The ‘DeliverDate’ campaign will see the Tinder profiles of 30 local singletons printed onto 1,000 special edition Wingstop order boxes – and customers are able to scan associated QR codes to be taken straight to their profiles.

“With help from Tinder and Wingstop, were asking the nation to let us be a wingman and bring love into their living rooms,” said Aisha Jefferson, UK & Ireland Head of Consumer Comms at Deliveroo. “Any single Brits should opt-in for the DeliverDate service because they might just satisfy their hunger for love and with any luck be putting a wing on it by next year. And if not, at least they can satisfy their hunger for wings.”

Customers ordering from Wingstop in Battersea, Kentish Town, Gloucester Road, Croydon, and Birmingham on the 13 and 14 February will have the option to add the ‘DeliverDate’ special edition packaging to their order before confirming in the Deliveroo app.

The customers who select the ‘DeliverDate’ option will receive their food in packaging displaying six profiles of singletons from the local area. Any of the six people who catches the customer’s eye can be scanned to be taken directly to their full profile and swiped right (or left) on.

“The start of 2021 has been unplucking believable, so this Valentines Day, with the help of Deliveroo and Wingstop, were elevating our status to be the ultimate wingman to UK singletons. And the best bit, you dont have to share your food,” said Laura Wilkinson-Rea, Director of Communications UK at Tinder.

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From tomorrow (13 February), Londoners will be able to buy chocolate bars and collection boxes from Love Cocoa via the Deliveroo app. These chocolate treats will then by delivered by one of Deliveroo’s cyclists or bikers to the customer’s location in ‘around 20 minutes’.

“We want to take the stress out of Valentine’s shopping, and moving forward provide a service to anyone with a craving or looking for a last minute chocolate gift,” said James Cadbury, founder of Love Cocoa. “Popping down to your local newsagent to pick up a bar of chocolate will soon be a thing of the past for Londoners. So, if you wake up one morning, or you’re sitting at your desk and feeling peckish, fear not, chocolate is only a tap away.”

In addition to the partnership, Love Cocoa will be handing out bars of chocolate at ‘London’s most romantic spots’ at 1pm tomorrow. These spots will be Borough Market, South Bank, St Pauls, and Notting Hill.

Love Cocoa already delivers chocolate through letterboxes across the UK via online orders and subscription boxes, while bars are also stocked at places like Fortnum & Mason and Planet Organic.

The partnership is Deliveroo’s second chocolate-based link up in the last week, after it teamed up with Cadbury Creme Egg to deliver ‘gooey’ Creme Egg recipes direct to people’s doors.

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According to Apptopia, in the two weeks leading up to Cupid’s favourite day, Tinder, perhaps unsurprisingly, had the most downloads and daily active users (DAUs) compared to other major dating apps in the US. Despite this, rival dating app Match saw revenues of more than double the amount – mainly through in-app purchases (IAPs).

Tinder had 370,569 downloads in the first 13 days of the month, and did not drop below 540,000 DAUs – peaking at 580,000 on 8 February. Match wasn’t too far behind, in terms of downloads, achieving 331,179 but its DAUs saw massive fluctuations. The popular app did not drop below 267,000 DAUs but saw a huge increase in users on 5 February (414,000), 12 February (466,000) and 13 February (428,000). The number of users in the two days prior to Valentine’s Day show Match may be the app of choice for those bright-eyed, hopeful (desperate?) singletons.

Elsewhere, OkCupid Dating achieved the third most downloads (224,612), followed by Bumble (203,250), Hinge (149,834), Grindr (136,511), eHarmony (123,424) and Happn (42,744).

Meanwhile, in the revenue stakes, $751,894 of the $775,826 total revenue made by Match came from IAPs. The amount made by Match dwarfs the still impressive revenues achieved by Tinder – which can account $367,794, of its $369,131 earned, to in-app purchases. The third biggest revenue player was OkCupid Dating ($335,359), followed by Grindr ($278,628), eHarmony ($246,142), Hinge ($125,176), Bumble ($123,271) and Happn ($10,679).

In comparison, the UK has been dominated by Tinder on all fronts. It has had the most downloads, the highest DAUs and the biggest revenue by a country mile.

It was downloaded 38,947 times over the period – its closes competition coming from Grindr’s 20,289 downloads. In addition, it was downloaded by around 2,000 more people than any other day, in the period, on the day prior to Valentine’s Day. It also saw its DAUs rocket to 221,658 on the same day – more than double any other day (us poor lonely Brits).

While all those Brits were swiping away, Tinder managed to rake in $157,210 in revenues – its next closest competitor was once again Grindr, with $19,139 in total revenue.

The post Hundreds of Thousands of Singles Flocked to Dating Apps Ahead of Valentines Day appeared first on Mobile Marketing Magazine.

To delve further into Valentines Day and marketing, take a look at the infographic below.

The post Infographic: 1.4 Times More Retail Sales Made in Valentines Week appeared first on Mobile Marketing Magazine.

The set of ten Mojis includes a range of designs from across the universe, from a Sumo wrestler Cupid, to a turtle pretending to kiss somebody and an octopus who offers a number of romantic gifts, presumably from his garden. Sir Paul worked with Skype to develop the characters, as well as lending his vocal and musical talents to their sounds.

“It turned out to be a great laugh at the same time as challenging because you suddenly realise youve got to compress a musical interpretation of an expression into less than five seconds,” said McCartney. “It was like doing a huge crossword puzzle and coming up with all these solutions. And at the same time it was musical, so it was great practice for me in the studio.”

Its not the first time Sir Paul has lent his hand at producing mobile content, having collaborated multiple times with Japanese messaging app Line, where he has more followers than this Twitter and Facebook presences combined. He also composed music for Destiny, one of the most anticipated video games of the last decade, proving he is no mere day tripper when it comes to embracing the tech revolution.

“Pauls music has touched the hearts of millions of people all over the world,” said Gurdeen Pall, corporate vice president of Skype. “We are thrilled to lend some of his magic to a set of Mojis conveying the worlds most powerful emotion, love, through music and art. It was a great creative challenge for us to create the animations to match his legendary sound.”

The Mojis are being rolled out now with a new Skype update, and will soon be able to be used by people here, there and everywhere, so if all you need is love, you may soon be receiving it in the form of a McCartney-soundtracked moose with a bunch of flowers.

The post Sir Paul McCartney and Skype Partner for Valentines Day Mojis appeared first on Mobile Marketing Magazine.

According to figures from Bing Ads, last year 69 per cent of all retail Valentines Day searches in the UK were made from mobile devices, along with 43 per cent of all clicks. The continued growth of mobile search means that the figure will doubtless be even higher this year.

The average Brit begins preparations in early February, with retail searches spiking on 7 February, a week ahead of the day, and continuing to climb higher until reaching almost double their usual volumes on 13 February, when searches on mobile devices will see a huge peak between 11am and 2pm. Desktop searches see a last minute flurry between 7 and 10pm, as users finalise their plans or buy last minute gifts.

“Our insights into Valentines Day behaviour online highlights how brands can leverage the power of search data to capitalise on key dates, such as Valentines Day,” said Minal Fofaria, head of EMEA insights at Bing Ads. “Marketers should be listening and reacting to these specific peaks in search activity to make sure they reach the right audiences, at the right time, on the right device.

“By knowing how and when people are searching, we can empower marketers to create more meaningful connections that deliver value for both consumers and brands alike.”

The post 70 Per Cent of Valentines Day Retail Searches Made on Mobile appeared first on Mobile Marketing Magazine.

As part of the campaign, the departments stores social media channels will replaced all their text and imagery with Emojis, as will elements of the brands websites, encouraging consumers to interact using the colourful symbols.

Followers on Twitter and Facebook will be asked to crack codes made up from a sequence of Emojis which symbolise a romantic comedy film, with successful entrants earning an exclusive 10 per cent discount to spend online, while the brands social media team have translated some of the most famous love stories throughout the ages into Emoji, which will be shared as video clips.

“Emojis have become such an integral part of the way people communicate on their mobile phones,” said Aaron Foster, head of PR, social media and events at House of Fraser. “One symbol is sometimes all you need to get across exactly what you want to say. We wantd to try something less traditional for Valentines Day this year in order to engage with a younger audience.”

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