Ogilvy Archives - Mobile Marketing Magazine https://mobilemarketingmagazine.com/tag/ogilvy/ Mobile Marketing Magazine Mon, 30 Nov -001 00:00:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://mobilemarketingmagazine.com/wp-content/uploads/2023/10/blog_img6.png Ogilvy Archives - Mobile Marketing Magazine https://mobilemarketingmagazine.com/tag/ogilvy/ 32 32 Movers and Shakers: Ogilvy, Shutterstock, Adjust, Zeotap, PubMatic, HyperJar, and more https://mobilemarketingmagazine.com/movers-and-shakers-ogilvy-shutterstock-adjust-zeotap-pubmatic-hyperjar-and-more/ Wed, 25 Nov 2020 20:56:23 +0000 The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

The post Movers and Shakers: Ogilvy, Shutterstock, Adjust, Zeotap, PubMatic, HyperJar, and more appeared first on Mobile Marketing Magazine.

]]>
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

Top (L-R): Devika Bulchandani, Aiden Darné, Katie Madding, Matt Barash
Bottom (L-R): Susan Daimler, Natalie Malevsky, James Reddington, Meghan Burton

Ogilvy names Bulchandani North America CEO
Devika Bulchandani has been appointed Chief Executive Officer of Ogilvy North America and Global Chairwoman of Advertising. Bulchandani will be responsible for driving all aspects of Ogilvys core business across the US and Canada which spans advertising, brand & content, public relations & influence, experience, growth & innovation, and health.

Most recently Bulchandani served as President of North America for McCann Worldgroup. Prior to being appointed to that role in December 2019, she was President of McCann New York. Bulchandani is also a founding member of Times Up Advertising – where she has tirelessly championed equality for women in advertising, particularly for women of colour – and an active Board member of the Ad Club in New York.

“Few people blazed trails in this industry the way that David Ogilvy did, and Im invigorated by the opportunity to work with Andy to shape Ogilvys future,” said Bulchandani. “At this time of immense change, I look forward to harnessing the creative brilliance and diverse expertise of Ogilvys global network to solve problems and create lasting value for clients.”

Darné takes charge of production at new Shutterstock creative arm
Stock photography company Shutterstock has hired Aiden Darné as Head of Global Production for Shutterstock Studios. He will oversee global production and strategy of the newly launched Shutterstock Studios, which offers brands custom content matched with production tools and services at scale.

Most recently Darné held the role of Senior Vice President of Production at Vice Media Group, where he ran the studio for commercial and editorial production across North America. Prior to Vice, he was Vice President of Production at Viacom, where he ran the East Coast production team for Viacom Digital Studios.

“I’m thrilled to join Shutterstock at such an exciting time for the company. Now more than ever, there is growing demand for a global production infrastructure that is focused through the lens of authentic local experts,” said Darné. “Shutterstock Studios is uniquely positioned to succeed with its expansive and diverse global network of contributors and creatives. It has a bright future and Im honoured to join at the start of its exciting and flourishing journey.”

Adjust elevates Madding and Kiriakis
Katie Madding and Bill Kiriakis have been promoted to Chief Product Officer and Chief Revenue Officer, respectively, at app marketing platform Adjust.

Madding will oversee overall product strategy at Adjust, including the companys expanding product and engineering teams. She started working at Adjust in 2014, serving as Integration Engineering Director before eventually progressing to her most recent role as Vice President of Product.

Kiriakis will assume executive leadership of all of the company’s global sales functions. He joined the company in January as Senior Vice President of Global Sales.

“Katie and Bill have done a fantastic job bringing Adjusts industry-leading products to market and strengthening our teams around the world,” said Christian Henschel, Co-founder and CEO of Adjust. “Their complementary leadership will be integral to achieving our ambitious goals of servicing all of our clients mobile marketing needs over one platform.”

Barash joins Zeotap to lead partnerships
Zeotap, a customer intelligence platform, has hired Matt Barash as its Senior Vice President of Global Publishing & Platform Partnerships. He will lead the commercial development of Zeotap’s ID+ solution.

Barash, who has more than 20 years of media and technology experience, most recently served as SVP of Strategy & Business Development at AdColony, where he oversaw global strategy, marketing and all commercial relationships with automated advertising, data and marketing technology partners. He has previously held programmatic leadership positions at Forbes and News Corp.

“Todays digital economy demands a balance of privacy and personalisation.  With ID+, Zeotap provides partners with a unique opportunity to ensure one-to-one marketing in a cookie-less world” Barash said. “I’m excited to join a world class team at Zeotap to partner with publishers and platforms and help them to future proof their businesses as digital enters a new era.”

PubMatic gives Daimler board seat
Susan Daimler has joined the Board of Directors at ad tech company PubMatic.

Daimler oversees the Premier Agent and StreetEasy businesses at Zillow Group, and manages an organisation spanning strategy, product, engineering, sales, corporate relations, and operations. She joined Zillow in October 2012 after the company’s acquisition of Buyfolio. She also co-founded travel website SeatGuru.

“Rajeev [Goel] and I have known each for over twenty years, taking similar career paths in digital entrepreneurship and leadership. This is an exciting time for PubMatic, as digital media expands across channels including mobile app and CTV. I’m honoured to be asked to serve on their Board of Directors,” said Daimler.

Malevsky chosen as growth chief at HyperJar
Budgeting app HyperJar has recruited Natalie Malevsky as its Chief Growth Officer. She will be responsible for the app’s growth in the UK, through end-to-end leadership of brand development & PR, consumer acquisition campaigns, and app engagement.

Malevsky’s 20 years’ experience spans media brands including AOL, Disney, BskyB, and Dow Jones. She was most recently Vice President of Product Marketing at Culture Trip.

“I’m thrilled to be joining such a high-calibre team at an important time for HyperJar and the FinTech industry,” said Malevsky.

“Consumers often have an uneasy relationship with debt and finances, and things have got even more complicated with the pandemic. It’s a great marketing challenge, and a timely one. I intend to use my category experience and knowledge of positive psychology to help HyperJar customers build their money ‘trust muscle’ by planning and spending their money smarter and with greater confidence.”

Havas selects Reddington as new partner
James Reddington has joined Havas Media Manchester as Managing Partner. He will provide additional client leadership across the agency’s BBC business, ensuring the continued delivery of best-in-class planning and client service.

Reddington joins the media agency after almost 24 years at Carat Manchester, where he oversaw clients including Barratt Homes, Manchester Airport Group, and Greggs as Group Business Director.

“The opportunity to help grow Havas Media Manchester and to support on the BBC business is exactly the sort of challenge I was looking for after nearly 24 years in my previous role,” said Reddington.

“We can offer clients the best of both worlds – the agility you’d usually associate with a small agency and the backing of one of the most respected networks in the UK. I can’t wait to get started.”

Pair of senior appointments made at Wolfenden
Leeds-based digital marketing agency Wolfenden has hired Meghan Burton as Operations Director and Emma Barnes as Senior Data & Insights Strategist.

Burton joins the board in a newly-created position that oversees all production teams and output. She arrives from Epiphany (now Jaywing), where she was most recently Production Director.

“I’m delighted to be joining Wolfenden in such an exciting phase for the agency,” said Burton. “The clear talent and dedication of our team has been reinforced by recent growth in our client base, and I’m really looking forward to continuing working together to empower the team and clients to achieve even greater things.”

Barnes has been hired as Wolfenden begins to define its approach to data and analytics. She was most recently Senior Analytics Strategist at Edit.

“After nine years at Edit and Branded3, it was important to me to choose the right next step, and I’m confident that moving to Wolfenden is just that,” said Barnes.

“It’s been a wonderful experience joining such a down-to-earth and friendly team, who have clearly built such strong partnerships with their clients. Their refreshing approach to educating clients and supporting them to grow means that there is endless opportunity to use data and insights to fuel not just our search strategies, but wider marketing and business plans, too.”

M&C Saatchi gets new leadership
Gareth Davis will become Independent Non-Executive Chairman of M&C Saatchi in the new year, replacing outgoing Chairman and Co-founder Jeremy Sinclair.

The Board will also appoint Moray MacLennan, currently Worldwide Chief Executive Officer, as CEO of M&C Saatchi PLC, succeeding CEO and Co-founder David Kershaw. Bill Muirhead, Executive Director and Co-founder will step down from the Board in March 2021.

“I would like to thank Jeremy, Bill and David for their inspiration and support over many years,” said MacLennan. “25 years ago, M&C Saatchi was founded with the ambition to change the world. That ambition remains. Looking forward we have an opportunity to reset M&C Saatchi for its next chapter and while we will draw on the strengths of the past, the focus will be relentlessly on the future, reflecting and anticipating major changes in society.”

Jobe to lead tech at Cheil
Cheil UK, a digital marketing and advertising agency, has welcomed Gary Jobe as its Head of Technology. Replacing Kevin Durley, his key priorities will be to build a strong developer team to lead key European projects and identify new opportunities from emerging tech trends, applying them to strengthen Cheil UK’s service offerings.

Jobe has more than 20 years’ experience designing and delivering tech solutions. He joins Cheil from Havas UK, where he was Group Head of Technology for almost five years. Before that, he held similar technology head positions at Proximity London, Sky, and Ogilvy.

“I’m excited to join Cheil UK as head of technology, especially at this point in time where digital and technology is urgently at the forefront of our clients’ business needs,” Jobe commented. “Cheil, as a global business, has an enviable legacy being at the cutting edge of technology for almost five decades, and I’m thrilled to have been passed the baton and lead the next technology chapter for the UK agency.”

Silverbean turns to McDonald as head of people
Rebecca McDonald has joined Newcastle-based affiliate marketing agency Silverbean, and its sister agency AGY47, as Head of People and Development. She will ensure there is an increased emphasis on employee growth, development and learning, feeding into the agencies’ focus on a culture that significantly benefits both its clients and its employees.

McDonald arrives at Silverbean with over 13 years of experience, which includes time at Sage and Balfour Beatty.

“Im really excited to join the team, to support our people in their development and contribute to the agency growth,” McDonald said.

Dolgins named CMO at CafeMedia
CafeMedia, a network of independent digital publishers, has chosen Stephanie Dolgins as its first-ever Chief Marketing Officer. Reporting to Chief Executive Officer Michael Sanchez, she will lead all marketing for CafeMedia and AdThrive in support of the companys mission to build a creator-first future for the open web.

Dolgins was previously CMO of Tumblr, where she oversaw brand and consumer marketing, communications, media partnerships, and content and community development. Her other previous roles include CMO at Outcast Media; Head of Marketing at Jetsetter; Senior Vice President & General Manager of AOL’s Women’s, Lifestyle, Teens, Kids, and Multicultural Programming; Vice President of Consumer and Sales Marketing at ABC Internet Group; and Vice President of Sales Development and Creative Services at Walt Disney Internet Group.

“CafeMedia represents the influential voices who make the internet a better place and provides important support for thousands of independent creators and publishers, enabling them to grow their businesses and their audiences,” said Dolgins. “I have spent the better part of my career working at the intersection of digital media, platform and advertising, and believe that helping creators build successful businesses will lead to a richer, more vibrant and diverse internet.”

Shopbrain adds Clarkson as advisor
Robert Clarkson has been appointed as Special Advisor to the CEO and Board of Directors at Shopbrain, a virtual shopping assistant owned by Yroo. He will work closely with CEO James Cunningham and the Board to support the company’s business development and revenue growth plans.

Clarkson is currently Chief Commercial Officer at Norton LifeLock. He has previously been Senior Vice President of Global Business Development & Global Partnerships at PayPal; Vice President and General Manager of Global Commercial Card Enterprise at American Express; and President of Global Business Development at GE Capital Financial.

“Robert is a seasoned executive with an impressive track record of building and growing businesses across a distinguished 30-year career,” said Cunningham. “His experience working with some of the worlds largest financial services firms, payment partners and software companies will provide Shopbrain with access to a vast network of contacts and potential strategic partners. On behalf of the Board, we welcome him to the team and see his addition as clear validation of our business model and growth prospects.”

Johnson takes seat on Amperity board
Customer data platform Amperity has added Kevin Johnson to its Board of Directors.

Johnson is President and Chief Executive Officer of Starbucks. He joined the international coffee shop chain in 2009, before taking up the role of President and Chief Operating Officer in March 2015 and then President and CEO in April 2017. Before Starbucks, Johnson spent five years as CEO of Juniper Networks and 16 years at Microsoft. He also served as the Chairman of the Cybersecurity Committee for NSTAC under both President George W. Bush and President Barack Obama.

“The future of all consumer-facing businesses requires a deeper understanding of their customers, the ability to personalise customer experiences, and the agility to recognise and adapt to shifting customer behaviours and preferences,” said Johnson. “Digital customer relationships are the key, and Amperity is in a unique position to help businesses unlock this digital potential by unifying first-party customer data and then enabling the insight and personalisation that elevates the customer experience and builds brand loyalty.”

The post Movers and Shakers: Ogilvy, Shutterstock, Adjust, Zeotap, PubMatic, HyperJar, and more appeared first on Mobile Marketing Magazine.

]]>
Movers and Shakers: Dentsu, Vungle, Salesforce, Adobe, Group Nine, and more https://mobilemarketingmagazine.com/movers-and-shakers-dentsu-vungle-salesforce-adobe-group-nine-and-more/ Wed, 11 Nov 2020 19:56:22 +0000 The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

The post Movers and Shakers: Dentsu, Vungle, Salesforce, Adobe, Group Nine, and more appeared first on Mobile Marketing Magazine.

]]>
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

Top (L-R): Anne Stagg, Jeremy Bondy, Zahra Bahrololoumi
Bottom (L-R): Lee Edwards, Fanta Camara, Chris Petranto


Dentsu places Stagg in charge of CX and Merkle UK
Anne Stagg has been named as Chief Executive Officer of Customer Experience Management (CXM) for Dentsu UK & Ireland and UK Chief Executive Officer of Merkle. She will lead a business of 940 people at Merkle while also overseeing delivery across Dentsu’s CXM business which incorporates data and analytics, CRM, commerce, media, digital experience services, and B2B.

Stagg was previously Head of Client Services at Merkle, leading the creation of a fully integrated client services team across the company’s media, analytics, customer experience and technology service lines. She is also a former Managing Director of Indicia and Chief Client Officer at KMMS.

“This is a unique opportunity, to take on the role as Merkle’s first UK CEO in a time when we are reimagining the customer experience in the digital landscape,” said Stagg. “We are continuously improving our capabilities and the potential for our CXM line of businesses is tremendous when it comes to driving and supporting our clients’ digital transformations.”

Bondy rises to CEO at Vungle
Mobile ad platform Vungle has promoted Jeremy Bondy to Chief Executive Officer. He succeeds Rick Tallman, who moves into the role of Strategic Advisor.

Bondy, who joined Vungle in 2014, has held a number of senior sales and operational roles at the company, most recently as Chief Operating Officer. He has been responsible for setting up and scaling Vungle’s commercial organization, establishing teams in Berlin, London, Beijing, Seoul, Singapore, Tokyo, New York, and Los Angeles.

“I am honoured to assume the role of CEO. Vungle has many exciting future growth opportunities, and I look forward to guiding our world-class team in creating the industry’s leading suite of tools to help mobile app developers maximise the value of their businesses,” said Bondy. “On behalf of the entire Vungle organisation, I want to express my gratitude to Rick for his invaluable contributions to the company’s historical success and, personally, for his mentorship in preparing me for this role. I look forward to his continued partnership with the company and wish him all the best.”

Salesforce names Bahrololoumi as UK CEO
Zahra Bahrololoumi has been chosen as Executive Vice President and Chief Executive Officer at Salesforce UK and Ireland. She will join the company in March 2021 to lead operations in both key markets.

Bahrololoumi will join Salesforce from Accenture, where she leads the Accenture Technology practice for the UK and Ireland with a particular focus on artificial intelligence, cloud computing, and platforms underpinning new applications. She also sits on the board of TechUK and is a Vice Chair of the Technology Leadership Group for the Prince’s Trust.

“I am excited to join a company with such an incredible track record of driving positive change and success for its customers,” said Bahrololoumi. “Salesforce provides outstanding technology to help businesses digitally transform and there is a unique opportunity for Salesforce to accelerate its growth in the UK and Ireland. Salesforce is also deeply committed to the role that businesses can play in society; I can’t wait to get started and support its game-changing work.”

Edwards to lead EMEA digital experience at Adobe
Adobe has appointed Lee Edwards as its Vice President for Northern Europe, Middle East and Africa. He will lead Adobe’s Digital Experience business across the region.

Edwards previously led Adobe’s Digital Strategy and Solutions business in EMEA, a position he had held since joining the company in January 2020 after 14 years at SAP. He will also take on the role of Managing Director for Adobe UK, helping to drive the company’s CSR and diversity and inclusion programmes.

“Earlier this year, Adobe was named the Best Workplace in Technology among large UK companies, but this is only the beginning. Now more than ever, it is crucial that our employees feel supported in their work, their career ambitions and their personal lives,” said Edwards.

“It’s not just good leadership, it’s also good business. Adobe’s global success this past quarter, including record overall revenue of $3.23bn and seven per cent growth year-on-year in our Digital Experience business, would not have been possible without the incredible engagement from our teams. I look forward to building on that momentum in Northern Europe and helping Adobe’s customers in every industry adapt to a new era in experience.” 

Group Nine selects Camara as DE&I head
Fanta Camara has been elevated to the role of Head of Diversity, Equity and Inclusion at mobile video publisher Group Nine Media. She will design and lead a holistic DE&I strategy, identify growth opportunities, promote the adoption of inclusive practices and provide recommendations to senior leadership.

Camara most recently served as Human Resources Business Partner for Group Nine’s mobile news publisher, NowThis, where she developed tailored solutions for strategic workforce planning, change management and team building, in addition to serving as a Diversity and Inclusion Manager. Prior to Group Nine, she was Senior Human Resources Generalist at Snap Inc. Camara also held multiple human resources positions at The Estee Lauder Companies.

“Group Nine continues to lead the digital media space with its brands’ optimistic content that highlights diverse backgrounds, voices and opinions,” said Camara. “I am thrilled to bring my own personal and professional experience to further cement the company’s foundation as a safe place that is equitable, diverse and inclusive for every employee. We have ambitious goals and I am ready to tackle this crucial endeavour.”

Petranto to head up Kantar Analytics
Data and insights firm Kantar has appointed Chris Petranto as Global Head of Kantar Analytics. He replaces Fuentes who has taken on the role of Chief Operating Officer for the Insights division of Kantar.

Petranto, who will lead teams responsible for supporting client’s digital transformation, has been with Kantar since 2004. Before forming Kantar Analytics, he created and led Millward Brown Analytics.

“It’s a privilege to lead the team and further expand our solutions across the globe” said Petranto. “Since our launch in 2018, we have been on a mission to create the most advanced AI and machine learning tools, enabling our clients to make better business decisions, faster and at scale.” 

GroupM UK restructures
WPP’s media investment group GroupM UK has shifted Niel Bornman, Lisa Humphreys, Paul Rowlinson, Simon Willis, Charlotte Frijns, and Mark Collins into new roles as part of a restructure.

Bornman, currently Global Chief Technology Officer – Data, Product & AI at WPP, move to GroupM UK in January to lead its products and services squad as Chief Product and Services Officer.

Humphreys, current WPP UK Strategy Development Director, will begin a dual role leading the transformation and integration squad as Chief Transformation and Integration Officer, alongside her current WPP role.

Rowlinson moves from Managing Director of Group Digital UK to become Chief Customer Engagement and Growth Officer.

Willis will move from Managing Director of Investment to become Chief Investment Officer – leading the media investment management squad.

Finance and business operations will come together as one led by Frijns, Chief Financial Officer at Group M UK.

Collins will move from Chair of Investment to overall GroupM UK Chair.

“The changes announced today are the latest iteration of our goal to work in partnership with our clients to grow and create competitive advantage. By adopting a more agile way of working with these new overlapping squads we have the ability to adapt and shape our focus based solely on client needs,” said Karen Blackett OBE, GroupM UK CEO. “I am delighted with the new leadership at GroupM UK and thrilled to welcome both Niel and Lisa. Having worked with them for many years at WPP I am looking forward to having them as integral parts of this new era at GroupM UK.”

Tansill named transformation chief at Ogilvy
WPP’s Ogilvy New York has promoted Charlotte Tansill to the role of Chief Transformation Officer. She will lead an integrated strategy function for New York spanning all of the agency’s capabilities, while also partnering with Lauren Crampsie, President of Ogilvy New York, to drive the office’s business strategy and transformation.

Tansill has served in a range of roles across the Ogilvy network since joining in 2008, most recently serving as Executive Director of Ogilvy New York’s social media practice.

“I am grateful to Lauren and Ogilvy leadership for affording me this opportunity.  I am incredibly excited to accelerate growth at Ogilvy by leading our transformation and aligning our business practices with the evolving realities of our industry,” said Tansill. “Over my nearly 13 years at Ogilvy, I have fully embraced the strength of our culture and talent.  Our clients rightfully see us as thought-leaders, and we must innovate and deliver to maintain their trust.  I look forward to working with my colleagues to ensure our leadership position sustains for years to come.”

DDB promotes Hesz and Rooney
Alex Hesz and Roisin Rooney have been elevated to the roles of Global Chief Strategy Officer and Global Chief People Officer at DDB Worldwide respectively.

Hesz will oversee the entirety of DDB’s global offerings and has work to harness the collective power of the global network. He most recently led strategy for the DDB’s Europe, Middle East & Africa and was Head of Strategy for Adam&Eve. He will continue to serve as Adam&EveDDBs Group Chief Strategy Officer for operations in both New York and London.

Rooney will lead recruitment, retention, leadership development and training and initiatives to ensure DDB talent is continuously advancing to stay ahead of client needs. She previously held the role of EMEA Chief People Officer at Adam&Eve.

“I am thrilled to elevate our current leaders from within the network into these roles,” said Worldwide CEO Marty OHalloran. “Things are changing rapidly, and were moving at pace to stay ahead. Alex brings an incredible track record from Adam&EveDDB, an agency known for its legendary work and clients. Ros experience in EMEA with growing the network, fostering our talent, and creating culture will ensure we are helping our people through this challenging time and into the future.”

Adams joins Kubient as partnerships SVP
Kubient, a cloud advertising marketplace, has hired Ryan Adams as Senior Vice President of Partnerships. He is charged with driving demand-side revenue and supporting supply-side inventory with the ultimate goal of growing partnerships and furthering Kubient’s development of relationships with brands, agencies, and publishers.

Adams has over 20 years’ experience as a sales and marketing professional at companies including Centro, where he was Head of Client Direct and Publisher Solutions in the East region.

“Kubient is a cutting-edge company driven by a passionate team of forward-thinking industry experts,” explained Adams. “I’m eager to join my new colleagues and work at a company that is bringing light to industry ad fraud and helping brands optimize their ad operations.”

FutureBrand turns to Esquivel as strategy chief
Eliza Yvette Esquivel has been announced as Chief Strategy Officer at brand transformation company FutureBrand North America. She will lead and build client teams across the agency, while developing and executing transformative strategic work for their global roster of clients.

Esquivel brings 20 years of marketing experience to the role, having previously served as the Senior Director of Global Brand Strategy at Microsoft, where she led a senior team of global strategists and partnership managers that managed the company’s productivity software portfolio. Before that, she served as Vice President of Global Brand Strategy at Mondelez International.

“I am excited to join a creative futures company,” said Esquivel. “I love thinking about and creating the future and see a huge opportunity to innovate the way thats done. I believe in the power of creativity to drive commerce and culture. With todays dynamic shifts in all areas of society, creativity is more crucial than ever.”

Lawson Johnston to manage partnerships at Hudson MX
Ad tech firm Hudson MX has named Sarah Lawson Johnston as Executive Vice President, Managing Director of Agency Partnerships EMEA.

Lawson Johnston joins Hudson MX after three years on the launch team of Covatic, where she will remain on the Board of Directors. Prior to this, she spent 22 years at Mediocean where, as Managing Director for Europe, she focused on new and existing revenue, oversaw the offices in London, France and Germany, and had full responsibility for the company’s European client relationships and business.

“I’m thrilled to be joining Hudson MX at such an exciting inflection point,” said Lawson Johnston. “They secured proof of concept through their work in local markets, they’ve established a fully comprehensive platform to replace legacy providers as the system of record, and they’re now breaking ground with the global agencies. The industry has been crying out for alternatives for years and Hudson MX has delivered a solution that far exceeds the original demand. I have great respect for JT Batson and I look forward to working with him and his team to develop the culture of the company and expand its reach.”

LivePerson adds Hamel and Higgins to exec team
Andrew Hamel has been hired as Executive Vice President of Operations and Emerging AI Businesses, while Shani Higgins has been appointed Senior Vice President of Global Partnerships, at conversational AI company LivePerson.

Hamel will oversee the daily operations of the company, help accelerate growth and scale, reimagine the future of work from a synchronous office-centric model to an asynchronous employee-centric workforce, and steer its business-to-consumer strategy and execution. Before joining LivePerson, he led the development of Amazon’s recommendation engines, search function, and other machine learning-powered experiences. Prior to that, he held leadership positions at Tacit Software, Infoseek, and Tumbleweed.

“Im proud to join LivePersons team as we build the new operating model to scale to the next level,” said Hamel. “Conversational AI is bringing about a shift as profound as search and social did, and its an exciting time to join the industry leader in this space.”

Higgins’ responsibilities include the selection and support of new global strategic alliances as well as the continued growth of existing partnerships. Prior to joining LivePerson, she gained over two decades of experience at companies including Mozilla, Infoseek, and Ziff Davis, as well as in her role as CEO of Technorati.

“Its an important time in LivePersons history to turbocharge growth,” said Higgins. “Im excited to join the companys team of experts as we distribute and integrate our industry-leading tech and inject even more value into our partner ecosystems.”

Ionita joins Organic dev team
Digital marketing agency Organic has appointed George-Andrei Ionita as Senior Developer. He will be focusing on leading back end development across multiple projects and his day-to-day responsibilities will include developing and maintaining cloud-based applications and APIs, ensuring efficiency and stability of backend code, working to design application architecture and helping to develop departmental processes.

Previously a developer at Prodo Digital, Ionita’s experience also includes stints at Fact Digital and Skiddle.

“I was blown away by the level of professionalism, expertise and knowledge at Organic,” said Ionita. “This role is every developer’s dream – being able to work with the latest tech and grow as part of a talented team, in a fun, relaxed environment.”

The post Movers and Shakers: Dentsu, Vungle, Salesforce, Adobe, Group Nine, and more appeared first on Mobile Marketing Magazine.

]]>
Movers and Shakers: eBay, Moonpig, DAX, Impact, VaynerMedia, and more https://mobilemarketingmagazine.com/movers-and-shakers-ebay-moonpig-dax-impact-vaynermedia-and-more/ Thu, 03 Oct 2019 10:48:25 +0000 Amify,The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

The post Movers and Shakers: eBay, Moonpig, DAX, Impact, VaynerMedia, and more appeared first on Mobile Marketing Magazine.

]]>
Amify,The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(Clockwise from left to right) ScoWeare8,tt Schenkel, Kristof Fahy, Chris Blackburn, Joo Mi Kim, Jeff Pfefferkorn, Piotr Pladzyk, Dawn Reese, Ben Allison

eBay names Schenkel as temporary boss
Scott Schenkel has been chosen by eBay’s board of directors to take up the role of interim chief executive officer while they search for the company’s next permanent CEO from both internal and external candidates.

Schenkel, who most recently served as senior vice president, chief financial officer, replaces Devin Wenig. Wenig stepped down from his role as president, CEO, and director of the eCommerce giant last month after a reported disagreement with the board.

“eBay is an exciting and successful global marketplace that is powered by our amazing team, iconic brand and premier platform. In addition to our people who want to make a difference, our leadership has experience and fresh perspectives to build on our success,” said Schenkel. “As the board conducts a search, we will continue to focus on our strategic plan and product initiatives, while also ensuring a great customer experience and a smooth transition. eBay is well positioned to deliver enhanced value for our customers and shareholders alike.”

eBay also announced that Andy Cring, eBay’s vice president, global financial planning and analysis, has been appointed to serve as interim chief financial officer.

Fahy to head up marketing at Moonpig
Online personalised card retailer Moonpig has hired Kristof Fahy as chief marketing officer on the back of doubling its growth rate in the past 12 months.

Most recently, Fahy served as interim CMO at Checkatrade.com; chief customer officer at Hostelworld, where he was responsible for marketing, business planning, and customer operations; and chief customer officer at Ladbrokes/Coral, where he drove revenue and turnover growth across retail, online, and mobile.

Before Ladbrokes/Coral, he ran digital P&L, as well as customer analytics, at the Telegraph Media Group. And, prior to that, he was CMO at William Hill for over five years.

“Moonpig is a truly iconic British brand and I look forward to building on its unique proposition and proven market success in order to drive the business through its next stage of ambitious growth,” said Fahy.

Global’s DAX appoints Blackburn as EVP of sales
Chris Blackburn has been selected as executive vice president of sales and business development for DAX US, the US arm of Global’s digital audio advertising platform. Reporting to DAX US CEO Matt Cutair, he will be responsible for DAX’s US sales strategy and will lead the strategic sales division.

Blackburn joins DAX from SoundCloud, where he was responsible for overseeing and growing SoundCloud’s worldwide ad-sales business, in the role of the head of global sales and partnerships. Prior to SoundCloud, he was the lead of marketing and revenue at Grooveshark, where his role focused on developing the company’s eastern US ads strategy, in addition to growing multiple key revenue streams for the company spanning ads, data, and market research. Blackburn was also the co-founder of Art&Revel.

“Since its inception, DAX has firmly cemented its role in driving value for advertisers and publishers in every area of the digital audio space,” said Blackburn. “I’m thrilled to be joining DAX during this exciting time both for the company as well as the wider audio industry.”

Kim takes charge of finance at Impact
Impact, a partnership-focused tech company, has appointed Joo Mi Kim as its chief financial officer. Reporting to CEO David A. Yavanno, she will lead financial planning and analysis, accounting, global clearinghouse, human resources, legal, facilities as well as investor and board relations.

Kim brings over 15 years of combined experience in financial planning and operations, investor relations, investment banking, and economic consulting to the role. Most recently, she served as CFO of Aera Technology. Prior to Aera, she was vice president of financial planning & analysis and investor relations at Qualys.

“I am excited to join Impact’s growing leadership team,” said Kim. “I look forward to leading Impact’s financial operations and reporting as it matures to such an exciting stage of growth as the leading provider of partnership automation to enterprises worldwide.”

VaynerMedia brings Allison over from the States
Ben Allison has moved from VaynerMedia’s office in New York to the agency’s London office to take up the role of vice president of global media. His role is centred on growing the overall media offerings and capabilities that VaynerMedia provides through hiring, training, and strengthening of international partnerships, enabling global offices to provide a full-suite of services to clients and brands.

Allison worked at VaynerMedia in the US for over four years and has played a critical role in building their internal media training and education systems for entry-level university graduate talent. He has worked with a roster of clients across verticals, including Mondelez International, J.P. Morgan Chase, Anheuser-Busch InBev, PepsiCo, Dr Pepper Snapple Group, Fila, Unilever, Inspire Brands and The National Hockey League. Prior to his time at VaynerMedia, Ben worked as a senior advertising manager for SocialCode.

“It has been a fantastic experience working at VaynerMedia in New York and I could not pass up the opportunity to join the expanding team in the UK,” said Allison. “The agency is continually evolving, listening to where consumer attention is headed, and crafting ways to disrupt the sector. I am really looking forward to working within a new market for VaynerMedia, to provide transparency, performance and partnership to our regional and global clients.”

Reese to manage creative at UM
UM, IPG Mediabrands’ full-service marketing and media agency, has appointed Dawn Reese as the senior vice president, managing director of UM Studios, the agency’s creative content unit.

Reporting to UM global chief content officer & head of UM Studios, Brendan Gaul, she will lead the UM Studios team and practice across all US offices, partnering with client business leaders to create strategic business plans and oversee creative content strategies that drive client business objectives. She will also focus on analysing key metrics to help teams implement solutions that will drive clients market share, revenue, brand affinity and more.

Reese formerly served as executive vice president of Client Studios at StyleHaul, where she oversaw sales and marketing across the US and UK. Before that, as an integrated executive director at Marie Claire, she executed on revenue-generating digital marketing campaigns and native advertising solutions. Reese has also held leadership positions at Condé Nast, InStyle and Time Inc.

“The UM Studios team is renowned for its ability to tell rich and authentic stories that drive tremendous value and ROI for clients,” said Reese. “Im thrilled to join this extraordinary team and look forward to delivering best-in-class content across all platforms.”

Adludio picks Pladzyk to lead tech
Piotr Pladzyk has been named head of technology at mobile advertising company Adludio. He has been hired to manage the development team so that they can ‘happily code their life away’ and come up with new technological solutions and ways of implementing them.

Pladzyk’s day-to-day responsibilities involve ensuring that product owners, developers and designers alike adhere to the agile values and principles that underpin our methodology of delivery.  

He comes from a background in web and app development, with his most recent previous role being head of programming a Vitamin London.

“Adludio has recruited Piotr Pladzyk for the role of head of technology at a very exciting time,” said Byron Plant, chief technology officer at Adludio. “Adludio is currently sitting in a prime position, ready for an evolution in the mobile advertising industry, having had a huge technology drive in recent months. In general, the mobile advertising industry is rapidly moving forward and so Adludio is embracing this by increasing their product platforms and talent pool.”

Pfefferkorn to lead UK sales at MainAd
Ad tech firm MainAd has hired Jeff Pfefferkorn as its head of sales UK. He will focus on expansion, providing customer-centric experiences for MainAd’s growing client base, and be directly involved in strategic development of the company’s product offering.

Pfefferkorn brings to MainAd more than 20 years’ experience working with media agencies, with knowledge of directing strategy, business development, sales, and marketing. His previous roles include business director at Spark Foundry and global business director at Starcom.

“I’m thrilled to join MainAd as head of sales UK at such a critical stage in the company’s growth,” commented Pfefferkorn. “I’m facing a fresh challenge of expanding MainAd’s presence in the UK market, and spreading the word about its disruptive technology – Logico. I’m looking forward to combining my knowledge of the UK market with this superb product that utilises machine learning and big data.”

Ogilvy appoints Kim to new global commerce position
Edward Kim has been handed the joint role of commerce leader for Ogilvy’s enterprise digital transformation capability and global principal of commerce strategy & solutions for Ogilvy Consulting. In the newly formed role, he will drive brand to commerce strategy for Ogilvy opportunities with current global clients and new prospects.

Kim will also partner with leaders collaborate across the full range of WPP Commerce assets including Salmon, Gorilla, Pierry, Emark and the WPP Amazon Center of Excellence to provide holistic commerce solutions.

He joins Ogilvy from Publicis Sapient, where he served as global strategy lead for the fashion & luxury retail vertical, as well as leader of global digital strategy and digital media partnerships for Samsung.

“I am thrilled to be joining the Ogilvy family and energized by the agencys belief in the power of brand, creative excellence and smart use of data and technology to help brands not only convert but connect with customers who experience brands in unforgettable ways,” said Kim. “I am looking forward to the opportunity to help increase Ogilvys share of the global commerce market and create new value for our clients.”

Davis and Slattery join OpenAP leadership
OpenAP, the advanced advertising company owned by Fox, NBCUniversal, and Viacom, has hired Ed Davis as chief product officer and Brittany Slattery as senior vice president, head of marketing & communications. Both will serve on the company’s executive leadership team and will report to CEO David Levy.

Davis, who will be based in the company’s Los Angeles office, joins from the Fox Networks Group (FNG), where he held the role of executive vice president and chief product officer for advertising and was responsible for leading advertising product strategy and development, as well as oversight of All City, FNG’s branded content studio. Prior to this, he was chief product officer at true[X], which was acquired by 21st Century Fox in 2015, and has spent time at ESPN, The Walt Disney Company, and DIRECTV.

“By launching a first-of-its-kind marketplace that realises the power of data-driven linear, we are helping transform a business and industry by optimizing and standardising audiences across linear and digital in a way that advertisers and publishers have been needing for years,” said Davis. “This is the right time and the right place for OpenAP, and Im thrilled to be able to help build this company.”

Based out of New York City, Slattery will be responsible for building the companys brand and driving demand and reputation for its services, while working alongside its leadership to develop a distinct and engaging culture for its people.

She joins OpenAP from ComScore, where she served as head of marketing. Here, she oversaw all aspects of global marketing and led the team responsible for product marketing, brand, events, marketing operations, PR, thought leadership, and internal and external communications across the North & South America, Europe and APAC regions. Before ComScore, Slattery held senior roles at Interpublic Groups Huge Inc., as well as Publicis Groupe agencies SapientRazorfish, Razorfish Global and Rosetta (all now Publicis Sapient).

“OpenAP is the catalyst helping publishers and advertisers reach their consumers with premium content in a way that will ultimately help transform the viewing experience by delivering ads that are relevant, engaging and valuable to an audiences unique needs and preferences,” said Slattery. “Were reaching an inflection point for advanced TV, and under Davids leadership and the ongoing partnership of our members, significant gains continue to be made in audience-based advertising. Im humbled to be joining the company as steward of the OpenAP brand and culture during such a pivotal time for our industry.”

CreatorIQ turns to Zulawski as EMEA MD
Kam Zulawski has been recruited as managing director for Europe, the Middle East and Africa (EMEA) at influencer marketing platform CreatorIQ. He will be responsible for EMEA growth and go-to-market efforts, including building on the recent $12 million investment from TVC Capital and Unilever Ventures in the company’s Enterprise Creator Cloud.

Zulawski joins the company with over 13 years’ global experience across the consulting, influencer marketing, social media, and PR spaces. He has previously held roles at Onalytica, Hootsuite, Cision, and Gartner.

“Influencer Marketing is emerging as one of the most exciting and disruptive marketing channels for companies to take advantage of,” said Zulawski. “CreatorIQ has the perfect combination of cutting-edge technology and a forward-thinking team, all of which play an important part in our mission to become the global leader in this field. Im thrilled to be joining the leadership team to help CreatorIQ in its next phase of growth.”

McNab and Ramos Bernard named Centro country managers
Ad tech firm Centro has hired Andy McNab as UK country manager and Manuel Ramos Bernard as Mexico country manager. Both will report to vice president of international Felipe Velasquez.

McNab’s focus will be on growing local and regional customer bases among agencies as well as further establishing sales teams in more countries over the next twelve months. He is also building service and operations teams to accompany Centro’s projected sales across Europe.

He previously served as senior advisor at MiQ and, before that, UK managing director at S4M. He was also managing director of UK, Australia, and Nordics for Rocket Fuel.

“Centro offers a novel solution for marketers, complementing a programmatic buying nucleus with automated workflow, reporting, finance and business intelligence,” said McNab. “In a European environment where GDPR is posing a challenge to advertisers, Basis gives access to the full scope of digital media capabilities beyond cookie-driven ad buying.”

Ramos Bernard is focusing on expanding both Basis (the company’s digital media platform) adoption and his sales team, while ensuring the success of an already sizable customer base in the region.

He joins from Logan, where he served in multiple roles including media buyer director, regional and Mexico sales director, and product and innovation director.

“Centro has planted solid roots in Latin America. We have an enormous opportunity as more and more people are accessing digital media content, which is generating ad spend for display, mobile and video,” said Ramos Bernard. “Basis is gaining traction because agencies want world-class programmatic advertising technology that weaves tightly with reporting and business intelligence for all major channels.”

Say It Now opts for Fitzpatrick as chairman
Brian Fitzpatrick has been chosen as chairman of Say It Now, a voice technology company where he is an angel investor.

Fitzpatrick has been involved in the development of digital media for almost 25 years and is currently general manager for Europe at Iponweb. His previous roles include managing director for the European business of Adap.tv before its acquisition by AOL and European managing director of the Media Innovation Group.

“Assistants are quickly becoming a key feature in many homes and the way people interact with them provides a unique challenge for brands,” said Fitzpatrick. “Say It Now solves this by focusing on conversational advertising, which, by empowering brands to tell their story changes the relationship between advertiser and customer, and conversational e-commerce that, while still in its infancy, we believe will replace web and app services for online bookings. In my role as chairman, I look forward to working with Charlie and Sander to develop and evolve this exciting area.”

Hoang and Byrd arrive at Amify
Amify, which develops marketing plans to help brands maximise sales on Amazon, has hired Anthony Hoang as chief technology officer and Samantha Byrd as chief people officer.

Hoang brings to Amify more than two decades of related technology experience. He has held posts with retail brands, including Target and Evereve, and most recently served as the chief innovation officer at CliqStudios.

“With nearly 200m consumers shopping on the platform each month, brands are finding that having an Amazon strategy is no longer just a smart business move, it’s a necessity,” said Hoang. “I’m looking forward to bringing my expertise to Amify to empower our team and clients with the technology required to provide data-driven insights about their brand on Amazon.”

Byrd arrives with more than 15 years of experience working in positions of leadership in HR and recruiting. She has led HR strategies for a number of technology companies, including Applied Predictive Technologies. Most recently, Samantha served as VP of human resources for Envision.

“As we ramp up talent acquisition, it’s critical that Amify’s growth is sustained by a capable and purpose-driven staff,” said Byrd. “I look forward to supporting Amify’s growing headcount by providing employees access to the resources needed to promote a fun, healthy and productive work environment”

WeAre8 puts McDonagh in charge on international expansion
Sam McDonagh has been appointed head of international at WeAre8, an app which enables brands to micro-sponsor individuals. He is responsible for launching the platform in key global markets, beginning with Australia, and growing local in-country teams.

McDonagh has over 25 years of experience in senior management roles at companies including eBay, Dollar Shave Club and, most recently, Airbnb, where he spent five years as country manager for Australia and New Zealand.

“WeAre8 is an incredible company that is quite simply changing the way brands connect with people, our people.  Working with WeAre8 and its stakeholders provides the unique opportunity to imagine a better way, to work with a wonderful formative team at an early stage and I couldnt be more excited to lead the companys efforts internationally. And weve only just started,” said McDonagh.

Merrens takes reins of marketing at Upgrade pack
Travel tech scaleup Upgrade Pack has chosen Deborah Merrens as its chief marketing officer. Reporting to group CEO Craig Unsworth, she will lead all marketing for Upgrade Pack’s closed marketplace app for travel upgrades, which connects airlines and hotels with its affluent user base who are looking to buy upgrades that could otherwise go unsold.

Merrens has worked for travel brands including British Airway, Hilton Group, Mastercard, Delta Airlines, and Global Blue. In her most recent role as head of global relationship marketing at British Airways, she was responsible for marketing to travellers across loyalty, digital communications, corporate and trade marketing, and VIP travellers.

“I’m delighted to be working with Craig again to deliver an innovative solution to a clear gap in the market,” commented Merrens. “I’m excited by the opportunity to bring such a transformative platform to travellers around the world, while generating revenue for our travel partners. It really is the ultimate win-win for our clients, partners and users alike.”

Crisp gets Stern on marketing
Michael Stern has been made chief marketing officer at Crisp, a social media safety provider for brands. Reporting to president Vikram Sharma, he will lead Crisp’s global marketing team, providing guidance and strategic oversight for integrated marketing efforts to demonstrate the value and urgency of crisis monitoring for brands around the world.

Most recently serving as a global business lead at Leo Burnett, Stern arrives at Crisp with more than 20 years of marketing experience working with technology, CPG, food and beverage, hospitality, personal care and retail brands. Prior to Leo Burnett, Stern started his career in public relations before serving on the executive teams of Omnicom’s social media and digital marketing agencies.

“In recent years, I’ve witnessed first-hand the rise of harmful social content and the negative effect it can have on today’s leading brands,” said Stern. “I was incredibly impressed with Crisp’s solution as well as its rapid expansion to Chicago in June. I’m excited to work with Vikram and the leadership team to demonstrate the value of Crisp’s services to global brands, and elevate our position within the marketplace.”

Alongside Stern’s arrival, Paul M. Rand, who is vice president of communications at The University of Chicago, has joined Crisp as an advisory board member.

Nicoll to front commerce at Liquid
Liquid Omnicommerce, an independent end-to-end retail consultancy, has hired Richard Nicoll as its chief commerce officer and managing director. He will play a strategic role in driving the growth of Liquid as a total omnicommerce enterprise in Asia, with a focus on enhancing the agency offering, structuring agency capability and striking the right balance and focus between online and offline shopper marketing. He will also focus on building partnerships to leverage data to create effective in-store shopper strategies for clients as well as meeting the aspirations of shoppers for more personal and tailored experiences.

Nicoll joins from Publicis Communications in Asia, where he was chief shopper marketing officer. He has also held leadership roles at Saatchi & Saatchi in London and Hong Kong. He was latterly responsible for building the regional shopper marketing capability for Publicis Communications (Saatchi & Saatchi, Leo Burnett, Publicis WW) across Asia as well as leading the Groupe’s business with P&G in South China.

“It’s hugely exciting to be back in a region where shopping is so important and where communication at commerce is taken so seriously. And I’m delighted to join Liquid as they are the most exciting, fastest growing and truly omnicommerce agency I’ve come across anywhere in the past few years,” said Nicoll. “As the retail ecosystem expands here, the distinctive offering that Liquid brings – data driven understanding combined with creativity to solve business issues in retail – will definitely enable us to add more value to our clients and their customers.”

The post Movers and Shakers: eBay, Moonpig, DAX, Impact, VaynerMedia, and more appeared first on Mobile Marketing Magazine.

]]>
Movers and Shakers: Ogilvy, Clear Channel, Selligent, and more https://mobilemarketingmagazine.com/movers-and-shakers-ogilvy-clear-channel-selligent-and-more/ Wed, 08 May 2019 21:45:34 +0000 The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

The post Movers and Shakers: Ogilvy, Clear Channel, Selligent, and more appeared first on Mobile Marketing Magazine.

]]>
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(Clockwise from left to right) Lauren Crampsie, Justin Cochrane, Niki Hall, Darrius Jones, David Parker, Tony Bates

Ogilvy hands new roles to senior execs
Advertising, marketing, and public relations agency Ogilvy has promoted Lauren Crampsie to president of its – now combined – New York and New Jersey business, while Lou Aversano has become worldwide chief client officer.

Crampsie, who will maintain her role as worldwide CMO, will be responsible for driving all aspects of Ogilvys integrated business model of six core capabilities for the combined client portfolio of Ogilvys New York and New Jersey offices. For the last three years, she has served as a senior adviser to CEO John Seifert for the company’s ‘One Ogilvy’ business strategy.

“Lauren has been a critical partner to me on all aspects of our One Ogilvy transformation,” said Seifert. “Her extensive business development experience, strategic marketing understanding, and passion for talent diversity and inclusiveness are essential to Ogilvys strategy for making our clients brands matter in todays rapidly changing business environment.”

In his role, Aversano, who has been CEO of Ogilvy & Mather USA since 2017, will lead Ogilvy’s client service craft globally.

“Throughout his career at Ogilvy, Lou has established a reputation for being among the best client service leaders in the industry,” said Seifert. “Lou has served many of Ogilvys most valued global clients throughout his career, including IBM, the companys largest and most integrated global relationship. His extensive knowledge of marketing and communications services for an ever-changing global landscape has helped Ogilvy to constantly adapt and innovate our network service model in supporting our clients brand and business needs.”

Europe division lead at Clear Channel handed to Cochrane
Justin Cochrane has been appointed CEO of Europe at out-of-home advertising firm Clear Channel. As head of the newly created unit, he will have overall responsibility for Europe’s overarching vision, mission and strategy.

Cochrane has been at Clear Channel for 19 years – most recently serving as UK CEO and regional VP for the UK & Ireland. The new role will see him continue to directly oversee the UK & Ireland businesses.

“With the establishment of a European region, we will be better positioned to harness the power of technology and accelerate our digital transformation,” said Cochrane. “Outdoor is consistently outgrowing all other traditional advertising media, driven heavily by digital OOH, and this new structure gives us a strong platform to innovate and maintain our position as an industry leader. I am very much looking forward to taking on this new role and leading a great international team across our European markets.”

As a result of Cochrane’s expanded role, a number of other changes have been made within the company’s UK leadership.

Chief revenue officer Richard Bon and chief investment officer Will Ramage have been appointed joint managing directors, while chief commercial officer Chris Pelekanou has extended his remit to include Europe-wide customer engagement and marketing director Martin Coke has been promoted to chief marketing officer. All four will report to Cochrane.

The new company’s new international business structure of having four operating regions – Europe, Latin America, China, and the US and Caribbean – has seen one other change.

Aris De Juan, formerly regional president for Latin America and Southern Europe, has been confirmed as president of the Latin America region. Scott Wells, CEO for Clear Channel Outdoor Americas, and Joseph Tcheng, chairman of Clear Media, will continue to hold their current positions.

Hall joins Selligent to lead marketing
Selligent Marketing Cloud has recruited Niki Hall to be its CMO. She will oversee Selligent’s global team of marketers and work closely with regional sales leaders to drive enablement and further the company’s growth.

Hall most recently served as VP of marketing at Five9, where she led the company’s marketing function and, along with her team, successfully repositioned the company as a cloud leader for the digital enterprise. 

Previously, Hall was VP of corporate marketing at Polycom, where she and her team drove top line growth and operational efficiency. She spent more than a decade at Cisco Systems in numerous marketing leadership functions. Before making a move to Silicon Valley, Hall worked on the agency side in B2C marketing with global brands Porsche and BMW. She sits on the marketing advisory board for the CMO Council and is on the Forbes Communications Council.

“I’ve taken note of Selligent’s growth over the last year,” said Hall. “The company’s commitment to delivering powerful tools that enable brands to deliver better customers experiences resonates with my professional experience and personal passions. I’m thrilled to join Selligent at this point in its strategic evolution.”

Former CMO Nick Worth has assumed a role on Selligent’s board of directors.

Genesys appoints Bates as CEO
Tony Bates has become CEO of customer experience firm Genesys. He succeeds Paul Segre, who will continue as chairman of the company. Bates will continue in his roles on the board of directors at VMWare and eBay.

Bates previously led Cisco’s service provider business and grew its enterprise and commercial division to more than $250bn in annual revenue. As CEO of Skype, he expanded the business to over 170m connected users. Once Skype was acquired by Microsoft, Bates became president responsible for unified communications before serving as EVP of business development and developers.

“The opportunity to lead Genesys at this pivotal moment is truly an honour,” said Bates. “With its next-generation cloud business growing 85 per cent year-over-year and rapid injection of AI throughout its customer experience platform, Paul and Tom [Eggemeier] have done an incredible job building Genesys into a market leader with a remarkable customer base. Especially noteworthy is its PureCloud offer, which is one of the fastest growing SaaS businesses ever, on par with high-growth companies like Zoom. The immense opportunity ahead of us is clear, and I intend to ensure that we capitalise on it.”

Genesys also announced that its president, Eggemeier, will transition into a new role as a partner at one of the company’s private equity investors, Permira.

Parker and Rolf join Imagen to lead on revenue
Imagen, a SaaS video management platform business, has appointed David Parker to the role of CRO EMEA and Ryan Rolf to the role of CRO Americas.

Parker will focus on accelerating Imagen’s share of market within EMEA while building on the success it has seen in the APAC region. He has previously held senior positions at HP, Experian, and ON24.

Meanwhile, Rolf will use his over a decade of experience to oversee the development of strategic sales and client account management, with a clear focus on increasing new client wins and opening up partnership opportunities in the US. He will play a critical role as Imagen looks to advance its operations in the US and rapidly expand its presence within the sports, media and enterprise markets.

“We are delighted to add David and Ryan to the team. Both bring a wealth of knowledge and experience that will be instrumental to our long-term success across the EMEA, APAC and US regions,” said Charlie Horrell, Imagen CEO. “As we look to expand our presence within the sports, media and enterprise markets, we will be focusing on growing our team further to ensure that we continue to shape the future of video management and make significant inroads in these new markets.”

Poly brings in Jones on strategy
Darrius Jones has been appointed EVP of strategy at communications company, reporting to president and CEO Joe Burton. He will set the companys strategic direction, taking advantage of new and emerging technologies to deliver exceptional customer experiences.

Jones, who boasts more than 20 years of digital, unified communications, and customer care experience, has previously held roles at USAA, Cisco Systems, Merrill Lynch and Computershare. At USAA, he served as VP and head of USAA Labs, where he was responsible for the companys innovation portfolio, educational research partnerships as well as integration of the startup community.

“Darrius joins us at the right time as we build the future of the unified communications technology industry by creating new ways to hear, see, work and work together,” said Burton.

Former Zoom president joins Raken
Dave Berman has joined the board of directors at construction app software firm Raken.

Berman takes up his place on the board with more than 25 years of experience in sales, marketing, and support in the software technology industry. He has previously implemented his sales strategies at WebEx, RingCentral, Affectiva, and Zoom. Whilst president of Zoom, the video collaboration platform experienced triple-digit annual growth in revenue, users and number of employees.

Berman currently serves as a venture adviser for Spider Capital Partners, a seed-stage venture capital firm.

“Dave has had an incredible track record over the past couple decades, leading some of the fastest growing technology companies of our time. Needless to say, were excited to have him join our team,” said Kyle Slager, founder and CEO of Raken.

The post Movers and Shakers: Ogilvy, Clear Channel, Selligent, and more appeared first on Mobile Marketing Magazine.

]]>
Pitch Perfect: Public Health England, McDonald’s, Mini, Swarovski, Asics, Royal Enfield https://mobilemarketingmagazine.com/pitch-perfect-public-health-england-mcdonalds-mini-swarovski-asics-royal-enfield/ Wed, 04 Oct 2017 03:01:54 +0000 Pitch Perfect is our fortnightly update on all the latest client wins in the marketing industry.    Public Health England/Ogilvy UK Ogilvy UK has won the brief for a Public

The post Pitch Perfect: Public Health England, McDonald’s, Mini, Swarovski, Asics, Royal Enfield appeared first on Mobile Marketing Magazine.

]]>
Pitch Perfect is our fortnightly update on all the latest client wins in the marketing industry.

 

 Public Health England/Ogilvy UK

Ogilvy UK has won the brief for a Public Health England digital campaign around sexual health over the festive season.

The campaign is aiming to encourage 16-21 year olds to use condoms at a time of year with an increase in sexual activity. It’s an issue which was last addressed in a 2009 TV campaign.

According to Campaign, Ogilvy beat out six agencies for the brief, including Mother and Lucky Generals.

The campaign is part of Public Health England’s recently unveiled three-year marketing strategy.

McDonald’s/Huge

McDonald’s has appointed IPG’s Huge to handle global digital design and user experience work, reportedly beating Accenture’s Fjord to the brief, according to Ad Week.

Huge will work together with the brand’s in-house digital team on strategic and creative elements of its customer experience, including apps, web and in-store.

It’s a big deal for Huge, which is planning to open its first Chicago office following the partnership.

McDonald’s made its last major digital appointment in August, naming Publicis Sapient and Capgemini for a multi-year ‘digital innovation’ initiative.

 

Mini/360i, Pereira & O’Dell and Merkle

BMW Group automotive brand Mini USA has named 360i as its new for digital, social media and CRM, with support from data specialists Merkle. Pereira & O’Dell has also been appointed as Mini’s creative agency.

“The world has changed dramatically since we last reviewed our agency partners. Our new agencies demonstrated throughout the pitch process that they are incredibly talented, creative, highly collaborative organizations that are built for today’s consumer landscape,” said Patrick McKenna, head of brand communications for Mini.

The appointments are the conclusion of a creative agency review conducted by Mini with assistance from The Burnett Collective.

Interpublic’s Universal McCann will continue to serve as the brand’s media planning and buying agency through an existing contract.

Swarovski/Wirecard

Financial technology firm Wirecard has added Swarovski Crystal Worlds to its portfolio of clients.

The partnership will see the Chinese mobile payment solution Alipay integrated into the till systems at Swarovski’s Crystal Worlds stores using Wirecard’s Alipay Barcode Payment technology.

“Among Chinese tourists, Swarovski is one of the best-known European brands,” said Rita Liu, head of Alipay EMEA. “Accepting Alipay will definitely offer Chinese customers an even better shopping experience as the Discovery platform leads users to nearby Swarovski stores and the payment process is as convenient abroad as it is in China.”

Asics/Saatchi & Saatchi

Sports equipment brand Asics has named Saatchi & Saatchi as its global creative agency of record.

The appointment comes as Asics begins a brand repositioning process, under the new ‘I Move Me’ banner.

“Asics was founded on the promise to get people moving for a better future. We are thrilled to bring that unique purpose to life with ‘I Move Me’ for years to come,” said Paul Miles, senior general manager of Asics’ global marketing division. “In Saatchi & Saatchi, we have found an outstanding creative and strategic partner to help define this message, inspire more people to embrace a physically active lifestyle and carry Asics into the future.”

 

Royal Enfield/DDB Mudra

DDB Mudra Group, part of the Omnicom/DDB Worldwide Group, has landed a brief from Indian motorcycle company Royal Enfield.

A multidisciplinary team from DDB’s Delhi office will collaborate with Royal Enfield’s own marketing and content team on future projects.

“As Royal Enfield moves into the next phase of its global foray, we are always looking for partners who understand our purpose and will help us build the brand,” said Chandan Jha, head of brand strategy at Royal Enfield. “The DDB team brought in a differentiated strategy and demonstrated digital-enabled creative thinking. We look forward to a fruitful partnership.”

The post Pitch Perfect: Public Health England, McDonald’s, Mini, Swarovski, Asics, Royal Enfield appeared first on Mobile Marketing Magazine.

]]>
Ogilvy UKs Annette King heads to Publicis after 18 years https://mobilemarketingmagazine.com/ogilvy-uks-annette-king-heads-to-publicis-after-18-years/ Thu, 28 Sep 2017 11:17:58 +0000 Annette King, chief executive of Ogilvy UK, has left the company after 18 years, jumping ship to become CEO of Publicis UK. When she joins Publicis UK in late 2018

The post Ogilvy UKs Annette King heads to Publicis after 18 years appeared first on Mobile Marketing Magazine.

]]>
Annette King, chief executive of Ogilvy UK, has left the company after 18 years, jumping ship to become CEO of Publicis UK. When she joins Publicis UK in late 2018 following 12 months leave, she will manage all UK operations across the companys four hubs: Public Communications, Media, Health and Publicis.Sapient.

In a letter to staff, Arthur Sadoun, chief executive of Publicis Groupe, described King as “one of the most recognised leaders in the industry”, praising her “managerial skills, the loyalty and passion she inspires in her teams, the trust she has gained with her clients”.

At Ogilvy UK, the groups chairman and chief for EMEA Paul ODonnell will become interim CEO while the search for a permanent replacement is carried out. Kings departure was apparently a shock to those at Ogilvy, which has prospered under her leadership, winning accounts like Boots, Vodafone and British Airways. In fact, King had just returned from a three-month sabbatical taken following a series of high-profile wins for the agency.

“Over the past 18 years Annette has made a significant contribution to Ogilvy in many capacities,” said ODonnell. “She leaves Ogilvy UK in great shape, with an outstanding leadership team in place across the breadth of the agency, so we wish her all the best.”

The post Ogilvy UKs Annette King heads to Publicis after 18 years appeared first on Mobile Marketing Magazine.

]]>