Samsung has partnered with Google to merge their file-sharing programmes into a single platform.

The move, which was announced at CES 2024 in Las Vegas, allows users to exchange pictures and files across the Android ecosystem.

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In a blog post, Google revealed the deployment of the Quick Share feature, which was launched in 2020, on devices currently using its Nearby Share function would commence next month.

According to the technology company, the partnership creates “the best default, built-in option for peer-to-peer content sharing across all types of devices in the Android and Chromebook ecosystems”.

Google explained: “You remain in control of your privacy, and can choose in your phone’s settings who can discover your device and send files, whether it’s everyone, only your contacts or just your own devices.”

Google added that it is working with PC manufacturers to expand Quick Share to Windows PCs as a pre-installed app.

The news comes as Google and Apple have recently been asked by The European Commission to clarify their risk management regarding their online platforms for purchasing apps.

Under the new regulation, Digital Services Act (DSA), tech firms across the globe are facing legal scrutiny amid the introduction of DSA, which came into force this year.

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Boots Opticians has unveiled a new multichannel advertising campaign themed around seeing the ‘little details’ that can be missed in everyday life.

The campaign which will feature TV, demand, OOH, social media and radio adverts, has been created in partnership with VML/The Pharm and Essence Mediacom.

The 20-second film is part of the company’s ‘See What’s Possible’ brand and showcases the impact of glasses and contact lenses when noticing smaller details.

It also highlights that with Boots Opticians it’s also possible to get a third pair of glasses for free this month.

Boots Opticians Head of Brand and Digital, Gail Borley said: “We are really excited to be launching our new TV campaign, which is an extension of our successful ‘See What’s Possible’ brand platform, highlighting the importance of eye health and vision.

“The campaign showcases how life can be enhanced when you have your eyes tested and find the right pair of glasses or contact lenses, not only in the objects and places you can see more clearly but in the faces and expressions of the people you love.”

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Vodafone customers have slammed the network provider as it stopped working this morning, leaving thousands unable to make calls or access the internet.

Despite the company revealing it is aware of the problem and is working to fix it, many have reported losing their connection today.

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A Vodafone spokesperson said: “We’re aware some customers are experiencing intermittent issues using our network. We’re sorry for the inconvenience, our team is working hard to fix the issue and we hope to have it resolved quickly.”

Tracking website Down Detector revealed thousands of complaints from users affected by a range of issues.

However, Vodafone data issues were present right across the UK.

As a result, many customers have taken to social media to complain about the issue. One user said she is “surprised” by the issue as “Vodafone UK is normally reliable and quite a good network. Anyways Vodafone UK will fix the problem”, she added.

Surprised because Vodafone Uk is normally reliable and quite a good network. Anyways Vodafone UK will fix the problem. They need to read some of their customer's comments to Improve their service though too. #Vodafone #UK #VodafoneDown

— AyySweetsThee (@AyySweetsTea9) January 10, 2024

Another user added: “Alarmed that Vodafone seems to be so down that their system can’t text me a security code to log into my account. So it seems to be a lot worse than just their signal being down.”

Alarmed that Vodafone seems to be so down that their system can't text me a security code to log into my account. So it seems to be a lot worse than just their signal being down.

— mralanjohnsmith (@mralanjohnsmith) January 10, 2024

Anyone else on Vodafone/TalkMobile having problems with their signal?

— 2⃣0⃣Elvis2⃣4⃣ (@EJPSarriesAFC) January 10, 2024

Loving Vodafone saying the network is fine but work 3G network is down and I can't do anything on my phone unless I use a Wi-Fi network. How am I supposed to work in these conditions #vodafone

— Elizabeth Patterson (@ellie_pattacake) January 10, 2024

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Samsung has revealed it is likely to see a 30% drop in profits for the last three months of 2023, thanks to a global slump in the demand for consumer electronics.

According to the BBC, the technology giant estimated that its operating profit dropped to £1.76 billion in the period between October and December, representing a 35% difference compared to the same period in 2022.

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However, the £1.76 billion figure is much less than the £2.22 billion expected by technology analysts.

This comes as the demand for electronics were amplified by the Covid-19 lockdowns where consumers purchased new devices to use at home.

However, memory chip prices fell last year amid a build up of large stock due to the pandemic, alongside, slower sales for devices including mobile phones and laptops.

This resulted in Samsung reporting a 77% drop in profits compared to the same period last year.

At the time, the company said: “We are lowering the production of memory chips by a meaningful level, especially that of products with supply secured.”

The news comes as Samsung announced it will unveil its newest Galaxy phones later this month, offering an “all-new mobile experience powered by AI”.

In a news conference in San Jose, California on 17 January 2024, the telecoms giant is set to launch the latest Galaxy innovations, designed to “transform how you live, connect and create.”

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Vodafone Ireland has launched a new campaign to launch its new TV offering, Vodafone TV PLAY.

In partnership with creative agency Grey London, the telecoms giant has drafted in award-winning director Tom Green to bring a sense of drama in the two adverts to launch the first of-its-kind service in Ireland.

The service is a smart entertainment hub which features immersive built-in audio and offers access to the best TV channels, sports and streaming services, all in one place.

The advert “Remote”, showcases a family fighting for the remote control before being brought together by powerful entertainment.

The campaign will also run across cinema, TV, digital audio, OOH, print, digital and social.

Vodafone Head of Brand, Orla Nagle said: Vodafone TV PLAY is a game changer, an innovation-led design to redefine home entertainment and bring customer experience to the next level.

“Our desire was to deliver a campaign that matches the quality of the product itself. Grey’s expertise, creativity, and dedication aligned perfectly with our vision and the level of craft and quality in the campaign has blown us away.

“I am excited for customers to experience this new entertainment platform with a fantastic range of TV and broadband bundles that give real value savings.”

Grey London ECD David Wigglesworth added: “The launch of Vodafone TV PLAY is a huge moment for the brand, landing them a player in the crowded home entertainment space.

“To do this with credibility we needed to show up with the same level of cinematic gravitas that audiences expect from their entertainment, but with a twist – the humanity and connection that sits at the heart of the brand’s DNA.”

He concluded: “We dramatised how Vodafone TV PLAY’s amazing content, sound and picture can bring everyone together, even a family squabbling over the remote on family movie night. Huge thanks to Tom Green and Stink Films for doing all the above with aplomb.”

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Pizza Hut UK, Ireland and France has appointed Jana Ulaite as its new Chief Marketing Officer.

Ulaite has over 15 years of experience in the marketing industry, holding senior positions at TikTok, Apple and Electronic Arts.

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Most recently, she held the position of Vice President of Marketing at tech company Tempest.

In her new position, she will pivotal role in identifying creative ways to deliver brand activity for the restaurant chain.

Commenting on her appointment, Ulaite said: “I’m delighted to be joining Pizza Hut UK & Europe’s leadership team. As one of the world’s largest restaurant and takeaway franchisers, it is truly an iconic brand.

“My role will focus on transforming Pizza Hut into a younger, more culturally relevant, and digital-first brand. Not to mention delivering everyday value and experience for our customers – I can’t wait to drive this forward in 2024.”

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LNER has launched a new multichannel campaign, ‘Freedom all the way’, in partnership with M&C Saatchi.

The new 60-second campaign is part of a successful four-year partnership between LNER and the creative agency which aims to to inspire more people to travel with the train line.

According to the company, the new advert is to showcase the benefits of travelling with LNER, targeting leisure and business travellers along the East Coast route between London and the Scottish Highlands.

Starring Fatboy Slim, the campaign is also running across TV, video on demand, OOH, digital audio, social and digital channels alongside on the LNER network.

LNER Head of Marketing John Galloway said: “We’re proud to unveil our new campaign, which reflects our new and improved customer experience and showcases a more modern brand and visual identity.

“Eleanor encapsulates the freedom of doing whatever it is you want to do when travelling on an LNER train – whether that’s catching up on work, spending time with friends or enjoying some downtime.”

M&C Saatchi Executive Creative Director Matt Lee added: “How do you demonstrate the freedom you experience onboard an LNER train? By having a puppet called Eleanor dance through the aisles to Fatboy Slim’s “Weapon of Choice”, obviously.

“We’re delighted to launch this new campaign, featuring a show-stopping performance from Eleanor, who simply points out all the things you can do on an LNER train. A bit of lunch? A good book? A movie? Daydreaming? Time to yourself? Who wouldn’t go for that?”

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Apple has picked up an Emmy Award for outstanding commercial at the 2023 Creative Arts Emmy Award ceremony in Los Angeles.

The technology giant’s “The Greatest” advert, which was directed by Kim Gehrig raises awareness of seven people going about their lives, who are living with living with vision, mobility, or cognitive impairments.

As a result, the two-minute film showcases how Apple products make life easier for people across the world every day.

The commercials track, “I Am the Greatest,” used lyrics from the speeches of boxer Muhammad Ali, who became an advocate for disability late in life following his Parkinson’s diagnosis

The lyrics were also remixed by DJ and producer Cola Boyy, alongside jazz pianist Matthew Whitaker.

The win comes as Apple recently released a new advert to promote its new software update, showcasing voice-preservation technology which allows users to recreate their voice to ensure that it’s” never lost”.

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Vodafone UK CEO Ahmed Essam has credited 5G as a green ally in the battle against climate change.

According to the boss of the telecoms giant, 5G helps cut power usage and carbon footprints in crucial areas of the economy, especially as he claims “there are no singular silver bullets in the fight against climate change.”

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Instead, he attributes 5G as a tool which can help both cut carbon costs and transition to renewable energy.

He said: “5G offers reliable connections, fast speeds and lower latency – solid foundations that are key to its usefulness here”

Essam, who became CEO in February 2021, added that 5G is a tool that would be “invaluable in making industries like power generation and food production more efficient, as he reveals they can be difficult to decarbonise.

“By facilitating remote control of operations and logistics that would otherwise be laborious and time-consuming to carry out, 5G can help realise energy and carbon savings in the process,” he said.

“In the world of farming and food production, 5G has a role to play in every step of the value chain from field to fork. 5G-connected drones and sensors can monitor soil and crop conditions to help maximise yields and significantly reduce wastage produced on farms.”

He continued: “Driving net zero and addressing climate change is a complex problem, and one that needs many plans of attack, all working together.”

As a result, he claimed the UK needs a countrywide 5G SA network, which its merger with Three UK will have the scale to invest in such “an ambitious, far-reaching rollout”.

If it comes to fruition, the merged company would be able to invest £11 billion to deliver 5G SA across 95% of the UK’s populated areas, he revealed.

The news comes as Three UK has been accused of profiting from its planned merger with Vodafone after it paid its Hong Kong-listed owner, CK Hutchinson £2 billion.

According to trade union Unite, the dividend paid to CK Hutchinson, which is a conglomerate of the billionaire Li Ka-Shing owned by Three, is highly profitable as an independent business and could remain sustainable without merging.

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Online fashion retailer Asos has partnered with VaynerMedia as its strategic media agency.

As part of the partnership, the duo will focus on brand building with more full-funnel marketing this year.

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The media agency will have a broad remit that predominantly covers global media strategy and execution, it revealed.

The partnership will be led out of London but supported via offices across its global footprint with a focus on North America.

Asos Senior Customer Director Dan Elton said: “Partnering with VaynerMedia is an exciting and positive step that we are taking in a wider brand-building drive.

“During the pitch process, it was the deep understanding of their whole team as practitioners that stood out for us.”

VaynerMedia EMEA, Vice President, Ed Turner added: “We’re absolutely thrilled to start working with Asos.

“From the start of the process we felt like our social at the centre, consumer up, full-service model was perfectly aligned with what Asos were looking for. I can’t wait to support them on their growth plans in 2024 and beyond.”

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