The Wevu platform enables people to buy or rent movies online or in-store via movie cards, now available at select Tesco stores. These movies can be watched across desktop, laptop, smartphones, and Smart TVs.

The partnership with Tesco, aimed at shaking up the UK’s DVD market, means that consumers can purchase Wevu movie cards in more than 450 Tesco supermarkets. The movie cards enable customers to collect a code at the checkout which can then be used to redeem and watch films on Wevu.

“The brand new Wevu movie cards also make an ideal Christmas gift,” said Carl Oxley, Wevu’s Managing Director. “Increasingly, people feel less sure about gifting physical DVDs due to the move to online streaming. The great thing about Wevu is that people can gift a Wevu card with confidence that their loved ones will be able to access them online.”

The platform features releases from major film studios including Paramount Pictures, Sony, Walt Disney, NBC Universal, Signature, Lionsgate, and Warner Bros.

Alongside the launch, Wevu is running a competition on Instagram which will see one person win 145 digital movies worth over £750.

“Wevu builds out our in-store entertainment offering even further, providing a new viewing alternative for our customers, as well as differentiating our proposition in the marketplace,” said a Tesco representative. “With 16m active Tesco Clubcard users and a universe that captures 87 per cent of all UK consumers every year, we are the final piece in the Wevu jigsaw. I look forward to seeing the reaction to Wevu and watching its ascent.”

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Aldi, Asda, Co-op, Iceland, Lidl, M&S, Sainsbury’s, Tesco, and Waitrose & Partners have teamed up with Channel 4 to unite against hate. On Friday 27 November, all the supermarkets will air ads one after the other across two ad breaks on Channel 4, each carrying the hashtag #StandAgainstRacism.

“As an anti-racist organisation, we are incredibly proud to stand together with Sainsbury’s and our retail partners against racism, using our national platform to call out the unacceptable reaction to Sainsbury’s Christmas advert,” said Verica Djurdjevic, Chief Revenue Officer at Channel 4.

The ad break takeovers will begin with bespoke introductions from Channel 4 explaining why the broadcaster has joined forces with the retailers to take a stand. The ads will occur at around 8:15pm during Bake Off: An Extra Slice and at 10:15pm during The Last Leg – both breaks will feature the 60-second version of Sainsbury’s’ ‘Gravy Song’ ad.

The supermarkets will also make their stand on social media, where the ad breaks will be published at the same time as the TV activity is broadcast on Friday evening.

“We strive to be an inclusive retailer and we’re proud to unite with our industry colleagues to stand up against racism,” said Rachel Eyre, Head of Brand Communications and Creative at Sainsbury’s. “We’re passionate about reflecting modern Britain and celebrating the diversity of the communities we serve, from our advertising to the products we sell. Sainsbury’s is for everyone and we are committed to playing our part in helping to build an equal society, free of racial bias and injustice. With collective action, together we can drive change.”

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The pair have committed to working with certified digital advertising suppliers where possible and will encourage suppliers that aren’t certified to sign up to begin their journey toward certification, while educating their internal teams about the initiative.

“We’re delighted to be among the first advertisers to support IAB UK’s Gold Standard. It’s in all of our best interests to collectively raise online ad standards, as we strive to communicate to our customers in the most helpful, relevant and effective way,” said Nick Ashley, head of media and campaign planning at Tesco. “The IAB Gold Standard is a clear start to building better standards across the industry; moving forward we also encourage all stakeholders to agree a single industry-wide set of standards that we can all get behind.”

The Gold Standard was unveiled in 2017 before beginning at the start of 2018. The initiative aims to clean up the digital advertising ecosystem by bringing together programmes for tackling ad fraud, increasing brand safety, and increasing transparency.

As per the stricter criteria introduced by the IAB UK earlier this year, companies need to implement IAB Tech Labs’ ads.txt, become certified under the JICWEBS Digital Trading Standards Group (DTSG), and follow the principles set out by the Coalition for Better Ads in order to achieve a Gold Standard certificate.

“Since its inception, Gold Standard adoption has been really strong. The fact that advertisers are now getting behind the initiative is crucial in cementing its effectiveness,” said Tim Elkington, chief digital officer at IAB UK. “Tesco and McDonald’s are leading by example when it comes to advertisers’ responsibility to improve digital advertising. It’s only by having all parts of the industry on board that we can affect real change.”

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The way that we interact with brands and retailers and the way we show our affinity to them is constantly changing in the hyperconnected world we now live in. Loyalty schemes can go a long way toward ensuring this brand affinity – and Tesco is one of the retailers that knows all about that.

Tesco’s Clubcard launched in the UK back in 1995 and has since been introduced to countries including Ireland, Czech Republic, Slovakia, Hungary, Poland, Malaysia, and others. It will celebrate its 25^th birthday in February 2020.

Over the Clubcard’s near 25-year existence, Tesco has continued to innovate and more align itself with the world transforming around it, growing to 19m UK Clubcard holders in the process. The latest iteration of this innovation has arrived in the form of Clubcard Plus, a subscription version of the popular loyalty scheme for UK customers which brings together Tesco’s store, Bank, and Mobile functions.

“We’ve had this amazing scheme called Clubcard for 25 years. We continue to evolve that and add value. It’s always been something that we want to bring our Group together. We feel that if you bring the Tesco Group together, through all of what we offer in the stores and what we can offer in Bank and Mobile, we have something that we can surface that’s unique for customers,” says Tash Whitmey, membership & loyalty director at Tesco.

“So, why are we doing it now? Because we’re constantly looking at the next evolution, the next innovation, and we felt that now is the right time to bring together the group.”

Too sweet to think about Nectar

The biggest rival to Tesco’s Clubcard programme is of course the Sainsbury’s-owned Nectar loyalty card which, unlike Tesco’s, was launched by linking together the loyalty programmes of four companies in 2002. Those companies were Sainsbury’s itself, BP, Barclaycard, and Debenhams.

Despite the presence of Nectar, Tesco says it didn’t have its rivals in mind when the idea for Clubcard Plus came about.

“We have 19m customers and it’s the most generous retail loyalty scheme, in that it gives one per cent back at face value on a consistent and ongoing basis,” says Whitmey. “We are working really hard to make sure that the partners that we have as part of Clubcard continue to be valuable to our customers and then we’re digitising that scheme at its source and adding in ‘Clubcard prices’. So, we felt that the core of Clubcard and the foundations are incredibly strong, and we will continue to invest in it. This is on top of that.”

Nonetheless, the differentiation is clear: Tesco is the only one to have a subscription loyalty option. Within this, it points to its ability to combine Bank, Mobile, and stores as a further differentiating factor, as well as that it offers “10 per cent always-on” discounts on Tesco distinct brands as part of the subscription.

No need for tiers

Even within that subscription there is a question over why there was a decision to not add a tier system like we’ve seen with platforms such as Spotify and Netflix. The reason? Simplicity being “one of the fundamental values that we look to have through what we do in our loyalty offering,” according to Whitmey.

Alessandra Bellini, chief customer officer at Tesco, adds: “We need to make sure that any of us can use it because it’s super simple. You get your two big shops, you get 10 per cent off the things you care about, double data – that’s simple, I can get my head around it. We could’ve made it more complicated, but we focus on what makes the biggest difference for people.”

It’s wanting to make this difference to people that is also forming Tesco’s plans for the future of Clubcard Plus – and, as such, it doesn’t have any real targets in terms of the number of its 19m Clubcard owners that it wants to join the Clubcard Plus subscription.

The company says it is focused on building a model that can help shoppers through Bank, Mobile, and stores, and has “made sure that the proposition that we offer to customers is what makes sense to them,” according to Bellini.

Nonetheless, the company has an idea of the levels of uptake that would make it happy but hasn’t made any solid predictions, as it’s unsure of what to expect with the unique offering. As such, it plans to wait and see how “how customers value it, how they interact with it [and] use those insights to make sure that we evolve the proposition based on what’s valuable to customers,” says Whitmey.

No Clubcard concerns over coming times

One thing Tesco may have to look at over the next few years is the potential for an increase in the number of people doing their grocery shopping online. The grocery retail sector is one that has yet to really be completely taken over by the digital world, with online only expected to account for 10 per cent of all grocery shopping by 2023. However, this would represent a growth of 60 per cent over five years.

Currently, the Clubcard Plus subscription benefits can only be used in-store. Tesco, though, says it is ready to adapt for the future should it be required and has little concern about Clubcard or Clubcard Plus struggling to keep up. The plan is simple: just keep listening to the customers.

“We’re adapting and adjusting to the world around us all of the time,” says Bellini. “Over 25 years of Clubcard, there has been many innovations and permutations and adjustments. It’s part of what we do. We need to look at the future, we need to make sure we stay relevant.

“The great thing about working at Tesco is that people tell you immediately how they feel about everything you do. They tell you with their feet, they tell you with their wallet, so there is no question that we’ll get the feedback that we need. It’s our job to try to predict the future and understand how we can go along with our customers for what they really need. So, we’re not concerned, but being engaged and listening to our customers will be the best way to make sure we stay like that,” concludes Bellini.

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Tesco Clubcard Plus will cost £7.99 a month and enable customers to receive access to savings and benefits from across Tesco, including groceries, F&F, Tesco Mobile, Tesco Bank, pet food, homeware, and toys.

Benefits included are 10 per cent off two big shops up to £200 every month; 10 per cent off all the time on Tesco brands including F&F, Fred & Flo, Go Cook, Fox & Ivy, Tesco Pet, and Carousel; double data on a pay monthly contract every month on Tesco Mobile; and access to a Clubcard Plus credit card from Tesco Bank with no foreign exchange fees and additional Clubcard point earnings when used for most other purchases outside of Tesco.

“We know that our customers are always looking for ways to make their money go further,” said Alessandra Bellini, chief customer officer at Tesco. “That’s why we’re launching Clubcard Plus – so that they can get better value on the products and services that matter most to them, throughout the whole year.”

Tesco is launching its Tesco Clubcard Plus campaign on 4 November across TV, out-of-home, print, radio, social, and digital, with the subscription available to customers from 8 November.

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Ikea has been the big winner on social media during the final season of Game of Thrones so far, achieving the greatest social lift of the brands advertising during the show’s ad breaks on Sky Atlantic.

According to 4C Insights, the Swedish furniture store has achieved a 495 per cent TV social lift this season, thanks to its three TV spots. The data science firm based its findings on the brand’s social media engagement in the five-minute period after the start of a TV ad, compared to the engagement rate in the five minutes prior.

O2 sits in second place in the rankings, achieving a 335.5 per cent social lift on the back of its one ad. This is followed by BT’s 242 per cent from eight spots, BMW’s 185.6 per cent from two spots, and Iceland’s 158.6 per cent from 11 spots.

“In todays cross-channel media world, these figures represent a more holistic view of advertisings net effect than just counting views or viewers,” said Aaron Goldman, CMO at 4C Insights. “With multi-tasking and multi-screening, it’s not enough for brands to put out an advert on television and expect it to reach their key audiences. Marketers must close the loop by creating a presence across platforms with timely messaging that captures the moment.”

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Through the iPhone X’s Face ID technology, Tesco Bank customers will be able to access Tesco Bank Mobile Banking, view their accounts and handle their cash all just by scanning their face.

“We know customers love using our mobile banking app to quickly and easily manage their money,” said Grant Bourbousson, director of digital and customer 2020 at Tesco Bank. “This addition illustrates our continued commitment to developing digital services that utilise the latest technologies available, and which really meet our customers’ needs. This is a simple, convenient and helpful development for Tesco Bank customers.”

To use Face ID within Tesco Bank’s app, the functionality must be enabled on the device. It must then be turned on within the app’s settings.

Tesco Bank isn’t the only financial services company to harness the power of Face ID.

OCBC Bank in Singapore has launched OneLook, which uses facial recognition technology to enable payments and view account information through the bank’s app. The feature can be used on the iPhone X across OCBC’s multiple financial apps.

“Continuously innovating around new technology to deliver a simple, secure and superior banking experience for our customers is our first priority,” said Aditya Gupta, head of eBusiness Singapore at OCBC Bank. “With OCBC OneLook, customers are now able to bank and pay on our mobile apps more easily, quickly and safely, just by looking at their phones. There’s a whole generation of customers becoming more comfortable with biometric authentication technology, and we are confident that they will find OCBC OneLook truly impressive and relevant.”

Apple’s facial recognition technology is supposed to be incredibly safe and it is – unless you’re an identical twin. Several videos have surfaced since the iPhone X’s launch of sets of identical twins being able to unlock each other’s phones, which could be a massive problem for any twins thinking about using the technology to login to their mobile banking accounts.

Join us at the 2017 Effective Mobile Marketing Awards Ceremony, taking place in London on Thursday 16 November, to mix with the industrys best and brightest, and raise a glass to the years best campaigns and solutions. To find out more, and to book your place, click here.

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With that in mind, our Peoples Choice categories let the mobile marketing industry vote for a winner from our shortlist of deserving nominees. Voting has already begun, but this week, well be shining a spotlight on each of the different Peoples Choice categories to give you more information before you make your decision.

Once youre ready to vote, head to our survey to pick your winners before midnight UK time on Friday 29 September. The Peoples Choice winners will be announced alongside the rest of our Awards at our lavish ceremony on Thursday 16 November. You can book your place at this annual highlight here.

Mobile Marketer of the Year
Milton Elias, Head of Mobile & Video, News UK – Milton will be familiar to many in the mobile world, having worked in the space since joining Publicis Groupe’s Phonevalley in 2008. Since then, he has held Head of Mobile roles at OMD and Starcom MediaVest Group, and served as a jury member for the Mobile Lions in 2016. His new role at News UK, which he began at the start of the year, puts him in charge of mobile and video advertising product strategy across all of the publisher’s brands, including The Sun, The Times and The Sunday Times.

Susanne Jones, Managing Director, Isobar UK – Susanne joined Isobar UK as the agency’s MD in 2016, and steered the Dentsu Aegis-owned firm from strength to strength, overseeing campaigns for Uniqlo, Royal Carribbean and Sony. She also assisted in the global launch of Isobar Commerce, the agency’s series of commerce-focused centres of excellence located around the globe. Prior to Isobar, Susanne spent ten years at Critical Mass, rising to the position of senior vice president and global client partner for Citigroup.

Annabel Kilner, Commercial Director, Made.com – Annabel’s vision for furniture brand Made.com has helped transform the company, driving it to embrace social media as an effective marketing channel and create physical retail experiences that blend seamlessly with digital services. Since joining the firm in 2012, she has served to craft the company into a true omnichannel brand that has gone from success to success, and never hesitated to integrate cutting-edge technology into the firm’s customer-centred marketing strategy.

Michelle McEttrick, Group Brand Director, Tesco – Michelle might just be the authority on helping brands that have lost their way rediscover their message. While at ad agency BBH, she helped to reinvigorate the British Airways brand, before moving on to serve as CMO of global retail banking and MD of group brand and marketing at Barclays as it sought to redefine itself in the wake of the financial crisis. Now, Michelle has helped turn around the fortunes of Tesco, re-establishing the brand in the mind of British consumers with new initiatives, services and a focus on trust.

Andrew Morsy, UK Managing Director, Sizmek – Andrew has helped Sizmek achieve one of its most successful years yet since his appointment as managing director in February. The firm has announced a global programmatic partnership with Adyoulike to expand the reach of its StrikeAd platform, and has acquired predictive marketing platform Rocket Fuel to strengthen its analytics offering for clients. Morsy has been with the company since 2013, following stints at Yahoo and Struq, and rose up through StrikeAd, developing a keen knowledge of the programmatic landscape.

Tom Pearman, Manager for Partner Development, Search Ads UK, Apple – For most of this year, Tom was at Weve, which he joined in 2012 as director of brand and business development. He has more than proved his talent and hard work in the sector, overseeing multiple award-winning campaigns and helping manage Weve’s transition following its acquisition by O2, as the company’s moved into the programmatic space. During this period, he also lead the mobile marketing industry as a board member at both the IAB and MMA. Now moving to Apple, were excited to see what he has planned for the future.

Dont forget to cast your vote in all our Peoples Choice categories here before midnight UK time on Friday 29 September, and good luck to all our nominees.

The post Peoples Choice Spotlight: Mobile Marketer of the Year appeared first on Mobile Marketing Magazine.

Payqwiq was initially trialled in 42 stores in 2014, before the pilot was extended in 2016 to 600 Tesco stores nationwide. The digital wallet enables customers to pay for their shopping while collecting Clubcard points, all through the app. Customers can pay in-store by simply scanning their phone on the scanner, once their debit or credit cards have been registered. It has a single transaction limit of £250 and provides the customer with a transaction history.

Tesco Pay+ will be rolled out for both Android and iOS devices, enabling all customers with the app to pay with the need to carry any cards when they go shopping.

“We are really excited to be telling customers today that their digital wallet will soon be changing its name to Tesco Pay+,” said Mark Loch, digital wallets and group payments strategy director at Tesco. “The journey of our digital wallet has been an exciting one and we’ve learned a great deal about our customers and how they shop in that time. We believe that Tesco Pay+ is going to help the customer journey, offering greater little helps, and we’re looking forward to revealing more in a few weeks’ time.”

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The feature also enables customers who subsequently find their card again to easily unblock it via the app, or to cancel the card completely and order a replacement if they need to.

“We want to make banking as easy as possible for customers,” said Grant Bourbousson, digital director of Tesco Bank. “Millions of credit card customers across the UK contact their bank each ear to report a lost card only to find it again.

“By allowing our credit card customers to block their card with just the tap of a button on their phone, this new feature takes the hassle and stress out of those occasions when you think you’ve lost your card, only to find it a little later. It is just another example of the innovative new features we are delivering to help customers manage their money using our mobile banking app.”

The Tesco Bank app also offers users quick access to account balances without having to go through a full login, fingerprint access with Touch ID or Android Fingerprint, in-app credit limit adjustment and spending management tools.

Don’t forget to enter the Effective Mobile Marketing Awards. Weve extended the final deadline to 18 August, but times running out. More details here.

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