Working with UK China manufacturers Duchess China and agencies Carat and Elvis, Cadbury will be selling limited-edition Golden Goobilee commemorative plates on Depop to celebrate Creme Egg’s 50^th anniversary. All plates, which will be sequentially priced from £1 up to £50, will go on sale from 26 March, with all proceeds being donated to The Trussell Trust.

To back the launch, Cadbury has partnered with Carat, LadBible, and Twitter to leverage takeovers, videos, and editorial coverage across LadBible and a heart to remind feature on Twitter. Meanwhile, working with Elvis, the chocolate giant has created a social ad where plates are literally ‘dropped’. Cadbury is also lining up influencer activity.

The 50^th birthday celebrations began for Creme Egg back in January and has seen the brand release a 60-second film celebrating 50 years of ‘EATertainment’, an activation starring Gary Barlow, and a Creme Egg-inspired beer with Goose Island Brewery.

“Cadbury Creme Egg has been loved by the nation for five delicious decades, so we’re excited to launch our limited edition china plates, available to purchase now, for our fans to commemorate the momentous occasion in our final installment of EATertainment this season,” said Imogen Davis, Brand Executive at Cadbury owner Mondel?z.

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Every fortnight until 9 April, YouTube star Max Fosh will drive the Yaris Hybrid to different destinations, while interviewing a UK celebrity, starting with Olly Murs – which is currently featuring across LadBible.com, LadBible’s Facebook, and LadBible’s Instagram. Murs’ interview will be followed by radio DJ Sonny Jay, musician Gracey, Olympian Sam Quek, comedian Munya Chawawa and, finally, YouTube and TV personality Chunkz.

“These imaginative new films are a novel way to draw attention to the personality, design and key features of Yaris Hybrid, and we hope that the fantastic line up of celebrities and their engaging interviews will bring humour, entertainment and some escapism,” said Courtney Lucas, Brand Awareness Manager at Toyota GB.

In each episode of the ‘Fantasy Road Trip’, the celebrity guest is ‘picked up’ by Fosh in the Yaris Hybrid. The scene is set by the use of a rolling treadmill and an animated backdrop, creating the illusion of a ‘magical’ road trip without ever actually going anywhere.

The partnership between Toyota and LadBible was broked by m/Six, The&Partnership’s media agency.

“We’re very proud to work with Toyota, one of the world’s largest automotive brands, on our first automotive campaign. When m/Six approached us, on behalf of Toyota, with their ‘Why Stop’ mantra, we knew that we were the perfect partner to bring this campaign to life,” said Lindsay Turner, Head of Client Solutions at LadBible Group. “Being the largest youth publishing brand, it felt like a natural opportunity for us to work our magic and in turn, we created the Fantasy Road Trip’. This engaging mini-series, with hand-picked talent that our community love, will provide our audience with a magical mystery tour showing the best that branded content can offer.”

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The ‘Check Your Drawers’ campaign takes an anti-consumerist approach to Black Friday, encouraging Brits to search for their old mobile phone handsets in their drawers and get them back in circulation via refurbishment, recycling, or gifting devices to others.

A series of tongue-in-cheek videos, starring musician Manga Saint Hilare, will run across LadBible and Unilad’s Facebook, Instagram, and YouTube channels, aiming to promote a reduction in e-waste by showing people the ways they can think differently about their old phones. As part of the campaign, which has been developed in partnership with Havas Media and its content arm, Jump, Giffgaff will also takeover the LadBible.com site on Black Friday.

“At Giffgaff, weve always believed that theres a better way to do mobile, and thats no different when it comes to our phone offering. With over 55m unused phones sitting around our homes, this Black Friday weve partnered with LadBible and Unilad to call on the nation to get those phones back into circulation,” said Georgina Bramall, Head of Brand Strategy at Giffgaff. “If youve got an unused phone at home, Giffgaff will help you refurbish it for cash, recycle it for the planet and donate some of the value of your phone to community causes. Weve always had sustainability at our heart, and the Giffgaff circular economy for phones is the next step of that journey.”

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