support members and advance the industry.”

Senior ad industry players signed by Admix
In-game ad company Admix has appointed Nigel Morris to its Board and enlisted Rob Norman as a Senior Advisor.

Morris, who is already an Admix advisor and investor, will work closely with the leadership team. He was a central figure at Dentsu Aegis Network for over 25 years, founding Isobar and transforming the US Group. He is currently Chair of The Upside, on the Board at Gyana, and a Non-executive Director at Guardian Media Group.

“The video gaming domain will be the next big media channel following social media’s emergence some 15 years ago. In-Play is intrinsically engaging to audiences and brand safe for marketers at scale, and will become a key driver of sustainable growth strategies for brands,” said Morris. “The Admix team is very conscious of the whole ecosystem for consumers, brands and publishers, and we have developed a pioneering and agile platform that provides a great experience and performance for all.”

Norman will focus on the Americas, acting as an advisor to Admix’s US team. He was a long time CDO of WPP’s GroupM and additionally served as its North American CEO. He is also a Director at Simpli.fi, Director at Piano, and Non-executive Director at BBC Global News.

“I am delighted to join Admix as an advisor. Gaming on personal devices has become a huge part of media consumption,” Norman commented. “In-Play advertising creates revenue for publishers and reach and engagement for advertisers. Admix unlocks the economic opportunity with programmatic speed and precision, and does so without compromising user experience.”

Remerge selects Eichmann as GM
Patrick Eichmann has been appointed General Manager of the Americas at mobile app retargeting company Remerge. Focusing on the US, Canada, and South America, he will head up strategy in region to build upon and drive the company’s growth in those markets.

Eichmann has been promoted from Vice President of Sales. Before Remerge, he was Director of Sales and New Business at Liftoff.

“App marketing is at a critical crossroads. At a time when Apple is ushering in changes to IDFA to empower user privacy, we are also seeing a surge in consumer demand for mobile gaming, shopping, food delivery and more. Remerge has been at the forefront of respecting privacy changes and building new products to allow apps to thrive in this new environment. I’m proud to be helping build Remerge into the leading mobile DSP in the Americas,” said Eichmann.

Gore promoted to CDO at Zeta
Zeta Global, a marketing tech company, has elevated Neej Gore to the position of Chief Data Officer. He will lead the Companys global data and analytics strategy, creating growth for brands by transforming data into actionable business insights, and continue the development of Zetas large identity graph, while driving further innovation within Zetas Opportunity Explorer.

Gore was previously Chief Business Officer at Boomtrain, which was acquired by Zeta four years ago. More recently, he was President of the Data Cloud division at Zeta.

“I am thrilled to continue advancing Zetas Data Cloud, which we have proudly grown to be one of the largest proprietary consumer data assets in the world,” said Gore. “Data literacy and insights have become essential for every enterprise business to connect with consumers at an individual level, and to do that successfully, they must have strong identity and intent based data solutions. I look forward to furthering our mission at Zeta to help marketers acquire, grow and retain customers and combat their toughest challenges.”

Sightly turns to Papp as CTO
Stefan Papp has been hired by Sightly, a media services and tech company, as its Chief Technology Officer. He will growth of the company’s technology and its Brand Mentality solution.

Papp joins Sightly after serving as the Senior Vice president for Deloitte Digital. Previously, he was the CTO at Blab. He also held leadership positions at technology companies including AdReady, Intelligent Effects, and Solutions IQ.

“In todays turbulent world where information and events happen at an unprecedented pace, Sightlys technology is fundamentally transforming the way that marketers react and plan,” said Papp. “Our Brand Mentality methodology taps into the fire-hose of public discourse, leveraging advanced technologies, to provide brands with the unique and extremely necessary capability to act on real-time insights at speed, while trends still resonate.”

Four countries get new leadership at Lycamobile
Mobile virtual network operator Lycamobile has appointed new country managers in Australia, France, Russia, and Romania.

Brendan Feeney takes up leadership in Australia. Boasting over 20 years’ experience in the telecom sector, he previously created brand awareness and converted momentum into customer growth at Optus.

Mikis de Bonneval takes up the France gig. In his more recent position at Lebara France, he oversaw a significant organisational reshuffle leading the firm back into profitability.

Mikhail Alilekov is now Russia Country Manager at Lycamobile after over 15 years working for telecoms firm including VimpelCom and MTT.

Finally, Mihai Nica will lead the Romania business. Over the past 10 years, he has worked at telecom companies including Vodafone and Telekom Romania.

“We’re very pleased to welcome such an experienced group of country managers to the Lycamobile family,” said Navanit Narayan, Group Chief Operating Officer at Lycamobile. “Each of them brings the depth of experience needed to boost our growth at a national level. I look forward to the exceptional work these four will bring to their new roles and look forward to realising our shared priorities.”

Bounteous hires Wang to lead strategy
Oscar Wang has joined digital experience consultancy Bounteous as Senior Vice President of Strategy & Insights. She will lead a multi-faceted team to create insights-centric strategies that drive transformative digital experiences.

Wang joins Bounteous with 15 years of experience at Prophet. She was a founding member and a key driving force of Prophet’s global strategic consumer insight & analytics practice, leading client engagements, hiring and developing talent, cultivating culture, and creating and evolving intellectual property critical to Prophets overall human insights-driven integrated branding, marketing, and innovation offerings.

“We live in a time where the old business books are being re-written in front of our eyes. Companies big and small are moving with a heightened sense of urgency to adapt,” said Wang. “In this context, I believe there is no disruptive growth without disruptive insights. It will be a true honour and great responsibility to lead and serve Bounteous’ clients in this transitioning world.

“It requires a fundamentally collaborative mindset, an agile but disciplined approach, and a pragmatic, strategic, and human leadership style. Within the Bounteous leadership team, I have found a group of comrades working toward this cause. I am proud to join a like-minded organization with a tremendous foundation. The co-innovation opportunity is, in a word, bounteous.”

Bell and Nicholls join Momentum exec team
Growth consultancy Momentum has appointed Robert Bell as Group Chief Financial Officer and Will Nicholls as UK Managing Director.

Bell, whose appointment follows his sale of private equity-backed company Cawood Scientific, has a track record of leading organisations through periods of high growth and international expansion and will guide the group’s M&A strategy – with a particular focus on North America.

“I am excited to be joining the team at Momentum during such a significant time in the company’s development and growth and look forward to leveraging my experience as we drive the business forward,” said Bell.

Nicholls becomes MD after a year with the company – having previously held positions as MD at Alpha Century and Managing Partner at both BBH and Saatchi & Saatchi – and will drive business strategy and operations, with a focus on developing Momentum’s consulting capabilities and client base in EMEA.

“It’s an honour to take on the role of MD and I’m excited to lead the continued success of the business here in the European market,” said Nicholls. “During my time in the business I’ve seen huge demand from clients to solve their biggest challenge – how to bring teams together to drive growth.

“Our clients are looking for partners with real depth of expertise to drive business outcomes and flawless delivery. We have phenomenal track record in delivering both and enter 2021 in a strong position.”

Momentum has also bolstered its regional management teams with the appointments of James Mollard as Business Development Director and Jacqueline Gummer as Consulting Director.

Alight hires Carreau to head up direct sales
Jacqui Carreau has been appointed Head of Direct Sales at out-of-home media owner Alight Media. Reporting to Chief Revenue Officer Ged Glover, she will lead Alight’s growing direct sales team positioned across the UK.

Carreau previously spent nearly eight years at Clear Channel, holding roles such as Head of South and Area Sales Manager for the South West. Prior to that, she spent almost 12 years at Newsquest, focused on Somerset and Devon.

“Alight Media has really impressed me, both in terms of growth and ambition, but also in the way the team runs the business,” said Carreau. “I’m over the moon to join a company with a clear mission to make out-of-home work harder for advertisers of all shapes and sizes, with a real focus on supporting SMEs build back better. I can’t wait to get stuck in.”

The post Movers and Shakers: Leo Burnett, R/GA, Havas, Incubeta, Vodafone, and more appeared first on Mobile Marketing Magazine.